BRAND NEWS COCKTAIL MIXERS
Ferm Fatale Shrub Bucha. The “world’s first kombucha-based social beverage,” Ferm Fatale’s Shrub-Bucha is an organic, probiotic-rich fermented cocktail mixer made from shrub– fermented fruit in vinegar – and kombucha, available in flavors like Mojito, Moscow Mule, Cosmopolitan, and Margarita. Owl’s Brew. In addition to debuting the brand’s core flavors in 16 oz. bottles, Owl’s Brew launched its fifth SKU in 2016: Wicked Green, a spicy blend of green tea, lemon, lime and habanero crafted to be mixed with tequila, mezcal, gin, vodka and wheat beer. American Juice Company. In 2016, New York City-based American Juice Company partnered with the Belmont Stakes to create the race’s signature cocktail and released a new 4 oz. “personal” size that yields up to four servings for its line of all-natural juice mixers. Cocktail Crate. Along with redesigning its label and expanding its retail presence at Total Wine & More locations, Cocktail Crate is now Certi-
fied Non-GMO in five out of its six flavors, the exception being Ginger Bee. Fruitations, a low-sugar craft mixer available in five fruit-based SKUs, is expanding its onpremise presence with cocktail menu placement at multi-unit upscale-casual restaurants including Tavern on the Square and Burtons Grill, in addition to independent dining outlets in New York, Boston and Las Vegas. Grown-up Soda has launched a new line of sparkling cocktail mixers in four flavors – Moscow Mule, Sparkling Cosmo, Mojito and Tonic & LIme – made with natural ingredients and available in 7 oz. singleserving bottles designed to be mixed with 1.5 to 2 oz. of liquor. Royal Rose. Small-batch syrup mixer brand Royal Rose has released a Hot Toddy kit containing two signature syrups – Classic or Spiced – made with organic cane sugar and fair trade herbs and spices. Master of Mixes has launched a website, Mixologypro.com, that provides cocktail recipes, bartending tips and recommended techniques for at-home mixology. DRY Soda Co. Craft soda brand DRY will be rolling out new 12 oz. aluminum cans and 4-pack options for its Ginger flavor beginning in March 2017 at select Kroger and Safeway stores nationwide. Cerveza Mixers, designed to be paired with beer to create Mexican-style michelada cocktails, has partnered with Amazon to sell two limited edition bottles of its “El Hombre” variety. Powell & Mahoney will launch a new line of naturally flavored sparkling cocktail mixers in 12 oz. cans, available in Original Ginger Beer, Blood Orange Ginger Beer, Original Sparkling Mojito and Original Sparkling Tonic varieties, at Natural Products Expo West this Spring. Top Note Tonic recently wrapped a successful winter holiday gift pack promotion that bundled three 5 oz. bottles of its syrups in a custom window box and plans to revive the seasonal offering for 2017.
50 BEVNET MAGAZINE – JANUARY/FEBRUARY 2017