65 2. Find new customers and clients for your existing product or service. This is by far the most common strategy and the only one if you have no customers or clients yet; it is also the most expensive way to grow and it takes the most effort. Usually it will run in tandem with other strategies in that most businesses will continue to attract new customers and sell more to existing customers. Here are the 13 most used techniques to get new customers and clients:
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7 Simple Ways To Attract More Traffic To Your Website ( but be clear about what you want visitors to do.) 1.0 Pay Per Click campaigns Targeted adverts – only pay when people visit your site. Managers of PPC campaigns with small monthly budgets need to be creative at times in order to spend funds as wisely as possible. The list below consists of realistic methods to get the best clicks with a limited budget. By the way, I consider a small budget to be less than £100 a month. It is important to note that these methods are often utilized in campaigns with large budgets, but they become even more necessary with limited funds. The Fewer Campaigns the Better AdWords accounts can have up to 25 campaigns, but with a small budget, less is more. Say your daily budget is £10 and you have 2 campaigns: Campaign #1 – £6 daily budget Campaign #2 – £4 daily budget When you introduce a third campaign your daily budget is broken out like this: Campaign #1 – £4.75 daily budget Campaign #2 – £2.25 daily budget Campaign #3 – £3 daily budget Adding a campaign to your account decreases the funds allocated to other campaigns, in order to accommodate the £10 daily budget. Assuming you keep your keyword bids the same, your average CPC will not change, but you will get fewer clicks per campaign. In the era of first page bid estimates lowering your bids is not always a viable option. As your campaign daily budgets decrease so does your threshold for ad impressions. Sometimes smaller accounts have to consist of fewer campaigns for more exposure, which leads to my second point
Bid on More Long-Tailed Keywords Generally, the longer your keyword the less expensive it is going to be due to less competition. For example, “baseball glove” might have a first page bid estimate of £1 where “first baseman’s baseball glove,” is only £0.50. These long-tailed terms are your friends because they not only cost less but they are better targeted. You will inevitably see fewer impressions for these keywords, but get better quality clicks. Eliminate Junk Early The ability to test keywords, text ads, and landing pages is important, but campaigns with small budgets do not have the luxury to wait for definitive results. With a larger budget you might allow a text ad 500 impressions before you make a judgment of how well it is converting compared to other ads. With a smaller budget 500 impressions would take too long to accrue, so you have to make a decision sooner. Or you might have a keyword that has been clicked 10 times without any conversions vs. a keyword that has been clicked 8 times with 2 conversions. The sample sizes are small, however, so is your budget and you have to spend funds on what is working. PPC campaigns with small budgets have a lot less margin for error than those with substantial funds. However, by practicing the right PPC techniques and taking advantage of these three methods, PPC campaigns with smaller budgets can succeed. 2.0 Search engine optimization The science of lifting your website into the top 10 for a given search term. What is SEO, and why should I care? SEO is an acronym for “Search Engine optimisation.” It refers to the procedures, efforts and thought processes behind improving a site’s visibility in search engine results pages (SERPs).
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