JULY/AUGUST 2013 M
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Columns 4 First Drop Honestly, it’s a good story 6 Publishers Toast Acting naturally 24 Gerry’s Insights Enhanced water’s second wave
Departments 8 Bevscape GoodBelly and Evian get new looks 14 New Products Sparkling Ice lemonade 20 Channel Check Energetic extensions 26 Brewbound Craft-worthy imports to carry 88 Promo Parade Boxed wine gets classy
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Contents • Volume
38
11 • No. 5
42
Features
Special Section
34 BevNET Live Wrap-Up A look at the summer 2013 event
61 BevNET’s Natural Beverage Guide Water, Tea, and other natual beverage listings
38 Constellation Finds a Beachhead Brands on the rise may lead to craft purchases 42 Following What’s Most Interesting Heineken’s new campaign
On the Cover 28 Adventures in Brand Building How Honest Tea Did It – Exclusive Excerpt
46 For Teas It’s Zero or Bust But should it be sweet? 52 Cheat Sheet The functional ingredients fueling the trend 56 Fancy Food NY Wrap-Up Highlights from the big apple
BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472
COVER ILLUSTRATION BY SUNGYOON CHOI
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