Downtown 2020 making downtown Beverly a great place to:
shop build playlive
work danceinvest create studydine visit
1 vision, 4 goals, 1000 voices Since 2002, we have been dedicated to revitalizing downtown Beverly. For the first few years, we focused on events that bring thousands of people downtown, like Arts Fest and Beverly’s New Year. In 2010, we recognized the need for stronger economic development leadership and we engaged Kennedy Smith, an award-winning expert in revitalization, to help us craft a vision and an action plan to bring downtown Beverly back to life, both day and night. More than 1000 people from the community shared their opinions and the result is our Downtown 2020 vision with these 4 goals at its core: n Downtown Beverly will be recognized as a regional center for
the arts, culture, creative industry and innovation n Downtown Beverly will be the location of choice for retail and creative businesses that appeal to residents, students and visitors n Development will follow a clear direction that leverages the unique assets of each corridor and neighborhood in downtown
n Beverly Main Streets will continually strengthen its ability to carry out its mission
and lead the economic development efforts for downtown Beverly Today we have more than 125 volunteers actively working on committees and task forces to help us achieve our goals. We have created a strong partnership with the City’s leadership team and elected officials. We have forged alliances with Endicott College and Montserrat College of Art to leverage their thought leadership and the creative thinking of their students. We started “30 + Main” to develop the leadership skills of young people who are looking to help shape the future of downtown Beverly and the City as a whole. We are changing the face of downtown and making it more attractive to people who want to live here, visit on a Saturday afternoon, invest in development or start a business.
s Creating a pedestrian walkway on Winter Street to connect Cabot Street to the Common
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Encouraging development and recruiting new businesses along Rantoul Street for artists, commuters and visitors
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Celebrating Beverly’s New Year
Transforming businesses with façade improvements
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Enhancing storefronts
2011 Impact n Our Permitting
Task Force proposed zoning changes to reduce parking
requirements and streamline permitting processes to encourage development; recommendations were adopted by the City Council in July 2011 n We created the interactive “Starting
Your Business in Beverly”
guide with links to all city forms and permits; city officials streamlined several processes as a result n We launched 30
+ Main to identify potential new leaders of Beverly and
BMS under the age of 40 and we provide them with leadership development opportunities and experiences n We created Banking
on Beverly, a loan pool of $1,500,000 with
favorable loan rates from 6 local banks to assist property owners with façade improvements n We proposed changes to the new
CVS store design so that its scale,
features and materials would align with its neighborhood location n We researched national
models for development and are
incorporating best practices in our economic development work n We assisted city officials with the design of the
new parking lots and
recommended the payment machine options which the city adopted n We awarded façade
improvement grants to Chianti, A New Leaf,
CCI, K&D Upholstery and the landmark building at the intersection of Cabot, Winter & Knowlton Streets n We hosted our
signature events for the community, including Arts Fest,
Beverly’s New Year, Clean Sweeps and the Downtown Trick or Treat night
2012 Impact n We proposed a TIF
district (tax increment financing) on Rantoul Street to
encourage development of market rate housing; it was adopted by the City Council in January 2013 n We designed new way
finding signage for the downtown coming in 2013
n We co-sponsored the first annual Beverly
Restaurant Week with the
Beverly Chamber n We applied for and received a highly competitive NEA grant with Montserrat College
of Art and the City to craft the plan for an Arts & Cultural District with a signature piece of public art n We launched several downtown
beautification initiatives, including the
lights in the trees on Cabot Street, banners, flags, flower boxes and island plantings n We created the Storefront
Art Project to showcase the talent of local
artists while improving the appeal of vacant properties to potential tenants n We helped design the MBTA
parking garage with a neighborhood scale
n We advocated for local businesses and investors to win approval from the
Planning Board and Design Review Board for projects that will positively impact the downtown n We awarded façade
improvement grants to Marino’s Café, Atomic
Café, EJ Cabot’s, Pride’s Osteria and Chive Events n We worked with the state’s BID expert to create the plan for a Business
Improvement District to increase property values and business retention n We launched an annual Student
Survey to assess how local college
students interact with the downtown and we are integrating their feedback into our programming
Increasing the visibility of local artists and cultural experiences
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Generating ideas to preserve character
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Rantoul Street Concept Board by Endicott College design students
s Inviting visitors to relax and enjoy
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Gathering at the new Ellis Square at night
2013 Work Plan n We are launching aggressive
business recruitment efforts to
attract new retail and creative businesses to the downtown n We created a design to
transform Ellis Square into a landscaped
park for community gathering and outdoor performances with a new Veterans’ Memorial designed to honor and educate; funds for this public / private partnership will be raised in 2013 n We are implementing several initiatives to help
business retention,
including financial incentives, design assistance, co-op advertising and business ambassadors n We will collaborate with home design businesses to brand and market
downtown Beverly as the North Shore ”design destination” with the intention of helping them leverage their collective power and attract new complementary businesses n We are working with design talent from Endicott College and Harvard
University to imagine new uses for existing downtown assets, including the GAR Hall and Bass Riverfront area and to recommend streetscape ideas to preserve the individual character of Cabot and Rantoul Streets n We will work with local and state officials to
redesign Rantoul
Street using ‘complete street’ principles n We have created a task force to
redesign Broadway as a
pedestrian connection between the train station and Cabot Street n We are working with city officials to draft the ordinances to allow downtown
restaurants to offer full-service outdoor dining n We will be working with the city to plan and host the downtown’s first
ever summer block parties
EXECUTIVE COMMITTEE Mary Grant Alan Temkin Bill Howard Andy Goldberg Jo Broderick Deanna Pierpan Miranda Gooding
DIRECTORS
Rick Alpern Mike Cahill Julia Campbell Carla S. Cox Judith Cronin Eileen Duggan Steven Galante Susan Goganian Jack Good John Hall Jon Hurst Steve Immerman Mary Ellen Mayo Rick Mooney Joyce Moore Kathleen Moore Dayna Morton Donna Musumeci Janice Preston Thad Siemasko Dick Wylie Joe Zelloe
STAFF
Gin Wallace, Executive Director Heather Wolsey, Marketing
DONORS
BOARD OF DIRECTORS
Support GOLD
Endicott College Beverly Hospital Windover City of Beverly Brookwood Financial Partners Beverly Cooperative Bank Dunkin’ Donuts / Serpa Family Salem Five Montserrat College of Art People’s United Bank Eastern Bank
SILVER
Goldberg Properties Management YMCA of the North Shore Bedrock Properties Leslie S. Ray Insurance Agency, Inc. North Shore Bank Glovsky & Glovsky Casual Catering / Super Sub TD Bank
BRONZE
Temkin Financial Group Robert D. Murphy Associates, Inc. Beverly Rotary Club Salem Plumbing Supply & Designer Bath Casa de Moda The American BBQ Custom Medicine Pharmacenter Atomic Café Sterling Insurance Agency Micro Support Group Oceanview Senior Living
photos Imagining a new student studio/cafĂŠ/performance space at 301 Cabot as the gateway to the arts district
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Enhancing the visitor experience with welcoming new signage at the base of the bridge
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Attracting new businesses that celebrate and support local talent and entrepreneurship Brochure design by John Hall Design Group (www.johnhalldesign.com); Illustrations by Zelloe + Weaver Architects (www.zw-architects.com); Improbable Places poetry photo by Terry Slater, Montserrat College of Art.
248 Cabot Street n Beverly, MA 01915 978.922.8558 n beverlymainstreets.org gwallace@beverlymainstreets.org