C R E AT E THE STORY BRAND MAGAZINE / 1 / 2018
KOL PA
6
7 CONTENTS
9 E D I T O R I A L
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The story of BIG BERRY brand
12 C R E A T E
12 15 16 18 20 22 23 25 26 30
Brand New idea BIG BERRY Pillars BIG BERRY Webpage Landing pages BIG BERRY BIG BERRY Social Media channels Brand Achievements Luxury travel continues to grow in 2018 The rise of Cloudnesting tourism & lifestyle concept Franchise The full BIG BERRY concept! BIG BERRY license for your business ideas
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BIG BERRY - A NEW CONCEPT O F M O B I L E H O M E S 34 40 46
BLUE BERRY BROWN BERRY ORANGE BERRY
5 4
INTERVIEW
58 60 64 72 74 76 78 83 86 88 90 92 94 98 100
BIG BERRY houses also for winter Configurator - a new way of creating the mobile house BRAND ELEMENTS Booking your house Future improvements with PHOBS New Reservation System BIG BERRY Business Academy exercising your entrepreneurial side! BIG BERRY business projects Design Year BIG BERRY Designer Year Project (2018) Partners and Royal partner’s cards BIG BERRY projects No office brand - Make the world your office It’s all about events BIG BERRY on the Winter Olympics 2018 Hosekra - company with a tradition Magazines are not only to be read but to be enjoyed!
A new way of starting a business and living holiday
9 EDITORIAL
THE STORY OF
BIG BERRY BRAND
BoĹĄtjan Hostej
The year 2017 is the second and most successful year for BIG BERRY brand. The team has been running many new projects simultaneously; has started operating in new international destinations and is also working in the process of opening new ones; with many new partners and suppliers joining the brand. Moreover, BIG BERRY was invited to be part of a global project - the Winter Olympic Games, that will take place in the beginning of 2018 in PeyongChang, South Korea. Yet, as its main showcase, the Kolpa River destination is a demonstration of how successful the brand can be, not only in the leisure field, but in the bigger range of segments. The first BIG BERRY Resort has been used as a test site for the brand's various projects without neglecting the treatment of the guests. It has been shown that the blend of local and cultural aspects with tourism works perfectly well and with high rentability. For the next season, however, the plan is to showcase the other two pillars of the BIG BERRY business. Besides the Brown houses in Kolpa River Resort, the Orange and Blue houses will be placed in an urban area and on the seaside. They will show their versatile design and how well they can fit into any business segment and environment - both in the franchise and license terms. In the light of keeping the business community informed on BIG BERRY projects regarding our Franchises, License and Contracts; a new section for Business in our main website was launched some months ago and can be accessed here: www.bigberry.eu/business. Our plan for the BIG BERRY business, and for what we are working hard, is that it can find its way to many different countries in the years ahead. Our goal is to convince the business community that doing business with our brand is a way of ensuring sustainable economic growth for all parties involved. We will also continue working with the local communities as BIG BERRY business model strongly values the social and sustainable aspects of the business.
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BRAND NEW
IDEA
BIG BERRY brand was born out of the desire to create something completely new that meets the needs of the new world travellers through leisure, freedom and limitless opportunities. The idea of the brand is to provide something unique by combining various elements, so everyone can find something for themselves.
BB logo - visual identity Circle form of BIG BERRY logo stands for simplicity, continuous renewable energy, eternity and connection. Also, circle is believed to be the perfect form in the nature and vast majority of berries are round-shaped. Red violet corporate colour of the logo represents the most common berry colour in nature. Following two points between the words are associated with a wide smile, which gives the logo a friendly and cheerful appearance. The logo by its very nature reminds of a stamp for homemade products but also of a stamp of best quality guarantee. All the features of the logo represent an authentic spirit of the brand. Slogan BIG BERRY slogan: “Luxury of Freedom” is short, but says it all. It combines the words “Luxury” which is associated with wealth, comfort, superior quality and “Freedom” which symbolizes peace, happiness, leisure, nature, limitless possibilities.
BIG BERRY connects the luxury of an ultimate accommodation comfort with freedom and peace of a natural environment. The slogan is a combination of two conflicting desires: comfortable accommodation and the experience of freedom with peaceful and genuine natural environment. Elevator pitch The objective of BIG BERRY is stated through the elevator pitch: “A Genuine Living Experience Entirely Integrated Into Authentic Local Environment”. Everything the brand stands for is defined in this summarized statement. Regardless of the destination, the idea is to provide true and original living experience through real local environment. For this reason, building and strengthening relationships with partners and with the community in the area, are of paramount importance for the company.
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THE PILLARS CARRIERS OF THE BRAND The concept of BIG BERRY is very “complex in its simplicity” because it strives to reach and satisfy all the categories of which it is composed. That’s why BIG BERRY has developed three main pillars of the brand: FEEL, JOIN, CREATE. Each of the pillars demand dedication and constant development in order for the whole concept to function. BIG BERRY makes you FEEL the freedom, nature, luxury and comfort, thrives to JOIN local partners and products in authentic environment and CREATE networks and opportunities through franchising concept.
N
Authentic enviroment
JOIN an authentic local environment provided by partners from the community.
Berries Events Locals
Local products
Breakfast
Welcome basket
Partners
JOIN
Activities
Locations
Destinations
Franchise
Luxury
W
Nature
Comfort
FEEL
CREATE
BB Houses Team
Freedom
E Social media
International
People
Slovenia
FEEL a genuine living experience for travellers.
Slogan
Logo Corporate colour
S
CREATE a sustainable business concept that can be integrated everywhere in the world.
A genuine living experience entirely integrated into authentic local environment.
FEEL BIG BERRY is a dynamic accommodation concept that perfectly combines the need to live in harmony with nature and comfort of the modern house. During your stay at BIG BERRY you will experience: - A genuine local connection that includes tours with local partners - A unique getaway that offers outdoor activities, relaxing massage baths and outdoor lounge houses - Fresh design & fully equipped house with the comfort you need: kitchenware, design furnishings and luxury washrooms.
CREATE BIG BERRY is a new housing concept that meets the highest standards of contemporary design, comfort & quality. Additionally, the business model and services BIG BERRY offers, gives to the brand a status of sustainable, and at the same time of luxury and practicality. These houses are intended to equip campsites, resorts, creative hotels & individual users as leisure-time dwellings. We offer a three tiered concept of BIG BERRY houses, each meant to live in harmony with nature: BIG BERRY Blue – for coastal regions. BIG BERRY Orange - for cosmopolitan areas. BIG BERRY Brown – for continental regions. As one of the brand aims is to go global, BIG BERRY ends one more season advancing with local partners, communities and businessmen of the locality where it is present, spreading the brand concept and achieving its objectives.
JOIN BIG BERRY works towards building a network of brands with strong integrity, providing products & services that ensure a genuine experience. We support local businesses & mutually collaborate with all entrepreneurs willing to enhance the network (with services, products, promotions and ideas). We create strong proactive cooperation with our local partners that, in return, enhances the bonds in the whole community. We see opportunities everywhere and make a promise to nurture our partnerships for a better future together.
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W E B PAG E BIG BERRY Webpage gathers in one place all the information about BIG BERRY brand including projects, campaigns, partners, team, stories, etc. The webpage is the place where every online activity related to BIG BERRY and its network is documented. The core principle of BIG BERRY is to have everything in one place and easily accessible. As a result, the webpage has a clean design and a simple outlook. Divided in different sections, users can access the information they need in just a few clicks. BIG BERRY webpage is constantly updated by the international team. Moreover, regular updates and improvements are applied from the IT and user experience perspective. With that in mind, the latest big addition to the webpage is the Search function that makes the access to any type of information easier and faster. The main goal is to be ahead of every web trend, as well as being useful to every group of users, interested in learning more about BIG BERRY brand. BIG BERRY webpage can be found on www.bigberry.eu.
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L ANDING PAGES
BIG BERRY In the beginning of 2016, BIG BERRY introduced the concept of Landing Pages - a new online presence channel that lets us create tailor-made webpages for the different projects and campaigns. The idea of Landing Pages is to create a highly customized and personalized webpage which will serve the needs of different groups within the BIG BERRY network - guests, VIP people, tour operators, photographers, bloggers and journalists, business people, cooks and others. In addition, customizing pages are the perfect tool franchisees can use for various types of promotion and communication to their target groups. Currently, BIG BERRY team has created more than 15 Landing pages. They can be found on the www.bigberry.info web address. The page is created to look like the main BIG BERRY website www.bigberry.eu. The Landing pages are following the same design line and brand style using similar elements and outlook.
BB Chef
BIG BERRY Guests
BIG BERRY Influencers
BIG BERRY Journalists
BIG BERRY Kolpa River
BIG BERRY Massage Therapist
BIG BERRY Partners
BIG BERRY Photographers
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BIG BERRY SOCIAL MEDIA CHANNELS
NEWSLETTER AND E-MAIL MARKETING
Everything is happening online, that is why BIG BERRY is active through all social media channels. Every page is continuously updated by an international team that is following the latest trends in social media marketing.
Newsletter and E-mail Marketing are tools also used by BIG BERRY to communicate with its public, finding the optimal channel to convey our ideas. For every audience, BIG BERRY has something different to communicate. That leads the team to produce very specific content thought out for each target group.
BIG BERRY organizes various campaigns on social media all the time, in order to constantly engage people. Moreover, social media helps to promote diverse partners and projects that are organized on regular basis.
BIG BERRY also has its own E-mail Marketing and Newsletter system, developed to attend the brand's particular needs.
Currently, BIG BERRY is present and active in all big social networks such as Facebook, Instagram, Twitter, Pinterest, Youtube, Flickr, Medium, Tumblr, LinkedIn, VK.
BIG BERRY Photography Day
BIG BERRY VIP
Family vacations
IEDC Alumni weekend
Mastermind
Press Conference August 2017
Tour operators
Workation at BIG BERRY
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BIG BERRY
SOCIAL MEDIA CHANNELS
Facebook is essential for BIG BERRY branding because it can provide important information about new products or services to incredibly big audience. Because of the big audience it's a great place for promoting BB partners and important BB projects. Facebook page communication compared to other channels is the most important considering 80% of adults use Facebook, and not the other channels.
Instagram is an absolute Âťengagement festÂŤ for BB branding! Instagram delivered 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter in 2016! Most people are visual beings and for that reason Instagram is a growing potential (50 % user growth since last year), which is a lot faster than Facebook for BB visual branding in the future. In the next 2-3 years maybe even bigger than Facebook!
Twitter - Since Twitter is the fastest way to get the message out, BIG BERRY uses Twitter for fast event update.
Big Berry pins should definitely motivate future BB guests, since Pinterest is 80% more viral and 3 times more effective at generating leads than Twitter! Pinterest is awesome for categorising beautiful BB scenery that can be then easily used for Facebook, Twitter and other social media.
Youtube is a great platform for getting in touch with users because it uses videos! BIG BERRY will have significant lean on Youtube for presenting and updating info on most creative projects, which will encourage people to learn while being entertained.
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Flickr is not about selling anything and BIG BERRY respects that! Flickr is a place where BIG BERRY can expose and develop BB brand trough storytelling and that's it. Nothing more, nothing less.
Medium is a mix of professional and amateur journalism. It's a great place for bloggers on the rise and BB uses this relatively new platform for potential connections with bloggers.
Tumblr is a good way for following interesting bloggers and reblog some engaging content. BB will work on brand awareness via attractive pictures combined with fun content. Tumblr is mostly European and Asian media, so BB nature and creative travel photos is our way to go.
LinkedIn is the largest professional network on which BIG BERRY will concentrate its focus on connections and networking and not so much on branding.
VK is the most popular social media in Russia and globally it's bigger than Instagram and Twitter. It has the same functionality and purpose as Facebook for BB branding and it has even have more information on business profile, which BB can share with potential guests from eastern countries.
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BRAND ACHIEVEMENTS Achievements are a results of diligent and meticulous work. When you love what you do and dedicate your time to do it with excellence, achievements will come. BIG BERRY firmly believes in the motto “love what you do and do what you love”, which makes the brand work on and deliver the best it has to offer to its customers, partners, friends and local community. Due to the creative and business endeavour since 2016, BIG BERRY was greatly recognized and exceeded its limits by creating a new concept of tourism named Cloudnesting. In the short lifespan, BB counts many achievements, one of which is the invitation to be part of the Winter Olympic Games of 2018. Other achievements are as follows:
Ideja 2017 - Finalist at “The Best Entrepreneurship Idea 2016/17”, BIG BERRY was among the three most innovative entrepreneurs finalists at “The Best Entrepreneurship Idea 2016/17”.
Good Place Shaping the tourism strategy of Bela krajina BIG BERRY was recognized as an example of a sustainable tourism model by a Slovenian tourism agency who is developing the tourism strategy of Bela krajina and invited BIG BERRY to contribute with this project.
Masterchefs Slovenia & Croatian - BIGBERRY was referenced in an article by the World Master Chefs magazine, which emphasised BIG BERRY Chef as a project that tries to share different international cultures, linking the unique flavours to the beautiful region of Bela krajina.
Creditworthiness Rating Parent company of BIG BERRY, Hosekra, received highest possible rate assigned by the credit rating agency.
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L U X U R Y T R AV E L CONTINUES TO GROW IN 2018
Over the past few years, the segment of travellers looking for a more luxurious vacation, is exponentially increasing. A report by ITB Berlin and IPK International indicates that highprice trips grew nearly twice as much as global travel did in general, over the past years. According to the research, most luxury travelers come from the USA and China. Many factors play the role in the boom of luxury travel. With an increase of 18% since 2014, high-price travel is one of the main tendencies that tourism brands should keep a close eye on. Without any hesitation, ever since its beginning BIG BERRY has positioned itself as a brand offering luxury accommodation integrated into the local environment. In 2016, the world population realized about 54 million international luxury trips. The market share of these trips rose to around 7% in 2016. This is the result of the evaluation of the World Travel Monitor, conducted by IPK International and commissioned by ITB Berlin. For this analysis, international luxury trips were defined as all outbound short trips of up to three nights with a spending of more than 750 euros per night as well as all outbound long trips of four nights and more and a spending of more than 500 euros per night.
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Tourism is, no doubt, an industry of the future for Slovenia, and BIG BERRY steps in with an innovative solution. The resort is actually the extension and flagship of a company called Hosekra that manufactures pre-fab design homes. It’s the first in what will be a franchised group of holiday homes around Europe. Interested owners of camping grounds will get not only the attractive buildings, but also the marketing and communication services that come with this friendly brand. Alexandra- Arttrav - Blocal Travel, http://www.arttrav.com
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THE RISE OF
CLOUDNESTING TOURISM & LIFESTYLE CONCEPT
The need for affordable luxury travel and lifestyle led to the creation of many Cloudnesting resorts around the world. Cloudnesting is a new tourism category and lifestyle concept, gaining a lot of popularity all over the world in the past few years. It is a powerful way to meet the new way of travel & living – in harmony with nature without sacrificing the comfort of a luxury vacation. The concept of Cloudnesting is highly integrated into BIG BERRY brand - offering a luxurious lifestyle in harmony with the natural and authentic surrounding. The concept is all about: 1. The luxury of living close to nature 2. Outstanding location 3. Glamour and comfort in every detail 4. Integration into authentic local environment 5. Genuine living experience 6. Personalized service & lifestyle.
Website: https://cloudnesting.org/ Facebook: @cloudnesting Instagram: cloud.nesting Pinterest: cloudnesting
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FRANCHISE
THE FULL BIG BERRY CONCEPT! Have you ever thought about having your own business? If no, we want to make you start thinking of it. If yes, you are reading the right article and you won’t regret it! Having your own business will not only give you the freedom, you always wanted, to put in practice your own management style and ideas, but it will make you grow as a person and a professional. Having a BIG BERRY franchisee will not only allow you to grow and to manage your business, but it will open several doors for you, and connect you with different businesses; nationally and internationally! And, because BIG BERRY is a new and medium-sized franchise system, it will give you much more freedom to act. According to specialists, acquiring a new franchise brand has several advantages, especially if you are one of the first ones to own it. In the book Franchise Management for Dummies, the authors state that »if you choose to invest in a franchise in one of the popular industries, you might consider a newer or smaller franchise system. Emerging franchisors are often more flexible with respect to development training and fee structures than the larger, more established ones. Alternatively, you may want to go down the less-worn path and look closely at opportunities in less-popular industries that you believe, based on your research, are just now starting to become popular«. So, now you might be asking yourself whether BIG BERRY franchise is the business you would like to have, aren’t you? The good news is that we can help you with this new mission.
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We have prepared some statements that will help you to identify whether BIG BERRY business will fit your lifestyle. We think that BIG BERRY is not only a business you will visit sometimes, but it is more of a lifestyle where you will certainly invest a large number of hours and in return, it will bring you together with your family, friends and community. Nobody will be able to ignore it, it is the right business for those who would like to piece together all parts of their life. 1- You need to love and identify yourself with our brand and business model. 2- You need to have previous experience in business, be hardworking and like socially-driven business. 3- You have to like managing new ideas and projects. 4- You are a BB houses lover! 5- Lastly, you've got to understand that BIG BERRY is not only a cool business, but it is a lifestyle you need to like, because you will invest long hours of your days in this business.
Have you identified yourself with any of these statements? If you found yourself only in some of them, we invite you to know more about BIG BERRY and to join us in this venture. You can continue your research online at www.bigberry.eu/business, on our social media channels and you can also schedule a visit to our main resort in Slovenia. BIG BERRY is ready to introduce the franchise system and to give you full support!
HOW LONG DOES IT TAKE TO START MY BIG BERRY BUSINESS? - It takes about 6 months to 1 year, depending on the complexity, size and country.
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WHAT IS INCLUDED IN THE BIG BERRY FRANCHISE? - House - Furniture - Social media management and content production training course - Event management training course - Booking management training course - BIG BERRY management model training course - Partner Relations and social business training course
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BIG BERRY
LICENSE
BROWN BERRY
FOR YOUR
BUSINESS IDEAS Houses for leisure are not the only ones that have been searched for. Blue, Brown or Orange? Which is your favourite colour for business? BIG BERRY houses are segmented by colours for a simple reason: they match the environment they will be placed at: Blue for seaside; Brown for countryside and Orange for the vibrant tones of the cities, and they are meant for any kind of business. Due to the increase in search for mobile houses with different business purposes, BIG BERRY has decided to start selling BIG BERRY licenses, which consists of the usage of any kind of BIG BERRY houses for diverse business segments. Differing from the Franchise, which offers the full brand concept, business people that acquire the right of having a BIG BERRY license will obtain BIG BERRY houses and interior furniture, being able to add any extra optional items and services to what the brand has been calling: the BIG BERRY box.
Leisure (on and out of the water) Countryside grocery store Countryside event space Countryside meeting room Countryside business leisure house/room Countryside craft store Countryside museum Veterinarian clinic Bar - on the water
CONTR AC TS BIG BERRY understands that not all entrepreneurs will find their business fitting the license or franchise models. That is why the brand made the choice to have a third option in the business segment that leaves an open door for any new contract idea the future business partners might suggest. What BIG BERRY wants is to facilitate and support new business ideas, where creativity and business knowledge can be combined with BIG BERRY already existing brand, houses, services, brand items and projects.
THE HOUSES USAGE Some ideas on how to use a BIG BERRY house have been thought of for the brand, which adapts house, interior design, colours, and anything else to the environment.
If your brand is operating in a different segment, don’t worry. BIG BERRY business is ready to support you on this new journey.
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BLUE BERRY
ORANGE BERRY
Leisure (on and out of the water)
Leisure (on and out of the water)
Coworking Space
Clothes Store
Surf/Beach shop + Healthy food restaurant/shop
Coworking Space Bakery Shop
Craft shop
Toy shop
Coffee Shop
Beauty salon + Cosmetic Store
Bakery Shop
Hairdresser
Bar - on the water
Floriculture
Water equipment rental
Jewelry store
FOR BET TER UNDERSTANDING OF THE LICENSE PROCESS, AN EXAMPLE ON HOW IT FUNCTIONS CAN BE CHECKED HERE.
You choose one or more:
HOUSES
+
You choose extra:
BB BRAND E LEME NTS*
+
You choose the:
S E R V I C E S **
* BB Brand Elements - Check out page 64 for more details on this ** Services - Contact BIG BERRY to know more about the offered services and possibilities
=€
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BIG BERRY
A NEW CONCEPT OF MOBILE HOMES BIG BERRY is a new system of mobile homes characterized by comfort and design. It is dedicated to all kind of businesses and tourism entities: camping, resorts and innovative hotels. A variety of house proposals, that can be personalized and customized, in order to be ÂťlivingÂŤ vacation, free time and your business ideas, according to different lifestyle concepts, in perfect harmony with the place and the natural context.
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BLUE BERRY
BROWN BERRY
ORANGE BERRY
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BLUE BERRY A new style of vacation and business that focuses on outdoors and leisure: bright colours reveal passion for sun and remind of a playful summertime.
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36
People 37 Dimensions Rooms
400 c
BLUE BERRY
6 34 m2 4
Kitchen Living Suite bedroom Bunk bedroom Bathroom Terrace Materials Materials Indoor A LaminateB B Wood C C Fabric
BLUE BERRY P02 People: 2 Dimensions 34 m2 Rooms: 3 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
BLUE BERRY P04 People: 4 Dimensions 34 m2 Rooms: 4 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
BLUE BERRY P06 People: 6 Dimensions 34 m2 Rooms: 4 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
Indoor
A
Laminate Wood Fabric
D
Aluminium
Outdoor D Aluminium
850 cm
Outdoor
A B C D A B C D
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39
40
BROWN BERRY Spaces to work, live and share together, dedicated to elegant simplicity and characterized by geometric lines and pure forms.
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42
People 43 Dimensions Rooms
400 c
BROWN BERRY
4 34 m2 4
Kitchen Living Suite bedroom Bunk bedroom Bathroom Terrace Materials Materials Indoor A LaminateB B Wood C C Fabric
BROWN BERRY P02 People: 2 Dimensions 34 m2 Rooms: 3 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
BROWN BERRY P04 People: 4 Dimensions 34 m2 Rooms: 4 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
BROWN BERRY P06 People: 6 Dimensions 34 m2 Rooms: 4 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
Indoor
A
Laminate Wood Fabric
D
Aluminium
Outdoor D Aluminium
850 cm
Outdoor
A B C D A B C D
44
45
46
ORANGE BERRY Spaces designed for urban areas, to create and host businesses or to serve as hangouts and living pads.
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48
People 49 Dimensions Rooms
400 c
BLUE BERRY
6 34 m2 4
Kitchen Living Suite bedroom Bunk bedroom Bathroom Terrace Materials Materials Indoor A LaminateB B Wood C C Fabric
ORANGE BERRY P02 People: 2 Dimensions 34 m2 Rooms: 3 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
ORANGE BERRY P04 People: 4 Dimensions 34 m2 Rooms: 4 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
ORANGE BERRY P06 People: 6 Dimensions 34 m2 Rooms: 4 Kitchen Living room Suite bedroom Bunk bedroom Bathroom Terrace
Indoor
A
Laminate Wood Fabric
D
Aluminium
Outdoor D Aluminium
850 cm
Outdoor
A B C D A B C D
50
51
54 INTERVIEW
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These mobile homes have been planned as normal houses.
55 INTERVIEW
A NEW WAY OF
S TA R T I N G A B U S I N E S S A N D L I V I N G H O L I D AY Architect Alessandro Rado, the innovator behind BIG BERRY house interior design, is the CEO, strategic planner and art director of company Dogtrot; a design counterpart of BIG BERRY Houses. Sharing with BIG BERRY the passion for design, nature and house mobility, Rado explains the meaning of every choice for the house interior design, from colours to the usage of the space.
How did you plan BIG BERRY house interior design? A berry is a colourful and wild fruit, and these houses give life to a small world of comfort and design, integrated in the natural context. Our aim was to combine luxury and freedom. Colours, textures, materials are the result of an excellent taste. I can’t imagine doing it on my own and ending up with this perfect combination! How did you get to this full concept? Where did you get inspiration from? I got the inspiration from the idea of creating a new way of living vacation and free time, according with changing concepts of lifestyle, and most importantly, by satisfying the desire of a complete and total integration in the natural context.
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The project is adaptable to different situations, according to licensors wishes and needs.
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�
Our aim was to combine luxury and freedom.
Many guests mention liking the house because of its lean design concept and modernity. Besides those two aspects, what else have you focused on while projecting the design? Colour has a predominant role in this project. Each home is characterized by a unique colour palette, symbolizing its place to be: Brown is the colour of wood, of the birch tree (common in Slovenia), while Blue is the colour of the sea and the light summer sky. When we mention the house, we normally highlight the proximity it has to nature due to its natural elements. Can you talk about the relation between design elements and nature? BB homes stand always in direct contact with nature. Design is fundamental to guarantee this genuine vacation experience. For example, the big openings in the living room give the feeling of being surrounded by nature. We love BB toilets and it is almost impossible not to get joyful and surprised when we go inside for the first time and find out how big they are, for a 34m² house. How important was this space for you while thinking and projecting it? Every room is designed to the most minute detail in order to offer the guests an experience of total comfort. The toilets especially are the space where the theme of bright colour is prevalent. BB Kitchen delights our guests with the technology gathered there, the big window and doors, and most importantly the open concept. What else can you tell us about the kitchen? Maybe you could talk
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Colour has a predominant role in this project. Each home is characterized by a unique colour palette...
about the place it occupies in the house: in most BB houses it is placed in the centre. These mobile homes have been planned as normal houses, so it’s been spontaneous to set in the centre the spaces of sharing, of living together. The core of a home, such as the kitchen and the living room, naturally gravitate towards the terrace and the vast open space.. In terms of adaptability of the house interior and terrace, what can franchisees and licensors expect? Is it possible to rethink the space usability? The project is adaptable to different situations, according to licensors wishes and needs. It is possible to choose between various kind of metal terraces, of different size and design. You can customize colours and materials as you like. When we talk about the environment, do you think BIG BERRY houses can fit everywhere - technically speaking? Yes, it can be installed wherever you want, but it is preferable to place BB houses on the hillside, along a river or at the seaside. For this reason I have decided to divide the concept into three models, whose different colour palette is related to the setting. If you had a BB house to call yours, which one would you choose: brown, blue or orange? Where would you place it? Brown, of course. I love camping, and I’d place near a lake or a river, where there is all the peace you could wish for.
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BIG BERRY HOUSES ALSO FOR
WINTER
The fact that BIG BERRY house is adaptable to any kind of environment you already know, but have you ever wondered whether BIG BERRY house can be placed in a very cold spot? BIG BERRY house was made to be placed in various surroundings, including top of the buildings, seaside, countryside, on the water and in urban areas. But besides already mentioned locations, the house is also adaptable to the cold conditions and can be placed in extreme, cold places such as the North and South Pole, just with a slight change of interior and by improving the isolation. This characteristic makes the house adaptable for different businesses by creating endless possibilities of moving the house to desired destinations for any reason, what makes the idea of having your business in a mobile house even more attractive.
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C O N F I G U R ATO R A NEW WAY OF CRE ATING THE MOBILE HOUSE
Houses configurator for BIG BERRY website will help you to build your BIG BERRY house exactly the way you want it to be! Available on the address www.bigberry.eu, the configurator gives as many possibilities as the real world has! To start it off, a brief presentation will ease your way into understanding how it works. This amazing system enables the house to rotate 360 degrees around, so it is possible to have the full view of it. The first step when accessing the configurator will be the choice of the number of people followed by the colour, terrace style, decoration, interior colours, furniture, accessories and house environment, with a possibility to upload a picture of the place where you want your house to be placed. The last step to be shown before buying the house is the summary of the choices, that will give a holistic view of the BIG BERRY house the user has ‘built’.
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1
2
Start configuration
Number of persons
3
4
5
6
Choose your Colour
Decorations
Terrace
Interior colours
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7
Furniture
8
Accessories
9
Summary
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BRAND ELEMENTS 3
1
2
1 2 3 4
BB RED VIOLET LANTERN
Your way will always be brightened by the BB Red Violet Lantern. It creates an atmosphere of intimacy and coziness wherever you use it: at the house terrace, BBQ place or reception terrace.
BB TOTEM SIGN
BB CARPET
BB Totem Sign makes the resort The BB Red Violet Carpet recognizable in the local area and represents the logo in a life welcomes every guest directly at form. You can place it wherever the entrance of the destination. you want. It is flexible and can Its features are firm and high be used indoors and outdoors. It construction, corporate colour, symbolizes smile and connection and white company’s logo at the between people which is why it is very top. one of the first items to be seen at BB reception area.
B B B UT TE R FLY CHAIR
Made of a high-quality material with unique design, the BB Butterfly Chair can be taken everywhere. It is weather resistant, easy to maintain; adaptable to any location - close to the river or at the beach, at your terrace or in the garden.
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BB COFFEE TABLE
BB ACCESSORIES
BB WOODSHED
When you sit and relax in one of BB Accessories include extensive BBQ Woodshed follows the the butterfly chairs you will want list of items such as cooking shape and design, but not the to put down your drink, book, aprons, bags, slippers and folder size, of the BIG BERRY House. magazine or laptop after a while. covers. Items are mostly made It is very practical and, although In that moment you will find a out of linen, coated in warm and small, offers storage space for small table next to you, nice beige colour, and decorated large amount of wood right next designed in the same style with a BIG BERRY corporate to the BBQ House. as the butterfly chair. button for a recognizable design. Moreover, all items are also souvenirs which every guest can take home as a memento.
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BB MOBILE BBQ STATION
BB MOBILE BEER STATION
BB PL AYGROUND
Specially designed Mobile What can be more luxurious than BIG BERRY has thought of a way BBQ Station makes summer being able to pour some craft to entertain children whenever gatherings unforgettable. Mobile beer on tap right from a hot tub they are visiting or staying in BBQ Station is situated on or a cozy butterfly chair? a destination. Regardless of wheels which makes it easy to the entertainment offer in the The size of a BB Mobile Beer place in various settings, without destination, there is a perfect Station makes it simple to any risk to nature. It can support playground spot right in the transport wherever you want to. safety and comfort of the resort. different cooking methods It's easy-to-use feature makes it with a separate storage for two Children from the age of four a perfect addition to any event. gas tanks and removable iron can have fun with an outdoor Mobile Beer Station enables you griddle. slide, a sandbox and a climbing to present your favourite beer wall. brand, and provides your guests with a fresh glass of beer within a few seconds.
BB WELCOME BOARD
Welcome Board is a crucial part of BB life, helping the team organize their tasks during events and activities, or serving as a wall to express creativity. Motivational quotes written on the board give a homey and friendly feeling to the guests right from the check-in.
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BB Mobile Board is an excellent way to organize quality outdoor lectures, games, team buildings or any other activities. Being on wheels gives it an option to be used inside or outside for every kind of event or project, to serve as an info board or to help around organization. This item is essential for innovative company outdoor meetings.
BB OUTFIT
The BB Outfit includes various clothing items with the recognizable corporate element, BB button. BB Outfit is important for all brand events in and outside of the resort, as well as for representation in front of media or partners. The most recognizable part of brand outfit is a collar shirt with the corporate colour button on the left side of a collar.
BB MOTORHOME POINT
BIG BERRY supports comfort of every individual home; concrete, modular or mobile. For individuals that are constantly on the move, an option to stay in BIG BERRY overnight is provided by a fully serviced motorhome pitch. All pitches have BB designed stand with 2 electric outlets, water and lights.
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BB EGG SWING CHAIR
BB LOUNGE HOUSE
BB OPEN AIR CINEMA
The most popular lounge item, BB Lounge house is just Almost everybody enjoys BB Egg Swing Chair, creates a great! The glass roof serves as watching a movie in cinema from positive atmosphere and scenery protection from the sun rays and time to time, but if the cinema for photo shoot in the shadow the red comfortable mattress is open air, they just love it. BB under an oak tree. Egg Swing offers a cozy padding, perfect Open Air Cinema gives the Chair is ideal for reading a book to lay down and relax. Not only opportunity to watch a movie at or contemplating on a fresh that, but the house is a great any outdoor location. Besides summer breeze. Thoughts fly place for a massage, romantic the open air cinema, you can around when you’re on a cloud! dinner or it can serve as an use the mobile screen for a amusing children’s playground. presentation, sports event or even live streaming.
BLUE BERRY HOUSE
This house was made for coastal areas and seaside. Its cheerful blue & white exterior motivates you to use it for various business ventures! A caffè or a beach store would fit perfectly.
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BROWN BERRY HOUSE
ORANGE BERRY HOUSE
BB BUTTON
This house was made for continental areas, mountains, and lakes. Its brown colour was picked according to the tree bark and it matches perfectly with the colours of the forest. It symbolizes the perfect match between people and nature.
This house was made for urban areas and for rooftop terraces. It is an innovative idea which is just waiting for you. Place it in the middle of a city centre and start your business.
BIG BERRY button represents the brand via its various details and is easily recognizable due to its strong presence on the Internet. Stay tuned and follow the button online!
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The puffs, violet red as other BB elements, are linked to two strong characteristics of the brand: comfort and design. Guests, visitors or staff members can take it everywhere and use it to relax, workout or sit.
BB RED VIOLET LINE
BIG BERRY houses have a red violet vertical line on the exterior wall as a sign of recognition from afar. Although the purpose of the exterior design is to blend in with the nature, red violet line gives a special charm. The house looks like a birthday present with a wrap that you can’t wait to untie.
BB WASTE BIN
BB TOY BOX
BB Waste Bins are everywhere around the resort. Following the same design as coffee table, motorhome and terrace, they are easy to reach and at the same time discreet. BB Waste Bins come in two models; freestanding and hanging bins.
BIG BERRY small wooden toy box on wheels gives guaranteed fun for kids and at the same time assists in carrying wood, grilling equipment and small necessities from one place to another. Although made of wood, the BB Toy Box can stay outdoors even during the bad weather.
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BB BBQ HOUSE
BB BBQ House is a covered open air fireplace and lounge area. The house follows the same design as BB houses and is made out of high quality materials resistant to extreme weather conditions. The big round fireplace is situated in the middle of the area, surrounded by comfortable sofas serves as a perfect hangout spot. Enjoy the best view of the resort while eating an amazing barbecue or just warming up around the fire.
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BOOKING YOUR HOUSE
BIG BERRY has been present in the tourism field for two years now, but only since the season 2017 has it been officially opened for tourists. BIG BERRY started operating and managing house units by making them accessible to a wide range of customers, including different target groups from various countries.
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RESERVATION PROCESS AND BOOKING CHANNELS Initially, the main goal was to make the booking process fast and easily accessible for all potential customers. With the capacity of only 7 houses available for rental at Kolpa River, BIG BERRY has chosen to carry on with the booking process manually for the season 2017. Reservations were received directly through inquiry on the website or they were regulated by third parties booking websites. Following the booking tendences, BIG BERRY keeps an eye on the most used websites, where people are showing their preference when looking for their accommodation for vacation, business and events. For now, BIG BERRY is present in several online booking sites which can easily be reached and booked through, such as Booking.com, Airbnb, HomeAway, Tripadvisor, Glamping.com, and Pitchup. Overall, the stated online booking sites proved to be efficient. Judging by the reviews of the guests through booking websites and feedback on evaluation form, it could be said that the booking process was a success. Iva Kopf, the team member managing BIG BERRY bookings for the season 2017 said: ÂťSince this season was the first one when we officially started receiving bookings, we wanted to carry out the process manually and include some well-known online booking sites as a trial. The idea was to track guest experience in order to see if there were some improvements that should be made. We only had slight complications, but all in all regarding the booking, this season went quite smooth. Led by experience, I believe that we should work on upgrading for upcoming seasons in order to make the booking process the least painful for the guests.ÂŤ
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FUTURE IMPROVEMENTS WITH PHOBS
NEW R E S E R VA T I O N SYSTEM
Since the plan for the next year is to expand and also to start with the franchising system, BIG BERRY is thinking big, as always, and has decided to introduce a new reservation system carried out by PHOBS. The goal is to save more time both for the guests and for the BIG BERRY staff, by speeding up the whole booking process and improve the quality of the whole procedure. PHOBS reservation system is the next-generation real-time online booking engine for hospitality industry which provides full control over all electronic sales channels. The system provides many services that are taking the booking process to another level. BIG BERRY has chosen the sections for Booking Engine, Channel Manager and Reservation Application. Booking Engine is the application that is being integrated into the Website and allows a direct and instant booking. Channel Manager is a central management system that synchronizes all OTA (Online Travel Agencies) channels, on which BIG BERRY is available for booking. It also manages the inventory for official website and B2B partners and reservation applications from a single control point. The system makes specific statistics and analysis from all the gathered information and observations. Reservation Application is an extension which serves as a help for customer service. It sends an offer to customers for every reservation inquiry and links directly to the booking engine. It also creates custom and personalized offers for each customer and improves the speed of handling e-mail inquiries. Above everything else, the system provides IT support, consulting for development and marketing, google analytics tools and campaign tracking. With the help of the new system, the aim is to improve customer relationship in general, to make it smarter and more efficient by collecting and sorting all the information about previous, upcoming and potential customers. Ultimately, effort is put into eliminating the risk and lower the possibility of potential complications.
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BIG BERRY
BUSINE SS AC ADEMY EXERCISING YOUR ENTREPRENEURIAL SIDE!
BIG BERRY Business Academy was created to bring together all projects, services and products the brand offers that are related to the business. Developed with the support of employees, interns and partners; voluntarily and in the win-win condition, BIG BERRY BUSINESS ACADEMY has the ambition to bring innovation to the tourism and housing market segments, based on shared business knowledge and new trends. Until now, the brand has launched, together with associates, new projects and services, new concepts, events and products, that are multiplying business knowledge among peer groups. All this leads to delivering high quality service to guests and visitors, and economic growth for the location where BB is currently present.
BIG BERRY INCUBATOR BIG BERRY Mastermind, where lectures are delivered; BIG BERRY Business Model, where BIG BERRY is developing and improving its own business model; BIG BERRY Workation, where leisure and work are combined; BIG BERRY Incubator and Idea Management, where new ideas are generated; BIG BERRY Chef, where the sharing of food culture is stimulated; BIG BERRY Synergy of Partners, where new business connections are stimulated.
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One really cool thing about BIG BERRY is that they work very closely with the local community and providers. Every day you are given a sheet of paper for you to select your breakfast from a list of items produced by local providers. Antoine and Kanicia - Two People in Spain, www.twopeopleinspain.com
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BIG BERRY
BUSINESS PROJEC TS BIG BERRY works with guests, VIP people, tour operators, photographers, bloggers and journalists, schools, universities, business people and cooks. Business projects, directed to the audience mentioned above, gather great people around relevant subjects, and it couldn’t be any different. If you think about guests, for example, BIG BERRY doesn’t have a mainstream experience to offer them, but a project of a great vacation, thought out with the guest or completely planned by BB team, personalised for every person or group hosted in the resort. For every target group or individual, the project will be completely different and it will involve a multidisciplinary team of professionals with highly developed management skills. The team, together with the target audience, will promote events, workshops, trips, dinners, conferences. In the following table, you will have the chance to know a bit more about the projects BIG BERRY has been developing.
WORK ATION Working vacation is the best way to increase productivity in a collaborative environment, to boost motivation and enjoy a relaxing time away from the busy city. BIG BERRY Workation project aims to provide the team with nicer and friendlier environment, which encourages the team to contribute more during meetings and brainstormings, being more productive in the end. http://bigberry.info/workation
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MASTERMIND Mastermind is a project developed in partnership with outstanding people entrepreneurs, businessmen, managers, creative minds with great experience, who want to share their stories and knowledge with BIG BERRY team and guests! The aim of the project is to stimulate knowledge-sharing, events and activities that motivate young people professionally. http://bigberry.info/mastermind
TOUR OPERATORS
TOURISM EVENTS
BIG BERRY works in partnership with tour operators by facilitating the access to its best offers and negotiating directly and individually with them.
BIG BERRY has also opened the resort for local and international events in the tourism field, aiming to promote not only the resort but also Bela krajina Region and the possibilities it has for tourists. http://bigberry.info/touroperators
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VIP VIP project was launched in 2017, when BIG BERRY management team decided it was time for some leading business people to get to know Bela krajina Region and BIG BERRY Kolpa destination closely. Those VIP people usually tend to come with friends or family to experience all they can get at BIG BERRY, what we call a genuine and luxurious experience in nature. Guided tours, food, events, local business partners visiting, beer and wine tasting, planned outdoor activities and VIP treatment, are some of the things VIP guests have been experiencing. BIG BERRY wants to make Bela krajina famous for what it has to offer, even among Slovenian people. http://bigberry.info/vip
INFLUENCERS JOURNALISTS, PRESS CONFERENCE, BLOGGERS In two years, more than 200 travel bloggers, journalists, and other media representatives visited BIG BERRY Kolpa River, explored Slovenia and shared unique stories through their media channels! In addition, BIG BERRY has promoted press conferences aiming to give influencers, in general, a holistic experience in the resort and in Bela krajina Region. In 2017, a press conference took place at BIG BERRY, in partnership with the local tourism office (RIC Bela krajina) and local business partners, where leisure activities were organized. http://bigberry.info/influencers
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BIG BERRY KOLPA RIVER BIG BERRY Kolpa is the first BIG BERRY showcase launched. Operating since 2016, BIG BERRY has as its slogan “Luxury of Freedom” and gathers: - DYNAMIC ACCOMMODATION CONCEPT - AUTHENTIC LOCAL EXPERIENCE - LUXURY OF FREEDOM LIFESTYLE http://bigberry.info/big-berry-kolpa
PHOTOGRAPHY PHOTOGR APHY DAY AND BIG BERRY PHOTOGRAPHERS Are you a photographer? Do you want to showcase your talent while spending a wonderful time in Slovenia? Last year, almost 200 professionals among which many photographers visited BIG BERRY Kolpa River, explored Slovenia with us and shared their wonderful photos with the world! In addition, in 2017 a new project called “BIG BERRY Photography day” was created to gather good photographers and their view on Bela krajina’s culture, nature, daily life, culinary and everything else the region has to offer. Every photo can capture a special memory! World Photography Day in August celebrates those inspiring moments and stories told through a single photo. http://bigberry.info/photographers
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BIG BERRY PARTNERS BIG BERRY Partnership concept works towards building a network of brands with strong integrity; providing products & services that can help us all “live better”; supporting local businesses & mutual collaboration with all entrepreneurs willing to enhance the network - in services, products, promotion and ideas. BIG BERRY creates strong proactive relationships with local partners that in-turn enhance the bond of the whole community. BIG BERRY sees opportunities everywhere and makes a promise to nurture the partnerships for a better and brighter future together. With a network of brands, BIG BERRY is able to offer guests the genuine local experience they deserve. http://bigberry.info/partners
BIG BERRY CHEF “A recipe has no soul, you as the cook must bring soul to the recipe.” – Thomas Keller To give a soul to recipes and inspire others with delicious food, is excatly what BIG BERRY Chef has been promoting. Every week, BIG BERRY invites chefs from various places to come and share their passion with guests and visitors. With fresh and local food, result of the partnership with local producers, chefs have plenty of choices when selecting the menu they will cook. Bringing new flavours to destinations by the hands of outstanding cooks has been a fully pleasurable project. http://bigberry.info/bbchef
BIG BERRY GUESTS Every BIG BERRY guest represents a new project for the staff members. By the time a guest books a house to spend some time in BIG BERRY and request the support with their vacation plans, we know it is time to think of a good solution to entertain the guest. BIG BERRY has a vast list of what to do, which includes indoor and outdoor activities, promoted by the company and also by the local partners. http://bigberry.info/massages
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DESIGN YEAR BIG BERRY DESIGNER YEAR PROJECT (2018)
BB Designer will host numerous designers from Slovenia and the region during 2018 summer season starting from April and lasting until October. BIG BERRY gives luxury facilities and brand identity as a platform under which designers can develop ideas freely with our company's resources and apply it right away.
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PARTNERS AND
R O YA L PA R T N E R ' S CARDS
BIG BERRY social and sustainable business model has its actions strongly based on social relations with local community and businesses. In the end, all of them share the view that tourism is the key activity to bring locals and tourists together and ensure a sustainable economic growth of a destination, in this case the Bela krajina Region. Taking in consideration, the close relationship and goals that partners have with BIG BERRY, the company channels their efforts towards: exchanging products and services; presenting their business model to the guests, visitors and employees; promoting and creating events, campaigns and projects - not only in one country but internationally. BIG BERRY has partnerships with more than 40 local companies operating in various segments such as: gastronomy, equipment, agriculture, tourism, leisure and other types of services. Royal Campaign The Royal Campaign is a creative advertising campaign to familiarise BIG BERRY’s partners. It is one of the projects developed during the past year; thought out by Mariliza Bonesso, a Brazilian communication analyst, and drawn by Nika Fleszar, a talented Polish graphic designer. The cards are made one at the time, and published online through all BIG BERRY and partners’ channels.
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BIG BE RRY PROJEC TS BIG BERRY works with all sorts of great minds and skilled craftsmen - from interns and employees, over graphic designers to motivational speakers. We believe that, without great and playful collective imagination, no project would be possible. As for every following icon you will see, Monika Volaka, a Slovakian graphic designer, has invested a lot of hours and effort to embody the identity of BIG BERRY campaigns. The campaigns, for now, sum up nine different ideas that has only one objective: To connect people.
EMPIRE As you know, BIG BERRY team is made of young people of different nationalities: our “Berries”! Once together, we share the culture, traditions and the characteristics of each country.
MR B Mr B is a friendly fellow from BIG BERRY, who is always in search for new destinations to visit. Whether you are planning to go on adventure of a lifetime or just taking a walk through your city, B is always ready to join and accompany you while discovering the beauties of our amazing world! His life goal is to know as much places as he can. Anyone can get a Mr B and take him to a trip. Just write to BIG BERRY!
21 DAYS It is said that a person needs 21 days to change any habit and BIG BERRY wants to give people a little push towards life-changing. Here are some examples of what can we do for this campaign: - 21 days going to the gym; - 21 days eating only vegetables; - 21 days living as a guest in BIG BERRY; - 21 days working in a cloudnesting company
In this campaign, we try to describe the empire built on cultural differences, experiences and adventures - these are the words that definitely describe the youthfulness and typical curiosity of our international team.
ADOPT AN INTERN In Adopt an Intern campaign, each BIG BERRY Intern has the mission to spend a day with one of the company’s partners to get to know their work life and improve different skills. Serving tables, working on social media and communication, picking strawberries and grapes, cleaning wine cellars and learning the packaging process, are some of the intern’s activities. Fun, learning and cooperation are all one can have when entering a partner’s business, but the work is real.
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SYNERGY In addition to all the activities BB has been promoting with and for partners, this is the most innovative idea the brand had for 2017 season.
ROYAL PARTNERS
FASHION WEEK BIG BERRY fashion week is a project that gathers some glamour over Bela krajina Region but makes, at the same time, people conscious of what they wear. For example, did you know that something as simple as your daily shirt can have such a strong background story that you can actually say that you are helping the world by wearing it? Surely you know the price of 1m of handmade linen, but do you know how much time takes to make, refine and get 1m of the material? BIG BERRY Fashion Week is a project that makes us to think of what we are wearing.
The inspiration for creating the Royal Campaign, which advertises partners, came from the excellence in service providing. BIG BERRY, along with its partners, offer guests quality, environmentally responsible, top-notch services and products. For every partner, we create a graphic design and a fun phrase!
BIG BERRY Synergy encourages the connection between companies from Bela krajina, by making them to try each other's products and services.
BIG BERRY BUTTON The button will represent the brand via its various details and try its best to become an easily recognizable item over the internet. It will bring you much information along with some nice photos taken at number of destinations. In the new campaign, you can expect numerous educational but also fun facts, which the BIG BERRY button will bring.
BIG BERRY Synergy is a synonym for a horizon that never ends. A real cycle of mutual help, work and, most importantly, genuineness.
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NO OFFICE BRAND
MAKE THE WO R L D YO U R OFFICE How to keep international team connected, motivated and give them feeling of freedom at the same time? BIG BERRY believes that freedom to choose how to organise working and personal time is the key motivator and creativity trigger for its employees. The idea is to provide the opportunity to work from anywhere at any time, as long as the wi-fi is available. So far, this work strategy has shown to be very successful. The No-Office-Policy includes a location independent job and it seems to be appreciated among employees which is visible in the work results. Above all, this style of working is in harmony with the whole BIG BERRY concept which is meant to be spread all around the globe. This season a new project under the name BIG BERRY Workation was introduced, where every corner of Kolpa River destination was turned into an office. People could choose their inspiration around the whole area, whether in comfortable butterfly chairs, in the open lounge houses, on the swing, river pool or simply behind a desk at the reception. The idea of the whole policy is to experience working luxury of freedom.
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It's really an amazing opportunity to work and create within a team, without depending on a location or being physically together. Iva Kopf, Croatia
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A multidisciplinary, multicultural and multilingual team has the power of being more efficient and creative. Mariliza Bonesso, Brazil
BIG BERRY PEOPLE MAKE THE BRAND GO ROUND
Everything in BIG BERRY is built and created by the people. BB team is made of carefully selected individuals who are working on brand development which includes projects, events, marketing; as well as customer, partner and guest relations and all other work behind the scenes that makes BIG BERRY what it is today and defines what it will become in the future. Just like the freedom of remote work, BB people have the freedom to express their ideas and implement the creativity through various projects in order to contribute to the growth of the company and brand. Spirit and diversity of the international team put together creates opportunities to make something different and extraordinary. Mixture of cultures, languages, habits and styles combined makes room for new ideas, learning, exploring and seeing different points of view which, in the end, help to see the bigger picture. With mutual encouragement, support and strong will to create more there is no place for stagnation, but a constant strive for improvement.
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IT’S ALL ABOUT THE
EVENTS
It could be said that BIG BERRY is an eventful concept. Events are the essentials of the company’s work and are always in the process of designing and developing, until eventually they are being brought to life. The purpose of BIG BERRY Events is to promote the brand, connect people, make content, create new ideas, concepts, networks, and business opportunities. Through the events BIG BERRY is trying to keep existing connections and create new ones. The idea of an event is usually a spontaneous product of BIG BERRY team creativity and work, in constant desire to grow and create more opportunities. Most of the events are connected to BIG BERRY projects, which are diverse and cover a wide range of possibilities. The idea is to have special events for every target audience, according to their field of interest. There are events happening on a weekly basis, such as BB Chef and Mastermind, the continuous projects of BIG BERRY. In addition, events for the guests include different activities and guided tours. Further, various other events are aimed to promote partners’ products and work, such as ongoing festivities, VIP events, partners’ promotion, press conferences and events for the influencers - journalists, photographers, bloggers and tour operators. Furthermore, BIG BERRY hosts numerous events for companies such as team building, conferences or meetings completely in nature. This year a brand new project was launched - BIG BERRY Workation. It created a great opportunity for a full-week event, where the whole resort was turned into a big coworking space. Other events of the season, BIG BERRY Photography Day and Fashion Week, which happened with the dedication of BB people and partners, are also worth mentioning. Alongside all the mentioned events, there were plenty more smaller ones that made BIG BERRY season 2017 so special and eventful. Many others are going to happen next season, too.
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BIG BERRY is a unique and new concept of hospitality. The accommodation is like glamping but the experience is an integration into the local community and hearts of the people there. Alex and Liana - A Couples World Tour, https://acouplesworldtour.com/
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BIG BERRY Slovenia is more than fancy camping pods with hot tubs…a lot more. While the unique “sleeps” take center stage, BIG BERRY has added a complementary component to their resort: local partner experiences. The carefully selected partnerships and collaborations with Slovenian brands exponentially increase the value of stay at BIG BERRY.. Alex Sarah and Kris - JetSetting Fools, http://jetsettingfools.com
SPREADING THE WORD
In order for the events to be visited and to attract people, the promotion is done through different channels, depending on the target audience and type of the event. Social Media channels, website, e-mails, invitation letters, radio, direct communication are all being used in order to spread the word and include the community in the events. In the end, an event can be called successful if people had fun, were relaxed and did some quality networking and sharing of experiences. Every time, the upcoming events were expected with excitement which is a proof of good work that the team was doing and will continue to do.
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BIG BERRY ON
THE WINTER O LY M P I C S 2 0 1 8 BIG BERRY has immersed into a new project right after closing summer resort on Kolpa River, and once again is going global through connection of ideas, design, businesses and ultimately cultures. BIG BERRY accepted the challenge to create a structure for Slovenian House, located on the near entrance of the Ski Resort Alpensia, in the South Korean city PyeongChang, where numerous prominent and respectful athletes and entrepreneurs will be hosted during the 23rd Winter Olympic Games. The project has had the aim to develop space with unique atmosphere and value for country’s most achieved sportsmen, while creating ambience that shows original Slovenian hospitality, culture, entrepreneurship and architecture to the rest of the world. Considering the size and various functionality that the Slovenian House will have had during 17 days in February 2018, it has been decided to develop rather simple architectural structure with focus on the usability of the space. The idea came from the traditional symbol of Slovenia’s culture, “kozolec”. Completely vernacular architectural style was combined with simple and most recognizable traditional Asian elements, paper lampions. Perhaps hayrack (»kozolec«) was not the right architectural solution to be represented with, on one of the biggest world sport events, or was it? The elaborated concept had a deeper idea, which was to join old-fashioned and handmade elements with contemporary high technology, sport with business and in parallel, Europe with Asia. The “awe” element of the space was reached with the massive wooden structure that show the stability and confidence, with horizontal trunks long 2,40m, and 2,20m high. The hayrack structure included subtle Slovenian symbols, such as Triglav and its three peaks. The structure will host various gatherings and welcome people from different backgrounds; sports, media, entrepreneurs and visitors. Focused on multifunctionality, hayrack structure has optimally divided the space for different purposes; main social area - restaurant, 2 auditories for formal and informal events, lounge area and open spaces for exhibitions or presentation of the sponsors. Being for years in with Slovenian trends and country’s visibility, Hosekra (which is the parent company to BIG BERRY) is a specialist for developing structures that blend in and create the feeling of unity - by joining spaces, purposes and ideas.
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HOSEKRA COMPANY WITH A
TRADITION Ever wondered who is behind the whole BIG BERRY concept? Hosekra is a Slovenian company situated in Slovenska Bistrica, focused on the production of roofings, containers and mobile homes. The tradition of the company dates back to 1989, and it is led by years of experience, together with employees and customers in developing innovative products and adapting to the needs of the customers. During this period of time, the company gained extensive knowledge of production, consulting and installation of roof coverings. The company is engaged in manufacturing, servicing and trading, and has been present on the Slovenian market mainly as a manufacturer of metal roofing products for almost 30 years. From the very beginning Hosekra was slightly ahead of its time, ever since the company introduced new materials and products that were mainly used only in the northern countries, where they proved to be particularly suitable for extreme conditions. Throughout the years, the company expanded their activity to consulting, measuring, delivery, assembly and dismantling of old roofing materials. Their products include insight into the past, present and future of the company. With its work, Hosekra is primary focused on improving the quality of life while taking care of energy and resources, saving as well as protecting the environment. By monitoring innovations and with continuous investments in production, the company opts to become the leader in the industry. After years of experience and positive feedback on the company's work, BoĹĄtjan Hostej, the CEO of Hosekra, develops the idea of BIG BERRY concept, by introducing a new type of mobile homes produced by Hosekra. Wanting to create something completely new by integrating high-quality, modern mobile houses into authentic local environment, it was shown that the new type of houses are suitable for any environment. From a simple idea, the whole new brand was born, with the purpose of providing the experience inspired by the slogan 'Luxury of Freedom'.
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MAGAZINES ARE NOT O N LY TO B E R E A D B UT
TO B E E N J OY E D!
FEEL THE STORY LIFEST YLE MAGAZINE / 02 / 2017
KOL PA
There are three BIG BERRY magazines: FEEL, JOIN and CREATE, as well as our pillars! We work on those three fronts, where FEEL focuses on guests and visitors; JOIN is linked to business partners and people that want to join BIG BERRY, and CREATE for franchises, licensors and other business opportunities. Following this idea, the three magazines deliver completely innovative content, completely focused on its targets. You can access all three magazines
JOIN THE STORY PA R T N E R S H I P M A G A Z I N E / 1 / 2 0 1 8
KOL PA
online, on BIG BERRY website http://www.bigberry.eu/en/media/magazine or in any of the destinations, both in the reception and in the houses. Enjoy your reading!
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...BIG BERRY is a lifestyle resort that puts an alternative twist to classic tourism. It’s nearly impossible to describe, simply because there’s nothing else like it in the world. What began in Slovenia with an idyllic location by the Kolpa River (the one I visited!), is now an expanding concept with franchises in both Austria and Romania. Imagine this: ultra modern glamping cabins in the heart of nature, total local immersion as you meet with regional producers and entrepreneurs, plus a buzzing and unpredictable environment thanks to an international team of young interns!. Christina - Happy to Wander, www.happytowander.com
C R E AT E THE STORY BRAND MAGAZINE / 1 / 2018
KOL PA
101
QUOTES: Drew and Julie - Drive on the Left / www.driveontheleft.com Eillen Cotter Wright - Crooked Flight / www.crookedflight.com Alexandra- Arttrav - Blocal Travel / http://www.arttrav.com Antoine and Kanicia - Two People in Spain / www.twopeopleinspain.com EILEEN - Crooked Fight / www.crookedflight.com Lucy - Absolutely Lucy / www.absolutelylucy.com Christina - Happy to Wander / www.happytowander.com Giulia - Blocal Travel / www.blocal-travel.com Anna, Maria and Andrey - Andrey-Andreev / www.andrey-andreev.com Laura - Girl x Departure / http://www.girlxdeparture.com Sarah and Kris - JetSetting Fools / http://jetsettingfools.com Alex and Liana - A Couples World Tour / https://acouplesworldtour.com/ PHOTOGRAPHS: Slovenia: Primoz Korošec Tomo Jeseničnik Lučka Vavpetič Katja Jeras Jakov Fir Uroš Raztresen Filip Eremita Marjan Laznik Alen Zulić Jernej Furman Croatia: Hrvoje Mahović Željko Hajdinjak Andrej Švoger Matko Meštrović Hrvoje Grguljaš Darko Vurušić Marija Kranjčec Vurušić Berislava Picek Italy: Cristina Galliena Bohman Spain: Rafael Ruiz Editor In Chief: Mariliza Bonesso Content creators: Mariliza Bonesso, Iva Kopf, Maria Stoyanova Proofreading: Dorian-Lovel Smokvina Catalog design and art direction: Žare Kerin Layout: Miroslav Dado Banovšek Project manager: F2 d.o.o. Printer: www.la-mantini.rs *All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and other certain non-commercial uses permitted by copyright law. For permission requests, send an e-mail to the address bellow with the subject “BIG BERRY Magazine: Content Permissions”:
BIG BERRY Luxury of Freedom press@bigberry.eu www.bigberry.eu *Ordering information: For ordering hard copies, send a request to the above-mentioned address with the subject “BIG BERRY Magazine: Order”