marketing professional
-SUMMARY-
To leverage the knowledge, skills and passion that I have developed through my professional and educational careers in order to join a best-in-class firm that focuses on creative and innovative approaches to marketing, brand strategies and customer engagement.
-PROFESSIONAL EXPERIENCE-
-ADDITIONAL EXPERIENCE-
01.
01.
Danmer Inc; Los Angeles, CA Marketing Assistant Oct. 2010 - Present
Integral part of the team responsible for effectively utilizing the multi-million dollar marketing budget to maintain a goal cost ratio of sub-15% across all mediums. • Project Management • Art Coordination & Management • Account Management • Event Coordination • Strategic Development • Reputation Management • Creative Development • Internet / Social Media Management • ROI & Data Analysis • Marketing Research 02.
Tidewater Physical Therapy; Newport News, VA Marketing & Event Coordinator, Intern
03.
Student Competitor
Jan. - June 2010 Awarded second place by the Direct Marketing Association of D.C. for the research driven expansion plan encompassing an interactive, direct and event marketing plan for the National Geographic Kid’s book segment. • Creative Strategy Development • Customer Relationship Management • Art Design & Coordination • P.O.P. Display Development • Competitive & SWOT Analysis • Event Coordination 02.
Dec. 2009 - Aug. 2010
Maintained a lower operating cost ratio while surpassing the year's key performance indicators and charitable giving by over 33%. • Client Management • Media Buying • Database Management • Event Coordination • Art Direction & Copywriting • B2B & B2C Strategy Development • SWOT Analysis • Internet Marketing • Sponsor Acquisition • Social Media Marketing
-EDUCATION-
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MARKETING CONCENTRATION CHRISTOPHER NEWPORT UNIVERSITY, LUTER SCHOOL OF BUSINESS NEWPORT NEWS, VIRGINIA (2006-2010) INTERNATIONAL BUSINESS & INTERCULTURAL BUSINESS COMM. MAASTRICHT UNIVERSITY, SCHOOL OF BUSINESS & ECONOMICS MAASTRICHT, NETHERLANDS (2009)
March - April. 2010
Successfully developed an interactive campaign and grassroots marketing event plan for the grand opening of MEKOs’ new storefront. • Strategic Development • Niche Strategy Development • Project Management • Event Coordination 03.
Kiln Creek Golf Club; Norfolk, VA Student Consultant
Jan. - March 2010 Executed a research driven direct marketing plan utilizing demographic, psychographic and PRIZM analysis to increase new club memberships. • Market Research • Art Design & Coordination • Strategic Development • Database Management
Nov. 2008 - Jan. 2009, Nov. 2010 - Jan. 2011
Established branding and marketing strategies and further expanded upon set principals to maximize B2B market penetration in 2010. • Strategic Development • Local Internet Marketing • Brand Management • Art Design & Coordination • Website Development • Business Material Overhaul
MEKOs; Newport News, VA Student Consultant
FPLS Inc; Lynchburg, VA Consultant, Designer
Marketing Award for Excellence & Innovation: National Geographic; D.C.
04.
Nonna’s Restaurant; Hampton, VA Student Consultant
Aug. 2009 - Jan. 2010 Developed a marketing and expansion plan for Nonna’s catering segment launch; resulting in full capacity bookings at the segment’s launch. • Strategic Development • Creative Design • Market & Competitive Analysis • B2B Partnership Development MISCELLANY: • Advanced knowledge of Adobe CS6 Design Suite; PS, ID, AI. • Board Member, California Triathlon, a 501(c)(3); Jan. 2012 –July 2013 • Peninsula Boy's and Girl's Club Mentor; Dec. 2008 – July 2009.