Channel Check
SPOTLIGHT CATEGORY
Cider SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 7/12/15
What’s hot & what’s not in stores now
Lots of good news throughout the category here, as older and newer brands alike continue to grow. It’s been a hard fall for Woodchuck, though, which was purchased for a lot of money only to start heading in the wrong direction. Meanwhile, Angry Orchard has turned into Boston Beer’s biggest source of growth of the last couple of years. We’re still waiting to see a real second-generation craft breakout brand, though.
Brand
Dollar Sales
Angry Orchard
Change vs. year earlier
$249,295,778
48.1%
Woodchuck
$35,551,064
-13.4%
Smith and Forge
$26,831,909
223.7%
Johnny Cider
$25,665,150
242.0%
Strongbow
$22,303,416
94.6%
Stella Artois Cedre
$11,702,811
Crispin
$8,834,102
11.2% 8.9%
Michelob Cider
$6,163,156
-27.0%
Bold Rock
$4,102,876
117.5%
Hornsbys
$4,063,272
-50.4%
Citizen Cider
$2,907,198
521.7%
Square Mile
$2,892,079
156.7%
Ciderboys
$2,618,770
41.2%
ACE
$2,532,745
23.8%
Magners
$2,350,167
23.4%
Wyders
$2,261,469
3.8%
2 Towns
$2,146,125
104.3%
Samuel Smith Cider
$1,696,286
29.6%
Fox Barrel
$1,657,637
22.1%
Seattle
$1,619,267
366.2%
TOPLINE CATEGORY VOLUME BEER
$32,457,832,885
3.6%
BOTTLED JUICES
$6,960,441,856
1.63%
BOTTLED WATER
$12,888,067,072
7.25%
ENERGY DRINKS
$11,197,584,384
8.20%
DRINK MIXES
$891,503,488
-2.20%
TEA/COFFEE
$4,883,692,544
11.18%
CSDs
$28,102,479,872
1.08%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 7/12/15
26 SEPTEMBER 2015 BEVNET MAGAZINE