CHANNEL CHECK WHAT’S HOT AND WHAT’S NOT
SPOTLIGHT CATEGORIES ASEPTIC JUICE DRINKS and ASEPTIC JUICES
Two roads to growth for independent brands are represented here. More than 10 years after Coke acquired Honest Tea, Honest Kids has become the key sub-line for the brand, outselling teas at retail and giving its acquirer consistent, steady growth. Meanwhile, Vita Coco is reportedly pricing an IPO — it runs its category, and there’s revenue hidden in private label. Both Honest and Vita Coco are strong in food service. The question is, which early investors are happier? Inventages (Honest Tea) or Verlinvest (Vita Coco)?
ASEPTIC JUICES
ASEPTIC JUICE DRINKS BRAND
DOLLAR SALES
CHANGE vs YEAR EARLIER
BRAND
DOLLAR SALES
CHANGE vs. YEAR EARLIER 10.3%
Capri Sun
$457,324,934
21.4%
Vita Coco
$159,396,789
Kool Aid Jammers
$293,618,585
7.9%
Juicy Juice
$55,038,419
7.9%
Honest Kids
$96,863,205
8.6%
Apple & Eve
$54,018,881
10.8%
Hi C
$69,477,352
20.6%
Private Label
$24,365,109
6.9%
Jumex
$35,104,403
21.6%
Vita Coco Pressed
$23,844,793
39.0%
Goya
$15,282,275
15.8%
Capri Sun
$23,075,261
5.1%
Private Label
$14,302,046
-10.8%
Minute Maid
$22,389,981
-0.6%
Petit
$11,878,526
13.0%
Capri Sun Nick Jr Paw Patrol
$17,115,787
23.9%
-24.5%
Motts
$13,848,919
7.0%
$11,231,049
52.4%
Capri Sun Organic
$9,552,073
Capri Sun Adventures
$8,199,942
15.6%
C2O
Motts For Tots
$4,810,201
31.1%
Goya
$6,983,391
13.9%
One
$6,962,308
-24.5% -9.0%
Hawaiian Punch
$4,768,466
13.8%
Minute Maid
$4,324,146
83.0%
Apple & Eve Organics
$4,762,505
Apple & Eve Fruitables
$3,864,910
-29.3%
Apple & Eve Sesame Street Organics
$4,460,331
8.1%
Kool Aid Ghoul Aid Jammers
$3,724,426
15.1%
Zico
$4,427,733
-59.0%
Ocean Spray Growing Goodness
$2,889,024
28.8%
Naked
$4,279,704
-2.6%
Kerns
$2,396,503
-8.4%
Tree Top
$3,602,883
-3.5%
Kool Aid Jammers Sour
$2,248,486
-65.9%
Iberia
$3,239,981
53.0%
Kool Aid Jammers Retro
$2,232,020
517.0%
Ceres
$2,352,648
10.6%
Alpina Avena
$2,177,709
5.3%
Juicy Juice Organics
$2,339,553
-4.3%
TOPLINE CATEGORY VOLUME ENERGY DRINKS
$15,211,901,208
11.9%
7.1%
TEA/COFFEE
$7,585,967,272
10.0%
8.2%
LIQUID DRINK ENHANCERS
$487,894,798
24.2%
SPORTS DRINKS
$8,484,160,062
15.9%
BOTTLED JUICES
$7,768,780,805
BOTTLED WATER
$19,932,135,117
SOURCE: IRI, a Chicago-based market research firm-@iriworldwide% 52 Weeks through 6/13/21
36 BEVNET MAGAZINE – JULY/AUGUST 2021