0711097 credit to the global entertainment market from where it pillages many of its ideas for films and rides. In consideration of globalisation Disney has perhaps taken note of Time Warner’s ‘synthesis’, a realisation that globalisation is a fact of life. It is common knowledge that “ no serious competitor could hope for any long-term success, unless building on a secure home base… a major presence in all of the worlds important markets” (Maltby, 2003: 205-212). For Disney and the rest of the entertainment industry, globalisation and the new markets have made the majors increasingly stable. It can be argued that if it wasn’t for Disney’s initiative to go one step further, developing hundreds of new markets and revenue opportunities, and also to have played upon many of its existing operations to finely tune them to be utilised to the full extent of their validity, it would not be as prevalent as it is today, and therefore not have become a pure example of a new Hollywood style institution ahead of the rest.
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