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Contents • Volume
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10 • No. 3
Columns 4 FIRST DROP Lingering Taste 6 PUBLISHERS TOAST La Dolce Barry 22 GERRY’S INSIGHTS The Things I Don’t Know
Departments 8 BEVSCAPE BUSINESS Coke Buys Majority of ZICO 30
10 BEVSCAPE INNOVATION Lawsuits – and BPA 12 NEW PRODUCTS Pepsi Next...and 39 others 20 CHANNEL CHECK Mixes Upside Down 44 KEY CRAFT OFFERINGS Sessions for the Summer 48 PROMO PARADE Begin the Heineken Voyage
Special Craft Beer Package 30 THE LANDSCAPE OF CRAFT 34
34 BEERFEA TURES The New Branding Dynamics of Craft 40 COVERS TORY: THE MAN BEHIND THE MEGAPHONE Meet Stone Brewing Co.’s Really Loud Introvert
Features 24 FRAP FIGHTERS With RTD Coffee Brand News 46 STEVIA What Lies Beyond? 40
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