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Contents • Volume 14 • No. 1
22
COLUMNS
FEATURES
ON THE COVER
4 First Drop Time to Make Room
26 Premix Cocktails Aim for the Bar Experience with Mixer Brand News
22 Suja CEO Jeff Church, BevNET’s Person of the Year for 2015 with the Best of 2015
6 Publisher’s Toast Recalibrating Pricing 14 Gerry’s Insights An Alternative Take on the New Year
DEPARTMENTS 8 BevScape Deals, Deals, We Got Your Deals 10 New Products New Zico Blend 12 Channel Check Energetic New Year 34 Promo Parade Coke Lands Speith
30 Trend Oracle Predictions for 2016
EVENTS 16 BevNET Live Winter Roundup Brand Building, Biohacking, and New Beverage Showdown X 20 Brewbound Session Winter Roundup Growth Strategies on Display in San Diego
PREDICTIONS FOR 2016
LESSONS FROM BREWBOUND AND BEVNET LIVE
PREMIXED COCKTAILS ARRIVE
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COVER PHOTO: Courtesty of Suja
32 Show Preview Natural Products Expo West
BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472
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