Own the change Everyone should have the opportunity to invest in the brands they love. Own your own piece of Bhumi Organic Cotton.
"We are paving the way for a new era in the textile industry. By choosing fairtrade organic cotton for all our products, we create a positive impact on the people and the planet." Vinita, Co-Founder
means ‘Mother Earth’
Meet the founders
Vinita Co-Founder Background in International Public Health
Dushyant Co-Founder Background in Finance & Technology
“We believe positive consumer choices made today will have a significant impact on the future. The negative effects of conventional cotton farming and what goes on in the textile industry is not something we should accept. This is why we started Bhumi. As founders, we bring a deep understanding of health, social and environmental issues around sustainable textile production, along with strong business management experience.� Vinita & Dushyant
Our collections at a glance Organic Cotton Bedding & Bath Essentials
Organic Cotton Basics, Yoga & Activewear
Every Bhumi purchase has a positive environmental & social impact
297,501 km
of driving emissions avoided *
No toxic dyes
avoiding impact to waterways and soils ‌ and your skin
6,877,495 days of drinking water saved *
No sweatshops or child labour
38,195,962 hours of LED bulb energy saved *
No toxic pesticides or insecticides
* compared to conventional (non-organic) cotton purchases
What makes us different? Every purchase has a positive social & environmental impact
World’s finest Certified Organic Cotton
Ethically made in Fairtrade factories
Our collections fuse the worlds of certified organic cotton, fairtrade Plastic free, eco friendly packaging
practices, classic designs and sustainability.
No middleman
(we work directly with factories)
One stop shop for Organic Cotton (200+ products)
Direct to consumer model (no stockists)
Partnered with world-class providers
"We are now on our way to grow profitably & scale across new products and geographies.� Dushyant, Co-Founder
Our journey so far Launch eCommerce store
Pop up stores
2014
2015
St. George Bank Mumpreneur Sustainability Award
2016
Investment for future growth Australian Certified Organic Online Retailer of the Year Award
2017
10,000+ products sold
Launched bedding collection
Launched underwear collection
2018
2019
20,000+ products sold
Launched towel collection
Expanded bedding collection
Launched yoga & activewear collection
We are partnered with specialist world class providers to enable future growth
eCommerce
Environmental Impact Metrics
Warehousing & Fulfilment
Customer Service
Ethical Fashion Rating App
Digital Marketing
eCommerce
"Collectively, we need to look at our choices to create a better tomorrow." Vinita, Co-Founder
Our customers, the changemakers
Text
The people behind Bhumi
34K
34K
Facebook followers
Instagram followers
11K
17K
Unique customers
Newsletter subscribers
What customers are saying
What the press is saying
There is a strong global market trend towards conscious consumerism and adopting sustainable brands.
A third of all consumers are now buying from brands based on their social and environmental impact. 66% of millenials will pay more to brands that are committed to positive social & environmental impact.
We need to respond to growing customer demand 800%
+100%
700% 600%
Increase in revenue year on year
500%
+100%
400% 300% 200%
+100%
100%
2015
11,000+ customers
40%
repeat customers in 2018
2016
+67%
2017
+75%
2018
2019
2020
16,000+ 65,000+ 4,200+ orders in the past 2 years
products shipped in the past 2 years
customer reviews
What does the future look like Launch globally, focus on 6 priority countries
Secure funding for future growth
1st Half 2019
2nd Half 2019
Increase inventory to meet demand
Expand bedding & bath collection
Launch Loyalty program
1st Half 2020
Launch remaining countries
Launch next 6 priority countries
Invest in strategic growth partnerships
2nd Half 2020
1st Half 2021
Launch sleepwear, inserts collections (quilts & pillow inserts)
Launch baby & kids collections
Launch teens & plus size collections
Expand basics collection (bras)
Expand yoga & activewear collection
Expand basics collection (socks)
“We’d love for you to own a part of a leading global sustainable bedding & basics brand." Dushyant, Co-Founder
How can you be part of the change? Earth
Over $100
Air
Over $250
Shares, plus $20 Store Credit (no expiry)
Water
Shares, plus
Shares, plus
1 x Organic Cotton Hand Towel
1 x Organic Cotton Hand Towel &
(valued at $49)
2 x Organic Cotton Wash Cloths (valued at $109)
Investment Levels
Fire
Over $1,000 Shares, plus
Over $500
Wood
Over $5,000 Shares, plus
Metal
Over $10,000* Shares, plus
2 x Organic Cotton Pillow Cases
1 x Organic Cotton Cable Knit
1 x Organic Cotton Bedroom &
& 1 x Organic Cotton Striped
Throw & 1 x Organic Cotton Bath
Bathroom Sanctuary Pack
Towel (valued at $149)
Sheet (valued at $259)
(valued at over $750) AND Get to know the Founders and Team over a Sustainable Dinner Experience * Wholesale Investors only
Ether
Over $100,000* Shares, plus
Take A Fully Paid Trip With The Founders To See Behind The Scenes - Visit Fairtrade Factories, Organic Cotton Fields and Fulfilment Centre AND 1 x Organic Cotton Bedroom & Bathroom Sanctuary Pack (valued at over $750) * Wholesale Investors only
Own yourslide piece of the Closure change We are offering you an opportunity Text to invest in Bhumi Organic Cotton. This investment will allow for rapid growth, along with new products and international expansion. Investment starts at $100. Head to our website to find out more. For specific investment queries, email us at: help@bhumi.com.au
Always consider the general CSF risk warning and offer document before investing.