BRAND NEWS BOTTLED WATER
Waiākea Hawaiian Volcanic Water can now be purchased in 1.5 liter size bottles. In April, it will launch 6-packs in post-recycled corrugate and biodegradable shrink. In January, Jonathan Vitarius was appointed president of Alkazone Global Inc. Vitarius previously held leadership positions at Nabisco Brands, Kraft Foods, Central Garden and Pet and Britvic North America. Hellowater announced a partnership with Nestle North America Ready Refresh division last year and this year will focus on diving deeper in key markets, introducing new flavors and line extensions and launching e-commerce on hellowater.com. Hellowater has launched into Giant Carlisle and Southeastern Grocers, with additional distribution expansion coming in the second quarter of 2020. Aluminum canned water brand Ever & Ever is now available for purchase at Sprouts, Natural Grocers by Vitamin College, Staples.com and on Amazon. Ever & Ever will also be sold in 4,500 CVS locations as of April 2020. Flow Water’s new Collagen Infused water, which contains 10 grams of grassfed, pasture-raised collagen protein, is set to hit shelves this May. The new product is available in 100% recyclable packaging in three flavors: Watermelon, Pink Grapefruit and Cucumber. Ounce Water is releasing Naturally Alkaline water in a 40 oz. bottle, joining the company’s existing line of 40 oz. and 20 oz. premium natural spring waters, planned for release by late spring. Perfect Hydration, maker of ultrapurified alkaline water with electrolytes, is adding three new sizes to its product lineup – 1.5-liter bottles, one-liter 6-packs and one-gallon bottles. Distribution of Perfect Hydration’s current sizes -- 20 oz. and 1L bottles -- has expanded to over 15,000 locations nationwide. 32 BEVNET MAGAZINE – MARCH/APRIL 2020
AquaNew’s technology used to manufacture Watt-Ahh bottled polarized water received USPTO utility patent approval last year. The unique properties of Watt-Ahh have been proven in medical research laboratories to stabilize oils, oxides and alcohols added to the water. Idaho-based brand DIVINIA Water will be the sole water provider for the new organic vodka from Astria Spirits, which will be produced by Distilled Resources Inc. This spring, Icelandic Glacial is introducing two new flavors to its sparkling lineup, Tarocco Blood Orange and Indonesian Lemongrass. The brand is also announcing partnerships with Caruso and NeueHouse to provide Icelandic Glacial products at their properties. Following these on-premise deals, Icelandic Glacial is planning an activation at this year’s Toronto International Film Festival. Icelandic Glacial will soon also unveil its new advertising campaign, coming this summer. Clear Alaskan Glacial announced its water is now certified carbon neutral and will be available in 16.9 oz. aluminum bottles this summer.
OXIGEN Beverages Inc. has announced a strategic partnership with Big Geyser Inc., bringing OXIGEN’s product lineup to five boroughs of New York and four surrounding counties. To further support expanded distribution in the New York area, OXIGEN is running a strategic creative campaign intended to educate and inspire on the benefits of oxygenated water and shots, executed via digital and various out of home media around New York City. Available in six flavors – Peach Mango, Tropical Coconut, Watermelon Lemon, Blueberry, Strawberry Banana, and Orange Mango – Core Organic Hydration’s enhanced flavored water has been completely reformulated for 2020. The new packaging and flavors are now available in stores and online.