Luxury is a State of Mind | BHHS Florida Properties Group Booklet

LUXURY

IS A STATE OF MIND

WHAT YOU WANT MATTERS

Whether you need a larger space, have decided to downsize, or life is taking you on a new adventure, selling your home is a big decision. It can also be an emotional one. We are here to assist you while creating this next chapter of your life. You deserve an agent empowered to think beyond the next transaction –one who will consider your long-term goals. Integrity matters to us, let us be your guide and show you how.

Your home is one of your largest investments. It is where you have been making memories and planning your dreams. The time you have spent in every room and outdoor space is all part of your home’s unique story, and we want to hear all about it.

THE STRENGTH OF THE GLOBAL NETWORK

We don’t mean to brag or anything, but in just seven years, our Berkshire Hathaway HomeServices franchise network has grown to more than 50,000 agents and 1,500 offices across the U.S., Canada, Mexico, Western Europe and Asia. Talk about a global takeover. Plus, HomeServices of America holds the number one title of the country’s largest residential real estate company by sides according to the REAL Trends 500 report in 2019, 2020 and 2021.

Rest assured when you work with a Berkshire Hathaway HomeServices Florida Properties Group agent, you are in the hands of a strong brand with a bold strategy and a passion to serve.

GREECE ITALY PORTUGAL SPAIN UNITED KINGDOM

INDIA UNITED ARAB EMIRATES

ARUBA

SOUTH AMERICA

A BRAND WITH A GOOD REPUTATION

Your relationship with a Berkshire Hathaway HomeServices Florida Properties Group Trusted Real Estate Advisor means you have a connection with brands you use daily! Led by chairman and CEO Warren Buffett, Berkshire Hathaway is the eighth leading public company in the world. Plus, Berkshire Hathaway is recognized as the third most respected company on Barron’s World’s Most Respected Companies list and the fourth most admired on the 2019 Fortune World’s Most Admired Companies list. Here are just a few of the brands within our Berkshire Hathaway Inc. ecosystem. We bet you recognize a few of these names.

Allen Crumbley, Owner/Broker

Casey Bryan, President Dewey Mitchell, Owner/Broker

HERE IS OUR STORY

Dewey Mitchell and Allen Crumbley are business partners and long-time friends. They each played football under Coach Bear Bryant at the University of Alabama where they won a National Championship in 1978 and gained valuable experiences that have made them who they are today. Their passion for real estate and this company sets them apart from most “business owners”. This isn’t just a business to them, it’s their family.

Berkshire Hathaway HomeServices

Florida Properties Group traces its roots back to 1959, formerly known as Tropical Realty. With a successful history and an admired reputation in our market, it’s safe to say we’re always makin’ moves in the right direction.

We realize our business is relationshipbased and that every interaction is unique. Every member of our team embodies characteristics we believe foster those relationships: teamwork, integrity, passion, and excellence. Therefore, we

provide a platform for success and the opportunity to emotionally connect with the people we serve.

We crafted our identity, motivations, and efforts to serve the people of Tampa Bay & Central Florida around the fact that we’re not just selling dirt and four walls, but our customer’s sanctuary; their homes! We work diligently with the people we serve and always with a grateful spirit. We stand firm in our belief that they are people first and clients second.

OUR MISSION

To be LEGENDARY.

OUR VISION

To forever serve our communities by creating lifetime relationships and legendary experiences throughout our customer’s financial and Real Estate journeys.

PROMISE TO OUR CUSTOMER

By choosing us as your advisor throughout your Real Estate journey, we understand the trust you’ve placed in us. Our mission is to be the T.I.P.E. of agent that provides you legendary service. In order to do that, we want to outline our Service Promises to you.

1. To make communicating with you a top priority at each opportunity, even when it might seem we have nothing new to tell you.

2. To be your Forever real estate advisor even when you’re not actively buying or selling.

3. To take full ownership over the trust you’ve placed in us and act accordingly.

4. To never leave any doubt that we are placing your best interest above all else.

5. To truly listen to what you’re telling us so you get personalized service.

6. To walk through your journey alongside you, as your partner.

7. To exert a level of skill, knowledge and expertise so at every interaction you feel like you chose a Real Estate Genius.

8. To never put you in a position to doubt we have the highest integrity in all that we do.

If at any point you do not feel we are living up to these promises, we encourage you to have an honest conversation with us so we can immediately make adjustments. We also ask you to complete a survey afterwards so we can measure how we are performing to these promises.

LUXURY COLLECTION

WEBSITE

The Berkshire Hathaway HomeServices Luxury Collection website demonstrates how Berkshire Hathaway HomeServices Luxury Collection Specialists stand apart in the market and highlights the quantity and vast geography of network members’ luxury listings. We do this by showcasing the range of tools that Luxury Collection Specialists have available to them as part of the Berkshire Hathaway HomeServices brand, as well as highlighting the exceptional service buyers and sellers can expect from our agents.

THE HOMEPAGE

Your property has the potential to reach an even higher amount of potential buyers with these innovative offerings from Berkshire Hathaway HomeServices Global Luxury Collection Website.

FIVE PROPERTY CAROUSEL

Discover a realm of opulence through an exquisite carousel showcasing five elite listings, each chosen for their captivating photography that transports you into the world of luxury properties. Allow the stunning visuals to spark your imagination and guide your refined real estate decisions.

FEATURED RESIDENCE

Seize the exclusive chance to showcase your magnificent home on our homepage! To qualify, the property must exude opulence, currently be up for sale and be among our esteemed top-tier listings.

This social media wall is powered by the Luxury Collection Instagram page @BHHSLuxury. Items that appear on the Luxury Collection Instagram page will also appear in this space. Page 18 elaborates more on this opportunity.

THE LUXURY LENS

BUY PAGE

FEATURED LUXURY LISTINGS

Delight in the exclusive chance to unveil eight magnificent havens of opulence on the Global Buy Page. Each lavish abode must fulfill the criterions of grandeur and be presently available for purchase.

MEDIA PAGE

LUXURY COLLECTION MEDIA COVERAGE

Elevate your luxury property’s prestige by featuring it on our exclusive media page, showcasing noteworthy homes from the headlines!

BLOG

PROPERTY FEATURE

Eager for a spot on the prestigious Luxury Collection blog? Bring the spice! Your property must dazzle us with star-quality owners, extraordinary design, or headlineworthy listings that shatter expectations.

Let the world’s elite swoon over your fabulous estate.

A HIGHER LEVEL OF SYNDICATION

The world of online real estate listings is rapidly changing. Our company has developed a robust network of listing feeds and website partners to achieve maximum exposure and the highest visibility for your home.

We have special programs with the leading websites, such as The Wall Street Journal Global Network, Mansion Global, the Financial Times, the exclusive International MLS, and many more. We also reach 900 million potential buyers behind the internet firewall in China through our unique partnership with Juwai. No other company provides such extensive exposure for homes which increases the chances of finding the right buyer and the best terms.

MEDIA & LISTING SYNDICATION

• Facebook

• Instagram

• Twitter

• YouTube

• berkshirehathawayhs.com

• zillow.com

• trulia.com

• wsj.com

• europe.wsj.com

• asia.wsj.com

• mansionglobal.com

OF HOMES IN OUR MARKET WERE PURCHASED BY FOREIGN BUYERS

• Mansion Global WeChat Channel

• Barron’s

• WSJ Market Watch

• juwai.com

• propertylistings.ft.com

(Financial Times, London)

• MarketWatch

• PENTA

• PropgoLuxury.com

• Nikkei.com

(Real Estate section)

GLOBAL OPEN HOUSE

The Berkshire Hathaway HomeServices Luxury Collection Global Open House is a regular virtual event that brings together agents from across the entire global network to explore and celebrate some of the most exquisite luxury listings represented by network members and to discuss unique marketing and sales opportunities. Each show includes a video tour of three to four luxury properties and is followed by a live question and answer session with the listing agents and Berkshire Hathaway HomeServices CEO Christy Budnick to share facts and features about the home and to discuss best practices.

EXTRA, EXTRA READ ALL ABOUT IT

MANSION GLOBAL EXPERIENCE LUXURY

Leveraging the same marketing strategy used by Berkshire Hathaway HomeServices, we advertise our luxury listings in The Wall Street Journal and Mansion Global. Get your listing remarkable exposure with these iconic brands that influence high-end real estate buyers everywhere!

Published five times a year, Mansion Global Experience

Luxury is a one-of-a-kind opportunity to connect with The Wall Street Journal’s high net-worth subscribers within the most affluent zip codes and markets across the country.

U.S. Distribution

100,000 Wall Street Journal print subscribers of the WSJ Weekend Edition across the following regions: New York, Miami, Los Angeles, San Francisco, Houston, Dallas, Chicago, and Boston.

PRESTIGE

Attracting the right audience through print is an important part of the Berkshire Hathaway HomeServices’ global print strategy. Print ads appear in high-quality publications including the Wall Street Journal, Mansion Global Experience Luxury, PENTA, Unique Homes Magazine, Prestige, Netjets Magazine, and duPont Registry. Tampa Bay sees buyers from near and far with nearly 21% of the existing homes sold in our market purchased by foreign buyers. Our global connections in both print and digital avenues serve you with the highest and best visibility.

LET’S GET SOCIAL

{MEDIA}

Between our Global presence through Berkshire Hathaway HomeServices and our local presence through Florida Properties Group, your property is sure to reach a wide array of social media users on the most popular platforms like Facebook and Instagram. We equip our agents with the tools and resources to master social media platforms with tasteful graphics, video content, and backend analytics to see how their campaigns are performing. We use social media to build custom audiences that could be potential buyers for your home and do targeted ads to drive these buyers to your home.

GLOBAL & LOCAL PROPERTY FEATURE

We offer a top of the line promotion service, where you can show off your exquisite home in high resolution images and/or video walkthroughs. Your Florida Properties Group agent has the opportunity to submit your property to be featured on the verified BHHSLuxury Instagram, Luxury Collection Facebook Group post, and the BHHSLuxury Pinterest boards. Our company will be sure to also share these amazing visuals on both our local Instagram and Facebook pages - making sure that all eyes are on what you have to offer!

As we all know, we live in a social media-centered world.

UNIQUE HOMES SOCIAL MEDIA TAKEOVER PRESTIGIOUS PROPERTIES

Berkshire Hathaway HomeServices has created the Prestigious Properties social media initiative exclusively for all network members representing luxury properties to place their listings in front of a targeted, global audience.

This initiative comprises a weekly “takeover” series of the Unique Homes social media accounts on both Instagram and Facebook—totalling more than 415,000 followers.

Each Wednesday, Unique Homes share two static (image only) posts and one video post of a property represented by a Berkshire Hathaway HomeServices network member to their feed.

GLOBAL HANDLES

Instagram - @BHHSLuxury

Facebook - @BHHSLuxury

LinkedIn - BHHS Luxury Collection

Twitter - @BHHSLuxury

LOCAL HANDLES

Instagram - @BHHSFLPG

Facebook - @BHHSFloridaPropertiesGroup

@UniqueHomes_Media (101K) Unique Homes (314K)

MARKETING YOUR PROPERTY

JUST LISTED POSTCARDS

Experience the luxury of tailored marketing as your Florida Properties Group agent expertly sends out 50 exclusive “Just Listed” postcards. Delight in the curated mailing list, designed with precision, taking into account vital demographics like bedrooms, bathrooms, and square footage. Witness your property stand out in the marketplace, as we provide topnotch service to ensure an unparalleled level of exposure.

MARKETING COLLATERAL

Imagine your property showcased in all its glory, utilizing a collection of stunning, bespoke templates. Our agents will transform your listing into a mesmerizing masterpiece, gracing the pages of sublime brochures, eyecatching flyers, and commanding social media presence. All with the sophisticated touch of luxury marketing tools at their disposal.

MONTHLY E-NEWSLETTER

Discover the epitome of grandeur with our expert marketing team’s curation of opulent properties in our monthly e-newsletter. Distributed to elite agents across Tampa Bay and Central Florida, our exclusive showcase ensures that discerning luxury buyers won’t miss the opportunity to find their dream home in your lavish listing.

LUXURY COLLECTION SIGNAGE

Discover the charm of our exquisite black and white yard signs, a classic blend of elegance and minimalism designed to capture attention. Leave the hassle of ordering and installation to your dedicated agent, who will swiftly coordinate the placement of your sophisticated white-posted sign.

ALL ABOUT THE VIEWS

When it comes to listing your home, we know it’s top priority to get it in front of as many eyes as possible, as soon as possible. Luckily, we have the perfect plan to do just that through an innovative new program offered by Berkshire Hathaway HomeServices and Chalk Digital. This partnership gives our agents the exclusive advantage of being able to create dynamic, measurable and targeted ad campaigns that maximize your home’s visibility automatically.

A customized, clearly defined geographic area. A strategically designed audience of interested buyers. A personalized ad for your property. Shown on hundreds of websites and social media platforms such as Facebook, Instagram, Amazon, The Wall Street Journal, and more. Your digital ad will follow consumers around wherever their online journey takes them.

TO YOUR PROPERTY SPECIFICALLY

STRATEGICALLY DESIGNED AUDIENCE OF

FOR BUYERS AND SELLERS

Our agents have access to an exclusive tool that uses buyer data to address the two most important questions every potential seller has: What is my home worth? And do you have buyers for it? Matching more buyers to your home. Homes get promoted intelligently to agents with a matching buyer, selling homes faster. Which means buyers get the inside track on your hot new property. Using behavioral and graphic targeting compiled on a buyer heat map, this tool showcases new listings and directly markets to agents and their customers who have criteria matching your home.

COMING SOON ANNOUNCEMENTS

Your agent has the ability to share a Coming Soon Announcement to our internal network of OVER 900 Florida Properties Group agents and their buyers – finding you a match to a buyer even quicker!

LISTING ALERT

As a seller with Florida Properties Group, we alert buyers and their agents of your home prior of it ever hitting the market to get you the most showings.

THE LUXE LIFE

OF TAMPA BAY & CENTRAL FLORIDA

Our exclusive portfolio of luxury properties will be unveiled in a gorgeous bi-monthly digital publication, The Luxe Life of Tampa Bay & Central Florida, available both on our website and to the co-op agents throughout our marketplace. This specially curated edition is sure to draw plenty of attention – with stunning photography along with contact information for each listing agent featured within its pages!

WE COVER A LOT OF GROUND

No need to play “Where’s Waldo” to find one of our offices, we’ve got over 20 throughout Tampa Bay and Central Florida. You’ve probably seen a cabernet sign {or twelve} on your commute because we have over 900 agents, too. Yeah, we are kind of a BIG deal. No matter where the property is located in Tampa Bay and Central Florida we happily cover it!

OFFICE LOCATIONS

Belleair

Brandon

Busch Blvd.

Carrollwood

Clearwater Beach

Countryside

East Lake

Lakeland

NE St. Pete

Port Richey

Riverview

Sebring

Sebring Country Club

South Tampa

Spring Hill

St. Pete Beach

Tampa Palms

Trinity

Wesley Chapel

Zephyrhills

WHAT DOES FULL SERVICE REALLY MEAN?

of consumers want to work with a real estate company that has everything under one roof.

According to a survey done by consumers through the National Association of Realtors, 92% of consumers want to work with a real estate company that has everything under one roof. We don’t take that statistic lightly. We are hyper-focused on making sure your experience with us is as seamless as we can possibly make it! We have in-house Title, Insurance, Mortgage and Home Warranty companies to offer you a full complement of solutions.

CAPSTONE TITLE

Capstone Title is a company you can count on in today’s ever-changing real estate environment. With a strong heritage in the Tampa Bay and surrounding areas, Capstone Title has a proven track record of successful performance and is a recognized leader in providing quality title and settlement services to you. Our extensive background and years of experience in the title industry have given us a unique appreciation for the client experience when buying or selling a home. www.capstonetitlellc.com

RELOCATION SERVICES

Moving out of state after you sell your home? No problem! We will source and interview well-trained professional REALTORS® who can help you find your next home. We also have partnerships with Van Lines and local moving companies to move your prized possessions from point A to point B. Even better, we can offer you a 10% discount on services offered through PODS!

PREFERRED LENDING SERVICES

Our in-house lending company has Loan Officers assigned to each of our offices to assist you with any and all lending needs! They will take the time to talk to you one-on-one and listen to your concerns and goals and make sure every question you have is answered. www.flpls.com

2-10 HOME WARRANTY

It is important to know that your home is protected by the most trusted Home Warranty Service Agreement available, 2-10 Home Warranty is here to help you and protect your home. When choosing 2-10, rest easy, knowing that you are covered by the industry leader that does things the right way in your time of need.

AND ONE MORE THING

When it comes to selling luxury, we are the brand you know and trust. When you work with us, you’re working with a local company that knows the in’s and out’s of our communities and absolutely loves what they do. You’re partnering with a company that is recognized regionally, nationally, and internationally. We cannot thank you enough for the opportunity to serve you during your home-selling journey!

©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.