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BevNET Magazine March 2013

Page 27

DID YOU KN W? 70% of consumers would be more likely to purchase products featuring the claim “sweetened with fruit extract.”* Revolutionary

All Natural, Zero-Calorie, Great-Tasting Sweetness

Revolutionary PUREFRUIT™ Monk Fruit Extract is all natural, zero-calorie, great-tasting sweetness, made from monk fruit and can be formulated into a variety of beverages and foods. To learn more, download the 2012 research report, “A summary of consumer perceptions of Tate & Lyle’s revolutionary monk fruit-based sweetening solution” and visit www.purefruit.com.

our ingredients – your success Purefruit.info@tateandlyle.com

1.800.526.5728

©2013 Tate & Lyle *Illuminas consumer quantitative research conducted May 2012


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