
3 minute read
Associate Spotlight
Six strategies to help your business in 2022
by Andy ArrantsDigital Production Manager
Marketing expert Ann Gusiff is no stranger to BIAW, having taught multiple classes to our members. In a recent episode of the BIAW Drill Down, Ann joined me to discuss strategies for business and marketing success in 2022. Here are a few of the highlights.
1
Evaluate Start by taking a look at what you did in 2021, what your competitors are doing and what you need to do to ensure the leads keep coming in. These action items will assist you in planning and goal setting in the future.
2
Consider your customers Managing customer expectations became more critical with all the supply chain issues in 2021, as did micro-managing building supplies and project timelines. Review with staff what worked well last year and what didn’t. If you had a staff meeting on this topic alone, you might be surprised at the ideas and insights.
3
Develop a plan Don’t have a business plan? Now is a great time to tackle and implement one. What does success look like to you? You need more than goals. You also need to break them down into actionable tasks.
4
Standardize operations If you have to think about what you need to do to post to Instagram or make changes to your website, you’re wasting energy unnecessarily. Do you have Standard Operating Procedures (S.O.P.) in place? Develop SOPs for all aspects of your business then just follow the step-by-step instructions each time, allowing you to think creatively about what really matters.
5
Streamline your payment process How do you handle payments? What needs to be done to take that next step in running your business professionally? Making it easy for people to pay can be as simple as adding credit cards or online payments. Offering financing options can increase your close rate and the average ticket.
6
Review your compensation structure Is staff turnover an issue for you? If you plan on growing your revenue, you’ll most likely be in the market for new talent. With the lack of available labor in the building industry, you may need to audit your compensation and consider adjusting if you want to keep the good employees you have and recruit new ones.
These are just a few of the ideas Gusiff shared during our discussion. Listen to her podcast on BIAWDrilldown.com for a deeper dive. Do you have a great idea for a future Drill Down topic or guest? Contact me at (360) 352-7800 ext. 147 or at andya@biaw.com.

Ann Gusiff is vice president of Growth for Openpay and the owner of Gusiff Marketing Group. An associate member of the Master Builders Association of King and Snohomish Counties, Ann is active in the MBAKS Remodeler’s Council as well as the BIAW Workforce Development Task Force.