BIC Asia catalogue 2014

Page 1


Quality Products Worldwide Since 1950


Introduction Created in 1950, the BIC® ballpoint pen revolutionized writing habits It made writing simpler, faster and self-reliant. These features were incorporated into an original design, a form that fully followed function. BIC® ballpoint pens were a symbol of the new consumer economy and they conquered the world. For decades, they have continued to evolve and adapt to the consumer needs. Generation after generation, they have become a part of our era and heritage. Everyday, in more than 160 countries,consumers the world over choose to buy 25 million BIC® stationery products. In the lighter market since 1973, BIC® also provides a wide range of products for specific needs of consumers. Moreover, thanks to high quality standards (more than 50 control points), BIC® sells more than 5 million lighters per day in the world. Longevity and loyalty are the qualities that best define why BIC® has been a major player in the disposable shaver market. BIC® first disposable shaver, the BIC® OrangeTM, was introduced over 25 years ago. Today, this product is still BIC®’s top-selling shaver. But also by combining long-lasting BIC® favourites with value added shavers, our full line of products meets the needs of a broad spectrum of consumers worldwide. Every day, consumers the world over buy 10 million BIC® shavers. We are happy to introduce our new 2014 catalogue dealing with the 3 categories of BIC® products : stationery, lighter and shaver.



Pg Production Process 6-7 New Products 9 Writing Instruments a) Classic 12 b) Added Value 22 c) Gel 41 d) Roller 45 e) Pencils 47 Marking 55 Correction 69 Glue 78 Lighter Size Comparison Production Process ISO Standards/CR Lighters Flint Lighters Electronic Lighters Décors Lighters Production Process Men Shaving a) Disposables: • Basic Needs • Added Value • Premium b) System Women Shaving a) Disposables: • Basic Needs • Added Value • Premium b) System

85 86 - 87 88 - 89 90 93 96 106 - 107

108 111 113 114

115 116 118 119


Major steps in production and quality control of the retractable BIC速 VELOCITY速 ballpoint pen

1 The bALL The rough shapes of the ball made of tungsten carbide powder and a fatty additive are placed in trays and then vitrified in an oven to become almost as hard as diamonds. The vitrified ball is then 100% of the balls are checked for roundness and resistance.

abraded between two flat surfaces to become perfect spheres.

2 the ballpoint

3

The ball is encased in a brass housing finished on the machine using specific tools. The consistently regular performance of the tools guarantees the quality of the finished product.

the GRIP The rubber grip is molded to obtain a comfortable form, giving the user the best writing control.

Checks are carried out on a fixed percentage of points to control the precision of the setting which affects the writing quality.


6

MOLDING AND Assembly The assembly machines are fed continuously. The production programs are checked and approved by operators using computer systems that provide real-time information on inventories and shipments.

the cartridge The cartridge is made up of the point,, the suppport and a tube filled with ink. In

5

order to optimize the production process and control quality, the machines used in assembling these parts are grouped in units as a function of the type of cartridge. The assembled cartridges to eliminate possible air bubbles, and then go through quality control.

4

inks Because BIC速 inks are made in-house, the Company can confidently guarantee the, highest level of quality. At this step, writing length is controlled, which is a major criteria in the quality of the product.


Our business

Our consumers buy each day: • 25 million Stationery Products (no. 1 worldwide) in ballpoint pens, no.2 worldwide in stationery products), • 5 million Lighters (no.1 worldwide in branded pocket lighters), • 10 million Shavers. These three activities account for 96% of our sales revenues. The BIC Group is also a manufacturer of water sports equipment with BIC Sport, the worlds leading brand in surfing. BIC® products are sold in over 160 countries, through some 3.2 million outlets. BIC has 8,512 employees.

Our products

are our primary responsibility

The lighter weight a product is, the better its environmental performance BIC® PRODUCTS ARE LIGHTWEIGHT PRODUCTS The BIC® prodcut philosophy has always centred on simplicity, with nothng superfluous added. The materials that BIC® products are made of ahve only one purpose: perfect harmony between form and function. The longer a product is used, the better its environment performance

BIC® PRODUCTS WRITE A LONG TIME (draw a line 2 to 3 km long)

BIC® PRODUCTS LIGHT A LONG TIME (3,000 lights for a BIC® Maxi lighter)

BIC® PRODUCTS SHAVE A LONG TIME (from 7 to 10 days)

Other complementary factors can reduce, but to a lesser degree, the relevent environmental impacts: Refills, etc. Bioplastics or recyclable plastics

Measuring the environment performance of our products throughout their life cycles In 2004, products emblematiic of BIC, which also accounted for the highest sales (BIC® Cristal® ballpoint pens, BIC® Classic shavers, and BIC® Maxi lighters), were evaluated by outside experts from the agency, O2 France. In order to better anticipate emerging market trends, BIC also had some of its new products assessed. In 2005, BIC decided to “in-source” its approach, to measure the environmental impact of existing products and of new pens and shavers. These projects enabled us to measure major environmental performance criteria for our products: weight and duration of usage. for a BIC® product? How much oil is needed 5 litres of oil 100 km driving 2,800 BIC® Classic shavers 50 years of shaving

22 liters of crude oil

3,200 BIC® Cristal® pens 3 generation of writing 2,500 BIC® Slim™ lighters 4.75 millions lights

BIC® secured the eco mark for BIC Classic Orange, which is a green product. *only available in Japan

07 112 067 R-PS,PP


NEW/REFRESH PRODUCTS



Writing Instruments Classic BIC Orange BIC® Orange Pastel BIC® N-S BIC® Cristal BIC® BU3+ BIC® Round Stic Ez BIC® Round Stic BIC® Round Stic Grip BIC® Ecolutions Round Stic BIC® Ecolutions Clic Stic ®

Refresh! Refresh!

Pg 12 13 14 15 16 17 18 19 20 21

BIC Super Ez BIC® Super Ez Retractable BIC® BU3 Grip BIC® BU3 Grip Fashion BIC® For Her BP BIC® 2 Colours BIC® 2 Colours Fashion BIC® 2 Colours Decor BIC® 2 Colours Shiny BIC® 4 Colours BIC® 4 Colours Mini BIC® 4 Colours Mini Fashion BIC® 4 Colours Fashion BIC® 4 Colours Shiny BIC® 4 Colours Grip BIC® 4 Colours Grip Fashion BIC® 4 Colours Charmy BIC® Ecolutions ReAction BP

new

new new

new

new

Pg

BIC GL1 BIC® GL2 BIC® BU3 Grip Gel BIC® For Her Gel BIC® For Her Gel Fashion

40 41 42 43 44

®

Roller BIC® Grip Roller BIC® Z4 Needle Point Roller

45 46

Graphite Pencil

Added Value ®

Gel

22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

BIC® Ecolutions Evolution™ Pencil 47 BIC® Evolution™ Pencil Boys & Girls 48 BIC® Evolution™ Pencils Lines 49

Mechanical Pencil BIC® Matic Shimmer BIC® BU4 MP BIC® Ecolutions Pencil BIC® ReAction Pencil

50 51 52 53


Ball Pen Classic

PRODUCT FEATURES

Ventilated cap (Meets ISO 11540 standard) Plug and cap in ink colour

Hexagonal-shaped barrel

Nickel silver point Fine / Medium

CONSUMER BENEFITS

Meets child safety requirement Easily identifiable ink colour

Provides better grip for writing control

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm

* *Compared to BIC Ball Pen current ink systems

12


Ball Pen Classic

Pastel PRODUCT FEATURES

Ventilated cap (Meets ISO 11540 standard) Plug and cap in ink colour

Hexagonal-shaped barrel

Nickel silver point Fine / Medium

CONSUMER BENEFITS

Meets child safety requirement Easily identifiable ink colour

Provides better grip for writing control

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm 1.0mm

* *Compared to BIC Ball Pen current ink systems

13


Ball Pen Classic

PRODUCT FEATURES

CONSUMER BENEFITS

Ventilated cap (Meets ISO 11540 standard)

Meets child safety requirement

Hexagonal shaped barrel

Provides better grip for writing control

Tinted transparent barrel in ink colour

Provides ink level visibility

Nickel Silver point Fine / Medium

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm 1.0mm

* *Compared to BIC Ball Pen current ink systems

14


Ball Pen Classic

PRODUCT FEATURES

Transparent barrel

CONSUMER BENEFITS

Provides ink level visibility

Hexagonal-shaped barrel

Provides better grip for writing control

Brass point

Smooth and consistent writing experience

Plug and cap in ink colour Ventilated cap (Meets ISO 11540 standard)

Easily identifiable ink colour Meets child safety requirement

Key Selling Benefits Available ink colours : 1.0mm

15


Ball Pen Classic

PRODUCT FEATURES

CONSUMER BENEFITS

Convenient and ease of use

Retractable mechanism

Ergo-3 Triangle shape to maximise comfort

Ergo-3 Triangle shape barrel

Young and trendy look

Vibrant colour

For long lasting and consistent writing quality

Nickel Silver housing with Tungsten carbide ball X-Fine/X-Fine

Key Selling Benefits Available ink colours : 0.5mm 0.7mm

Retractable

16


Ball Pen Classic

PRODUCT FEATURES

CONSUMER BENEFITS

Easily identifiable ink colour

Plug and cap in ink colour

Enhance writing comfort

Lightweight flexible round barrel

Smooth and consistent writing experience

BIC EZ Smooth Needle Point system

Smooth and precise writing

Key Selling Benefits

*

83%

smoother

than BIC速 Classic Ink System

17


Ball Pen Classic

PRODUCT FEATURES

Plug and cap in ink colour

Lightweight flexible round barrel

CONSUMER BENEFITS

Easily identifiable ink colour

Enhance writing comfort

Medium Brass point Fine Nickel silver point Key Selling Benefits Available ink colours : 0.7mm 1.0mm

18

Long lasting and precise writing


Ball Pen Classic

PRODUCT FEATURES

Lightweight flexible round barrel

Swirl grip in ink colour

CONSUMER BENEFITS

Enhance writing comfort

Easily identifiable ink colour Non-slip writing control

Tropical ink Nickel Silver point X-Fine / Fine

Adapted to Asian climate Smooth and consistent writing experience

Medium Brass point Key Selling Benefits Available ink colours : 0.7mm 1.0mm

19


Ball Pen Classic

PRODUCT FEATURES

CONSUMER BENEFITS

Plug and cap in ink colour

Easily identifiable ink colour

Lightweight flexible round barrel

Enhance writing comfort

Medium Brass point

Long lasting and precise writing Key Selling Benefits Available ink colours : 1.0mm

74ns% umer

Pre-co tic recycled plas

20


Ball Pen Classic

PRODUCT FEATURES

CONSUMER BENEFITS

Plunger and cap in ink colour

Easily identifiable ink colour

Lightweight flexible round barrel

Enhance writing comfort

Long lasting and precise writing

Medium Brass point

Key Selling Benefits Available ink colours : 1.0mm

62 %

Pre-consumer tic recycled plas

Retractable

21


Ball Pen Added Value

PRODUCT FEATURES

Sturdy clip

Translucent barrel

CONSUMER BENEFITS

Attaches to notebooks, binders and more!

Provides ink level visibility

Young and trendy colors

Rubberised Grip

Nickel Silver Plated Point Fine

Maximise writing comfort and control

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : OR

*

62%

smoother

than BIC速 Classic Ink System

22


Ball Pen Added Value

PRODUCT FEATURES

Retractable mechanism

Sturdy clip

CONSUMER BENEFITS

Convenient and ease of use

Attaches to notebooks/binders

Translucent barrel

Provides ink level visibility

Rubberised Grip

Maximise writing comfort

Nickel Silver 0.5/0.7mm Needle Point

Precise writing

Key Selling Benefits Available ink colours :

23


Ball Pen Added Value

PRODUCT FEATURES

CONSUMER BENEFITS

Retractable

Ease of use and convenient

Translucent barrel

Provides ink level visibility

Integrated soft cushioned grip

Maximise writing comfort and control

Fine point

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm

Retractable

24


Ball Pen Added Value

PRODUCT FEATURES

CONSUMER BENEFITS

Retractable

Ease of use and convenient

Translucent barrel

Provides ink level visibility

Integrated soft cushioned grip

Maximise writing comfort and control

Fine point

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm

Retractable

25


Ball Pen Added Value

PRODUCT FEATURES

Strong Retractable Mechanism Sturdy Binder Clip

Contemporary Design

Comfortable rubber grip with special shape adapted to women hands

Chrome finish Nickel Silver Plated Point Fine / Medium

CONSUMER BENEFITS

Convenience and ease of use Attaches to notebooks, binders and more!

Jewel Tone makes a stylish fashion statement

Maximise writing comfort and control

A touch of stylish class Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 1.0mm

Retractable

26


Ball Pen Added Value

PRODUCT FEATURES

CONSUMER BENEFITS

Retractable

Easy to use and convenient

Two ink colours

Provides more choice in one pen

Refillable

Maximise value

Nickel Silver point Fine

Smooth and consistent writing experience

Medium Brass point

Key Selling Benefits Available ink colours : 0.7mm 1.0mm

27


Ball Pen Added Value

PRODUCT FEATURES

CONSUMER BENEFITS

Retractable

Easy to use and convenient

Two ink colours

Provides more choice in one pen

Smooth and consistent writing experience

Medium Brass point

Key Selling Benefits Available ink colours : 0.7mm

28

0.7mm


Ball Pen Added Value

PRODUCT FEATURES

CONSUMER BENEFITS

Retractable

Easy to use and convenient

Two ink colours

Provides more choice in one pen

Smooth and consistent writing experience

Medium Brass point

Key Selling Benefits Available ink colours : 0.7mm

29


Ball Pen Added Value

PRODUCT FEATURES

Retractable

Two ink colours

Medium Brass point

Key Selling Benefits Available ink colours : 1.0mm

30

CONSUMER BENEFITS

Easy to use and convenient

Provides more choice in one pen

Smooth and consistent writing experience


Ball Pen Added Value

PRODUCT FEATURES

Retractable

Four ink colours

Nickel Silver Fine point / Medium Brass point

CONSUMER BENEFITS

Easy to use and convenient

Multiple colour choices in one pen

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm 1.0mm

0.8

31


Ball Pen Added Value

PRODUCT FEATURES

Retractable

Four ink colours

Compact size

Medium Brass point

CONSUMER BENEFITS

Easy to use and convenient

Multiple colour choices in one pen

For easy storage

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 1.0mm

32


Ball Pen Added Value

PRODUCT FEATURES

Retractable

Four ink colours

Compact size

Medium Brass point

CONSUMER BENEFITS

Easy to use and convenient

Multiple colour choices in one pen

For easy storage

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 1.0mm

33


Ball Pen Added Value

PRODUCT FEATURES

Retractable

Four ink colours

Medium Brass point

CONSUMER BENEFITS

Easy to use and convenient

Multiple colour choices in one pen

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 1.0mm

34


Ball Pen Added Value

PRODUCT FEATURES

CONSUMER BENEFITS

Retractable

Easy to use and convenient

Four ink colours

Provides more choice in one pen

Smooth and consistent writing experience

Medium Brass point

Key Selling Benefits Available ink colours : 1.0mm

35


Ball Pen Added Value

Grip PRODUCT FEATURES

Retractable

CONSUMER BENEFITS

Easy to use and convenient

Four ink colours

Multiple colour choices in one pen

Rubberised grip

Maximise writing comfort and control

Brass point 0.8mm / 1.0mm

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm

36

1.0mm


Ball Pen Added Value

PRODUCT FEATURES

Retractable

Four fashion ink colours

Rubberised grip

Brass point Medium

CONSUMER BENEFITS

Easy to use and convenient

Multiple colour choices in one pen

Maximise writing comfort and control

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 1.0mm

37


Ball Pen Added Value

PRODUCT FEATURES

CONSUMER BENEFITS

Retractable

Easy to use and convenient

Four ink colours

Multiple colour choices in one pen

Medium Brass point

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 1.0mm

38


Ball Pen Added Value

PRODUCT FEATURES

CONSUMER BENEFITS

Retractable

Easy to use and convenient

Strong clip

Easy to clip

Grooved rubber barrel

Barrel in ink colour

Medium Brass point

Extreme writing comfort and control

Provides ink colour visibility

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 1.0mm

74 %

Pre-consumer tic recycled plas

Retractable

39


Ball Pen Added Value

PRODUCT FEATURES

Slim, Slender Design

Strong clip

Tinted transparent barrel in ink colour

Rubberized Ergonomic Grip Metal cone Stainless Steel Tip With Tungsten Carbide Ball (X-Fine)

Key Selling Benefits Available ink colours : 0.5mm

40

CONSUMER BENEFITS

For ease of grip

Easy to clip on

Provide ink level visibility

Maximizes writing comfort and control Premium look and feel For long lasting and consistent writing quality


Gel Ink

PRODUCT FEATURES

CONSUMER BENEFITS

Strong Retractable Mechanism

Convenience and ease of use

Colored sturdy clip

For ease of clip on

Transparent Tinted Barrel And Colored Grip

Rubberized Ergonomic Grip

Stainless Steel Tip With Tungsten Carbide Ball (X-Fine)

Provides ink color visibility

Maximizes writing comfort and control

For long lasting and consistent writing quality

Key Selling Benefits Available ink colours : 0.5mm

41


Gel Ink

PRODUCT FEATURES

Retractable

CONSUMER BENEFITS

Ease of use and convenient

Translucent barrel

Provides ink level visibility

Integrated soft cushioned grip

Maximise writing comfort and control

Fine point

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.5mm 0.7mm

Retractable

42


Gel Ink

PRODUCT FEATURES

CONSUMER BENEFITS

Strong retractable mechanism

Convenience and ease of use

Sturdy binder clip

Attaches to notebooks, binders and more!

Contemporary design

Jewel Tone makes a stylish fashion statement

Comfortable rubber grip with special shape adapted to women hands

Maximise writing comfort and control

Matte finish

A touch of stylish class

Nickel Silver Plated Point (Fine)

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm

Retractable

43


Gel Ink

PRODUCT FEATURES

CONSUMER BENEFITS

Strong Retractable Mechanism

Convenience and ease of use

Sturdy Binder Clip

Attaches to notebooks, binders and more!

Contemporary Design

Jewel Tone makes a stylish fashion statement

Comfortable rubber grip with special shape adapted to women hands

Maximise writing comfort and control

Matte finish

A touch of stylish class

Nickel Silver Plated Point (Fine)

Smooth and consistent writing experience

Key Selling Benefits Available ink colours : 0.7mm

Retractable

44


Roller - Tampon

PRODUCT FEATURES

CONSUMER BENEFITS

Ventilated cap

Avoids ink leakage

Strong silver metal clip

Elegant looks

Comfortable cushioned grip

Enhances writing comfort and control

Metal point 0.5 mm / 0.7 mm

Precise and smooth writing experience

Key Selling Benefits Available ink colours : 0.5mm 0.7mm

45


Roller - Tampon

PRODUCT FEATURES

Sturdy clip

Semi-translucent barrel

Rubberized grip

0.5 X-Fine / 0.7 FIne

Key Selling Benefits Available ink colours : 0.5mm 0.7mm

46

CONSUMER BENEFITS

Attaches to notebooks, binders and more

Provides ink level visibility

Maximize writing comfort and control


Graphite Pencil

PRODUCT FEATURES

Soft eraser

No splinters

Wood-free

CONSUMER BENEFITS

Does not leave marks and does not damage paper

Safe for children; no splinters when it breaks

Eco-friendly product

Break resistant lead

Super solid lead and ultra-resistant to breakage

Easy Sharpening

Easy and regular sharpening without breakage

Key Selling Benefits With Eraser 650 2B

650 HB

655 HB with Eraser

** Percentage of total weight of theproduct, up to 57% recycled materials

47


Graphite Pencil

PRODUCT FEATURES

CONSUMER BENEFITS

No splinters

Safe for children; no splinters when it breaks

Break resistant lead

Super solid lead and ultra-resistant to breakage

Easy Sharpening

Easy and regular sharpening without breakage

Key Selling Benefits 651 HB

48


Graphite Pencil

PRODUCT FEATURES

CONSUMER BENEFITS

No splinters

Safe for children; no splinters when it breaks

Break resistant lead

Super solid lead and ultra-resistant to breakage

Easy Sharpening

Easy and regular sharpening without breakage

Key Selling Benefits 651 HB

49


Graphite Pencil

PRODUCT FEATURES

CONSUMER BENEFITS

No splinters

Safe for children; no splinters when it breaks

Break resistant lead

Super solid lead and ultra-resistant to breakage

Easy Sharpening

Easy and regular sharpening without breakage

Key Selling Benefits 646 HB

50


Mechanical Pencil

PRODUCT FEATURES

Soft eraser Push button action

Trendy barrel colours

Lightweight barrel, available in 6 colours

CONSUMER BENEFITS

Does not leave marks and does not damage paper Easy to use to advance and retract the lead

Enhance writing fun

Provides writing comfort, control and fun

Strong lead

Long lasting and smooth writing

3 HB leads 0.5 mm / 0.7 mm

Provide 2 1/2 times more writing lead than a graphite Pencil

Key Selling Benefits

51


Mechanical Pencil

PRODUCT FEATURES

Soft eraser

Colored sturdy clip

Colorful Translucent Tinted Barrel

Rubberized Ergonomic Grip

Refillable

Key Selling Benefits

52

CONSUMER BENEFITS

For Smudge Free Erasing

For ease of clip on

For Strong Consumer Appeal

Maximizes writing comfort and control

Comes with 2 High Quality Japan Based Leads


Mechanical Pencil

PRODUCT FEATURES

CONSUMER BENEFITS

Soft eraser with a cap

Does not leave marks and does not damage paper

Refillable

Strong lead 3 HB leads 0.7 mm

Maximise value

Long lasting and smooth writing experience Provide 2 1/2 times more writing lead than a graphite Pencil

Key Selling Benefits

76 %

Pre-consumer tic recycled plas

53


Mechanical Pencil

PRODUCT FEATURES

CONSUMER BENEFITS

Soft eraser with a cap

Does not leave marks and does not damage paper

Push action button

Refillable

Soft contoured rubber grip

User-friendly unique retractable mechanism

Strong lead 3 HB leads 0.5 mm / 0.7 mm

Easy to advance and retract the lead

Maximise value

Provides writing comfort and control

Provides ease of use and comfortable writing experience

Long lasting and smooth writing experience Provide 2 1/2 times more writing lead than a graphite Pencil

Key Selling Benefits

Retractable

54


Marking Permanent Markers

Pg

BIC® Permanent Marker 2000/2300 BIC® Permanent Grip Marker Ultra Fine BIC® Marking - Permanent Grip Marker BIC® Marking - Colourful Range (Fine) BIC® Marking - Colourful Range (X-Fine) BIC® Marking Twin - Permanent Marker

56 57 58 59 60 61

Highlighters

new

BIC® Brite liner Text BIC® Brite liner Grip BIC® Brite liner+ Highlighter BIC® Technolight BIC® Brite liner Twin BIC® Brite liner Tape

62 63 64 65 66 67

Whiteboard Markers BIC® Eco 1701/1751 Velleda Whiteboard Marker 68


Permanent Marker - Multipurpose

PRODUCT FEATURES

CONSUMER BENEFITS

Conical design

Provides writing control & comfort

Permanent alcohol based ink

Permanent on any surface (fabrics, cardboard, glass, leather, plastic) Quick drying - Low odour

Strong nib Fixed bullet / chisel tip 2.5 mm - 5.5 mm

Cap matches ink colour

Provides choices to suit your writing needs

Easier recognition

Key Selling Benefits

56

PERMANENT MARKER 2000

PERMANENT MARKER 2300

Fixed bullet tip 2.5 mm - 5.5 mm

Fixed chisel tip 2.5 mm - 5.5 mm

Available ink colours :


Permanent Marker - Multipurpose

Ultra Fine Permanent Grip Marker

PRODUCT FEATURES

Pocket size

Permanent ink

Rubber grip

Strong nib Ultra fine point

CONSUMER BENEFITS

Easy to use and convenient

Water resistant, perfect for marking on wide range of surfaces

Provides for writing comfort and control Long lasting Provides precise and smooth writing experience / Perfect for CD marking

Key Selling Benefits Available ink colours :

57


Permanent Marker - Multipurpose

Permanent Grip Marker

PRODUCT FEATURES

Pocket size

Permanent ink

Rubber grip

CONSUMER BENEFITS

Easy to use and convenient

Water resistant, quick drying, vivid coloured, perfect for marking on wide range of surfaces

Provides for writing comfort and control

Strong nib

Long lasting

Fine point

Provides precise and smooth writing experience

Key Selling Benefits Available ink colours :

58


Permanent Marker - Multipurpose

Permanent Grip Marker

PRODUCT FEATURES

Cap in ink colour

Permanent ink

Rubber grip

CONSUMER BENEFITS

Easy to use and convenient

Water resistant, quick drying, vivid coloured, perfect for marking on wide range of surfaces

Provides for writing comfort and control

Strong nib

Long lasting

Fine point

Provides precise and smooth writing experience

Key Selling Benefits Available ink colours :

59


Permanent Marker - Multipurpose

PRODUCT FEATURES

Clip in ink colour

Permanent ink

Rubber grip

Strong nib Ultra Fine point

CONSUMER BENEFITS

Easy to use and convenient

Water resistant, quick drying, vivid coloured, perfect for marking on wide range of surfaces

Provides for writing comfort and control

Long lasting Provides precise and smooth writing experience

Key Selling Benefits Available ink colours :

60


Permanent Marker - Multipurpose

PRODUCT FEATURES

Pocket size

Cap in ink color

Permanent ink

Strong nib Dual Nibs : Fine and Ultra fine point

CONSUMER BENEFITS

Easy to use and convenient

Easily identifiable

Water resistant, perfect for marking on wide range of surfaces

Long lasting Provides precise and smooth writing experience / Perfect for CD marking

Key Selling Benefits Available ink colours :

61


Highlighter

PRODUCT FEATURES

Pigmented, water based ink

All types of paper including photocopy and paper fax compatible

Convenient oval, pocket size shape

Won't roll and fits easily in backpacks and drawers

Strong chisel nib Translucent cap in ink colour

Key Selling Benefits Available ink colours :

62

CONSUMER BENEFITS

Broad highlighting and fine underlining Immediate colour identification


Highlighter

PRODUCT FEATURES

Cap and barrel ink colour

Fluorescent, water based ink

CONSUMER BENEFITS

Easily identifiable ink colour

Bright colours - Odourless All types of paper including photocopy and paper fax compatible

Grooved rubber grip

Fixed chisel tip

Extreme handling comfort

Smooth and consistent highlighting

Key Selling Benefits Available ink colours :

63


Highlighter

PRODUCT FEATURES

Modern clip in ink colour

CONSUMER BENEFITS

Stylish and elegant looks Easily indentifiable ink colour

Modern design with transparent barrel

Fluorescent pigmented ink

Provides ink level visibility

Super bright colours - Photocopy and plain paper fax compatible Odourless

Soft cushioned grip

Fine chisel tip

Key Selling Benefits Available ink colours :

64

Extreme writing comfort

Smooth and consistent highlighting


Highlighter

PRODUCT FEATURES

Modern design with transparent barrel

Fluorescent pigmented ink

CONSUMER BENEFITS

Provides ink level visibility

Superb bright colors - photocopy and plain paper fax compatible Odourless

Fine chisel tip

Modern clip in ink colour

Smooth and consistent highlighting

Stylish and elegant looks Easily indentifiable ink colour

Key Selling Benefits Available ink colours :

65


Highlighter

PRODUCT FEATURES

Pocket size

Cap in ink color

Fluorescent water-based ink

Strong nib Dual Nibs : Fine and Ultra fine point

CONSUMER BENEFITS

Easy to use and convenient

Easily identifiable

Bright colours - Odourless All types of paper including photocopy and paper fax compatible

Long lasting Provides precise and smooth writing experience / Perfect for CD marking

Key Selling Benefits Available ink colours :

66


Highlighter

PRODUCT FEATURES

CONSUMER BENEFITS

Erasable highlighting tape

Non-smearing, no bleed thru

Body in ink colour

Easily identifiable ink colour

Retractable with nose cap

Protects the tape with ease and convenience

Provides smooth applicant and control

Flexible tip Available tape colours :

Key Selling Benefits

67


Dry White Marker

PRODUCT FEATURES

CONSUMER BENEFITS

Low odour

Alcohol based ink

Easy to erase immediately or after a few days

Provides better writing control and comfort

Wide barrel with conical design

Does not bend under pressure

Strong nib fixed bullet tip / chisel tip 2.5 mm - 5.5 mm

Provides choices to suit your writing needs Easily identifiable ink colour

Cap matches ink colour

Key Selling Benefits Available ink colours :

Fixed bullet tip 2.5 mm

68

Fixed chisel tip 3.0 mm - 5.5 mm


Correction Fluid

PG

TippEx® Fluid Set TippEx® Rapid BIC® Rapid

70 71 72

Pen new

BIC® Shake’n Squeeze BIC® Mini Shake’n Squeeze

73 74

Tape BIC® Microtape Twist BIC® Mini Refillable BIC® Easy Refill + Refill

75 76 77


Correction

PRODUCT FEATURES

Brush applicator

High performance Tipp-Ex速 formula

CONSUMER BENEFITS

Provides precise application

High coverage ability Quick drying time Easy rewriting

20 ml correction fluid and 20 ml thinner in 1 set

70

Maximise value


Correction

PRODUCT FEATURES

Wedge-shaped foam applicator

CONSUMER BENEFITS

Very precise application Corrects a full line No stains or splashes

High coverage ability High performance Tipp-Ex速 formula

20 ml

Quick drying time Easy re-writing

Large capacity

71


Correction

PRODUCT FEATURES

CONSUMER BENEFITS

Wedge-shaped foam applicator

Very precise application Corrects a full line No stains or splashes

High coverage ability High performance Tipp-Ex速 formula

20 ml

72

Quick drying time Easy re-writing

Large capacity


Correction

PRODUCT FEATURES

Advanced fluid formula

Pen-shaped squeezable body

8 ml

Fine metallic point

CONSUMER BENEFITS

Quick drying, good coverage, easy re-writing

Extreme handling comfort Better fluid flow control

Large capacity

Precise correction Corrects the way you write

Key Selling Benefits

73


Correction

PRODUCT FEATURES

Compact sized

Fine metallic point

Pen-shaped squeezable body

Key Selling Benefits

74

CONSUMER BENEFITS

Easy storage

For precise correctionl

For better fluid flow control


Correction

PRODUCT FEATURES

3 inches long

CONSUMER BENEFITS

Perfectly suited for home, school or office Perfect for your pencase

5 mm x 6 m

Extra long tape to maximise your dollar and wide tape - adapted to both print and hand writing

Flexible tip

Provides smooth application and control

Film based tape

Stronger and thinner for better laydown

Retractable with Nose cap

Protects the tape with ease and convenience

Available in :

Eas

Key Selling Benefits

tart S y

Ea

sy Stop

75


Corre ction Correction

PRODUCT FEATURES

Mini Size - 2.5 inches long

Compact, for easy storage

Tinted transparent body

Allows tape supply to be visible

Front Cap

Protects the tape from breakage

Refillable

Enables multiple usage of the correction body

Available in :

Eas

Key Selling Benefits

tart yS

Ea

76

CONSUMER BENEFITS

sy Stop


Correction

PRODUCT FEATURES

CONSUMER BENEFITS

5 mm x 14 m

Long tape length

Flexible tip

Designed for smooth application

Polyester film

High resistance of tape

Transparent tape body for visible tape supply Refill system

Tape level control Easy to refill

Available in :

Key Selling Benefits

Up to

77


Glue Glue

PG

BIC速 Glue Stick BIC速 School Glue BIC速 White Glue BIC速 Ecolutions Glue

79 80 81 82


Glue

PRODUCT FEATURES

Meet EN71-3 standard (Toy industry standard) Works on paper, cards, photos and fabric Acid and solvent free

Solid glue stick

CONSUMER BENEFITS

Meets child safety requirement

Quick drying time, dries clear Washable, photo safe Easy and clean use for neat application Prevents crinkling of paper

2 sizes available : 8g, 21g

Provides wide choices to suit different needs

Available in:

21g

8g

79


Glue

PRODUCT FEATURES

Tip applicator Meets EN71-3 standard (Toy industry standard) Works on paper, cards, photos Acid free and solvent free

80

CONSUMER BENEFITS

Help easy and clean application Meets child safety requirement Multiple uses Washable and photo safe

Transparent bottle

Provides glue supply visibility

Transparent bottle

Provides glue supply visibility


Glue

PRODUCT FEATURES

Tip applicator

Works on paper, wood, leather, wool Acid free 1 sizes available : 118ml, 4oz

CONSUMER BENEFITS

Helps easy and clean application

Multiple uses

Washable and photo safe, safe for child use Provide wide choices to suit different needs

81


Glue

PRODUCT FEATURES

Works on paper, cards, photos and fabric Acid and solvent free

Solid glue stick

CONSUMER BENEFITS

Quick drying time, dries clear Washable, photo safe Easy and clean use for neat application Prevents crinkling of paper

3 sizes available : 8g, 21g, 36g

Provides wide choices to suit different needs

Available in:

Key Selling Benefits 8g

100%

Pre-consumer tic recycled plas

82

36g

21g


lighters Flint

PG

BIC® J6 Maxi BIC® J3 Slim BIC® J5 Mini

90 91 92

Electronic BIC® J38 Electronic BIC® J39 Mini Tronic BIC® XP2 Electronic

With relief Innovation

With relief Innovation limited edition limited edition With relief Innovation

93 94 95

Décors J3/J23 Slim - New! In The Sky USB Vintage Music Year of Horse Football Flags Barcodes Graffiti

96 97 98 99 100 101 102

Décors J3 Slim Coffee Denim Sweet Deco

103

Animal Creation Paper Planes

103

Man & His Dog Inner Beauty

103

Casino Bling Bling

104

Love Me, Love Me Not Cocktail Compositions

104


lighters SIZE Flint Lighters J5 Mini

J3 Slim

J6 Maxi

2.1g=1450

2.6g=1800

4.4g=3000

2.2cm(W)x6.1cm(H)

2.2cm(W)x7.6cm(H)

2.5cm(W)x8.0cm(H)


COMPARISON Electronic Lighters J39 1.5g=1050

2.5cm(W)x6.3cm(H)

J38 2.6g=1800

2.5cm(W)x7.9cm(H)

XP2 1.38g=1000

2.3cm(W)x7.9cm(H)


Principal steps in the production and quality control of BIC速 lighters

1 Base and Body

These are plastic; ultrasonically welded together. They comprise the fuel tank.

Valve

The subassembly that releases a constant level of fuel, permitting a constant flame of predetermined height.

2

3 Jet, Fork and Fork Spring

These components control the opening and closing of gas coming from the valve. Releasing the fork automatically stops the flow of gas from the valve. The jet/globe seal subassembly is quality checked using a sophisticated camera vision system.


4 Ball

Seals the fuel tank after it is filled.

5 Flint and Flint Spring

The flint spring applies pressure to the flint to generate sparks.

6 Sparkwheel

When the sparkwheel, which is made of serrated hardened steel wire, is rotated with sufficient speed and force, it creates a spark.

7 Hood

Steel. Windshield and heat protection.


What is ISO 9994 standard? ISO 9994 is an international safety standard for manufacturing a lighter. The requirements stated is intended to ensure a reasonable degree of safety for normal use. Lighters which do not comply with this safety specifications will posed a danger to the public and the environment. ISO 9994 standard is intended to reduce these potential hazards to lighters users. The safety specification applies to all flame-producing products such as cigarette lighters, cigar lighters and pipe lighters.

Importance of a safe lighter that complies with ISO 9994 standard: • Preventing the risk of burning the face or hair from a excessive flame height extinguished from a lighter • Able to extinguish effectively without the risk of causing fire • Preventing the risk of a lighter bursting into flame resulting from an overfilled lighter when temperature increases

s All BIC Lighteerd Meet or exce ISO 9994 Specifications Safety Requirements of Lighters in ISO 9994 Flame Height

Limited to 5cm for non adjustable lighters

BIC Lighters Constant flame average height of 3.2cm

> Excessive flame height could burn users when lighting a cigarette Flame Stability

No spitting, sputtering and flaring

Use pure isobutane as fuel allowing constant flame height during its lifetime

> Unstable flame could burn consumers and disturb cigarette lighting Flame Extinction

Extinguish within 2 sec after a 10 sec burn

Extinguish within 0.3 sec after lighting

> A lighter that does not extinguish quickly could burn its user or cause a fire Volumetric Displacement

Liquid fuel shall not exceed 85% of the volumetric capacity of the reservoir

Less than or equivalent to 85% of volumetric capacity

> Excessively filled lighter could burst when temperature increases Resistance to High Temperature

65ºC for 4 hours

75ºC for 8 hours

> Lighter made of low quality plastic material and poor moulding process could burst at elevated temperature Resistance to dropping

Capable to withstand 3 drops from 1.5m height

Able to withstand a 3m height drop

> Lighter that are not durable enough could burst if it is dropped, posing major hazards to users

BIC® are committed to the Quality & Safety requirements of ISO 9994 standard with over 50 individual automatic quality checks on our lighters.


BIC® Child-Resistant Lighters To prevent the misuse of lighters by young children, a lighter has to be modified in compliance with Child-Resistance requirements (EN 13869) to make it more difficult to operate. At least 85% of children under 51 months of age should not be able to operate these lighters.

All BIC® Child-Resistant lighters comply with en 13869 standard* Compliance with EN 13869 standard*: • High quality raw material. • Production with consistency and micrometric precision. • Automatic checks of the child-resistance effectiveness of each single Bic Lighter.

BIC® has a long experience in producing Child-Resistant lighters. • More than 20 patents registered for BIC Child-Resistant device since 1988. • Producing Child-Resistant lighters for more than 15 years for the US, Canadian, Australian and New Zealand markets.

J38

J39


Flint Lighters

J6

4.4g=3000

PRODUCT FEATURES

CONSUMER BENEFITS

Pre-set ignition

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter body from the heat of the flame

Regulator valve: In cold formed aluminium

Controls height of flame

Oval-shaped barrel

Fits well in the hand

Reservoir : High mechanical and chemical resistance resin

Longer lasting lighter : Up to 3000 lights

Gas : Isobutane

Stable flame

urs! o l o C New e in

bl Availa

2014

Chrome hood, red fork and white base

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format* *based on Internal test

90

The BIC Maxi lighter J6 provides 3000 lights


Flint Lighters

J3

2.6g=1800

PRODUCT FEATURES

CONSUMER BENEFITS

Pre-set ignition

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter body from the heat of the flame

Regulator valve : In cold formed aluminium

Controls height of flame

Slim, oval-shaped barrel

Fits well in the hand and can be easily tucked away

Reservoir : High mechanical and chemical resistance resin

Allows a greater volume of gas due to the thinness of its wall

Gas : Isobutane

Stable flame

lours! o C w Ne e in bl Availa

2014

Chrome hood, red fork and white base

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format*

Slim & fits everywhere – There is one design that fits your personality

*based on Internal test

91


Flint Lighters

J5

2.1g=1450

PRODUCT FEATURES

CONSUMER BENEFITS

Pre-set ignition

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter body from the heat of the flame

Regulator valve : In cold formed aluminium

Controls height of flame

Mini, oval-shaped barrel

Small and light, it fits well in the hand

Reservoir : High mechanical and chemical resistance resin

Allows a greater volume of gas due to the thinness of its wall

Gas : Isobutane

Stable flame

lours!

o New C

e in

bl Availa

2014

Chrome hood, red fork and white base

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format* *based on Internal test

92

Most convenient lighter from the BIC速 range


Flint Lighters

J38

2.6g=1800

PRODUCT FEATURES

CONSUMER BENEFITS

High force ignition system BIC速 electronic lighters are Child resistant Protects the flame from the wind and the lighter from the heat of the flame

Nickel-plated steel safety hood

Steady flame

Pre-set ignition

Elegant and comfortable lighting

Electronic ignition system

Fits well in the hand

Oval-shaped barrel

Allows a greater volume of gas due to the thinness of its wall

Reservoir : High mechanical and chemical resistance resin

Stable flame

Gas : Isobutane

Available colours :

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

Child-Resistant

Chrome hood, Black pusher and White base

93


Electronic Lighters

J39

1.5g=1050

PRODUCT FEATURES

CONSUMER BENEFITS

High force ignition system BIC速 electronic lighters are Child resistant Nickel-plated steel safety hood

Protects the flame from the wind and the lighter from the heat of the flame

Pre-set ignition

Steady flame

Electric ignition system

Elegant and comfortable lighting

Oval-shaped barrel

Aesthetically pleasing and practical, it fits well in the hand

Reservoir : High mechanical and chemical resistance resin

Allows a greater volume of gas due to the thinness of its wall

Gas : Isobutane

Stable flame

Available colours :

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

94

Child-Resistant

Chrome hood, Black pusher and White base


Electronic Lighters

XP2

1.38g=1000

PRODUCT FEATURES

Cold Rolled Steel Hood

Pusher Piezo System

Flat front Barrel

CONSUMER BENEFITS

Protects the flame from wind and the lighter from the heat of the flame For easy lighting Steady flame and easy lighting

Fits elegantly in the hand

Reservoir : High mechanical and chemical resistance resin

Key Selling Benefits

Available colours :

Black hood, Black pusher and White base

95


Flint Lighters - DĂŠcors

J3 In the Sky Series PRODUCT FEATURES

Pre-set ignition

2.6g=1800 CONSUMER BENEFITS

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter from the heat of the flame

Slim, oval-shaped barrel

Fits well in the hand and can be easily tucked away

Reservoir : High mechanical and chemical resistance resin

Gas : Isobutane

Allows a greater volume of gas due to the thinness of its wall

Stable flame

Chrome hood, red fork and white base

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format* *based on Internal test

96

Slim & fits everywhere – There is one design that fits your personality

bossed Te m E

ure xt

with

Key Selling Benefits


Flint Lighters - DĂŠcors

J3

2.6g=1800

USB Series PRODUCT FEATURES

CONSUMER BENEFITS

Pre-set ignition

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter from the heat of the flame

Slim, oval-shaped barrel

Fits well in the hand and can be easily tucked away

Reservoir : High mechanical and chemical resistance resin

Allows a greater volume of gas due to the thinness of its wall

Gas : Isobutane

Stable flame

Chrome hood, red fork and white base

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format*

Slim & fits everywhere – There is one design that fits your personality

*based on Internal test

97


Flint Lighters - DĂŠcors

J3 Vintage Music Series PRODUCT FEATURES

Pre-set ignition

2.6g=1800

CONSUMER BENEFITS

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter from the heat of the flame

Slim, oval-shaped barrel

Fits well in the hand and can be easily tucked away

Reservoir : High mechanical and chemical resistance resin

Gas : Isobutane

Allows a greater volume of gas due to the thinness of its wall

Stable flame

Chrome hood, red fork and white base

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format* *based on Internal test

98

Slim & fits everywhere – There is one design that fits your personality

bossed Te m E

ure xt

with

Key Selling Benefits


Flint Lighters - DĂŠcors Lim

ited Edition

J3 Year of Horse Series

PRODUCT FEATURES

2.6g=1800

CONSUMER BENEFITS

Pre-set ignition

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter from the heat of the flame

Slim, oval-shaped barrel

Fits well in the hand and can be easily tucked away

Reservoir : High mechanical and chemical resistance resin

Allows a greater volume of gas due to the thinness of its wall

Gas : Isobutane

Stable flame

Chrome hood, red fork and white base

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format*

Slim & fits everywhere – There is one design that fits your personality

*based on Internal test

99


Flint Lighters - DĂŠcors Lim

ited Edition

J3

2.6g=1800

Football Flag Series PRODUCT FEATURES

CONSUMER BENEFITS

Pre-set ignition

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter from the heat of the flame

Slim, oval-shaped barrel

Fits well in the hand and can be easily tucked away

Reservoir : High mechanical and chemical resistance resin

Allows a greater volume of gas due to the thinness of its wall

Gas : Isobutane

Stable flame

Chrome hood, red fork and white base

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format* *based on Internal test

100

Slim & fits everywhere – There is one design that fits your personality


Flint Lighters - DĂŠcors

J3 Barcode Series PRODUCT FEATURES

Pre-set ignition

2.6g=1800 CONSUMER BENEFITS

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter from the heat of the flame

Slim, oval-shaped barrel

Fits well in the hand and can be easily tucked away

Reservoir : High mechanical and chemical resistance resin

Gas : Isobutane

Allows a greater volume of gas due to the thinness of its wall

Stable flame

Chrome hood, red fork and white base

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format*

bossed Te m E

ure xt

with

Key Selling Benefits

Slim & fits everywhere – There is one design that fits your personality

*based on Internal test

101


Flint Lighters - DĂŠcors

J3

2.6g=1800

Graffiti Series PRODUCT FEATURES

CONSUMER BENEFITS

Pre-set ignition

Steady flame

Nickel-plated steel safety hood

Protects the flame from the wind and the lighter from the heat of the flame

Slim, oval-shaped barrel

Fits well in the hand and can be easily tucked away

Reservoir : High mechanical and chemical resistance resin

Allows a greater volume of gas due to the thinness of its wall

Gas : Isobutane

Stable flame

Chrome hood, red fork and white base

Key Selling Benefits

BIC lighters go through more than 50 quality checks before leaving the factory

BIC lighters gives up to 2 times more lights than other flint lighters of the same format* *based on Internal test

102

Slim & fits everywhere – There is one design that fits your personality


Flint Lighters - DĂŠcors

J3

2.6g=1800

Coffee Combinations Series

Sweet Deco Series

Denim Series

Old Man & His Dog Series

Animal Creation Series

Paper Planes Series

103


Flint Lighters - DĂŠcors

J3

2.6g=1800

PRODUCT FEATURES

Inner Beauty Series

Casino Series

CONSUMER BENEFITS

Bling Bling Series

Love Me Love Me Not Series

Cocktail Compositions Series

104


Men shavers Disposable Basic Needs

PG

BIC® Double Edge Blades BIC® 1 BIC® 2

108 109 110

Premium BIC® Flex3 Comfort BIC® Flex4 Comfort

System

Added value BIC® 3

BIC® Flex4

111

woMen shavers Disposable Basic Needs

PG

BIC Twin Lady

115

®

Added Value Refresh!

BIC® Teens BIC® Teens Colours Pivot

116 117

Premium new

BIC® Flexi Lady

118

System new

BIC® Soleil Shimmer 4 Independent Moveable Blades

112 113

119

114


Major steps in production and quality control of BICÂŽ shavers

1 The blade 1. The steel strip is first perforated to determine the form of the blade. 2. The steel strip then goes through a hardening process. 3. Then the strip is ground to a razor’s thin edge. 4. First surface treatment: Platinum/ chromium coating is applied to the shaver blade. 5. Second surface treatment : a PTFE (poly tetra ethylene) coating is then deposited onto the shaver blade to enhance its performance.

2 Molding the plastic parts Handle, guard, cover and blade protector. 1. Colored plastic materials are blended together in

preparation for injection mold.

2. After injection, the plastic parts are cooled, ejected

and ready for assembly.

3. Handle can also be manufactured through

coextrusion process.

Our factories in Verberie (France) and Violex (Greece) are ISO 14001 and ISO 9001 certified (resp. Environment Management system and Quality Management system)


ASSEMBLY

The shaver’s head is made up of two plastic components. For heads with fixed blades, the blades are placed between spacers.

3

For heads with moveable blades, the blades are independently placed on individual springs. All the components are automatically assembled. The lubricating strips are placed on the cover. The head is then affixed to the shaver’s handle.

4 Quality The blade, molded component parts and finished product are all visually and dimensionally checked throughout the entire manufacturing process.


Basic Needs

DOUBLE EDGE BLADES CHROME PLATINIUM PRODUCT FEATURES

CONSUMER BENEFITS

Top quality stainless steel double edge blade

Triple honed Polymeric and chrome platinum coating

More regular edge Closer, safer shaving

Safe and hygienic Each blade is individually wrapped and packed in a box of 5

108


Basic Needs

PRODUCT FEATURES

Grooved polystyrene protection bar Top quality and specially designed geometric stainless steel blade with polymeric and chrome covering Fixed head

CONSUMER BENEFITS

For a better preparation of skin For a cleaner, closer shave adapted to sensitive skin

More regular edge Better hygiene Closer, safer shaving

Orange coloured, grooved, polystyrene handle

Easy to handle and use

109


Basic Needs

PRODUCT FEATURES

Narrow and fixed razor head Polystyrene protective bar

Top quality stainless steel twin blades with polymeric and chrome covering

CONSUMER BENEFITS

Allows the razor to reach delicate areas with precision

For a perfect shaving angle Adapted to sensitive skins More regular edge Better hygiene Closer, safer shaving

Orange coloured, grooved polystyrene handle

110

Longer, for an better grip and shaving control


Added Value

Quality 3 Blade disposables f o r e a s y, s m o o t h s h av e PRODUCT FEATURES

Fixed Head

CONSUMER BENEFITS

For a close and smooth shave

Triple-blade shaver technology with polymeric and chrome covering

Lubricating strip with Aloe Vera and Vitamin E

Curved handle design with non-slip ridges

Great smoothness and less irritation

Better grip and shaving control

111


Premium

Pr e m i um 3 i n d e p e n d e n t m o v e a b l e b l a d e d i s p o s a b l e f o r a e a s y, c l e a n a n d s m o o t h s h av e

PRODUCT FEATURES

CONSUMER BENEFITS

Pivoting Head

Adjust to body sensitive areas for more comfort and precision

Quality triple-blade shaver technology with polymeric and chrome covering, independently springmounted

Follow skin curvature for an ultra soft shave, quick and easy to rinse

Absorbs the pressure of the blades, minimizing nicks and cuts

Twin lubricating strip with Aloe Vera and Vitamin E

Great smoothness and less irritation

Extra large guard bar

Skin stretching and hair alignment effect and for a smoother shave

Curved handle design with soft comfort grip

For better handling and shaving control

Key Selling Benefits

t Comfpor Gri

Adjust to the contours of your skin for a smooth and close shave.

112

Allows movement along the contours of the face for  a smooth and close shave

Offer supreme control of the shaver during shaving for a precise shave

For a comfortable shave


Premium

Pr e m i um 4 i n d e p e n d e n t m o v e a b l e b l a d e d i s p o s a b l e f o r a e a s y, c l e a n a n d s m o o t h s h av e

PRODUCT FEATURES

CONSUMER BENEFITS

Pivoting Head

Adjust to body sensitive areas for more comfort and precision

Quality 4-blade shaver technology with polymeric and chrome covering, independently springmounted

Follow skin curvature for an ultra soft shave, quick and easy to rinse

Lubricating strip with Aloe Vera and Vitamin E

Absorbs the pressure of the blades, minimizing nicks and cuts Great smoothness and less irritation

Extra large guard bar

Skin stretching and hair alignment effect for a smoother shave

Heavy handle with textured comfort grip

For better handling and superior control

Key Selling Benefits

Adjust to the contours of your skin for a smooth and close shave.

Allows movement along the contours of the face for  a smooth and close shave.

Offer supreme control of the shaver during shaving for a precise shave.

For a comfortable shave

113


System

Pr e m i um 4 i n d e p e n d e n t m o v e a b l e b l a d e R e f i l l a b l e s y s t e m s h av e r f o r a c l e a n a n d s m o o t h s h av e

PRODUCT FEATURES

CONSUMER BENEFITS

Pivoting head

Follows face contours perfectly with less pressure on the skin

Quality 4-blade shaver technology with polymeric and chrome covering, independently spring-mounted

For a smooth and closer shave Less nicks & cuts, gives more fluid and precise shave

Easy refillable cartridge system

For an economical shaving solution

Aloe Vera and Vitamin E lubricating strip

Gives better glide and comfort

Long, curved ergonomic handle

Provides a good grip for a precise, optimum shaving control

Key Selling Benefits

Adjust to the contours of your skin for a smooth and close shave.

114

Allows movement along the contours of the face for  a smooth and close shave.

For a comfortable shave

Offer supreme control of the shaver during shaving for a precise shave.


Basic Needs

t w i n - b l a d e F E M ALE s a h v e r f o r a qu i c k a n d e a s y s o l u t i o n f o r u n s i g h t ly h a i r

PRODUCT FEATURES

CONSUMER BENEFITS

Allows the razor to reach delicate areas more easily in a safe way

Narrow fixed razor head Polystyrene protective bar

For a perfect shaving angle Closer, safer shaving

Top quality stainless steel twin blades

Fun, modern and stylish looks

Modern design and available in 5 attractive pastel colours

Easier handling for more efficiency and control

Light and ridged long handle

Available colours :

115


Added Value

t R IPLE - b l a d e F E M ALE s h av e r f o r a c o mf o r ta b l e s h av e PRODUCT FEATURES

Fixed head

CONSUMER BENEFITS

For a close and smooth shave

Triple-blade shaver technology with variable geometry and polymeric and chrome covering Lubricating strip with Aloe Vera and Vitamin E

Curved handle design with non-slip ridges

116

Great smoothness and less irritation

For a greater comfort and more shaving control


Added Value

t R IPLE - b l a d e F E M ALE s h av e r f o r a c o mf o r ta b l e s h av e

PRODUCT FEATURES

Pivoting Head

CONSUMER BENEFITS

Adjust to body sensitive areas for more comfort and precision

Triple-blade shaver technology with variable geometry and polymeric and chrome covering Lubricating strip with Aloe Vera and Vitamin E

Bi-injection process

Curved handle design with non-slip ridges

Great smoothness and less irritation

4 attractive modern colours

For a greater comfort and more shaving control

Available colours :

Key Selling Benefits

Tri-blade Technology

117


Premium p r e m i um 3 i n d e p e n d e n t m o v e a b l e b l a d e s f e m a l e s h av e r f o r a c o mf o r ta b l e a n d s m o o t h s h av e PRODUCT FEATURES

CONSUMER BENEFITS

Pivoting Head

Adjust to body sensitive areas for more comfort and precision

Quality triple-blade shaver technology with polymeric and chrome covering,

independently springmounted

Great smoothness and less irritation

Lubricating strip with Aloe Vera and Vitamin E

3 attractive modern colours

Bi-injection process

For a greater control and maneuverability

Curved handle design with non-slip ridges

Available colours :

Adjust to the contours of your skin for a smooth and close shave.

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Allows movement along the contours of the body for  a smooth and close shave.

C

ad he

Offer supreme control of the shaver during shaving for a precise shave.

fort Gr i om

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pivoting

Key Selling Benefits

For a comfortable shave.


System F e m a l e s ys t e m R a zo r w i t h 4 i n d e p e n d e n t m ov e a b l e blades for a p e rf e c t ly s m o ot h s h av e PRODUCT FEATURES

Rounded pivoting head

CONSUMER BENEFITS

Great comfort and flexibility to shave difficult areas with less nicks and cuts

Independent moveable blades with polymeric and chrome covering

Adjust to all your curves for a gentle, close shave

Soothing moisture strip enriched with cocoa butter

Glides smoothly on skin and gives a more comfortable shaving feeling

Rubber Guard-Bar

Ergonomic long handle with an enhanced non-slip rubber grip

Gives optimal stretching of the skin

For added control and gives a more precise shaving gesture

Key Selling Benefits

Adjust to the contours of your skin for a smooth and close shave.

Allows movement along the contours of the body for  a smooth and close shave.

Offer supreme control of the shaver during shaving for a precise shave.

For a comfortable shave.

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