Health, beauty & wellness
A facelift for Flawless Clare Rudd-Jones went to catch up with Clinic Director Neeta Matharu at Flawless of Stamford to find out how the business navigated the lockdown period and how things are faring now that things are up and running again It’s so great to see Flawless Faces and Flawless Body open again. How have the past few months been for you? Once we’d coped with the initial logistics of how to look after our staff and, on the home front, our young family at home, lockdown gave us the time to step back and think about how to really take Flawless forwards. We are a resilient business with a loyal client base established through the years, and we’ve taken the opportunity over lockdown to assess and reinvest in our offering to make it even stronger. Were there any surprisingly positive things to come out of lockdown for Flawless? Lockdown gave me the time to completely redesign Flawless Faces (the Hair & Beauty Salon), something I’d started to look into prior to the pandemic. The Salon has undergone a full, bespoke refit and looks incredible. We’ve gone for a sleek, luxurious look, with dusky pink velvet seating, Art Deco styling and marbled finishing – with a new Lash & Brow Bar and Nail Bar in our main room, and relaxing pedicure area (Flawless Toes) and Flawless Hair to the rear. Our treatment rooms at Flawless Faces are also all newly done. While the Salon and Clinic (Flawless Body) were closed for treatments, we saw the online side of our business prosper. The online side has been running just over a year and has grown significantly. We stock several exclusive skincare brands (in-clinic cosmeceutical brands you won’t find on the High Street) – SkinCeuticals, iS Clinical, Heliocare, Skinade (a new collagen supplement) and Medik8 – on our website, and we have many more to be added on. Now that you’re open again, how is the ‘new normal’ – and which treatments have been most in demand?
We’ve been incredibly busy since we reopened on 18 July. When we first reopened, only treatments from the neck downwards were allowed. Lycon waxing – now more pain-free than ever – has been extremely popular with us at Flawless Faces, while at Flawless Body we’ve had huge demand for laser hair removal and for fat-freezing, tackling those lockdown pounds. We finally got the green light for facials and brow treatments from Saturday 15 August, which was wonderful, as we’d already had to reschedule initial bookings for those – so many of our clients have missed their regular beauty treatments and are appreciating their benefits even more than ever. What are your plans for the next few months? We’re looking forward to welcoming back more of our clients – and new ones – and seeing them enjoy our stylish new refit. Covid-19 may only be a blip or it may be a whole new way of life, but we are optimistic that when we are on the other side the brand will be stronger and better for it. This will ensure we give Stamford, its surrounding areas and also our team the best environment in which to have treatments carried out. Flawless Faces and Flawless Body are here to stay – we are not a here-today, gone-tomorrow kind of business – and we are proud of how we’ve managed to progress, even throughout lockdown. We look forward to sharing that with our clients, existing and new. Flawless Body 18a Scotgate, Stamford PE9 2YQ, 01780 660302, www.flawlessbody.co.uk. Flawless Faces 17–18 Scotgate, Stamford PE9 2YQ, 01780 660301, www.flawlessfaces.co.uk With online purchasing of products with Flawless, delivery is free with orders over £30
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18/08/2020 16:39