OUGD501 COP3 Proposal Bethany Wood
To what extent does sustainability effect the Graphic Design Industry? Sticking with the current chosen project theme of sustainability. For me this year my practice has become clearer and I like to think about ethics and designing with a cause. Really focusing on social responsibility. Sustainability and the environment are becoming a more serious worldwide problem as greenhouse gases increase every day. This topic is still very much of interest and will becoming even more relevant and needed as time passes. Coming up with design led solutions to help or minimize this problem is key and something I would love to be involved in. As Papanek said, ‘‘This is one area in which the socalled Third World countries are leading the way- because of material scarcities, recycling is an accepted way of life there and has been for generations’ how can we change mindsets or make alterations to change this. The breadth of this subject is huge giving lots of both research and practical potential with lots of contextual influences to consider. This is still a subject I can explore much further.
Relevant Subjects. • Climate Change. • Sustainability. • Environment. • Ethics within the design field. • Biodegradability. • Material usage.
Relevant Quotes. ‘Considering how, and from where, things are made is virtually impossible for consumers, without such ready information imbued within the objects’ gestalt aesthetic’ Papanek 1995 ‘you may be referred to as a consumer, but there is very little that you actually consume— some food, some liquids. Everything else is designed for you to throw away when you are finished with it’ Mcdonough and Braungart 2002 ‘This is one area in which the so-called Third World countries are leading the way- because of material scarcities, recycling is an accepted way of life there and has been for generations’ Papanek 1995 ‘there are still far too many wasteful secondary packaging schemes, and far too many short sighted delivery systems.’ Boylston 2009 ‘Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms’ Olins 2003
Relevant Books. Cradle to Cradle: Remaking the Way We Make Things
Braungart M. and McDonough W. (2002) New York: North Point Press.
Designing For Social Change: Strategies for CommunityBased Graphic Design Shea A. (2012) Princeton Architectural Press
The green imperative: Ecology and ethics in design and architecture Papanek, V.J. (1995) London: Thames and Hudson.
Designing sustainable packaging
Boylston, S. (2009) . London: Laurence King Publishing.
Why shrink-wrap a cucumber? The complete guide to environmental packaging Miller, L. and Aldridge, S. (2012) . London: Laurence King Publishing.
Relevant Websites. ‘How to save the world with sustainable design’
Creative Bloq is a website of art and design inspiration. Showcasing sustainable work in the wider design context as well as interesting articles such as this from contributors. http://www.creativebloq.com/design/sustainable-design-1131810
‘Sustainable Graphic Design in Practice’
Re-nourish is a non profit organisation advocating the awareness of sustainable systems made up of a website full of resources on sustainable design examples, design strategies and case studies. http://re-nourish.org/
‘Responsible Graphic Design Publications’
Treehugger makes sustainability simple. Showcasing green work in Design, technology, architecture and more. https://www.treehugger.com/sustainable-product-design/responsible-graphic-design-publications.html
‘Sustainable and eco-friendly design’
Dezeen is a platform featuring the best design work in the industry over multiple disciplines. www.dezeen.com/tag/sustainable-design/
‘Enviromentally friendly companies’
Focusing on companies who are eco and what makes them this way with profiles. https://www.virgin.com/virgin-unite/10-global-companies-are-environmentally-friendly
Relevant Images.
Relevant Contextual References. Eco Friendly
What does eco friendly actually mean? And what does it involve? http://homeguides.sfgate.com/ecofriendly-mean-78718.html
Seeded papers, biodegradable paper, post consumer waste papers. A UK supplier of a range of different eco stocks both card and paper. eco-craft.co.uk
Vegetable/ soy inks
Learning about the different types of more sustainable inks than that used by most printers. There advantages and disadvantages along with there uses. https://en.wikipedia.org/wiki/Soy_ink
Recycled materials
Recycling knowledge and information about how to reduce waste, avoid landfills and be better for the environment. Key for designing sustainably. https://www.recyclenow.com/
Greenhouse gases in production methods.
How packaging and other design and its production effects the climate and contributes to Greenhouse gases particularly methane. https://www.epa.gov/climatechange
Been an environmentally clean company.
Which companies are environmentally clean, what does it mean to be environmentally clean? And how do you get this grading? https://www.virgin.com/virgin-unite/10-global-companies-are-environmentally-friendly