The Magic of Spring
Fashion/branding campaign . Spring 2008
The assignment: Bring “The Magic of Macy’s� to life through spring’s top trends. Directing a freelance designer, I worked with our VP Creative Director and our corporate creative team to develop this campaign. We paced the book to include trend sections, celebrity interviews, and “side trips and surprises� — unexpected layouts to showcase key items and designer quotes. I wrote the lead editorial and set the tone for the season’s fashion and branding copy, as well as interviews with Michael Kors, Kenneth Cole and Jessica Simpson.
things we love about spring
Direct mail book, cover and opening spread
Bold patterns, bold strokes. Looking ahead. Flowers, flowers everywhere. In vivid color. Something new from head to toes. A really good jacket. Jumping for joy. Playing with light. Side trips and surprises.
JACKETS JACK
! " " " "
A. Collection for misses, petites and Macy Woman. 54.50-$269. Shown: cropped trench coat with belt. Sun. Cotton. XS-XL. 179.50. Wide-leg jeans with flap pocket. Light indigo. Cotton. 2-16. 109.50. Both are imported.
TOPPER COAT
SWING JACKET
SAFARI JACKET
A. Ambition mid-length topper. Floral print. Cotton/ spandex. SďšşXL. Imported. $78.
B. Sunny Leigh swing jacket with wood buttons. Lime. Cotton/ spandex. S-XL. Imported. $99.
C. Only at Macy’s. I.N.C International ConceptsŽ patch pocket safari jacket. Golden orange. Cotton/spandex. S-XL. Imported. $99. I.N.C International ConceptsŽ is also available at Bloomingdale’s.
See back cover for store listings.
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Side trips and surprises
Not available at Arden Fair, Biltmore Fashion Park, Fashion Show, Glendale Galleria, Hillsdale Shopping Center, Manhattan Village, Northridge Fashion Center, Santa Rosa Plaza, The Oaks, The Promenade, The Village at Corte Madera, Vintage Faire Mall, Westfield Plaza Camino Real, Westfield Valencia Town Center or Westminster Mall. See back cover for store listings.
The thinking man’s (and woman’s) designer talks about the power of fashion and staying relevant.
An interview with
BCBGMAXAZRIA A. Cap-sleeve scoopneck blouse. Dark chambray. Silk/cotton sateen. XS-L $158. Pleated skirt. White. Cotton/elastane. 0-12. $158. Both are imported. Not available at Glendale Galleria, Hillsdale Shopping Center or Santa Rosa Plaza. See back cover for store listings.
In 1982, Kenneth Cole was just back from Europe with a brand new shoe collection, but no place to sell it. So he did what any enterprising businessman would do: changed his letterhead to Kenneth Cole Productions, Inc., and got a permit to shoot a film called “The Birth of a Shoe Company� – the only way to park his rented 40-foot trailer in midtown Manhattan during market week and set up shop in it. Two days and 40,000 pairs of shoes later, the reviews were in: he was on his way. Since then, Cole has expanded to clothing, jewelry, sunglasses – and more. His signature style is as much about clean, contemporary lines as it is the socially conscious messages, ranging from safe sex to homelessness to gun control, that shape his marketing campaigns. His Web site features the Cole Poll, which poses questions on everything from U.S. healthcare policies to Iran’s nuclear program. Q: What do you do with the results of the Cole Poll? A: It gets us that much closer to “who is� and “where are� our customers. It helps us understand and connect with them in more meaningful ways. Q: Social commentary is as much a part of what you offer your customer as your clothing. Do you think of it as educating the customer, or voicing his thoughts? A: I’ve always sought to make our relationship with our customers about not just what they wear on the outside, but also who they are on the inside. Q: To quote one of your campaigns, “To be aware is more important than what you wear.� So clothes don’t make the man – but would you say in a way they become him? A: How one appears becomes as defining an element as to who one is as much as anything else. It is a powerful medium to communicate to the world how you see yourself. Since fashion is an extraordinary force that means different things to different people, it plays a role not only in our aesthetic existence, but also in our emotional well-being. I’ve always believed that how you look is a self-fulfilling prophecy: when you wake up, get dressed and look in the mirror; if you think you look good, most likely you will.
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Q: Some of the many ways your style has been described: edgy. Urban sophisticate who doesn’t mind walking 10 blocks to Soho. Prada for the people. How do you say it in your own words? A: We offer modern, current fashion for men and women that shows their confidence and individuality. With consumers who demand to be looked upon as aware, it’s our constant goal to search out the right looks for the season, but not with so much fashion that they feel outdated the next.
Q: Resourcefulness and innovation are important to you – it’s what you used to start your company. (That and the 40-ft. trailer.) Where do you look today to keep that spirit alive? A: The next big frontier is emerging countries where growth is fast, and the number of affluent people is growing even faster. There are extraordinary opportunities around the world. Everything today is virtually simultaneous, and fashion has its relevance in every part of the world. Q: What aspect of your business do you enjoy most: the design, the production, the marketing, the philanthropy? A: The creative. The creative elements of design, marketing, and of running the business. Q: What keeps you up at night? A: Sometimes I find that this brand I have created is bigger than I actually am, and I struggle to keep up with it. There are times when I feel like the business is driving me, and other times when I feel like I am behind the wheel. In either case, I wonder, is it relevant? Does it matter? Do the results justify all of the effort? Q: And since it all started with the shoes, we just have to ask. There are two kinds of people in the world: the ones who get the shoes first, clothes second, and the ones who get the clothes first and then the shoes. So which comes first for you? A: I buy whatever it is that compels me, regardless of whether it’s meant to be worn from the ankles up or down.
1-800-45MACYS | macys.com
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1-800-45MACYS | macys.com
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Max Azria FETY
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1-800-45MACYS | macys.com
“Fashion gives us the opportunity to create ourselves every day.�
FETY
Strong shapes, bold colors. The brighter, the better. You’re full of uncommon ideas.
Trend spread
Not available at Beverly Center, Biltmore Fashion Park, Brea Mall, Broadway Plaza, Cherry Creek Mall, Fashion Fair Mall, Fashion Island, Fashion Show, Fashion Valley, Glendale Galleria, Macy’s Union Square, Manhattan Village, Northridge Fashion Center, Plaza Pasadena, Santa Rosa Plaza, South Coast Plaza, Stanford Shopping Center, The Village at Corte Madera, Westfield Century City or Westfield Fashion Square.
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MICHAEL MICHAEL KORS
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Strong shapes, bold colors. The brighter, the better. You’re full of uncommon ideas.
LANTERN SLEEVES D. Only at Macy’s. Style & Co. lanternsleeve jacket. Cobalt. Linen. S-XL. Imported. $75.
LEED
Vivid view
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Let’s Go
Fashion/branding campaign . Spring 2006
We were given an idea: let’s go. A little free thinking and we were on our way to Macy’s Spring 2006 Fashion campaign. Working with my senior designer and our VP Creative Director, I shaped the concept through the lead editorial and fashion trend editorial for the corporation. Every trend name finished the phrase “let’s go” and took you in a different direction.
HEAD INTO THE PALE. GO ON SAFARI. SLIP INTO THE GARDEN. TAKE A STEP SOMEWHERE IN TIME. GO WITH AN OPEN MIND. WE’RE ON OUR WAY. LET’S GO. LET’S SEE WHAT WE FIND.
Direct mail book, cover and opening gatefold
LET’S SEE WHAT SHE’S WEARING FOR SPRING
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What Makes You Happy?
Fashion/branding campaign . Fall 2005
Happiness. It’s personal, intangible, essential. Our creative team was given the theme for Macy’s seasonal campaign, to be photographed by Peggy Sirota. From there, we developed the overall look and feel, concepting the prototypes for all media (direct mail, magazine, newspaper, instore) for the corporation. I wrote the lead editorial and all fashion trend copy for both the ready-to-wear and men’s markets. -BVSFO CZ 3BMQI -BVSFO " 4BUJO KBDLFU /ZMPO 4 - $SFTUFE MBNCTXPPM TXFBUFS 4 9- $IBMLTUSJQF QBOUT 8PPM "MM JO IJTUPSJD CSPXO BOE JNQPSUFE /PU BWBJMBCMF BU #JMUNPSF 'BTIJPO 1BSL $PSUF .BEFSB %FM "NP PS 4DPUUTEBMF 'BTIJPO 4RVBSF 4FF TUPSF MJTUJOHT CFMPX
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What makes you happy? So many things. Like changing the world. Changing attitudes. Changing your clothes. Picking up the pieces. Putting them all together. Running the race. Setting the pace. Hearing it first. Seeing it clearly. Making it happen. Sometimes it’s the big picture. Sometimes it’s the little things. Either way, it’s OK.
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Some days you’re living a dream. Some days you revel in the moment. You appreciate the finer things in life, and it shows.
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You always knew you’d go far. The farther, the more exotic, the better. Roam if you want to, and set your spirit free.
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Way to Shop!
Macy’s relaunch . Fall 2006
Having expanded coast to coast, Macy’s relaunched its brand as America’s favorite “way to shop.� To the beat of “Dancing in the Street,� the campaign began with a direct mail book then branched into all media. Along with my senior designer and our VP Creative Director, I worked on all aspects of the campaign, from the big picture to the details, fine-tuning and communicating the design guidelines to the corporation. I wrote the lead editorial as well as all trend editorial for all media. Direct mail book, cover and opening spread There’s a new sensation across the nation. Now you can find us coast to coast in more than 800 locations, from the city to the suburbs to macys.com. It’s Macy’s way to shop – and it’s new all over again. There’s a new sensation across the nation. Now you can find us coast to coast in more than 800 locations, from the city to the suburbs to macys.com. It’s Macy’s way to shop – and it’s new all over again.
In-store signage
Advertised items may not be available at your local Macy’s.
FOLK TALES Old world, new attitude.
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Words to Shop By: Black on Black So dramatic. So patently persuasive. The more you wear, the more you want. More power to you. Which of course is the whole pointof wearing it. Wrap your mind around the magic of black.
Trend spread
National magazine insert, inside spread
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Rebranding campaign . September 2006
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Thought you’d want to know...
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Shopping bag
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Kiosk
What would you say if the next pair of jeans you tried on fit like a dream? Heaven, right? Studies have shown it takes 20 pairs to find one that does justice to your “amazing-ness.â€? OK. I totally made that up. But if you need help finding the jeans that fit you best, go to Impulse. Because not only do they have the denim you want‌ they have people. People who make it a lot simpler. They call them specialists. I call them geniuses. Impulse at Macy’s. :30 radio spot
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Shoe Diva
SHOE DIVA BOOK
Multiple campaigns
In springtime, a Shoe Diva’s thoughts turn to...
How do you know you’re a Shoe Diva? If you have to ask ... The Macy’s West Shoe Diva program targets the fashion-forward customer with seasonal direct mail pieces and popular instore events. Concepted by our Creative Director of Photography, the books were written and produced by my New Media staff. Also shown is a demo radio spot I wrote (MP3 file of produced spot available).
Escaping from the ordinary...
SHOE DIVA FALL 2008
SHOE DIVA
SPRING 2008
Casadei wedge, $540
Shoe Diva
Casadei sandal, $450
Bruno Magli sling-back, $330
Fall 2007
Spotting the silver lining... Creating the perfect balance...
COACH patent leather/ suede bootie, $298.
Report Signature platform, $215.
Flowers unfurl.
There’s magic in spring. The world is transformed.
Fresh colors appear.
How do you know if you’re a true shoe diva? Take the quiz: Cole Haan thong, $195
Donald J Pliner slide, $275
Calvin Klein metallic sandal, $90
Your best friend asks to borrow your new shoes. You say... excuse me? Reaching new heights...
Which comes first: the shoes, or the outfit? Shoes, of course.
Stuart Weiztman platform, $299.
Betsey Johnson pump, $190.
There’s magic in spring. The world is transformed. Fresh colors appear.
Betsey Johnson slide, $165.
Wildlife awakens.
3” heels are your sensible shoes. DKNY Pure wedge, $165
Marc by Marc Jacobs, sandal, $295
Tahari cork sandal, $110
When it comes to black pumps, all you need is one basic pair. Seriously?
Flowers unfurl. Wildlife awakens. And the sun stays out longer to watch it all happen.
You never met a stiletto you didn’t like. And the question is …?
You have more shoes than there are days in a month. Uh...yeah.
And the sun stays out longer to watch it all happen.
You think Cinderella is ... so lucky to find her Prince Charming, or kind of crazy, because who leaves behind a shoe like that?
Donald J Pliner thong, $325.
Via Spiga sandal, $165.
If you were Dorothy, you’d click your heels and find yourself ... in the shoe department. A true shoe diva’s path always leads to Macy’s. The latest trends, the hottest designers, all in one place.
Shoe Diva Spring 2008 DKNY slingback, $275.
Tahari dress shoe, $98.
Isn’t it good to be home?
Online
Multiple campaigns
As the first Macy’s division to implement an email marketing strategy, Macy’s West built an online audience of over 1.8 million customers who accepted invitations to receive our weekly communications which included links to microsites, special offers and fashion trend podcasts. In addition, we developed homepage promotions and banner advertising for 3rd party online news provides and newsletters.
E Komo Mai! Welcome to Hawai‘i
In your mind’s eye you’re already there. You can smell the plumeria-scented air, see the brilliant blue skies, and feel the soft, warm sand. Okay, enough fantasizing. You still need to pack and prepare for your Hawaiian getaway. Here are some simple dressing tips, and a few useful local terms, to help ease you into island living. Most importantly, stock up on swimsuits. After all, you’re going to be surrounded by crystal-blue water. Wool trousers just won’t cut it. A colorful tankini is a flattering option for most women, and, whether you’re hanging ten or just catching rays, guys can’t go wrong with a classic board short. You’ll need a healthy supply of cargo and Bermuda shorts, tank tops, camis, tees, sundresses, tunics, and wide-brimmed hats. Try to keep cool without exposing too much skin to the sun’s rays. “Burn, baby, burn” is a great motto for a ‘70s dancefloor, but not for your time in paradise.
The City That Never Slouches Get Set for Stylish NYC
Tickets purchased? Check. Dog sitter You’ll want a more polished look for your evenings scheduled? Check. Now, what else do you out. A lightweight halter dress is an ideal choice for to do before you venture to NYC? Oh, yes. women, while basic khakis and aloha shirts are always a sharp lookneed for men. You have to pack. And let’s face it – packing is Don’t forget your feet! Waterproof thongs are great for protecting delicate on a reason mules don’t do it a chore. toes There’s sizzling sand, while lightweight walking shoes are a must-have for voluntarily. outdoor So, here are a few tips to make exploring and dressy leather sandals are a luau essential. your suitcase stuffing go a little smoother.
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081-2723 Macy’s West online home page for the week of 7/7/08 note: we get 2 areas to provide content for; macys.com handles the rest
files due to Macys.com 6/10/08
this page goes live 7/7 - 7/13/08
Finally, some terms to keep in your back pocket (or beach First tip: Don’t pack all black. The idea that every tote, whichever storage place is most convenient): New Yorker is a goth rocker is as outdated as the idea that allthank NYC residents have the manners of a main character in a Martin mahalo (muh-HAH-low): you Scorsese movie. Sure, black is nice, but a little color – in the form of a shiny shaka brah (shah-kah brah): a hand signal with handbag, bright polo shirt or floralthumb skirt –and can be even nicer. pinkie extended and index, middle and ring fingers closed, indicating that everything is cool orimportant “no problem” Then there’s the most thing: shoes.
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When you’re in Manhattan, you walk. A lot. wikiwiki (wee-key-wee-key): quickly;And alsobandages the nameon of toes the Honolulu seriously International reduce the Airport shuttle you’ll probably ride haute factor of those strappy going-out sandals. Limit yourself touse a couple aloha (uh-LOW-hah): hello or goodbye – whichever way you it, sayof it with style! lightweight styles, like sassy sneakers or neutral-colored pumps. Big chunky boots will cut into your suitcase space and, thanks to those pesky airline baggage fees, your vacation spending money.
6/10/08 email and homepage with clickthrough to shoe podcast
email and homepage with clickthrough to denim how-to podcast
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The finer details matter, so don’t skimp on accessories. Guys: Pack a nice watch, a belt in either dark brown or black (preferably one that matches your dress shoes), and at least one sharp-looking tie for your nights out on the town. Gals: Don’t leave home without a few versatile necklaces and pairs of earrings, a cute clutch to complement your various evening looks, and a lightweight wrap you can toss over your shoulders if those refreshing city breezes turn chilly.
1) main feature size 438 pixels wide x 354 pixels tall (5.083” x 4.917” ) 2) sub feature size 686 pixels wide x 70 pixels tall (7.903” x 0.972” ) email and homepage with clickthrough to pdfs with travel planning tips for different destinations
Remember to pack for a range of environments and weather. Have versatile styles on hand – button-front shirts, casual slacks, wrap dresses – that will work equally well for daytime picnics in Central Park and romantic dinners al fresco.
homepage and email for eScrip1 school funding program; clickthrough to eScrip. com
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Beauty
Multiple campaigns
What makes us different makes you beautiful. That was the positioning statement I wrote to define Macy’s as a beauty authority. As part of the lead division for the cosmetics and fragrance creative campaigns, I collaborated with my senior designer and our VP Creative Director to showcase knowledge of trends, educate the customer, emphasize breadth of product, and show diversity in our demographics. We also did extensive work on vendor guidelines. Great brands, innovative products, expert advice. At Macy’s, we take the best of all worlds to create your premier beauty resource. TOOLS You have skills. We’ve got tools. Go from work-in-progress to amazing.
give yourself some face time
Your beauty is our business. What’s your color? What’s your scent? How can you refresh and renew your skin? You have questions, we have the answers.
fall beauty 2004
TIPS Challenges. Issues. The blahs. We’ve got something up our sleeves. Go on. Work your magic.
We have a point of view about what’s right for you. That’s what makes us different. And what makes us different makes you beautiful.
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Passport
Macy’s fashion show/fundraiser . September - October 2008
It began in 1983 as a fashion show in the employee cafeteria, and grew to become a multimillion dollar fundraising spectacular for HIV/AIDS awareness. Passport: Fashion and Compassion is an iconic Macy’s West event which in 2008 partnered with the Keith Haring Foundation. I led the creative team which developed all event advertising, incorporating Haring’s art in the logo, all the collateral as well as three signature pieces of wearable art featured in the campaign and in the runway show.
Event logo Static for print (above); animated for online use with man running in place (see images at right)
Stationery
CALVIN KLEIN
An HIV/AIDS benefit fashion show
Puzzle invitation
Wednesday, September 17, 2008 American Express Evening
Thursday, September 18, 2008 Gala Evening
Fort Mason Center
Tickets on sale now, visit .com Keith Haring artwork © Estate of Keith Haring Presenting Sponsor
Outdoor advertising, featuring one-of-a-kind wearable art
Catalog page promoting national theater event, featuring one-of-a-kind wearable art
TOMMY HILFIGER PEERLESS CLOTHING LEVI’S BEN SHERMAN ED HARDY ONE NIGHT ONLY. ONE IMPORTANT CAUSE. AN EXTRAORDINARY CINEMATIC EXPERIENCE OF FASHION, MUSIC AND DANCE. with special guest JABBAWOCKEEZ
AN HIV/AIDS BENEFIT Presented by American Express
IN THEATRES OCTOBER 23, 2008 For ticket information, visit www.macys.com/passport. Tickets include an exclusive shopping discount at Macy’s. Keith Haring artwork © Estate of Keith Haring
Macy’s Passport: Fashion Cinema Presenting Sponsor:
Turn Over a New Leaf
Earth Week initiative .Spring 2008
Macy’s West was the lead division in this campaign which needed to have both external and internal momentum, encompassing energy-efficient corporate measures, employee awareness, “green” merchandise and cobranding, as well as community outreach through a partnership with the National Park Foundation. As part of the launch committee, I collaborated on the strategy, creative development and communication of this multimedia campaign, including writing the lead editorial copy. I drew upon partnerships throughout the corporation, from the corporate marketing, media, operations, legal and communications groups to the divisional events teams. Externally, I worked with third party sponsors as well as the freelance designer who developed our logo.
www.macys.com/newleaf
earth day
eco sweepstakes
Macy’s believes in giving back to our local communities. Our contributions, leadership and volunteerism help create stronger, healthier places to live and work, as well as a stronger, healthier environment.
Earth Day began in the 1960s as the dream of one man, Senator Gaylord Nelson, and was pronounced a national holiday on April 22, 1970. Millions of people embraced the idea, taking their own initiatives to make this day a celebration of the Earth. It’s an amazing success story of grassroots efforts, made one at a time, by citizens like you.
Visit macys.com/newleaf through April 29 and enter for a chance to win a new Ford Escape Hybrid SUV or one of 3 trips to either Yosemite, Grand Canyon or Yellowstone for a family of 4, including air travel by Alaska Airlines, car rental by Hertz, hotel accommodations and a National Parks and Federal Lands pass!* Plus, get information on green living, our national conservation efforts and in-store events.
let it grow
A NEW L E SM
giving back
Macy’s community culture encourages employees to individually give of themselves. Through our volunteer program, Partners in Time, employees clean beaches, plant trees and create gardens. We are proud of the spirited response of our employees to the needs of our environment.
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partners in time
TURN O V
Billboard
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kids eco activity book Stop by the Kids’ department to receive a copy of Kid Power, an activity and coloring book that teaches children about the environment and their national parks. While supplies last.
The world is turning over a new leaf. Because today we see our environment more clearly than ever before, and realize it’s time to turn our thoughts into action. Today, to celebrate Earth Day, we’re giving away a sapling to the first 100 customers in each store. It’s one way to
reusable tote
Nine ways to help the environment. The world is turning over a new leaf, and you can, too.
Arriving in stores this week. Only 3.95, this tote is good natured, Earth friendly and made from 100% natural cotton. It was created for you to use over and over again – we hope you will!
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Plant a native tree. Think of it as a gift to wildlife and to the planet. It’s also an investment in the future, because native trees are more likely to thrive naturally over time and to nurture biodiversity. Your local birds, butterflies and animals will love it and in return you will use less water, less fertilizer and have less gardening to worry about.
Style&co. Sport Only at Macy’s. 100% certified organic cotton T-shirt for her. Reg. $24, sale $18.
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Volunteer. Conservation, environmental and national park groups all need your help. Best of all? Everyone can join in on the fun. Call up some friends and make a day of it...or meet up with an organized group and tag along. Either way, you’ll be surprised at the sense of pride, community and the all around good karma that sprouts up along the way.
grow the concept.
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Mulch. Ugly word. Beautiful results. It’s as simple as feeding your garden soil shredded leaves, compost or grass clippings to keep weeds down and conserve water.
Origins Organics™
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Grasscycling. It’s a new term for leaving your grass clippings on the lawn after you mow. It gives your lawn nutrients and saves you work. Your lawn looks good. You look good.
USDA certified organic skincare. $15-42.50. Stop by the Origins counter for a complimentary organic skin-care consultation.
Remember to recycle this newspaper.
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Love your local parks. Parklands increase the beauty, health and livability of your home town. When you support your local parks, everything looks, and feels, like a better place to live.
TU R N OV
ROP doubletruck
at your local Macy’s, and selection may vary. Prices and merchandise may differ on macys.com. Advertised offers do not apply to our Pasadena Plaza at Lake Ave. store, which is temporarily closed for remodeling.
employee ecofriendly tips poster
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Use the Store Locations option on macys.com to find the store nearest you
Leave the car at home. Ride a bike or walk to work if you can. Discover your own route. Now that’s thinking on your feet.
two 100% natural cotton tote
inspire awareness of the world around us. Plant the tree,
Sale prices in effect through April 27. Regular prices are offering prices and may not have resulted in actual sales. Due to consolidation, some prices may be different at your local Macy’s. You will receive prices at or lower than prices advertised here. *No purchase necessary. Void where prohibited. Open to U.S. residents who are 21 years or older except employees of Macy’s and participating sponsors and their immediate families. Visit macys.com/newleaf for additional details and complete official rules. • Advertised items may not be available
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Go solar. You can meet up to 100% of your home electricity needs and help soften your carbon footprint on the world’s eco-systems by installing solar panels. Macy’s has begun converting stores to solar power too. Go online to www.macys.com/newleaf for details, starting April 7!
$1 of your purchase will be donated directly to the National Park Foundation.
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Start a carpool. Every person who eliminates 25 miles of driving a day could also eliminate up to 6 tons of CO2 from being added to our atmosphere each year.
Recycle. When you put plastic, paper and glass in its place, you are helping to divert millions of tons of material from landfills and incinerators. In fact, up to 75% of household waste can be recycled. And when you purchase products made from recycled materials, you’re helping to put the best spin on “what goes around comes around”.
Multicultural and Diversity Marketing
Multiple campaigns
Macy’s West was the lead division in driving initiatives for these markets, developing campaigns for the Asian American, African American, Hispanic and LGBT communities. Efforts included print ads, instore signage, microsites, online marketing and collateral for festivals, parades and other sponsored events. The New Media group developed the prototypes and style guides for the corporation.
Honor
Black History Month Macy’s is honored to support community organizations, celebrations and events this month and throughout the year, including:
It’s truly an honor to work with companies founded by entrepreneurs of Asian and Pacific Islander descent, and we are proud to carry their brands in our stores. And in honor of Asian/Pacific American Heritage Month in May, we want to recognize the following shining examples: Fang Clothing, Inc. owner of Fang, a juniors’ clothing brand Prima Royale Enterprises owner of Bobbi Blue, Mudd and Kenzie, juniors’ shoe and clothing brands Tadashi Shoji & Associates Inc. owner of Tadashi, a women’s clothing brand Lunaire, Inc. owner of Lunaire, a lingerie brand You & Me Naturally, Inc. owner of Aimee D. Petites, Kaua‘iana Petites and Women and Mango Tango, women’s clothing brands Iolani Sportswear Ltd. owner of IOLANI, a women’s and men’s clothing brand
• Spirit of Uganda Tour • 16th Annual Pan African Film & Arts Festival • Black Enterprise Women of Power Summit • 2008 International Civil Rights Walk of Fame • United Negro College Fund Walk for Education • Black Movie Awards • Oakland Black Expo • Berkeley Jazz Festival • Long Beach Jazz Festival • Sacramento Jazz Festival
Tradiciones con Sabor “Traditions with Flavor”
One of the Hispanic culture’s many wonderful traditions is based on sabor, or flavor. It’s honored in the local flavor of a community and its families. It’s reflected in the recipes and cooking techniques passed down from one generation to the next. For many families, cooking at home is a way to bond with loved ones and share the heart and soul of the culture. In honor of Hispanic Heritage Month, why not start your own culinary traditions? For inspiration and recipes, check out Chef Lulú Pedraza’s video, details below. Enjoy good food and good times with family and friends. Savor life to the fullest!
Hispanic Heritage Month ROP doubletruck
Chuck Brown Macy’s Operations Director
Please be sure to visit catchthedesigners.com all this month where Macy’s will feature the hottest African-American fashion designers.
I want to support a store that supports our community. That’s important to me. Quentin P. Macy’s Customer
Our employees. Our customers. Our family.
You are our pride + joy
Macy’s is extremely proud to be part of San Francisco Pride 2008! Here are just a few of the Pride-related events that we’re participating in throughout the month of June.
Frameline32
The largest LGBT Film Festival in the world! Join us for the Opening Night Gala, presented by Macy’s Thursday, June 19, 9:30pm at 1015 Folsom St.
Macy’s presents the screening of “Eleven Minutes”
First comes love. Then comes marriage.
Chef Lulú Pedraza is a published and award-winning chef who hosts television shows based on Latino cuisine.
In celebration of Hispanic Heritage Month, Macy’s will sponsor community events across the country, including the 23rd National Hispanic Women’s Conference in Phoenix.
I choose to work for a company that offers my partner benefits. Now if only I could find myself a partner.
Susan Friedman Macy’s Employee Relations Manager
At Macy’s, our Black Employee Resource Network (BERN) is committed to the development of leadership skills and mentorship opportunities among Macy’s African-American employees, as well as sponsoring local community events.
Macy’s celebrates Hispanic Heritage Month, September 15–October 15
Visit www.macys.com/heritage to see Chef Lulú Pedraza’s cooking demonstration, tasty recipes and store events.
Asian-Pacific Heritage Month ROP doubletruck
Macy’s honors our family - my partner, my son and I - and the work I do within the LGBT community. I’m proud to work for Macy’s.
Black History Month ROP doubletruck
And now it’s a milestone every couple in California can celebrate. Let Macy’s Wedding Gift & Registry help you start your new life together. With hundreds of great brands to register for, we’ll make sure you’re happy with your choices every step of the way. Earn rewards on your Macy’s purchases and registry gifts, plus get exclusive bonuses for registering with Macy’s. We’re in the neighborhood with over 800 stores nationwide. Call 888-922-7433 or visit www.macysweddingchannel.com.
Same sex marriage ROP doubletruck
The 38th Annual San Francisco LGBT Pride Celebration & Parade June 28 & 29
Visit Macy’s magical booth in the Pride Celebration area to play fun games, win great prizes and explore our most popular brands.
San Francisco LGBT Pride Parade, June 29!
Wednesday June 25, 10pm, at the Castro Theatre, 429 Castro St. A chronicle of Project Runway’s Jay McCarroll’s year long preparation for his first independent show at New York’s Fashion Week. For tickets, go to www.frameline.org
As parade sponsors, our magical float will make it’s way down Market Street. Come cheer on our employees, friends and families If you can’t make it, watch it live at www.sfpridelive.com
Get a taste of AsiaSF
Looking for more information about Pride events in San Francisco?
Meet the Chef Thursday, June 26, noon in the Cellar of Macy’s Union Square Watch Chef Matthew Metcalf work his magic with “Cal-Asian” cuisine. Plus bring your camera for a photo-op with the gorgeous ladies of AsiaSF!
Visit our Pride information booth in the first level of Macy’s Men’s Store at Union Square or go to macys.com/sfpride site.
Pride Week (LGBT) ROP doubletruck
Other work...
Feature writing and books
In my life before advertising, I was an associate editor for HONOLULU Magazine, a city regional publication. I’ve also done freelance writing for healthcare, travel and business publications. And I’ve written a children’s book, Mele Bear, Hauoli Bear and My Grandmother’s Mango Tree, created to complement an existing line of plush merchandise.
I wrote and co-art directed this book. It tells the story of a little girl growing up in Hawai‘i, where everyone knows that next to Christmas, the best time of the year is mango season.
What’s it like to live in a place where it rains a lot? It gives you time to discover its charms, as is the case in Hilo, Hawai‘i. This feature story appeared in Spirit of Aloha, the Aloha Airlines inflight magazine, March/April 2001.
What makes you happy? So many things. Changing the world. Changing attitudes. Changing your clothes. Picking up the pieces. Putting them all together. Waking up safe. Going to sleep warm. Opening the gifts. Not counting the candles. Sometimes it’s the big picture. Sometimes it’s the little things. Either way, it’s OK.