WHAT DO YOU LOVE ABOUT WORKING ON SUCH AN ICONIC BRAND?
PEPSI HAS A LOT MORE FLAVOURS THAN OUR OPERATORS PERHAPS THINK. WHAT DO YOU THINK MAKES THE FLAVOURS SPECIAL AND HOW CAN THE ON TRADE USE THESE BETTER DO YOU THINK?
Pepsi is pure pop-culture energy. It’s iconic and big enough to be everywhere, yet bold enough to keep reinventing itself and stay the choice of every new generation. From football to food to music, Pepsi is where enjoyment is at and it’s impossible not to feel the buzz.
Pepsi’s flavour range is flying, and we’re continuing to push the boundaries of what great cola can be. Last summer we launched two new flavours, Pepsi Strawberries & Cream and Cream Soda. They’ve become one of the most successful flavoured cola innovations of the last five years, contributing £16.1M to the cola category1 in the first 6 months. We’re not slowing down either - something exciting is coming next summer and Pepsi MAX® Tropical is landing early this year, so definitely watch this space. Flavours are key to bringing new drinkers into the category, and Pepsi MAX® Cherry continues to lead the way. It’s the #1 flavoured cola soft drink 2. Pepsi Max Cherry is a true fan favourite and if you’re not already stocking it, on dispense or packaged, it’s one worth adding.
2.Source: Nielsen IQ RMS, Total Coverage, Total Flavoured Cola Carlsberg Britvic defined, Sales value, MAT to 13.12.25
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1.Source: Nielsen IQ RMS : Total Coverage, Total Cola by flavour, Value Sales, First 26 weeks of sales over last 5 years WE 06/12/2025