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for Drug Information (BADI) provides a platform for such a constructive and problem-solving discussion. At every stage of their career, regulatory professionals must stay updated about issues in the product lifecycle. It is critical that a professional is offered adequate, effective, and trusted training. BADI offers courses in safety and pharmacovigilance, regulatory affairs, clinical research etc. During the last 5 years we have observed a serious change in the business models of the pharmaceutical industry. The so called “Traditional marketing model� has exhausted its abilities and is highly ineffective. A significant pricing pressure even on a brand generic market like Bulgaria imposes the need for a change. In this period Ecopharm managed to implement digital communication in its routine work using the platform of CredoWeb. Integration of digital and traditional marketing are the fundament of the significant success during this period. The manufacturing subsidiary of Ecopharm - GE Phamaceutical
has established itself as a reliable partner of global generic companies, exporting its products to over 40 countries. Specializing in small batches mostly between 1000 and 3000 packages, the implementation of serialization was a big challenge. The COVID-19 pandemic is having and will continue to have a profound impact in many ways. From necessary digitalization becoming mandatory. Fortunately, Ecopharm is prepared for this great challenge and will continue to develop this new business philosophy in the future. Our production facilities currently work 7 days a week in 3 shifts. Steps have been taken to significantly increase capacity due to the very high market interest.
