Mattsons Beds prepares for INDX debut

Colin Boyce and James Leach, co-founders of newly launched Passage House and agents for bed manufacturer Mattsons, talk about what to expect to see at the upcoming INDX Furniture show.

Following the recent UK showroom launch for Swedish luxury bed manufacturer Mattsons Beds, and the appointment of Colin Boyce and James Leach as its UK agents, the brand will make its first appearance at the upcoming INDX Furniture Show this month. Mattsons Beds will showcase six models for visitors to try and explore, as well as find out more about the brand and the POS it has to offer.

James said: “Mattsons Beds will give retailers a chance to make the margin they would like to at the top end of the bed market. With Mattsons being a fresh new brand in the UK both Colin and I feel there is a great opportunity for retailers to come on board and promote this wonderful range of products without fear of losing orders to a host of competitors.

“Our goal is to make Mattsons become a recognised and respected brand within the trade. We believe there is a gap in the market for a luxury bed manufacture that’s story has the use of natural materials at the heart of its products.” Mattsons Beds opened its new showroom in Topsham, near Exeter, its 17th space across the globe and its debut location here in Britain last year. On the back of this new venture, Colin www.mattsonsbeds.com

and James, both agents for a number of British and Italian brands, decided to bring their joint expertise together as one company.

And so, with the Mattsons Beds partnership spearheading the venture, their company, Passage House, was born. “We’ve always wanted to do something together for some time – the chance to build a meaningful business and hopefully a brand together,” revealed Colin.

The duo jumped at the chance to represent Mattsons Beds, Sweden’s oldest bed company that has been operating since 1851 and is a 6th generation family business, with two generations working within the company today. James said: “A Mattsons bed is like no other. The product is guaranteed for up to 25 years, and uses components such as Swedish timber and the finest natural materials found in the bed industry.

“The comfort of the beds is enhanced with their toppers, traditionally mattress toppers in the UK are used as the mattress unit won’t provide the correct feel. However, Scandinavian manufacturers believe that the mattress and topper is an integral part of the sleep system that provides support and unrivalled comfort, with the mattress designed with the topper in mind, Mattsons have had over 171 years to create the ultimate sleeping experience.”

Fast forward to January 2023, Mattsons has decided to take a stand at INDX Furniture, which takes place from 20 - 23 January and is organised by Associated Independent Stores (AIS), the UK’s leading buying group for fashion, home, and leisure, and is held at West Midlands exhibition venue, Cranmore Park.

“Mattsons will support UK stockists by way of Google word searches in local 50-mile radius’ plus, arranging and contributing to the cost of local magazines to hopefully create local interest. We are already working with paid promotions in the UK on Insta and Facebook,” Colin said.

“We’re looking forward to showcasing our ranges at the INDX show and can’t wait to welcome visitors to our stand to learn more about our brand.”