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December 2020

Southern California

BUILDER The Magazine of the Building Industry Association of Southern California

• Welcome our New Chair Dave Bartlett • 2020 SoCal Awards • Letters from your Congressional Members • Farewell to Outgoing Chair Tom Grable • Holiday Greetings Designed By


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December 2020


What’s Inside New Members

4

New BIASC Chair Welcome

5

2021 BIASC Governing Board

7

Outgoing President’s Message

9

CEO Q&A

13

Letter from the Editor

19

BIASC Team Roster

23

Baldy View Chapter Executive Board

26

Baldy View Chapter President’s Message

27

Renewing Members

29

Orange County Chapter Executive Board

30

Orange County Chapter President’s Message

31

LA/Ventura Chapter Executive Board

34

LA/Ventura Chapter President’s Message

35

Riverside Chapter Executive Board

38

Riverside Chapter President’s Message

39

Virtual Events - Ending the Year on a High Note

40-41

Letter from Congressman Ken Calvert

43

Member Spotlight: C9 Balloons

45

Letter from Congresswoman Young Kim

49

BIASC Councils Past, Present & Future

51-55

Letter from CBIA

56

2021 - Another Expected Good Year

59

Why Showcase Is Important

63

Membership Update

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Southern California

BUILDER December 2020 Chief Editor Craig Foster BIASC Executive Vice President Editor & Production Coordinator Karissa Willette BIASC Public Affairs Manager Production Editors Randy Carver Elain Ng Kovach Marketing 2021 BIASC Chairman Dave Bartlett Brookfield Residential Vice President, Land 2020 BIASC Past President Tom Grable TRI Pointe Homes Southern California Division President BIASC CEO Jeff Montejano Executive Officer SOUTHERN CALIFORNIA BUILDER is a copyrighted publication produced by the Building Association of Southern California. Advertising and editorial inquiries and materials should be emailed to: kwillette@biasc.org. All publication rights are fully reserved.

Southern California

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December 2020

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December 2020


Chairman’s Message:

Looking Back While

Moving Forward It’s my pleasure to be writing to you for the first time as incoming BIASC Chairman for 2021. I want to thank my colleagues on the BIASC Governing Board for entrusting me to serve as your Chairman for 2021. It’s a tremendous honor, and I am humbled by your support. I want to begin by taking a look back on 2020 by first thanking BIASC’s outgoing President, Tom Grable of TRI Pointe Homes. In a year that has brought about unprecedented challenges, Tom’s steadfast leadership has been vital in steadying the BIASC ship in the rockiest of waters. From all of us, thank you Tom! I’d also like to salute BIASC CEO Jeff Montejano and his outstanding team, who have risen to the challenge time and time again throughout the year. The BIASC team has been remarkable in their ability to successfully advocate on behalf of the homebuilding industry at the onset and throughout the ongoing Coronavirus pandemic. BIASC and its regional chapters stopped numerous cities from shutting down services critical to our industry, such as reviewing construction plans, issuing permits, and conducting inspections. BIASC has successfully increased member engagement through its new digital advocacy program, which has generated over 150,000 emails to state and local policymakers on behalf of the homebuilding industry. We’ve also seen a concerted effort to bring about a greater level of awareness regarding the value of BIASC and the importance of the homebuilding industry. This has been accomplished through extensive media outreach, our virtual events and

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December 2020

Dave Bartlett BIASC Chairman

programs, the launch of our new digital magazineSouthern California Builder, and on our social media channels. As we move forward into 2021, I can assure you that BIASC will remain steadfast in our commitment to fight for our members. Regardless of what challenges we may face, advocating on behalf of the homebuilding industry at the local, state, and federal levels of government will always be our top priority. To continue to be effective, it’s essential that we grow our overall membership in 2021. Our members are the lifeblood of the BIASC. By increasing our numbers, we will be that much more powerful in the ongoing battle to protect our industry. This means that we need to continue to provide value to our members by ensuring that membership has even greater advantages than it has had in the past. You can learn about all of BIASC’s exciting member initiatives by visiting www.BIASC.org and following us on social media. Finally, I’d like to close on a note of optimism for 2021. Although this has been a trying year for everyone, I would encourage all of us to take a moment to appreciate the many things that we are grateful for. Despite the trials and tribulations hoisted upon us, it is my sincere belief that we will come out of this stronger than ever. I want to wish you and your family a happy holiday season, and I look forward to serving as your Chairman this coming year.

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Outgoing BIASC

President’s Message: Tom Grable

BIASC President

To Our Building Industry Association of Southern California Members, It has been my true honor and distinct privilege to have had the opportunity to serve as your President of the BIASC in 2019 and 2020. I am grateful and humbled by the trust you placed upon me, and the other volunteer members of our illustrious Governing Board, who have been a huge part of leading our association. Honestly, during much of my 34-year career in the homebuilding industry, serving as President of the BIA of Southern California was a position I never imagined, nor sought. Now, having served in the position for the past two years, it is something I highly recommend. To those of you who are among our industry’s current top and emerging leaders, please, put it on your essential professional accomplishments “To Do” list. It is an opportunity to make a difference, to play a vital role in shaping the political and physical landscape of Southern California. You actually do have influence and affect policy decisions of local and regional governmental jurisdictions when it comes to them providing housing opportunities for us all. Building homes is a truly noble profession. We provide necessary shelter for families. But by doing so, we change people’s lives in the process. It is a privilege to do what we do. Ours is the only profession which affects our customers’ lives on a daily basis. We build the homes where families lay their heads down at night and awaken to start their next day. We build the infrastructure around them— the roads on which those families drive, the parks in which they play, the schools their kids attend.

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Ours is a relationship business. How many of us enjoy getting to work with many of our close industry friends on complex, world class teams? Ours is a business of innovation and constant reinvention—from first identifying that new property to acquire, to understanding who our customer will be, and designing a home product to maximize value for all. Ours is a business of theater, of performance art. We set a stage, invite in our guests to enjoy what comes next, and proceed to knock their socks off. We create audiences of raving fans of the customer experience we provide them. Construction, while it is our backbone and our muscle, retail merchants are what we are. And design, marketing, merchandising and sales is at our essence—our heart and soul. The past two years have been those of monumental change for the BIA of Southern California. Last year, we undertook and conducted a comprehensive LongTerm Planning Committee process, the first in over 10 years. That process led to a restructuring, realignment and reinvigoration of the BIASC’s organization and affiliated chapters. Our main focus now is as a buildercentric association with an emphasis on advocacy, advocacy, advocacy. This is not to suggest that we minimize the other important functions of our association and what they provide —industry education programs and networking and business development opportunities —for all our associated members including our trade partners.

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This year, the year of the COVID 19 Coronavirus pandemic, has unfolded to be a surprisingly incredible new housing market. However, it has proved to be an extremely and especially challenging year for our trade association. As with other areas of our lives, we all ceased being able to gather at the myriad of member events our chapters and councils normally put on each year. BIASC’s revenues plummeted and our cash flow quickly became a trickle of what it was projected to be. We had to reorganize our BIASC regional and chapter staffs. We now have a virtual office where most of our staff works remotely for the time being. Despite these challenges, the BIASC, working in concert with CBIA—the California Building Industry Association up in Sacramento—played a vital role in our industry here locally in being designated as an “essential business” so that we could all continue working to supply homes and meet the demand for new housing by our customers. This was amidst the other crisis in our state—the still ever-present housing crisis. The BIASC retooled and redeployed its internal and external resources to take on several project-level advocacy efforts on behalf of our builder members. The BIA was instrumental in assembling and leading a coalition of business and industry groups throughout Southern California to quell a regional governmental housing and transportation plan proposed by the SCAG—the Southern California Association of Governments—that could have negated project entitlement approvals that builders had already obtained. Many of you participated in the highly effective digital e-mail advocacy campaign that stopped SCAG in its tracks and present us with a seat at the negotiating table. In this process we were able to obtain positive amendments to a significant portion of that ill-conceived regional plan that would have made it otherwise far easier for opposition groups to file CEQA lawsuits to stop our builders’ approved projects. These have provided real value to every member of this organization. And they are just a couple of

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examples of many, and merely scratches the surface, of the value that has been created and demonstrated by what your BIASC is doing for you now. Many more of these types of successes are on the way. The times in which we are living will pass. Fortunately, your BIASC leadership has set up us up for success in times like these. Your Governing Board had the foresight and fortitude of making necessary organizational changes. New priorities and goals were established and BIASC staff executed implementation plans at the end of last year that have proved to be prescient at the time. The BIASC is now set up for success, despite its COVID-related financial setbacks. Once we return to a new normal, our association is now geared up to rise with the industry’s tide and emerge bigger, stronger, and more influential than ever before. As I prepare to move over from occupying “The Chair” that presides over the activities of the BIASC, I have had a chance to reflect on what we have accomplished over the past two years. And I am heartened of where the BIASC stands now and am very optimistic of where it is going. Your next slate of leaders of our association is committed to furthering what we have started. Your next President will be Dave Bartlett, of Brookfield Properties. Dave currently serves on the BIASC Governing Board’s Executive Committee. He also previously served as President of the BIA Orange County Chapter during the turbulent years of the Great Recession. He is more than ready and capable of taking on our next set of challenges. There is much that we have been able to achieve the past few years. But, we have a lot more to do. I will not be riding off into the metaphorical sunset. I plan to continue being involved with the BIASC and its Governing Board to focus on a different aspect of our organization that needs attention. The strength of the BIASC is our members. We have prioritized advocacy as our most essential service, which our builder members have uniformly praised. While this has demonstrated real value and a positive return on investment, which, of course, equates to business

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opportunities for all of our members, we still have a need to invest in programs that will boost and bolster our membership. I hope to reinstitute and develop a culture of BIA members doing business with BIA members only. And for those of you who know me well enough, you can expect a phone call enlisting your support and asking for your help. There are a number of key people I need to emphatically thank. First, a huge thank you to my friend Jeff Montejano and the rest of the BIASC staff—Craig, Laura, Karissa, Ana, Kaitlin, Lisa, Daisy and Michelle. Thank you, Chapter Executive Officers—Steve, Carlos, Diana and Lou. Thank you to our external consultant team—Rob, Chuck, Adam and Jennifer, Rich and Jordan, Chris and Soyla, Matt, and Mark. Thank you to all 21 members of the BIASC Governing Board for your time and commitment to our mission. Thank you to the members of the various chapter boards, councils, committees and programs for your dedication and participation, as well as your patience with us at the regional association level. Many thanks to my team at TRI Pointe Homes for

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their extraordinary support of the time I have spent conducting BIASC business. I could not have done this without them. Once again, thanks again to all of you, the BIASC membership, for allowing me the opportunity to serve you and this incredible association. Thank you for all the great work that so many of you put into the of BIA of Southern California. I celebrate what you do to be the best our homebuilding industry has to offer. And, when it comes to our homebuilding industry and our trade association that supports us and what we do, please remember and put into practice these powerful words you may have heard said at various industry functions: Engage. Involve. Participate. Thank you all so very much. Tom Grable President Building Industry Association of Southern California 2019 - 2020

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C E O Q & A:

Q & A:

Looking Back & Ahead 1. What was most memorable about 2020? We had some great team wins for the industry and our organization due to the teamwork and unity among our BIASC chapters and the collective strength of our members working together to achieve common goals. Due to COVID, this was a year unlike any other, but our staff and members pulled through. This year is not something we ever want to repeat again, but it’s also something we should never forget. 2. Looking ahead, what can our members expect or look forward to next year? Our advocacy, communications and education programs have been completely revamped. Our goal for next year is to prioritize our membership and event programs. In terms of ideas, everything is on the table. We need to adapt and change to stay relevant and essential to best serve the needs of our members. 3. Why do you feel you need to change the membership program? Traditionally, our organization provides valuable networking opportunities and advocacy. However, we need to do more for our associate members. If a company does not renew or can’t decide why they should renew their membership, then we need to create more incentives and increase the benefits of membership, so that our members see the value of their affiliation with the BIA. 4. Who will help launch and manage these changes? The staffing is the easiest part. Last year we hired Kaitlin Radcliff from the Dodgers and transitioned

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Jeff Montejano BIASC Executive Officer

Lisa Meadows who came from Tilly’s to take charge of membership. Both are highly talented, creative and hard-working. Heading up this team is our COO, Craig Foster. His background in the building industry and years of experience in sales make him a true asset to BIASC. I feel lucky to be working with a solid membership team who is propelling our organization to the forefront of our industry. 5. So where does the team start? First, we’ll kick off the new year by providing more membership perks and better business opportunities for our tenured members. Our focus needs to shift from an emphasis on membership numbers to reinventing the membership experience by personalizing to meet the ever-changing needs of our members. These new programs are still in the planning phase, but once they are unveiled, there will be clear advantages of being a BIA member. Our goal is to make renewing BIASC’s membership a no-brainer decision. 6. Anything else you’re looking forward to in 2021? Working with our staff, TEAM BIASC. They did so much this year, words can’t describe everything they endured and achieved. Our team is also pumped about our new Governing Board. It’s an all-star team comprised of forward-thinking leaders serving in their first year, and solid veterans who bring their wisdom and experience to the table. We are also eager to continue working with our Past Chapter Presidents who share my enthusiasm to “make things happen.” We also can’t forget about our new Chairman, Dave Bartlett... His vision, energy and sense of humor will certainly keep us all on our toes!

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Humorous HOLIDAY CONTEST ’Tis the season to be jolly! Members sent us their most hilarious original holiday wish, meme or New Year’s resolution – and their creativity made us laugh out loud! Vote for your favorite by emailing info.scb@biasc.org. Winning entry and runner ups will be announced in the February 2021 Southern California Builder issue.

John Avery - Sunstreet

John Avery - Sunstreet

John Avery - Sunstreet

John Avery - Sunstreet

Amanda Dirks - Moote

IF HINDSIGHT IS 2020

I’M RIPPIN’ OFF THE REARVIEW MIRROR! Donielle DeLeon - Homes4Families

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Cassie Cherry - Danielian

Southern California

John Avery - Sunstreet

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December 2020


John Avery - Sunstreet

John Avery - Sunstreet

John Avery - Sunstreet

John Avery - Sunstreet

Darcy Hodges - Proactive Engineering

John Avery - Sunstreet

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Tammy Adams - Megawestern

John Avery - Sunstreet

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Darcy Hodges - Proactive Engineering

December 2020

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Letter from the Editor:

Looking Back on 2020 (I know I know…) And Looking Forward to 2021 (Hey Batter!) History will record 2020 as a year most would rather forget, but there’s much to be gained from considering how BIASC responded to this crisis. Many of the programs we implemented will continue, and your Association will benefit from the new skills we unexpectedly had to learn when everything changed in March 2020. Given the Association’s experience with previous economic downturns, BIASC quickly cut operating expenses by 60 percent. Even so, during the year we saw our credibility as a formidable advocacy group expand across the state, starting with our successful effort to have home building sites declared essential services that would remain open despite COVID-19. Locally, our efforts on behalf of builder members increased as BIASC helped in numerous challenging entitlement efforts. Similarly, the local chapters adjusted to closed City Council chambers and city staff working remotely, and stepped up their advocacy on regional issues. Now, nine months after the state’s initial shut-down, revenue generators are coming back strong. Events bounced back from the shut-down with strong 3rd and 4th Quarters. Our New Home Showcase online marketing platform has proven to be an effective tool for builders, and the new Academy of Home Building Education is successfully educating builders and trades on COVID-19 best practices for a construction sites, helping to protect our essential services designation. And lastly, our flagship The Southern California Builder

Southern California

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Craig Foster

BIASC Executive Vice President

magazine has been well received and has been quickly recognized as an effective advertising tool, as it is averaging over 2,600 reads per edition with an average reading time of over 10 minutes. The industry appreciated these efforts, as membership and Regional Sign Program continue to hold steady in spite of the pandemic and tightening of pocketbooks.. I would be remiss if I failed to acknowledge our Chairman, Tom Grable, who has been a tremendous steward, protecting this Association and its members and guiding staff to focus on members and advocacy, and our CEO, Jeff Montejano, for his vision and pinpoint execution of our various strategies. I am proud to have worked with both over the last three years to improve this Association. Looking forward to 2021 Our new Chairman, Dave Bartlett, will be a driving force for the BIASC agenda in 2021. It will be another challenging year, and we are grateful for his experience and the leadership he will provide. All of us at BIASC are glad he’s on board! Industry advocacy and project approvals will be our main focus in 2021 because helping get projects approved helps our builder members and means more business for our Associate Members. As part of this effort, we will be rolling out strategies to get associates more involved with advocacy, and a rewards program for those who do get involved. Membership will be a high priority in 2021 and I am very pleased that Tom Grable will be taking the lead

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on this with me and our Director of Membership, Kaitlin Radcliff. As part of this effort, look for more collaboration between builders and associates, more access to builders and more incentives for associates to get involved. Another great membership benefit is the new marketing platform we are creating that will offer builders support with signage, advertising, billboards and online promotions. We plan for the first quarter to be light on events due to the virus, but as vaccines roll out, look for activities to gear up in the 2nd Quarter. Get ready to calendar golf tournaments, Meet the Builder events, and May’s Building Industry Show, with events ramping up even more over the summer. So, stay tuned for announcements in this magazine on our websites and in our newsletters. Also, in the first Quarter of 2021, the dynamic new Women and Diversity Council will kick off. Its purpose is to provide networking and support so its members can realize their individual leadership potential, and to be a forceful voice for broader diversity in the building community.

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We also will be introducing a new Student Level membership in 2021, to encourage California’s higher education students to join at a very reasonable cost, so they can get a jump on BIASC’s networking and educational opportunities Be sure to keep your eye on our magazine and newsletter because we will be announcing so much more in 2021. Happy Holidays and the best for you in 2021. Craig Foster Chief Editor Southern California’s Builder Magazine EVP/COO BIASC Special Thank You I personally want to recognize Karissa Willette for her dedication and hard work for making Southern California Builder Magazine a great success!

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BIA of Southern California

CURRENT TEAM ROSTER MEET THE BIASC EXECUTIVE TEAM

JEFF MONTEJANO

CRAIG FOSTER

CHIEF EXECUTIVE OFFICER BIASC

CHIEF OPERATING OFFICER BIASC

LAURA BARBER CARLOS RODRIGUEZ VICE PRESIDENT EVENTS/HR BIASC

EXECUTIVE OFFICER BALDY VIEW CHAPTER

STEVE LAMOTTE

LOU MONVILLE

EXECUTIVE OFFICER ORANGE COUNTY CHAPTER

DIANA CORONADO

EXECUTIVE OFFICER RIVERSIDE CHAPTER

VICE PRESIDENT LOS ANGELES/VENTURA CHAPTER

DR. MARK GREY

*

MEET THE BIASC TEAM

KAITLIN RADCLIFF LISA MEADOWS KARISSA WILLETTE BIASC DIRECTOR OF MEMBERSHIP

BIASC MEMBER SERVICES MANAGER

BIASC PUBLIC AFFAIRS MANAGER

ANA GROMIS

MICHELLE PETERSON

DAISY REYES

BIASC DIRECTOR OF EXTERNAL AFFAIRS

BIASC SIGN OPERATIONS MANAGER

BIASC DIRECTOR OF ACCOUNTING

BIASC DIRECTOR OF ENVIRONMENTAL AFFAIRS

BIASC ADVISORS

ROB REDWITZ BIASC CONTROLLER

JENNIFER HERNANDEZ

ADAM WOOD

RICH LAMBROS

BIASC LEGAL (BILD)

BIASC LEGAL (BILD)

BIASC LABOR RELATIONS

*

*

*

*

JORDAN BRANDMAN BIASC LABOR RELATIONS

*

CHRIS KHAN BIASC SACRAMENTO GOVERNMENT AFFAIRS

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QUESTIONS?

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*

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*

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Baldy View Chapter President Message:

Tim Roberts

BIA Baldy View Chapter President

As I begin my time as President I’d like to first thank Jim Perry for his many years of significant service to the Baldy View Chapter. I would also like to express my sincere appreciation for the support of Brookfield Residential and the nomination to serve as the 2021 President by the Baldy View Chapter Past Presidents. A special thanks to my friends and colleagues for their support and their encouragement as I take on this role. Congratulations to our newly installed Baldy View Chapter Board of Directors. I am really looking forward to continuing to work with everyone in this group in the years ahead. And thank you to our sponsors, as we continue to support the great work of the Baldy View Chapter. As we reflect on the difficulties of the last year, I want us also to consider how important our industry’s success will be to rebuilding our economy out of this pandemic. Home construction has historically led the way out of the downturns of the past and if the second half of this year proves any indication, I’m optimistic that our industry will continue to led us in a strong economy into 2021. But with that said, our state was mired in the midst of a historic housing crisis before the pandemic. We are simply not producing enough homes, of all types

Southern California

BUILDER |

December 2020

– whether it’s the market demand from middle class working families seeking to purchase their first home – or low income housing stock critical to addressing our homeless crisis. Without thoughtful input and close watch by our industry, the housing crisis will go from bad to worse as the mounting regulatory requirements continue to increase construction costs and NIMBYs continue to intimidate and kill housing projects. We will continue to see families leaving California in pursuit of a more affordable and attainable place to call home. That’s why the work of BIA is so important. My commitment to you is to continue our laser focus on Government Affairs advocacy, which is the hallmark service and purpose of BIA. In 2021, the Baldy View Chapter will continue our relentless pursuit of public policy reforms desperately needed to address the housing crisis. We also will need to think outside the box and find new strategies to bolster our industry advocacy and support our valuable trade partners and contractors. The BIA remains ground zero to restore the American Dream and our economy. Thank you for your continued support of BIA and we look forward to working with you in 2021!

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December 2020

Learn More at biasc.org/membership

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BIA Orange County Chapter

BOARD OF DIRECTORS MEET THE 2021 BIA ORANGE COUNTY BOARD OF DIRECTORS

SUNTI KUMJIM

ERIC NELSON

MBK RENTAL LIVING PRESIDENT

BROOKE DOI SHEA HOMES

TRUMARK HOMES

NICOLE MURRAY

MARK HIMMELSTEIN

SHEA HOMES

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TYLER BARGIEL NEW AMERICAN FUNDING

ALAN BOUDREAU

PETER VANEK

BOUDREAU PIPELINE

INTEGRAL COMMUNITIES

RICK WOOD IMMEDIATE PAST PRESIDENT

WENDY BUCKNUM

TODD COTTLE

TONY DITTEAUX

NICOLE DUBOIS

MEGAN ELTRINGHAM

MUROW DEVELOPMENT CONSULTANTS

C&C DEVELOPMENT

TRAMMELL CROW RESIDENTIAL

LSA

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REENA HACKETT

BRIGHTVIEW DESIGN GROUP

SOCAL GAS COMPANY

VALERIE HARDMAN OUTDOOR DIMENSIONS

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WILLIAM INGRAM

JOHN LAVENDAR

STEVE MCFARLANE

BRANDYWINE HOMES

ROCKWELL LAND COMPANY

LENNAR

CIRCLE M CONTRACTORS

SCOTT PASTERNAK

STEVE MUROW

STEPHANIE NATION

JEFF OKAMOTO

JAMES O'MALLEY

STEVE ORMONDE

MUROW DEVELOPMENT CONSULTANTS

JACKSON TIDUS

BROOKFIELD RESIDENTIAL

HUITT-ZOLLARS

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FOCUS 360

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JOHN O'BRIEN

HUNSAKER & ASSOCIATES

JAMES FUREY RICHMOND AMERICAN HOMES

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BUILDER |

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BIAOC.COM December 2020


Orange County Chapter President Message:

Advocacy.

Sunti Kumjim

VP of Development & Forward Planning MBK Rental Living

While it is my distinct honor to be serving, yet again, as your 2021 Orange County Chapter President, I cannot adequately stress how important it is for our industry to build upon our advocacy accomplishments of this past year. Just for a moment, imagine a 2020 where residential construction was not deemed an essential activity. Without a doubt the financial impacts would have been devastating to not only our economy, but also to our member companies. At a time when everything was being shut down, this was and remains an accomplishment that cannot be understated. This could not have happened without the diligent work of the BIA at the state, regional, and local level. The lobbying effort was coordinated and most importantly effective. Thank you to BIA staff. This achievement highlights the importance of advocacy, which has been, and will continue to be my focus while serving as your president. Advocacy is a battle on many fronts. • Advocacy means fighting the policy battles. We will continue to fight Impact Fees, Inclusionary Zoning, Unreasonable Project Approval Timelines, Field Inspection Issues, and a whole host of policy issues that impact our ability to provide desperately needed housing. • Advocacy means fighting to get projects approved. We cannot let those opposed to housing be the loudest voice in the room. We will continue to mobilize our members and ensure that our message and voice is heard. • Advocacy means fighting the political battles. Ensuring that we have elected officials who bring with them a reasonable approach to new housing is critical. We will continue to support those who support housing. While it is the tireless efforts of our staff that deserve all the credit for our success, it is the support of our membership that enables their work. So thank you to the Chapter’s incoming Executive Committee and Board of Directors for your selfless donation of time, and thank you to you, our members, for your continued support in 2021.

Southern California

BUILDER |

December 2020

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December 2020

33


BIA Los Angeles/Ventura Chapter

BOARD OF DIRECTORS MEET THE 2021 BIA LOS ANGELES/VENTURA BOARD OF DIRECTORS

DAVE LITTLE

DONNA DEUTCHMAN

PRESIDENT PARDEE HOMES

GREG MCWILLIAMS VICE PRESIDENT FIVE POINT

TYLER BARGIEL NEW AMERICAN FUNDING

RYAN FLAUTZ KTGY ARCHITECTURE + PLANNING, INC.

VICE PRESIDENT EQUITY RESIDENTIAL

HENRIK NAZARIAN

JOHN LAVENDER

VICE PRESIDENT D AND D ENGINEERING

RICHARD DUNBAR

MIKE FRASCO

ALL PROMOTIONS ETC.

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BIO CLEAN ENVIRONMENTAL SERVICES, INC.

PETER GUTIERREZ LATHAM & WATKINS

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BRIAN MURTAUGH

SCOTT OUELLETTE

JOHN MUSELLA

ERICK PFAHLER

HARRIET RAPISTA

DARRELL SIMIEN

COMSTOCK HOMES

HABITAT FOR HUMANITY OF GREATER LA

GREAT WESTERN LOANS

ALYSSA TREBIL DUCTTESTERS, INC.

VICE PRESIDENT KB HOME

FRANK SU

VICE PRESIDENT TOLL BROTHERS

MARC HUFFMAN

THE MUSELLA GROUP

HAGGAI MAZLER

VICE PRESIDENT FASSBERG CONTRACTING CORPORATION

BROOKFIELD RESIDENTIAL

WARMINGTON GROUP

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LARRY HOFFMAN

THE HENDERSON LAW FIRM

BILL MCREYNOLDS

BORSTEIN ENTERPRISES

VICE PRESIDENT LENNAR

GEORGE DICKERSON

DAVID EVANS AND ASSOCIATES, INC.

KARL MALLICK

JOHN HROVAT

VICE PRESIDENT HOMES4FAMILIES

DAVID GRUNWALD

THANK YOU FOR YOUR LEADERSHIP

NATIONAL CORE

NATHAN KEITH TEJON RANCH

MARY PERDUE

WILLIAMS HOMES

RICK WHITE

DEREK LEAVITT IMMEDIATE PAST-PRESIDENT UNITED DWELLING

LANDSCAPE DEVELOPMENT, INC.

CHRISTINE VILLEGAS

LARRABURE FRAMING

Southern California

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December 2020


LA/Ventura Chapter President Message:

Dave Little

BIA Los Angeles/Ventura Chapter President

My first year as President may have gone more differently than anyone could’ve imagined; however, despite our initial challenges, I’m proud to say that our Chapter is stronger than ever. The perceived difficulties we’ve experienced turned into opportunities to more innovatively and creatively serve our membership. This pivot would not have been possible without the dedication of our Executive Committee and Board Members. Thanks to their tenacity and resolve our Chapter benefits, advocacy and programing have remined successful and intact. I’m proud to announce that nearly our entire Board will be returning to serve another year and have allowed me to embark on my second year as Board President. I look forward to expanding on the upward momentum that we have created up to this point. As we prepare for 2021 this Board is moving into the new year more focused and intentional. 2020 took us all by surprise and forced us to move in a rapid-fire pace; we are now better equipped to capitalize on 2020’s successes. Over this year, we have addressed a barrage of negative housing policies, beginning with a potential shut down of residential development due to COVID-19. Thanks to our state and local advocacy we were able to maintain building as essential, keeping our industry and the economy going. The threat to development did not stop there, we were also able to avert a vacancy tax, maintain wood construction, delay two different art fees, and eliminate regulatory barriers. Our advocacy fights are far from over, but these victories have better positioned us to protect homebuilding and development.

providing targeted virtual events, and eventually inperson programing. In 2020 we’ve been able to hold over 30 meetings and committees, and even hosted three in-person events, ranging from golf to a Trap Shoot Tournament. We have utilized technology and worked within safety protocols to allow for networking and business development. In 2021 I hope to bolster these efforts. Also, we will purposely endeavor to expand out Member-to-Member business relationships. Never has there been a more important time to come together as a unified front by working and partnering with BIA members on projects and service needs. I’m grateful to continue this Board’s long-standing commitment to excellence and maintaining quality service to our LAV Members. I’m humbled by your confidence in my leadership and am proud to represent the Los Angeles/Ventura region. BIA members are community builders, job creators and, ultimately, provide a place for people to call home; with this in mind, we should all be proud that we are part of an organization created to protect those things. I’m excited to serve as your 2021 Board President! Thank you for working towards making it a positive and effective year. Sincerely, Dave Little Chapter President BIASC-Los Angeles/Ventura

In addition to adding to our advocacy wins, I hope to expand our membership by increasing engagement,

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December 2020

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BIA RIVERSIDE CHAPTER

BOARD OF DIRECTORS MEET THE 2021 RIVERSIDE CHAPTER BOARD OF DIRECTORS

GREG SHAIA

PRESIDENT RICHMOND AMERICAN HOMES

JOHN ADAMS FNTG BUILDER SERVICES

BRAD HAY HUNSAKER & ASSOCIATES

MIKE TAYLOR IMMEDIATE PAST PRESIDENT PARDEE HOMES

JASON ARDERY ALBERT A WEBB & ASSOCIATES

CYNDI BALTAZAR CALIBER HOME LOANS

MIKE FREEMAN VICE PRESIDENT LENNAR

KIRK BOWLUS BOWLUS PACIFIC VENTURE CORPORATION

THANK YOU FOR YOUR LEADERSHIP

JOHN BEBEK SECRETARY PULTE GROUP

CHRIS CHAMBERS

AADAM FERNANDEZ

WOODSIDE HOMES

WEST COAST DRYWALL & PAIN

DOUG GROVE RHS LANDSCAPE ARCHITECTS-PLANNERS, INC.

MATT JORDAN

BRICE KITTLE

RANDY MADRID

JOEL MORSE

ADRIAN PETERS

ANNMARIE QUINN

DIVERSIFIED PACIFIC

SABRE RESIDENTIAL

RM PROJECT MANAGERMENT

T&B PLANNING

PETERS CONSULTING

GEOTEK

AARON TALARICO

JOHN TANNER

DONNA WETZEL

MICHAEL BAKER INTERNATIONAL

FIRST AMERICAN NATURAL HAZARD DISCLOSURES

SCOTT RICE

RANDY RICHARDS

COMMUNITY WORKS DESIGN

RELIABLE WHOLESALE LUMBER

MERITAGE HOMES

RIVERSIDE CHAPTER PAST PRESIDENTS

CHRIS EDGAR

JEFF CLEMENS

JENNINGS PIERCE

PULTE GROUP

LENNAR

JD PIERCE COMPANY INC

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DAN LEIGH

CORMAN LEIGH

LEONARD MILLER

RON VALLANDINGHAM

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Riverside Chapter President Message:

Greg Shaia

BIA Riverside Chapter President

As we say goodbye to the rollercoaster of a year that was 2020, I’m excited for all that 2021 has in store for us as a BIA Riverside Chapter. I look forward to continuing the legacy of this Chapter and the strong efforts of this Board to make our communities and industry even stronger. With that said, the following are some key goals and expectations for 2021 that will help move our Chapter forward in a more positive direction: 1. Keep political advocacy efforts as the top priority: BIA Riverside has experienced huge successes on the political advocacy front in 2020, and we want to keep the momentum going into 2021. As local governments emerge from COVID-19, it is likely that they will be faced with very difficult decisions regarding funding sources and staffing. As a Chapter, we need to remain focused as the voice for the home building industry in Riverside County to ensure development fees remain fair and city staffing levels remain in place to adequately approve builder plans and projects. 1. Grow our membership: Membership is the life blood of the organization. Participation as a member or in sponsorship funds is more critical at this time than ever as we use these sources for our political advocacy efforts. We hope to develop a membership campaign that will incentivize all members to recruit another member to the Chapter. 1. Increase events as quickly as safe to do so: The typical revenue generated from events has been totally loss in 2020 due to the inability to have gatherings in response to COVID-19 safety protocols. In 2021, we are planning a robust schedule of events including member mixers, meet the builder, governmental affairs luncheons, 2 golf tournaments and our annual winery event. Most of the events in Jan-Mar are set to be virtual, but will expand to live in person when safety protocols allow. 1. Partner with the Baldy View Chapter to build regional strength: Most of our issues in the two county areas are similar and our Board have a great deal of over-lap. We will consider ways to build regional strength and networks for the industry. Again, I look forward to have a great year in 2021 working with all Chapter members, city and county officials as we work toward a common goal of making our communities a better place. Greg Shaia

Southern California

BUILDER |

December 2020

39


High Note

ENDING THE YEAR ON A AWARDS

A celebration of the collective spirit of the Southern California Building Industry. From November 19th through December 10th the BIASC, Chapters and Greater Sales and Marketing Council showcased the leadership, the honorees and the peaceful transition of power across the region. These Virtual Events aired kicked off on November 19th with a tribute to Tom Grable who completed his term serving as the 2019/2020 BIASC President. Under Tom’s leadership and direction, the association was able to navigate many local and regional challenges, restructure and position the organization for strength, and guide us through the challenges of 2020. Also released on November 19th – The 2020 SoCal Honors recognized the Building Industry Association of Southern California’s members for their efforts and fortitude in 2020. This event is Powered by Greater Sales & Marketing Council Brought to you by Loan Depot – The event was broadcast at no charge Hosted by KTLA’s Sam Rubin and Jessica Holmes. COMMUNITY OF THE YEAR – ATTACHED HOUSING

Canvas

Builder: TRI Pointe Homes Ad Agency: Greenhaus Architect: WHA | Architects . Planners . Designers Interiors: CDC Designs COMMUNITY OF THE YEAR – DETACHED HOUSING

Harbor View at Pacifica San Juan Builder: Toll Brothers Architect: Woodley Architectural Group Interiors: CDC Designs Landscape: Land Creative

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We are proud to announce two of the very special 2020 honorees that we will celebrate along with the Best of the Best in Housing throughout Southern California. B.J. Stewart Women’s Achievement Award

Robin Robinson Max Tipton Award for Marketing Excellence

Tim Sullivan

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Southern California

BUILDER |

December 2020


ENDING THE YEAR ON A

High Note

BIA Leadership Events

But the celebrations continued, on December 4th, as the four BIA Regional Offices released their Installation and Annual Awards Honors. Recognizing Builder of the Year, Associates, Volunteers and others within their membership who made a difference to the industry and association. Each Chapters Virtual Event also included the review of the important initiatives achieved, the Chapter Officers message and the installation of the 2021 Board and Leadership. If you have not already, take a moment to learn more about the challenges faced, the successes and the new leadership and vision for 2021. BIASC Tribute to Tom Grable Baldy View LA/Ventura Orange County    Riverside   Our final event of the year culminated in the Installation of Dave Bartlett and the Governing Board of the BIA SC.   BIASC 2021 Installation – Dave Bartlett As Dave says, “It’s been a very unpredictable year, and who would have guessed, this would be such a strong year for our members…you cannot say anything good about the pandemic, but we should all be very grateful that in 2020, the year was manageable and resilient in most our markets. And in some ways 2020 was a year that we grew together. It seemed we went from “my team” to “our team” and I would like to thank Jeff and the team and the governing board for this important cultural transition. In 2021 we will have some work to do but we have a lot going for us. I’m looking forward to being part of this journey with you and thanks for your support of the Building Industry of Southern California. . Let’s got out there and get to work and bring home some victories for our members…

Cheers to All ~ Lisa Parrish Southern California

BUILDER |

December 2020

41


REGISTER AT BIAS C .ORG

STNVE GIMOCPU

SAVE THE DATE FOR THESE UPCOMING EVENTS MORE DETAILS COMING SOON!

21

JAN

26

JANUARY BIASC COUNCIL ON SAGE

WEBINAR

January 20-22, 2021 BIA RIVERSIDE CHAPTER

VIRTUAL ECONOMIC FORECAST

JAN

Tuesday, January 26, 2021

28

BIA LOS ANGELES/VENTURA CHAPTER

JAN

4

FEB

VIRTUAL ECONOMIC FORECAST

Thursday, January 28, 2021

FEBRUARY

BIA ORANGE COUNTY CHAPTER

OUTLOOK 2021 VIRTUAL ECONOMIC FORECAST

Tuesday, February 9, 2021

10

BIASC GREATER SALES & MARKETIN COUNCIL

WEBINAR

FEB

Wednesday, February 10, 2021

25 FEB

BIA LOS ANGELES/VENTURA CHAPTER

MEET THE BUILDER

Thursday, February 25, 2021

STAY TUNED FOR MANY

MORE EVENTS IN 2021

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B I A California SSouthern C . BUILDER O R G / E| VDecember E N2020 TS


Letter from Your Representative:

Ken Calvert Congressman

As we head towards the end of 2020 it’s hard to even picture how the year began. So much has changed in the world, our country and in our daily lives. There are plenty of lessons to be learned from this tumultuous year, including the stark reminder that everything can change in an instant. Through all of the adversity we have experienced, I’ve been inspired by the strength, determination and ingenuity of our fellow Americans. Our frontline health care workers have courageously stepped forward to battle an unknown virus, saving countless lives in the process. Our scientists have raced to develop safe and effective therapeutics and vaccines with unprecedented speed in order to shield millions and help us restore our nation. Congress came together to pass the CARES Act to ensure our health care workers and scientists had every resource necessary to keep Americans healthy and find a vaccine. For the first time in decades, we’ve had to combat a public health crisis while simultaneously confronting one of the biggest economic shocks in our history. Several business sectors have been forced to entirely shutdown or operate with revenue-crushing restrictions. To address this loss of business income, which was no fault of their own, I joined my colleagues in Congress in passing the Paycheck Protection Program and other fiscal relief measures that were aimed at helping small business owners

Southern California

BUILDER |

December 2020

and workers get through this difficult stretch until the restrictions on our economy are eased. In this challenging moment, the imagination and tireless work ethic of the American entrepreneur has shined. With unprecedented restraints on economic activity, small businesses have adapted to keep workers and customers safe – and find ways to keep their doors open. I have always felt that our government can learn a lot from the private sector, and the response to the pandemic is yet another example of how nimble and responsive our businesses can be. After a year like 2020, it’s hard not to be optimistic about 2021. With improved therapeutics and vaccines becoming more of a reality than a dream, we can start to see the light at the end of the tunnel. Additional economic relief measures from Congress will be necessary in the short-term, and I believe we must reject any attempts to raise taxes or other efforts that would be another setback for American job creators. The great American comeback will be fueled by the same passion and unyielding force that helped us step up to combat this virus. I look forward to working together with the Building Industry Association to construct a safer, stronger and more prosperous future for our nation.

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Southern California

BUILDER |

December 2020


Member Spotlight:

C9 Balloons I’m Rick Rodriguez, founder, and owner of C9 Balloons. For over 25 years, C9 has been providing beautiful and vibrant balloon décor for large and small events as well as location marketing products and services for the New Home building, retail, grocery, restaurant, and retail auto/ RV industries. C9 Balloons helps our builders and retailers increase their visibility and foot traffic by up to 75% or more! For the last 20 years C9 Balloons has been providing balloon décor, aerial advertising spheres/blimps, temporary signage and other weekend visibility/way finding services to the new home building industry. While some of the work was done directly with the builders, the majority was as a sub-contractor through various event companies, marketing companies, ad agencies and sign companies. During the height of the home building boon C9 was servicing over 300 builder sites per weekend throughout all of California, Nevada, and Arizona. Although being a sub-contractor had benefits as far as consistency and frequency of work, not having control of the client/end user relationship itself presented its own set of challenges. If a client of ours lost their relationship with the builder/end user, we then also lost the work and there was very little if anything we could do to control that. Finally, about a year and a half ago, we realized it was time to come out from behind the shadows and meet the builders. I was already familiar with the BIA as we had been hired several times over the years to provide balloon décor for their various events. The same day we made the decision to change our business model and pursue the builder industry

Southern California

BUILDER |

December 2020

Rick Rodriguez Founder and Owner

directly is the day I called the BIA. The representatives were extremely helpful in explaining the process to me as well as informing me about the various chapters and sub chapters that were available for us to join. Although it seemed a little overwhelming at first, we jumped in with both feet joining all 4 chapters of the BIA (LA/Ventura, Baldy View, OC and Riverside). We also joined the GSMC, San Diego BIA and SMC. We attended and sponsored as many events as we could, and there were many. The benefits we’re immediate. Having direct access and being able to socialize with the builders themselves resulted in a huge return on our investment. Ironically, even though we had been servicing most of the builders we were meeting for many years, very few had ever heard of us or knew who we were. I was always happy to explain our previous role, share our knowledge of their industry and explain to them that we had made the investment in joining the BIA and were eager to create direct relationships with them. In our first year alone of joining the BIA and its affiliates, we have initiated direct business with at least 10 builders that we did not previously have a direct relationship with. As with anything, you get out of it, what you put into it. We went crazy sponsoring and attending so many events as well as the year end BIS at the Pechanga and even put up a 60ft hanging spider that Ben Carson commented on. We also vigorously followed up with the builder contacts we made to make sure we stayed on their radar and were available for whatever they needed. Bottom line, if I knew then what I know now, I would have joined the BIA many years ago.

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BIASC EXECUTIVE TEAM IN THEIR

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Biggest Hits

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In this season of giving, please consider supporting Habitat for Humanity of Greater Los Angeles.

The Figueroa Family

Help provide low-income Angelenos with safe, decent and aordable homes in the new year.

The Magdaleno Family

Your generosity helps support a variety of programs, including Aordable Homeownership, Home Preservation, Disaster Recovery, and COVID-19 Emergency Relief.

From our homes to yours,

The Harper Family

HabitatLA | habitatla.org

HabitatLARestores | shophabitat.org

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Letter from Your Representative:

Young Kim

Congresswoman

2020 has been a difficult and challenging year. The pandemic has upended everyone’s lives. However, ever since this crisis started, I have been amazed by the spirit of the American people. The community has stepped up by volunteering their time to help our vulnerable population, donate food to those in need, and provide personal protective equipment. Our healthcare workers have been fighting this pandemic on the frontlines. We are truly living in challenging times, but the spirit of the American people that I have seen is exactly why together, we will get through this crisis. I have hope for 2021 and I am excited about what the New Year will bring. I am excited not only about my election to the United States Congress and the opportunity to serve, but I am so excited about our incoming freshman class and the opportunity to work with them to effect some positive change and actually get things done for our community. We will bring much needed perspective to Congress and to our national conversation, and I know we will all fight for the American people and our districts, and make sure we can achieve results on the important issues facing our country.

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We have a lot of work ahead of us. COVID-19 has upended everyone’s lives and have hurt small businesses so we need to fight COVID-19 and support small businesses by giving them the flexibility to be innovative and adapt to this crisis, and providing them with relief so that we can get our economy back on track. I am hopeful that we can make progress and get a lot of things done in the 117th Congress to get results that we need and make our government work for the people again. I look forward to working with you to be an advocate for our community to ensure that America comes back stronger than ever and that the American Dream that I was able to achieve is available for everyone and our next generation.

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BIASC Councils PAST: Council on SAGE

Looking Back at 2020

Katja Martinez

Council on SAGE President JZMK Principal

Our Council on SAGE (Shaping Advancements in Generational Environments) has provided educational programs for 30 year, covering various topics that shape the 55+ Senior Housing market. As we look back at 2020, we all faced a new reality that none of us could have predicted. We all had to adapt and adjust, and numerous changes will take shape once we come out of this pandemic. The Senior Housing segment has been hit especially hard during 2020, and we were able to bring virtual programs to our members that explain the changes in our Assisted Living Facilities. We also offered a webinar, talking to leading experts that have worked in the operational side for over 20 years. What we learned is that homes sales have been particularly strong in the fall of 2020 and the pandemic has not changed the size of the Active Adult OR its motivation. We finished the year by providing insights on the recent mall morphosis that is taken place and that has been accelerated by the pandemic. As a result, this can provide housing opportunities for Senior Citizens that will provide safe living conditions in a walkable & connected community!

Join the Council on SAGE! The Council on Shaping Advancements in Generational Environments (SAGE) provides the education and networking tools needed to ensure success in building for and serving the senior market. The council offers builders and developers the chance to learn and share information with others in their field, helping them to maintain their competitive edge. To learn more about the Council on SAGE, upcoming events or how to join, contact Membership Services Manager Lisa Meadows at lmeadows@biasc.org or 949-777-3849.

Wishing you a healthy and safe holiday season and we hope to see you back in 2021! By: Katja Martinez (Outgoing President of SAGE)

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Sales Awards & Top Producer Honors

4TH QUARTER SALES AWARDS & TOP PRODUCER HONORS SAVE THE DATE!

QUARTERLY SALES

DEADLINE: JANUARY 15, 2021!

Awards

Judged entries awarded to the hardworking individuals and teams who demonstrate outstanding performance in the homebuilding industry; categories include Rookie Sales (<2 years of selling), Sales Professional, Sales Team, Online Sales Professional, Online Sales Team, & “Shining Star” (an award to recognize those who support sales, like marketing, escrow, lending, construction, etc).

Top PRODUCER HONORS

Non-judged entries that acknowledge individuals and teams who’ve produced top dollar volumes of total closed homes that quarter; dollar amount determined by adding together base sales price of the closed homes. 2020 AWARD & HONORS RECIPIENTS “After being a part of this “noble” profession for so many years, I am continually amazed and motivated by opportunities provided to me. I am fortunate and honored to be the recipient of this [Sales Professional] Award, and, to be a part of a community of leadership and sales professionals at GSMC.” –Malia Cheshire, The New Home Company

GSMC 2021 Quarterly Entry Deadlines 4th Quarter October 1 – December 31 Due: January 15 1st Quarter 2021 January 1 – March 31 Due: April 15

“Being in GSMC has given us countless opportunities to network with esteemed industry professionals and sharpen both our professional and interpersonal communication skills. We were honored to win the Online Sales Award & look forward to many more impactful years with continued growth.” –Laurenne A. Mills & Lisa Daley, Landsea Homes

2nd Quarter 2021 April 1 – June 30 Due: July 15

“Both being in this industry for over 20 years, we understand what an honor and privilege it is to be recognized for your hard work by other industry professionals. We had the privilege of receiving Sales Team of the Quarter (and the Year at SoCal Honors), which has been the highlight of our professional career. Although it takes a lot of hard work from volunteers, we truly appreciate GSMC and their mission to acknowledge sales achievement in our industry. Thank you GSMC!” –Scott Roulier

3rd Quarter 2021 July 1 – September 30 Due: October 15 4th Quarter 2021 October 1 – December 31 Due: January 15, 2022

& Justin Taylor, Pardee Homes

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Southern Follow Us: @greatersmc California

December 2020


BIASC Councils PRESENT: Greater Sales & Marketing Council

GSMC Dynamic Duo

Leads the Way

Rachel Otero

for the Next Generation

Gretchen Fuog & Andrea Villanueva Promotions Duo

The Greater Sales and Marketing Council owes its success to the hardwork and dedication of its members, and this month the spotlight is on our dynamic marketing duo - Gretchen Fuog, Senior Account Coordinator for Kovach Marketing, and Andrea “Drea” Villanueva, Account Director for Get Community, Inc. These take charge gals have been leading the pack in revamping GSMC’s marketing efforts the past two years and have implemented invaluable new resources for our members. Drea first joined the Board of Directors in 2019 and immediately made her mark by bringing in innovative ideas to the table. During her first year as part of the BOD, she was appointed Committee Chair of the Promotions and Membership committees for the 20182020 term and this past year, completely revamped the entire new GSMC website, (go check it out if you haven’t! www.greatersmc.com), as well managed the council’s membership retention.

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GSMC Promotions/ Membership Committee Co-Chair

Gretchen joined the BOD in 2019 and quickly hit the ground running taking over social media promotions for GSMC, including creating the instagram and linkedin pages for GSMC. She has made sure every event, sales award, and announcement is broadcasted to our followers. She also handled all of the social media marketing for this year’s SoCal Honors. Gretchen became co-chair of the Promotions and Membership committees with Drea and continues to bring in fresh ideas that will add more benefits to GSMC members. This year, the duo will focus their efforts on marketing as the 2021 Co-Marketing Chairs for the Council and will continue creating awareness and crafting new ideas for all GSMC Members (and future members!) to benefit from. “Being on the GSMC Board of Directors has given me the opportunity to learn from so many seasoned veterans in the industry and I continue to learn from them every day. I feel very blessed to work with such an amazing group of mentors who are always open to my new ideas and support me in every way possible. From the second I joined the BOD, I felt very welcomed and like I had a whole team cheering me on. I am so lucky to have that and be friends with this amazing group of people.” -Drea VIllanueva “It was a great privilege for me to be asked to join the GSMC Board of Directors and sit alongside so many industry leaders I admire so much. I was really

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encouraged when the Board encouraged Drea & I to implement some of our new ideas while being newer Board Members (although GSMC members for many years!). While 2020 surely took an unexpected turn, I am glad I have been able to help provide solutions to keep our GSMC events and recognition opportunities going strong through GSMC’s marketing platforms. I love being able to give back to an industry that provides me such great opportunities and with so many mentors and friends that surround me and inspire me daily.” -Gretchen Fuog “It has been a pleasure watching Gretchen and Drea paving the way for the next generation to become a part of GSMC. Watching them take ownership of being a part of this council is inspiring and they teach me just as much as the vets of the group teach them about our industry, “said Rachel Otero, President of GSMC. The GSMC looks forward to 2021 and providing our members and the BIA with insightful events, recognition opportunities, and - fingers crossed – the resuming invaluable networking gatherings. Follow our social media marketing now to stay in the loop @greatersmc, and we would like to thank our marketing duo for all they’ve done and will continue to do.

BIASC Future: BIAOC NextGen

NextGen Leading the Way for the Future of Homebuilding & Next Generation of Leaders

Gretchen Fuog

2020 Chair Sr Marketing Coordinator Kovach Marketing

The NexGen Committee of the BIA OC Chapter is made up of building industry professionals (35 ish and younger) within the association. This group provides its members with professional development, educational workshops, and meaningful networking opportunities that directly impact their professional and personal growth. NextGen are the up-and-coming leaders in our industry and through the many types of events offered, really helps cultivate education, involvement and passion for the future of home building. As the leader of NextGen the past two years, I am pleased at the direction in which NextGen is going into the future. We’ve volunteered at over a dozen philanthropic events, many of which for HomeAid; a highlight was participating in Junior Builder and watching the future of the industry be hands on with building and designing at such an early age. We’ve learned about advocacy and held a few workshops about how to directly get involved and advocate for projects in our cities and our counties to help get projects approved. We’ve read books, hosted

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discussions and had mentors to teach and guide us as best we can into the future. We’re grateful to learn and be mentored by seasoned, experienced veterans who have great insights and knowledge to pass down. As I hand off the leadership of NextGen, I have every confidence that these two individuals will lead the group successfully into the future.

Tim Huynh, Land Acquisition Manager for Meritage Homes and the 2020 CoChair of NextGen will take the reins as NextGen Chair in 2021. Tim has served on the Exec Board for a few years, as Social Chair then as CoChair this year. I asked asked Tim what his goals were for 2021; he said:

Tim Huynh

2020 CoChair / 2021 Chair Land Acquistion Manager Meritage Homes

“My goal for 2021 is to try to re-engage young people in our industry. Our age group unfortunately experienced two recessions with the current pandemic and the great recession. There has been a lack of young builders involved in NextGen, and my goal is to change that. We can offer fun networking opportunities as well as educational workshops targeted towards the millennials. We currently have a good group of involved NextGen members so this goal is very achievable!”

Lindsay Hezmalhalch, Senior Associate, Director of Client Services at WHA Inc, will step in as the CoChair of NextGen in 2021, and lead the group as Chair in 2022, and has served on the Exec Board for a few years as well as Social Chair and other supporting roles. “Coming out of 2020 I think we can all agree that the best attitude for preparing for the future is to be open and flexible. While this year brought many hardships, there have also been many successes. This has been a pivotal time for us to rethink the old model Lindsay Hezmalhalch and create something fresh that works more efficiently. With things changing daily, Senior Associate, Director,  we need to adapt quickly and still provide relevant and engaging events. NextGen is Client Relations and  emphasizing the importance of knowledge and education to advance our members to Development be valuable assets for their firms. By offering educational lunch and learns, round table discussions with industry leaders, and advocacy training, we are giving our members the tools they need to have a well-rounded skill set with a strong network.” I know the group is in good hands with these two leaders as we move to the future. As the pandemic has catapulted homebuilding forward with use of technology, virtual tools and creative design, I can’t wait to see what the Next Generation brings to homebuilding in the future. Finally, I’d like to recognize a few long time NextGen Exec Board members who’ve “graduated” the group in 2020 to make way for the new generation, including Shannon Mandich, Erin Meadows, Eric Higuchi, Erica Passavanti Langham, Will Inghram, Heidi Burris, Puneet Comar, Miles Carter & Jason Weiner. Thank you for your volunteerism and it’s been a joy to serve as Chair of this prestigious group of young professionals. I can’t wait to see what the future holds! Wishing a very Merry Christmas and a Happy, Healthy New Year to all.

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Letter from the CBIA:

At the beginning of 2020, the California Building Industry Association (CBIA) was heartened as California Governor Gavin Newsom commenced the year with a State of the State address solely focused on solving our state’s housing and homelessness crisis. Great anticipation was sensed by having the state’s top leader focused on addressing the need to build more housing units of all types. As 2020 comes to a close, we will all remember this year as the year of the great pandemic, with everything taking a backseat to this deadly virus. And although we were pleased that the Governor honored our request to keep residential construction an “essential business,” we are frustrated by a missed opportunity to see real housing reform–especially when the Governor’s main priority was for everyone to “Shelter in Place.” As the Los Angeles Times quoted me, “It’s hard to ‘Shelter in Place’ if you have no shelter.” Even after the unfortunate defeat of Senator Wiener’s Senate Bill 50 in the State Senate in January— which would have made it easier to build urban infill development projects near Transit Oriented Districts—

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Senate President Pro Tempore, Toni Atkins, kept her promise to make the housing crisis a priority. Despite the compounding challenges presented in the midst of the pandemic, she ultimately delivered on her promise. The Pro Tempore gathered a core group of Senators who came up with a number of incremental but positive measures to address challenges in building more homes quickly and affordably. Unfortunately, nearly all of these measures were stalled, defeated, or delayed; not because of COVID-19, but because of the Building and Construction Trades’ insistence that all of these projects only be built by a card-carrying member of Labor and only if prevailing wages were paid. This mantra effectively denied any meaningful housing reform in 2020. 2020 was not a total loss for CBIA in its effort to help home builders and developers. Combined with our efforts to keep housing essential, the CBIA advocacy team, led by Michael Gunning, was able to get enacted AB 1561 (C. Garcia and Grayson), which retroactively to March 4th, 2020, and prospectively to December 31st, 2021 extends all entitlement approvals. Combining the essential status of residential construction with the retroactive

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Dan Dunmoyer

President and CEO California Building Industry Association

and prospective extension of project approvals has changed what at first appeared to be a dismal year for housing into one of the best markets for new home construction in many years. The Legislature is not the only venue that CBIA has to watch for challenges and impediments to building in California. Regulatory expansion and overreach was not challenged by COVID-19. In fact, most of us frustratingly joked that the only thing COVID-19 cannot defeat is regulatory expansion. Since March 1st, 2020, Governor Newsom’s administration has implemented or launched the Waters of the State regulations, Vehicle Miles Traveled regulations, Stormwater General Permit Regulations, four speciesrelated listings and is flirting with pushing for all electrification of housing in 2023 even though we suffered blackouts this summer. It is the constant policy schizophrenia (we need more housing – we need to save the planet at all costs) that makes the challenge of homebuilding in California a growing concern.

process in the November General Election. Thanks to CBIA’s political leadership under Joaquin Pons, CBIA won 87% of our key Independent Expenditure races, including the re-election of Senator Wiener and the election of Senator Dave Cortese. We were also successful in re-electing all of our targeted prohousing Republicans and Democrats in the Assembly. Finally, we do plan to move forward with a robust policy agenda in 2021. Housing and homelessness are still the number one issue in California by a 2-1 margin, even over the pandemic. We will engage on high development fees, passing another school bond, addressing the hardening of homes in fire-prone areas versus banning homes, and bringing sanity to the “all electrification” mandate. Our plate is full, but we are up for the challenge. By partnering with BIASC and our other local BIAs, I am sure we can achieve our goal of Housing for All as every Californian deserve a place to call home.

So, what does CBIA have planned to address these challenges? First, we engaged directly in the political

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2021 Is Expected To Be

Another Good Year For Housing

A new round of uncertainty has hit the economy as COVID-19 hospitalizations reach all-time highs, but the new shutdowns reinforce one thing: the importance of home. 2020 has been a year of surprises, including the rise and fall and rise again of the U.S. housing market. Businesses in the home building industry are looking at their successes this year and wondering if they have just pulled demand forward, or if this yearâ&#x20AC;&#x2122;s strength will remain through 2021. The Zonda team analyzed the countervailing forces in housing and provides its forecasts below. Forecasting has never been easy, but throw in a pandemic, a rocky presidential election, and the potential for a double-dip recession, and you get an even more convoluted picture. The forecasts given today will be subject to change as we learn more information about what COVID-19 will do to the economy in the winter months, review an anticipated new stimulus bill, and see the results from the Senate runoff races in Georgia on Jan. 5. In the meantime, we have created our forecasts with certain assumptions in mind about the economy and housing market. As we lay them out, remember where we are coming from: Both single-family housing starts and sales reached highs not seen in over a decade this year.

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Ali Wolfe

Chief Economist Zonda

Looking forward: Our single-family sales forecast calls for 850,000 transactions on an annualized basis, representing a 3.7% growth rate from 2020 to 2021. The last time the housing market was this strong was 2006. The risk is to the upside on our sales forecast and we could see a number closer to an annualized 900,000 if builders are able to better match the demand landscape and affordability woes donâ&#x20AC;&#x2122;t stunt growth. We are calling for a 12.6% increase in singlefamily home starts in 2021 over 2020, hitting a 1,075,000 seasonally adjusted annualized rate. The outperformance of starts over sales is partly due to the backlog builders are entering 2021 with. Our mild forecasts are both commentary on the strength we have seen so far in 2020 as well as the push and pull factors that will continue into next year. The demand side of the new-home market is extremely strong, driven by a variety of tailwinds including favorable demographics, a change in lifestyle due to COVID-19 that has caused the home to become the focal point in our daily lives, low interest rates, and an expanded buyer pool as people relocate or move out of rental communities. A major consideration in our forecast has been the challenges builders are telling us they are facing going into next year. We asked division presidents of home

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MAZDA HOLIDAY DRAWING November 15th - January 31st, 2021

Donate for a Chance to Win a 3-Year Prepaid Lease on a New Mazda and Help Families in Crisis

Only 1,500 tickets are available! Tickets will be sold and mailed out on a first come, first served basis. Mazda 2021 CX-5 Touring donated by:

Enter HomeAid’s 2020 Mazda Holiday Drawing and you’ll have a 1 in 1,500 chance to win a 3-year prepaid lease on a new Mazda 2021 CX-5 Touring. To be entered into the drawing you must make a $103 donation. Each donation of $103 counts as 1 entry. *Must be a California resident to win and must provide a California state mailing address for ticket.*

HOW TO PARTICIPATE: 1

Download AND print the donation form from: www.homeaidoc.org/cardrawing

3

Look for your ticket(s) in the mail. Charges can take up to 10 business days to process.

2

Fill out the printed form, scan/take photo, and return: email: crystal@homeaidoc.org mail: 1130 N Citrus Street Orange, CA 92867 phone: 949-301-9469

*Only 1,500 tickets will be available, and will be mailed out on a first come, first served basis. Prize must be accepted as awarded. The Prize may not be sold, transferred and is not convertible to cash. Winner will receive a 36-month lease, 10,000 miles per year on a 2021 Mazda CX-5 Touring. MSRP $27,010 and will be contacted by phone via Facebook Live on 02/04/2021. Winner is responsible for all vehicle tax and licensing, must have a valid California State Driver’s License and must be at least 18 years old to win. Prize winner is solely responsible for all costs not expressly described herein including tax reporting. Winner is selected at random with a 1 in 1,500 chance to win. Other terms and conditions may apply. EIN: 33-056879. Visit homeaidoc.org/cardrawing for more details.

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Southern 1130 N. Citrus Street, Orange, CA 92867 | homeaidoc.org | Tax ID 33-0568079 California

December 2020


BUILDING INDUSTRY SHOW 3.0 building companies across the country what their biggest concerns are going forward, and their top three answers (in order) are gapping out/running out of lots, land prices, and new home affordability. In fact, our New Home Lot Supply Index shows lot inventory is down 9% year over year, and we expect that will only get worse in the coming months. All three of these concerns are pull forces that could counterbalance the so far undeterred demand. As such, we expect the first half of 2021 to reflect this seemingly insatiable demand, with new-home sales figures likely up double digits from 2020. While the sales pace is set to continue to perform at record levels at the beginning of the year, the market will eventually run into a limited supply environment. As we move into the back half of 2021, we will run into unfavorable comps due to 2020â&#x20AC;&#x2122;s decade-high figures, as well as the aforementioned supply and affordability problems. Demographics were great heading into 2020, and this solid backdrop will be with the housing market for years to come. We acknowledge, however, that low inventory, limited lot supply, eventual affordability concerns, and economic risks are push factors that will come even more into play in the next year. Given the amount of uncertainty heading into 2021, we will continue to monitor the housing fundamentals as well as the latest economic developments, especially with the vaccine right around the corner, and will adjust our forecasts accordingly.

EXPECT

MORE ATTEND

EXHIBIT

SPONSOR

Nik Scoolis, senior economic research analyst for Zonda, contributed to this article.

BUILDINGINDUSTRYSHOW.COM Southern California

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Search now!

showcase.biasc.org

The Trails at Mockingbird Canyon RIVERSIDE, CA - KB Home

2 CLICKS

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Buyers find their dream home in Southern California in 2 clicks

Created by a trusted non-profit advocate and resource for over 90 years within the home building industry,

Our personal relationships with the builders and developers themselves guarantee no third parties.

For further information please contact listingsupport@biasc.org or call 949-777-3848

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TRADEWINDS Serrania by TOLL BROTHERS

Southern California BUILDER | showcase.biasc.org

December 2020


Why Showcase Is Important More Than Ever To Builders Since COVID Why New Homes Showcase is a Must-Have for Builders during the Pandemic Since the outbreak of COVID-19, new home construction has certainly been impacted, but builders have a few things working in their favor during these uncertain times. Record-low mortgage rates are adding fuel to the residential real estate market and homebuyers are spending much of their quarantine time online researching properties and preparing to act once face-to-face contact restrictions are lifted. Although customary lead opportunities such as inperson showings and model home tours may be on hold, you can continue to provide the same upstanding customer service with foolproof online marketing efforts. Cutting your digital marketing budget during this pandemic can cause long-term effects. We cannot stress enough that during this time it is best to double down on virtual and digital marketing efforts while continuing to ensure that your communities are primed and ready for the return of regular business operations. Is this really a good time to increase online marketing? Absolutely. The interest in home buying is on the rise. Consumers are spending more time at home which also means they are spending more of their

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Jim Adams

CEO New Homes Directory JV Partner w/BIASC New Home Showcase

time online. Also, presented with the reality of their current living situation and the possibility that their home might permanently become their place of work, house hunting is on the rise. Many need extra room for a home office, others are having older children move back home with the closure of schools, and even more, are discovering that now they are telecommuting they can live anywhere they want. Looking at current online search trends, we are seeing an increase in the search terms, “new homes” as well as “new construction.” This provides a huge opportunity for builders since the search volume for “new construction” has increased by 4,000 and the search for “new homes” has gone up by 20,000 since March of 2020. How can the BIASC help builders with their online presence? The BIASC strives to leverage its highly unique and exclusive assets in the interest of its members. New Homes Showcase at https://showcase.biasc.org/ drives online traffic to home builder communities through exclusive signage in local communities, organic online search traffic, targeted paid advertisements, and through its political, economic, and local reach - all without the intermediation of a third-party website. BIASC is truly putting its best foot forward for its builders and membership. The New

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Let’s build something great together!

Properties helped buildRiverside the Inland Empire IECF wishes “Brookfield to recognize the COVID-19 Resilience Fund with an investment gift to groups County Board of Supervisors for taking care of the needs of Inland Empire families in 2020. Matching our team member National Philanthropy Day!gifts, we saw a chance to enhance the vitality of the communities where we work.

Thank you, IECF!” Because of their support, over 400 groups were awarded grants from

the Riverside County Nonprofit Assistance Fund, assistance grants went DAVE BARTLETT, Brookfield Properties Development EntitlEmEntlike | land & HousingWay and Lift to Rise received to local businesses, andVP,groups United

financial support to help Coachella Valley residents with rental assistance and childcare. Thank you Riverside County and Congratulations to the 2020

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National Day the Desert Honorees! Learn Philanthropy more about how we in can support your philanthropic mission at iegives.org Southern California

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Homes Showcase will allow BIASC-members to take advantage of this increase in search traffic witnessed since the pandemic and will allow buyers to have access to a builder with only two clicks on any desktop or mobile device. Within the New Homes Showcase, buyers can filter through communities by price, location, home type, community amenities, and bed and bath count to find their ideal home. Once a home shopper has identified a community in which their interest is met, they are sent directly to that builder’s community website to gain further information and interact with the builder directly. “One of our highest priorities as an association is to assist our home builder members in connecting with the right buyers at the right time in the most efficient and cost-effective way possible,” said BIASC EVP Craig Foster. “We are excited about the potential offered by the new BIASC New Homes Showcase to create direct connections and engagement through a powerful online resource.” How New Homes Showcase came to be: The BIASC saw the need for an online resource for the building industry that would directly engage buyers with the latest builder communities without the use of third-party websites. The BIASC’s approach to linking buyers and builders through New Homes Showcase results in better-qualified traffic that is more likely to drive action and lead to a sale. Another significant advantage of the program is the exclusivity of leads and data that is shared with builder members directly while being protected from automated referrals sent to competitive communities. Buyer information is secure and is not shared with any third parties, as can happen with other real estate sites.

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Backed by NewHomesDirectory: The BIASC New Homes Showcase is powered by NewHomesDirectory.com, an innovative website with proven performance through a non-traditional “buyer direct to builder” and consumer-centric approach. NewHomesDirectory.com believes in connecting buyers to builders on their first initial search for a new home. They believe in making purchasing a home online easy for consumers by only showing them new home listings rather than allowing ads, banners, and pop-ups to distract them during their search. What’s next? This global pandemic is not the first time the building industry has seen trying times and has been forced to rethink how to sell homes. As a result, it is necessary to embrace the trend of increasing digital experiences as buyers now must shop online before they consider a home in person. Although the effects of the COVID-19 outbreak may cause a knee-jerk reaction to despair, take a pause to look at the silver lining. With record-low interest rates and the need to adjust current living situations, consumers currently have an increased interest in buying a new home. Equipped with the proper tools and the support of the Building Industry Association of Southern California, it is possible to get through this together and come out stronger than ever.

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Year End Membership Update:

Kaitlin Radcliff BIASC Director of Membership

While 2020 may not have been the year we all hoped for, it provided us time to pause and reflect on the things that matter most. In difficult times, it is easy to develop a negative outlook and lose sight of what is important. As an association, it is important that we remain united and for us at BIASC, the resilience of our members inspired us to maintain a positive mindset and to view the challenges we faced as opportunities to innovate and improve. When the stay at home order initially went into effect, one of the main challenges we faced was how to continue supporting and providing value to our members without the ability to meet face to face. When heavy restrictions were in place, BIASC hosted various webinars and virtual networking events to keep members socially connected despite being physically distant. These webinars featured enriching, educational content, as well as virtual happy hours, such as The Mentalist Show with Kevin Viner. As restrictions began to lift, we carefully started planning the return of in person events, keeping the health of all members, volunteers, and staff our number one priority. With your help, we were able to safely host three Golf Tournaments, two outdoor networking events, and an exciting Trap Shoot Tournament. The success of these events would not have been possible without the support of our loyal members, sponsors, and volunteers. As we look to the new year ahead, we have a lot to be excited about! We will be rolling out many new membership benefits, as well as an affinity program to further enrich your membership with BIASC. We believe solidarity will help us get through this together, and BIASC will continue to provide you the utmost support and service. In these times of uncertainty, there is one thing you can always count onâ&#x20AC;&#x201D;our commitment to you and your success. Best wishes for a happy holiday season and our sincere thank you for your loyalty and support throughout the year. Cheers to better times ahead!

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Low-income Veterans Need Your Donations Homes 4 Families is blessed to have been able to make great progress on our 56-home veteran community this year. We have installed underground utilities for the entire project, and are currently laying down 16 foundations. It is possible to move 6 low-income veteran families into their homes by January 30th if we raise enough funds, but we will need your help. You probably know already that Homes 4 Families relies greatly on our volunteers to build homes. Unfortunately, the COVID-19 pandemic has caused corporations to halt nearly all volunteer activity on our site this year. While we are happy to employ construction workers during this time of record unemployment, we have needed to hire people to do thousands of hours of jobs that are normally done by our loyal volunteers. The costs of building materials have also skyrocketed. These are extra costs that we need to raise. Please visit www.Homes4Families.org/donate, or mail a check to 21031 Ventura Blvd. Suite 610, Woodland Hills, CA 91364 to help. In addition to your generous donations, the following items are also on our wish list this holiday season: Home Depot or Loweâ&#x20AC;&#x2122;s Gift Cards New Tools (hammers, screwdrivers, shovels, etc.) Generators Post Hole Diggers Ground Breakers New or gently used back hoe/tractor Personal Protective Equipment (PPE) Pease consider helping the low-income military families we serve. Six veterans cannot wait any longer for their homes and more are waiting right behind them. We will provide donation receipts for your gifts, which are 100% tax deductible. To arrange drop-off or pick-up of donated items, please call (818) 884-8808 or email JHeston@Homes4Families.org

Wishing you a Happy and Safe Holiday Season! Southern California

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BUILDER 17192 Murphy Ave., #14445 Irvine, CA 92623

BIASC.ORG | 949.553.9500

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