The Future of Online Clothing Shopping in India
Ecommerce has completely transformed the way consumer thinks about shopping in India and all over the world. The inhibitions and fears attached with online shopping have been resolved and from timeconsuming and stressful shopping experiences to anytime-anywhere convenient shopping bonanza; the whole concept of shopping has been altered‌thanks to online shopping. The online clothing shopping in India is also on the rise. Increasing numbers of consumers are migrating from concrete retail stores to alluring e-shops to shop for simple to expensive clothing.
Reasons For Increase in Online Shoppers Not just one, in fact there are many reasons because of which online clothing shopping is gaining popularity. Some of the reasons are: • • • • • • • •
Convenience to shop Better prices and alluring discounts Lots of variety to view and choose from Less time consuming Fewer expenses Price comparison No crowd hassles Convenient exchange and return policy
All these reasons have led to a regular rise in online shoppers. The hesitation and fear attached with clothing shopping on net is very nicely managed by the return and exchange policies which ensure genuine products.
The Future For sure, the future of online clothes shopping is bright and promising. With increasing number of online shopping websites like Myntra, FashionAndYou, Yebhi, Zovi have been making increasing sales by alluring the online shoppers with multi-brands and wonderful offers. They not only offer convenience to shop and easy shipping but the simple exchange and return policy promises the buyer of cash back which reduces the risk associated with online shopping. Now you can shop from these websites, try the clothes and if in case you don’t like them you always have the convenience of returning them and having your money back. There are various reasons other than convenience and monetary benefits which control the future of ecommerce in clothes. Approximately 85% population of India which uses internet falls in the bracket of 19-40 years. Though only 15% women contribute to this category but this number is increasing as more and more women are learning to use internet and gradually turning into online shoppers. Marketers and online stores are alluring this huge segment by using their internet marketing techniques to make online purchases.
Another important reason for this increase is that via internet shoppers can reach to the most prestigious brands by just one click. If you put up in a small town and you don’t have concrete showrooms of big brands like United Colors of Benetton or Levi’s or Puma then you can always find them on the clothing websites. Not only you can reach to the most fashionable brands, you can also find a wide range of variety to choose from in different sizes and colors. And more importantly you can shop 365 days a year round the clock. There are no time constraints or choice limitations and you can easily shop whether you are in your office or while you are traveling. Online shopping is such a blessing in this hectic and busy scenario. So for online clothing shopping, the future is beyond boundaries and constraints. It is expected to grow manifold in times to come because of the variety and ease factor.
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