Business Without Borders The global race is on, and developing countries are darting past industrialized contenders at a feverish pace. Economists are urging Canadian companies to break through barriers and expand internationally. If companies stay put, Canada, an export-driven nation, could be left in the dust. Emerging markets such as China and India are leading growth by all measures, backed by some key advantages: upward per-capita income, rising trade power, a growing middle class, and deep investment in research. But Canada has a chance to even the score. If domestic businesses leverage their core competencies and build international brands, they can achieve more than market success—they can chart out the new national game plan. by ruth e. dåvila
advantagemagazine.ca
advantage
J U L Y / A U G U S T 2011
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