Asthma Asthma & Respiratory and Respiratory Foundation Foundation | Annual NZReport | Annual 2019 Report 2020
Raising our national profile Growing our coverage in national and local media across print, television, radio, and online, promotes our strategic goals and secures the Foundation as a leading authority in the respiratory health space. This coverage enables the Foundation to continue to highlight key issues such as inequities in access to healthcare, the effect of vaping on youth, and highlights the need for more funding to truly reach those who need the most support.
13,146 Followers across Facebook, Instagram, LinkedIn and Twitter
141 Media mentions across radio, print, online and television
Public relations and media Throughout the past year, the Foundation continued to provide leading insights on topical respiratory-related issues in the media as part of an ongoing integrated public relations campaign. The Foundation’s leadership in this space raises our profile, and increases awareness around topics such as the prevalence of asthma in New Zealand, harm from e-cigarettes and vaping, and COVID-19’s effect on people with respiratory illness. The Foundation’s ‘Don’t Get Sucked In’ website and advocacy work, aimed at addressing misinformation among young people and discouraging non-smokers from picking up vaping, by far generated the most media attention in the 2019-20 year. The Foundation also continues to highlight important dates such as World Asthma Day, World COPD Day, and run national campaigns such as Breathe Better September. Throughout the year, the Foundation sent 31 press releases and gained 141 media mentions across print, radio, and televised media channels. Next year, the Foundation will focus on collaborating with partners, for media releases to build on our credibility, and to continue to advocate for New Zealanders’ respiratory health.
20,000 Copies of the Better Breathing magazine distributed nationally each year
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Above: Letitia on Newshub’s Breakfast presenting Don’t Get Sucked In
