New Product
Launch
About Foamposite The year 2017 marks the 20th anniversary of the Air Foamposite One, which makes it obvious that Nike has big plans for celebration for the 20 years of the model that features innovative foamshell uppers. Three of the most iconic colorways of the Air Foamposite One would make their comeback in 2017. The Nike Foamposites line debuted in 1997 in two versions – the Nike Air Foamposite One and the Nike Air Foamposite Pro. The Air Foamposite One is remembered for not having a Swoosh logo on the upper. It is synonymous with Anfernee “Penny” Hardaway, although they were never officially one of his signature shoes.
Event brief: A product launch for Nike Foamposite 2 of 2017 would mark the 20th anniversary celebration of the same. The prouct would be seen in two colour: jet black and orange blaze. The launch would include press media and Nike enthusiasts. It’s specifications and new features which seperates it from the old one, would be read out by the creative head of Nike’s innovation team for it’s followers. An interactive session and test runs in the shoes would be done afterwards, towards the end of the day.
Wooden header for suspension of the installation
Wire used to suspend the installation mid-air
Translucent sphere encasing the wire frame installation
Back support against the store pillar for positioning it upright Shelf for display of the launched product
Wooden footer for stability
Fixture for Installation The fixture used for the display of the installation is one for the promotion of the new product that is to be launched during the main event, that is, on the 15th of September, 2017. The installation is a 6.25 feet tall wooden board against the pillar at the centre of the store facing the main entrance giving it a clear view in the cone of vision. A translucent sphere would be suspended by a thin wire by the head of the fixture. This sphere would contain the display of the new product in a creative way. A coiled continuous wire frame would give way to the shape of the new shoe which would be easily encases in the sphere. This would help create an interest in the minds of the customer. The purpose of the installation to attract and grab customer attention. The installation will highlight the most important of the Nike Foamposite 2: Its light weight.
Rough Sketches
Orthographic view along with isometric view of the fixture
75 Inches
75 Inches
66 Inches
7.5 Inches
15 inches
25 Inches
25 inches
Dimensions of the Installation On the left is a representation of the linear drawing of the installation, with regards to human proportion. Taking human height to be 66 inches (or 5.5 feet), which is the average Indian height, the height of the installation is kept 75 inches. The length and width is kept 25 inches at the base while the shelf above it and the header have width as 15 inches.
Planogram
Front Elevation Threads used for eye movement towards the centre
Foamposite 2 form in the centre
Base for the installation
Side Elevation Semi-circular ball
LED strip lights
Base for the installation
Fixture for Installation Another fixture used for the display of the installation is also one for the promotion of the new product that is to be launched during the main event. The purpose of the installation to attract and grab customer attention. The installation will highlight the most important feature of the Nike Foamposite 2: Its light weight. The usage of LED strip lights would be an attractive feature in this tiny and transportable installation. It can used as a table top display or a shelf display. The installtion will have a transluscent semi-circluar body with coloured threads leading the eye to the centre of it. The Foamposite 2 shoe shape would be highlighted in the middle using LED strip lights at the curvature of the semi-circular ball. This would represent the light weight as that of a bubble floating in air, with the shoe inside it. The lights would give it the sporty look, which the youth would relate to.
SiGnage for the event FOAMPOSITE
Merchandise Signages SHOES
SHIRTS
SOCKS
HOODIES
PANTS
ACCESSORIES
Overhead Signages
Washroom Signages
Graphics Come Feel Alive
Foamposite 2
Foamposite 2
Nike
As light as a bubble! Come, experience floating in air
Nike
Foamposite 2
As light as foam
Foamposite 2
Ready. Set. Float.
Foamposite 2 Witness the Launch
Date: 15 th September, 2017 Venue: Address: Shop No 2 & 3, Shyam Vihar Building, Linking Road, Khar West, Mumbai - 400052, Contact: +(91)-22-26461696
Plan for promotional sinages and fixture Symbol
Representation Installation with fixture Overhead sinage Merchandise sinage Installation sinage Washroom sinage
Back Door
Wall Television
Foot paded wall
Storage area
Seating
Storage area
Shelves
Shelves
Gondola
Cash Counter
Gondola Pillars
Shelves
Face - out Bar
Shelves
D - Bar
Shelves
Front Entrance Foot paded wall
Installation
Installation
Shelves
Storage Entrance
Mannequin Seating