#shootingforthestars: FICCI-KPMG Indian Media and Entertainment Industry Report 2015
Indian animated movies with production budget and box office collections in 2014 and 2013 2014 movies
Studio
Mightly Raju Rio Calling
Green Gold Animation06
Kochadaiiyaan (all languages)
Accel Animation studios in association with foreign studios08
Chaar Sahibzaade
iRealities06
Budget
Box office collection - net
Value in INR millions
2013 movies
Studio
Budget
Box office collection - net05
50
11
Mahabharata
Pen India Pvt. Ltd07
500
14
1,250
810
Chhota Bheem and the Throne of Bali
Green Gold Animation07
124
43
200
332
Main Krishna Hoon
J.C.Film Vision
NA
3
Indian animation feature films continue to take baby steps towards gaining popularity and acceptability with Indian audiences. While the expectation is to replicate the success of television, the journey has been rough. Green Gold Animation’s third theatrical outing ‘Mighty Raju: Rio
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Calling’ performed below par and the much anticipated ‘Kochadaiiyaan’ also found it challenging at the box office. The industry needs more hits like ‘Chaar Sahibzaade’ to get the momentum going and to instil confidence in producers to take this segment to the next level.
‘Chaar Sahibzaade’ – Case study on an animation film success story
Key considerations behind the success of the movie • Great attention was paid to detailing; it took six months for the animators to get the static image of Guru Gobind Singh right as Sikhism does not permit the depiction of Sikh Gurus in an animated form or the depiction of his family by actors. The voice artists who were part of the production process were kept anonymous, except Om Puri whose voice was used for narration throughout the movie. There was no compromise on the time required to be spent on designing the characters which took almost eight months to complete. •
An attempt was made to replicate reality as closely as possible; in order to get the look and feel of the movie right along with the voice intonations, multiple visits were made to the towns and villages in Punjab to record voices of people. Overseas animators were not used as they would react differently to the nuances of Indian body language and the unique storyboard, thereby not doing justice to the script. Since the movie would feature still sequences, a lot of importance was paid to all other elements of
05. for box office collections:www.funrahi.com 06. www.beekays.com 07.
for budget: www.animationxpress.com
08. http://www.indianmoviestats.com/Ifilm/kollywood-2014/kochadaiyaan.html
the movie e.g. sound, design and others so that the narrative was not compromised. •
There was tight control on budget and innovative pay structures were designed to work with top technicians and other artists to ensure the quality was not compromised.
•
Prior clearances were obtained from the Shiromani Gurdwara Parbandhak Committee in Amritsar so as to avoid religious sentiments being hurt at a later stage even though obtaining such approvals involved a significant amount of time.
Animation techniques The entire film was created in Mumbai by iRealities under the supervision of Prasad Ajgaonkar. About 45 to 50 animators and 200 people worked on the project where all the animation sequences were done from scratch by hand rather than use Motion capture. In order to speed up the animation process, techniques like simulation that saved time were developed in-house. Source: Baweja Movies
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Background ‘Chaar Sahibzaade’, a movie based on a true story of the sacrifices made by the four sons of Guru Gobind Singh, released on 6 November 2014. Directed by Harry Baweja, the film took five years from the date of conception, including three years in production. Made at a budget of INR200 million (including print and publicity of INR55 million), it is probably the highest grossing animated film in India. Out of the INR650 million collections, 45 per cent were from the overseas territories largely from diaspora markets. The main overseas markets that did well for this movie were the U.S., Canada, U.K., Australia and New Zealand. Initially released in 350 screens in India and 75 screens abroad, the numbers were soon upped to 450 screens in India and 175 screens abroad.