march 2 0 1 1
publisher’s
note
Welcome to the March issue of Florida Doctor – Central edition.
Publisher A.J. Beson
business development director Michael E. Hicks
Editor Vanessa E. Wells
Art Director Christine Tarantino
operations manager Stacey Cotner
senior marketing consultant Stephanie Autry
marketing consultants Whitney Lochridge Shannon Mayo Lori Moonen
Media Relations Manager Michelle Jacobs
Media Relations Specialist Katie Whiteman
graphic designer Kyzandrha Zarate
For questions or comments or to receive reprints, call 904-992-9945 or fax 904-992-9907.
Florida Doctor is published 12 times per year by Beson4 Media Group. Reprints are available — 13500 Sutton Park Drive South, Suite 105, Jacksonville, FL 32224. Content of the contributing advertisers does not reflect the opinions of the publishers. Advertisers have proofed respective articles, and content is assumed true and correct. Florida Doctor is not responsible for the care given by its advertisers. Florida Doctor is for informational purposes only and is not meant as medical advice. ©2011 Florida Doctor. All rights reserved. The contents of this publication, including articles, may not be reproduced in any form without written permission from the publisher.
2
florida
doctor
••••
february
After much analysis and deliberation, Beson4 Media Group decided to explore options with the delivery method of Florida Doctor Magazine – Central Edition. We are converting to a digital format and evaluating which serves our readership best. This is something many publishers are considering as readers spend more and more of their time online. This paradigm shift in communication translates to an exciting time for the publishing industry as many traditional and household brands select online distribution in favor of print. There were many reasons we chose to go paperless but the biggest reason involved readership accessibility. We decided to go virtual in an effort to accommodate the busy physician’s schedule. Our research indicates that doctors, our core readership, are consuming most of their information online. Our goal is to reach our readers where they are using the most convenient method possible. Doctors can now view our magazine on their laptop, in the physician’s lounge between surgeries or even on their smart phone. Even though we’ve made the transition to digital media, we may find that you prefer it in a print format. We value your feedback and would like to hear from you. If our readers prefer print, it is something we might revisit. Regardless of the delivery method, our goal and mission remains the same. We
strive to celebrate the professional successes and personal accomplishments of doctors across Central Florida. We hope you enjoy the new format and look forward to your feedback. Feel free to contact us with questions, comments and ideas. Until next month…
A.J. Beson aj@beson4.com
Florida Doctor – Central is also on Facebook and Twitter. Like us at http://www.facebook.com/FLDoctorCentral or direct message us at http://twitter.com/FLdoctorcentral. Send story ideas to editor@beson4.com or call 904-992-9945. 2011
florida
doctor
I
connections
Lane F. Donnelly, M.D., Appointed Chief Medical Officer for Nemours Children’s Hospital On December 16, 2010, Nemours announced the appointment of Lane F. Donnelly, M.D., to the positions of Chief Medical Officer (CMO) and Physician-in-Chief at Nemours Children’s Hospital (NCH). He will also serve as Vice President and Chair of Radiology for the health system. As CMO and Physician-in-Chief, Dr. Donnelly leads the health and wellness strategy for NCH and serves as the principal architect of the clinical, academic, research and business alignment strategies for the Lane F. Donnelly, M.D. new top-tier pediatric health campus. In his position as Chair of Radiology for Nemours, Dr. Donnelly builds upon the organization’s well-established foundation to create an enterprise-wide vision for pediatric radiology services. Dr. Donnelly is a nationally recognized physician with a distinguished list of accomplishments including a background in research, multidisciplinary care, teaching, patient safety and quality improvement. He joins the organization from his most recent position as Radiologist-in-Chief at Cincinnati Children’s Hospital Medical Center (CCHMC) in Cincinnati, Ohio where he also served as the Frederic N. Silverman Chair of Pediatric Radiology and Director, Biodiagnostics (radiology and laboratory services). “It is an exciting time in the creation of our pediatric medical and academic health campus and Dr. Donnelly will play a key role in its eventual success,” said Roger Oxendale, President and CEO of Nemours Children’s Hospital. “He has a proven record of establishing key partnerships at the local, state and national level that enhance care for children and this talent will be instrumental as we build collaborations with medical city partners and institutions throughout the world.” A graduate of The Ohio State University and the University of Cincinnati College of Medicine, Dr. Donnelly completed his diagnostic radiology residency at the University Hospital Medical Center at the University of Cincinnati and a pediatric radiology fellowship at CCHMC. His academic teaching appointments have included positions at the University of Cincinnati College of Medicine and Duke University Medical School. Dr. Donnelly 4
florida
doctor
••••
february
2011
Visit Florida Doctor – Central on Facebook to learn more about local medical events in the Central Florida community. http://www.facebook.com/FLDoctorCentral
has published more than 200 peer-reviewed articles as well as his book, Pediatric Imaging: the Fundamentals, which is the pediatric radiology text read by most radiology residents. He also holds multiple offices with the American Board of Radiology, the Society for Pediatric Radiology, the Radiological Society of North America and is board certified in pediatric radiology.
M.D. Anderson Cancer Center Orlando Names New Chief Operating Officer M. D. Anderson Cancer Center Orlando has named longtime administrator Beth Rudloff, RN, as its new Chief Operating Officer. Rudloff, who has been with Orlando Health, the parent company of M. D. Anderson – Orlando, since 1989, most recently served as Chief Nursing Officer for Orlando Regional Medical Center. In her new role, Rudloff will be responsible for the day-to-day operations of M. D. Anderson Orlando. Rudloff replaces Anne Peach, who left the COO position in late 2010 to take on full-time duties as Orlando Health Chief Beth Rudloff, R.N. Nursing Officer. Rudloff’s career began with Orlando Health in 1989 first as Manager of Utilization Review and Strategic Value and then as Director of Care Management and Clinical Improvement. In 2007, she became the Chief Quality Officer for ORMC and Lucerne Hospital and a year later took on the position as Chief Nursing Officer for ORMC, overseeing nursing within ORMC, the Charles Lewis and Lucerne Pavilions.
UCF College of Medicine Names Assistant Dean of Diversity, Inclusion On January 12, 2011, the UCF College of Medicine announced the appointment of Lisa Barkley, M.D., as the new assistant dean for diversity and inclusion. Dr. Barkley, whose specialties are family, adolescent and sports medicine, comes to UCF from Delaware State University, where she was associate vice president for health and wellness and the founding dean of
LIsa Barkley, M.D., converses with students.
the College of Health and Public Policy. In addition to her work at the College of Medicine, Dr. Barkley will also work to develop adolescent and sports medicine programs at Nemours. “Diversity and inclusion are cornerstone values at our medical school,” said Dr. Deborah German, UCF vice president for medical affairs and dean of the College of Medicine. “As we train the next generation of doctors, we want to encourage open communication and collaboration, promote cross-cultural understanding and engage the community to address healthcare disparities. We want to appreciate the differences that each one of us brings to our collective team.” Dr. Barkley said she sees her role as a “facilitator” who will help bring health equity to patient care, education, research and the community. “I hope to make diversity and inclusion part of what we do every day,” she said. “I want to make sure that our M.D. program creates physicians who really work well with all people.” After receiving her B.S. degree in Biology from Georgetown University, Dr. Barkley received her M.D. at Temple University College of Medicine. She has done research and presentations on topics ranging from eating disorders among competitive ice skaters to health disparities among African American adolescents.
Dr. P. Phillips Hospital Names New Administrator Amy DeYoung has joined the administrative team at Dr. P. Phillips Hospital as administrator of ancillary services. In her new role she will be responsible for overseeing radiology/nuclear medicine, laboratory, non-invasive cardiology, catheterization lab, pharmacy and respiratory therapy. DeYoung began her career with Orlando Health in 1998 as a respiratory care supervisor for Lucerne Hospital.
College of Medicine Associate Dean Selected to Lead Central Florida Regional Health Information Organization On December 13, 2010, Jeanette Schreiber, associate dean and chief legal officer for the UCF College of Medicine, was named as chair of the Central Florida Regional Health Information
Organization (RHIO), a public-private collaboration of healthcare providers dedicated to improving medical care by developing improved systems of communication. The organization includes hospitals, insurance companies, public health organizations and private physician practices in the seven-county Central Florida area. Schreiber, an Orlando native with extensive healthcare experience, succeeds Becky Cherney as Chair of the RHIO. “I am honored to serve after Becky Cherney, whose vision and leadership in healthcare quality is truly extraordinary,” Schreiber said. “We in Central Florida have very committed partJeanette Schreiber ners working to improve patient care using health IT and we can make that collaboration into a national model.” Schreiber led the College of Medicine’s efforts this year to receive a $7.6 million federal grant to establish a health IT Regional Extension Center that is helping Central Florida doctors develop and effectively use electronic health records to improve patient care. The college’s first goal is to reach 1,400 primarycare physicians in Central Florida and provide them with technical assistance, guidance and best practices in electronic health records. The grant was part of a $2 billion effort by the American Recovery and Reinvestment Act of 2009 to achieve widespread, meaningful use of health IT by the year 2014. Schreiber received her law degree from Harvard Law School and also holds an M.S.W. degree in social work from Florida State University.
Dr. P. Phillips Hospital Names New Chief Nursing Officer Susan Williams has been promoted to Chief Nursing Officer, Dr. P. Phillips Hospital. Williams began her career with Orlando Health in 2009 as Patient Care Administrator for Dr. P. Phillips Hospital. Previously she held nurse executive leadership positions in the Jackson Health Care System. In her new role as CNO, Susan will also serve as a member of the Orlando Susan Williams Health Nurse Executive Council.
Specialists join Orlando Health Internal Medicine Faculty Practice Christina Skye Chen, M.D., and Benjamin M. Kaplan, M.D., recently joined the Orlando Health Internal Medicine Faculty Practice. Dr. Chen, board certified in internal medicine, is a graduate of the University of North Carolina (UNC) at Chapel Hill School of Medicine. She completed a residency at Barnes-Jewish Hospital at Washington University in St. Louis. Dr. Chen previously worked as a hospitalist in Chapel Hill and served as an assistant professor of medicine at UNC hospitals. Dr. Kaplan, board eligible in internal medicine, is a graduate of the Medical School for International Health in Collaboration with Columbia University and Ben-Gurion University of the Negev in Israel. He completed an internal medicine residency at Saint Barnabas Medical Center, Department of Internal Medicine in www.beson4media.com
••••
february
2011
5
Livingston, New Jersey, where he served as assistant chief resident. Dr. Kaplan also completed a master’s degree in public health at Johns Hopkins Bloomberg School of Public Health, specialChristina Skye Chen, M.D. Benjamin M. Kaplan, M.D. izing in public health preparedness and practice. His graduate studies coincided with Hurricane Katrina and he participated in a Capstone project, Leadership in Times of Disaster — an analysis of best leadership qualities based on leadership demonstrated following the destruction caused by Hurricane Katrina.
M. D. Anderson Cancer Center Orlando Celebrates 20 Years in Central Florida Twenty years ago this past December, M. D. Anderson Cancer Center Orlando opened its doors to the public becoming the first outreach program of the world famous M. D. Anderson in Houston and bringing internationally renowned cancer care to Central Floridians. Now, as one of the most recognized cancer centers in the state of Florida, M. D. Anderson – Orlando’s world class medical staff use the most advanced cancer fighting technology and treatments to fight cancer and provide hope to the 5,000 new patients who visit the cancer center each year. The creation of the cancer center twenty years ago forged a historic partnership between Orlando Health and the University Clarence Brown, of Texas M. D. Anderson Cancer Center. As III, M.D. it marks this anniversary, M. D. Anderson – Orlando celebrates with another historic milestone -- the unveiling of a new logo depicting the cancer center’s continued commitment to find a cure for cancer. “We have certainly grown in size and scope since we opened our doors as Orlando Cancer Center twenty years ago and our growing team works every day to find a cure for cancer,” said Clarence Brown, III, M.D., President and CEO of M. D. Anderson – Orlando. “By using a team approach to fighting cancer, we are providing our patients with the best cancer care available. Using the latest in technology and treatment options as well as research programs currently underway at our Cancer Research Institute we are continuing to forge new pathways to winning the fight against cancer, one of humanity’s greatest challenges.”
Florida Hospital and Government Dignitaries Join Israel’s Largest Medical Facility in Honoring Central Florida Physician and U.S. Armed Forces Florida Hospital and the Sheba Medical Center at Tel Hashomer, Israel’s largest medical and research institution, recently came together to honor retired Central Florida cardiologist, Dr. Norman Wall and the U.S. Armed Forces. A former U.S. Army medical officer, Dr. Wall helped establish medical facilities throughout the Middle East during World War II in support of the Allied effort. Dr. Wall and the American military forces found6
florida
doctor
••••
february
2011
ed Tel Litwinsky, known today as the Sheba Medical Center, in 1943 and donated additional medical equipment and supplies. Today, Sheba Medical Center is the largest hospital in the Middle East with 1,700 beds, and its research center conducts 25 percent of all Israeli medical research. Brigadier General W. Bryan Gamble, deputy commander of Southern Regional Medical Command and Readiness, attended as a representative of the U.S. Surgeon General office. Dr. Wall and the U.S. Army received recognition from Professor Zeev Rotstein, CEO of Sheba Medical Center at Tel Hashomer, in front of government dignitaries and community leaders for his continued involvement in Israel’s medical achievements. As leader of a Pennsylvania hospital, he implemented a training program for medical students from Israel. Dr. Wall serves as an active member in Orlando’s Jewish community. “It is an honor as a medical professional to be recognized by two outstanding medical institutions,” said Dr. Wall. “I began my medical career in the army helping to build Israel’s largest hospital, and it is incredible to see the growth Israel has made in the field of medicine. After years of practice, I am honored to be recognized by the organization I began with and by Florida Hospital, the community I have decided to spend the rest of my life in.”
(From Left to Right) Florida Hospital CEO Lars Houmann, Brigadier General Bryan Gamble, Sheba Medical Center CEO Zeev Rotstein and Honoree Dr. Norman Wall.
Philanthropist T. Denny Sanford Makes $10 Million Gift to the Walt Disney Pavilion at Florida Hospital for Children In a special ceremony on a Florida Hospital rooftop, a sea of luminaries were released into the night sky to celebrate a significant gift to the Walt Disney Pavilion at Florida Hospital for Children. T. Denny Sanford, one of the nation’s leading philanthropists, generously made a $10 million donation to support Florida Hospital with its mission to create a state-of-the-art pediatric hospital and provide a brighter future for children’s healthcare. In honor of Sanford’s gift to the hospital, Florida Hospital’s medical office building for kids has been renamed the T. Denny Sanford Pediatric Center. “Children have no voice or way of telling their needs,” said T. Denny Sanford. “We must hear and feel what they need and provide it for them to provide for a better world for the future. I live by a personal mission to ‘aspire to inspire before you expire’ and I think we can all live by that philosophy in some way.” “It takes many people to make the exciting things that we do at Florida Hospital possible,” said Lars Houmann, president and CEO of Florida Hospital. “This includes physicians, nurses, staff,
Osceola Regional anticipates spending nearly $6 million on technology and medical equipment to outfit the tower. The expansion will also create about 125 new jobs.
President and CEO of Florida Hospital Lars Houmann awards T. Denny Sanford with a plaque to celebrate his $10 million donation to the Walt Disney Pavilion at Florida Hospital for Children.
community members, board members and more. All of them have played a role in building this one-of-a-kind children’s hospital. Today, I am so excited to celebrate another addition to the Florida Hospital family.” “In order to remain on the cutting-edge of healthcare, Florida Hospital needs the philanthropic support of individuals such as Mr. Sanford,” said Des Cummings, president of the Florida Hospital Foundation. “His selflessness will enable Florida Hospital to continue to provide pre-eminent faith-based healthcare for generations to come.”
Osceola Regional Medical Center Plans $50 Million Expansion On December 20, 2010, Osceola Regional Medical Center leadership announced that the hospital will significantly expand its ability to care for the community through a $50 million expansion which includes a new patient services tower. When complete, the tower will house an additional 64 stateof-the-art private rooms. Twelve of these rooms will be designated for Intensive Care Unit (ICU) patients; 20 will be for patients needing an intermediate level of care; and 34 will be designated for Medical/Surgical Kathryn Gillette, CEO patients, bringing Osceola Regional’s total bed count to 321. The ambitious undertaking adds 107,000 square feet of new space and 20,000 square feet of renovated space to the hospital’s existing footprint. Currently in the design phase, construction is expected to begin the summer of 2011 and to be completed by the first quarter of 2013. The tower will be built on the east side of the hospital campus, on property owned by Osceola Regional. Plans also call for expansion of the hospital’s existing power plant and the addition of a two-story parking garage to create 250 additional spaces, to support this major expansion. “Our new tower is being designed to accommodate future vertical expansion. Ultimately, we will add two more floors and another 68 additional private patient rooms to our main hospital campus,” said Kathryn Gillette, CEO. Gillette, who recently took the helm at Osceola Regional, added, “Osceola County, Kissimmee and Central Florida will continue to grow. It’s imperative that we anticipate this growth and the corresponding need for healthcare. We see our commitment to the new patient services tower as an investment in the health of our community.” 8
florida
doctor
••••
february
2011
“Hillenmeyer Way” Street Renaming Celebrates Retiring Leader and Dr. P. Phillips Hospital’s History Orlando Health CEO and President John Hillenmeyer is preparing to retire at the end of this year, but his name now has a permanent presence in Orange County. The Orange County street leading from Turkey Lake Road back to Dr. P. Phillips Hospital has officially been renamed “Hillenmeyer Way” in honor of the retiring CEO. The “Hillenmeyer Way” street sign was installed at the busy corner at Turkey Lake Road and the hospital entrance and will now guide visitors back to Dr. P. Phillips Hospital and medical office buildings. The street renaming comes as Orlando Health celebrates the 25th anniversary of Dr. P. Phillips Hospital, formerly known as Sand Lake Hospital. Hillenmeyer was the Executive Director of Sand Lake Hospital when it opened back in 1985.
Orange County sign crews install the ‘Hillenmeyer Way’ street sign at the corner of Turkey Lake Road and the entrance to Dr. P. Phillips Hospital; Orlando Health outgoing CEO and President John Hillenmeyer and his wife Gale are presented with a smaller version of the Hillenmeyer Way street sign now present outside Dr. P. Phillips Hospital’s entrance
Central Florida Cardiac & Vascular Institute Celebrates Expansion Completion On December 8, 2010, Central Florida Cardiac & Vascular Institute of Osceola Regional Medical Center hosted a VIP preview reception as they celebrated the completion of their cardiac and vascular expansion project. Physicians, public officials, community leaders as well as Osceola Regional Medical Center’s executives
were in attendance at the official ribbon cutting. The new Cardiac and Vascular Unit which includes the addition of a new floor to their cardiac tower will be a dedicated unit for cardiac and vascular patients. The addition includes 22 private patient rooms, including a VIP Cardiovascular Room, bringing the total to 82 beds for the cardiovascular program. An investment of $10 million is estimated on the project which began early 2010. “We are excited to show off our new Cardiac and Vascular Unit to our patients, physicians and visitors. Our priority is to continue to meet the demands of our growing population and provide the highest quality cardiovascular care,” said Kathryn Gillette, Chief Executive Officer at Osceola Regional Medical Center.
Florida Hospital’s Health Village Expands with Opening of New Medical Office Building Florida Hospital Orlando’s campus is expanding with the opening of a new medical office building. The seven-story, 156,000-square-foot building is one of the first buildings to be opened in Florida Hospital’s Health Village, the area around the hospital that is being developed for medical space, residential areas, retail and more. The new building will house the Florida Hospital Transplant Center, the Florida Hospital Digestive Health Center and advanced surgical programs including general surgery and women’s surgery. “This new building will provide the community with better access to advanced surgical programs in a convenient location close to home,” said David Banks, administrator of Florida Hospital Orlando. “As the Orlando community continues to grow, we want to make sure that we are providing the most comprehensive care possible.”
New building’s exterior
Translational Research Institute Breaks Ground at Florida Hospital’s Health Village Florida Hospital – Sanford-Burnham Medical Research Institute’s Translational Research Institute for Metabolism and Diabetes (TRI), recently broke ground on its new building. The state-ofthe-art, 54,000 square-foot translational research facility will be located at Florida Hospital’s Health Village. The TRI, which focuses on the study of diabetes, obesity and the metabolic origins of cardiovascular disease, bridges the gap between the research lab and the patient’s bedside. This allows for scientific discoveries and treatments to be developed more quickly and on a more personalized level.
Dr. Steven Smith, scientific director of the Translation Research Institute, helps tear down the old convenience store located on the future site of the new institute. The TRI is expected to open at the end of 2011; Leaders from Florida Hospital and Sanford - Burnham gathered on site to watch as demolition got under way on the new state-of-the-art Translational Research Institute for Metabolism and Diabetes. (from left to right, Dr. Leslie Molony, senior director of business development for Sanford – Burnham Medical Research Institute; Rob Deininger, administrator director of the TRI; Dr. Steven Smith, scientific director of the TRI and Terry Owen, senior vice president at Florida Hospital)
“We are witnessing an epidemic of obesity and diabetes in the United States. Current statistics show that two-thirds of all Americans are overweight and obese and one in 12 has some form of diabetes,” said Dr. Steven Smith, scientific director of the TRI. “These staggering statistics call for decisive action and that includes innovative research. The main goal of the TRI is to generate new knowledge to improve lives through research.” The new 3-story facility will contain clinic space, testing rooms, a 3T MRI, DEXA scan, a biorepository as well as additional technology to help researchers better understand why one treatment option for a patient who suffers from diabetes or obesity may not work for another patient. The new facility is expected to be completed by the end of 2011.
Central Florida Cardiac & Vascular Institute Hosts Mended Hearts Meeting The Mended Hearts, Inc. of Osceola in conjunction with Central Florida Cardiac & Vascular Institute of Osceola Regional Medical Center hosted the 2011 Semi-Annual Mended Hearts Florida-Georgia Regional Cluster meeting. The event took place at Osceola Regional Medical Center on January 8, 2011. “The purpose of this meeting was to encourage chapter leaderwww.beson4media.com
••••
february
2011
9
ship and their membership.” said Terry Swearingen, president of Mended Hearts – Chapter 364. “We have had several new chapters in our region this past year, including ours.” Discussion topics for the 2011 regional meeting included nutrition, diabetic education, medication management, humor healing and Osceola’s Mended Hearts best practices. Key note speaker was Kristopher George, M.D.
Florida Hospital, Sanford-Burnham Medical Research Institute and Takeda Announce Partnership to Target Obesity Florida Hospital, Sanford-Burnham Medical Research Institute (Sanford-Burnham) and Takeda Pharmaceutical Company Limited (Takeda)(TSE: 4502), recently announced that they have signed a two-year research agreement to form a collaboration to discover and evaluate new therapeutic approaches to obesity, a growing worldwide health problem. The partnership aligns complementary strengths in biomedical research, clinical research and drug development to identify and validate obesity- related biomarkers and new peripheral molecular targets of mutual interest. “There is an epidemic of obesity in the Steven R. Smith, M.D. US; two-thirds of Americans are now overweight or obese. These staggering statistics serve as a call for decisive action, including innovative bench-tobedside translational research,” said Steven R. Smith, M.D., a key opinion leader in the obesity field, and scientific director of the Florida Hospital-Sanford-Burnham Translational Research Institute for Metabolism and Diabetes (TRI) where the Florida Hospital portion of the work will be performed. “This partnership with Takeda, TRI and Sanford-Burnham represents a major milestone in the quest for a better understanding of obesity as a disease and a pathway forward for the development of safe and effective therapies.”
Pediatric Orthopaedic Surgeon Performs Rare, Life-Saving Procedure Using a Titanium Rib Two-year-old Logan Gould has been in and out of hospitals his entire life. He was born with a rare condition called Thoracic Insufficiency Syndrome (TIS), which means his chest cavity, or thorax, cannot support normal respiration or lung growth and can cause life-threatening breathing problems. Some of the abnormalities associated with TIS include rib fusion and scoliosis or a crooked spine. After dozens of trips to the hospital, the Gould family came to see Dr. Raymund Woo, a pediatric orthopaedic surgeon at Florida Hospital for Children, who offered them the option of inserting a titanium rib to help save Logan. Dr. Woo is one of a handful of surgeons across the United States who performs expansion thoracostomy and insertion of the Vertical Expandable Prosthetic Titanium Rib (VEPTR) device. The goal of this operation is to provide the rib cage and lungs more space and room to grow. The VEPTR device, which is curved to fit the back of the chest and spine, is inserted vertically against the spine to help keep the chest wall expanded. The device also helps to straighten the spine and make it grow in a more normal way. As the child grows, the device can be made longer by performing a simple 10
florida
doctor
••••
february
2011
outpatient procedure. This is typically done twice a year until the child reaches skeletal maturity. “Each child with TIS comes with a unique combination of medical problems but under the right circumstances, the VEPTR device can be life-saving,” said Dr. Raymund Woo, medical director of pediatric orthopaedics at the Walt Disney Pavilion at Florida Hospital for Children. “In addition to getting the VEPTR device implanted, my patients also receive a multidisciplinary approach to make sure they are well cared for before, during and after their stay in the hospital. This team includes a pulmonologist, cardiologist, nutritionist, intensivist, anesthesiologist and surgeon.” “Logan has been so sick his entire life, and his rib cage is severely deformed,” said Erin Gould, Logan’s mother. “He now has the chance to live a normal life. His quality of life will be so much better and I am so thankful for that.”
Dr. Raymund Woo inserts the titanium rib vertically along 2-year-old Logan’s spine to make more room for his lungs to grow and live a more normal life; Florida Hospital for Children orthopaedic surgeon Dr. Raymund Woo talks with 2-year-old Logan Gould and mom Erin Gould after the VEPTR surgery. Logan had never been able to sit up straight or walk and this surgery will now allow him to do so for the first time.
Florida Hospital Cancer Institute Joins National Research Groups and Mayo Clinic to Increase Clinical Trials The Florida Hospital Cancer Institute will be increasing the number of clinical trials available to cancer patients in Central Florida as a new member of three major research groups and the newest affiliate site of the Mayo Clinic Cancer Research Network. Clinical Florida Hospital recently joined the Radiation Therapy Oncology Group (RTOG), the North Central Cancer Treatment Group (NCCTG) and the National Surgical Adjuvant Breast and Bowel Project (NSABP), all large clinical research groups with access to state-of-the-art resources. As clinical trials are often some of the best treatment options for patients, those with vari-
ous stages of cancer will now have even more options. “We are committed to improving care for cancer patients through increased participation in clinical trials,” said Dr. Tarek Mekhail, a principal investigator for the cancer institute’s clinical trials. “As millions of patients are diagnosed with cancer this year across the U.S., the expanded options Dr. Tarek Mehhail for clinical trials in Central Florida will offer patients a multitude of choices to find the best treatment for them.”
Central Florida Retina (CFR) and The Macular Degeneration Center Launches iPhone app. In today’s technological world, CFR is focused on providing patients and the ophthalmic community with instant access to the latest updates in retina care. The integration of technology in the healthcare industry will change the patient/physician relationship and healthcare delivery for years to come. “[With this app,] CFR is able to reach patients and physicians with updates to our practice and industry findings, further emphasizing our commitment to provide the highest quality medical care,” stated Jason Rubinstein, Practice Administrator for Central Florida Retina and The Macular Degeneration Center. The iPhone app provides literature on many retinal disorders including macular degeneration, retinal detachment, diabetic retinopathy, flashes of light and floaters. The app enables the user to answer questionnaires, view examples of specific medical conditions and take a screening test for macular degeneration. In addition to the latest treatments in retina care, the app provides GPS navigation to CFR locations. The free app is available for download in the Apple App Store. The Central Florida Retina iPhone App
Florida Hospital Surgeon Advances New Technique for Pain-Free Knee Replacements In December 2010, Dr. Hugh Morris, orthopaedic surgeon at Winter Park Memorial Hospital, announced a new pain management technique, making recovery gentler and easier for knee replacement patients. An often feared and painful surgery, the technique perfected over three years by Dr. Morris and his team eliminates nearly 95 percent of post-operative pain and the need for high doses of narcotics traditionally administered to control pain. Patients have a reduced chance of experiencing the complications that often arise from using narcotics like nausea, dizziness and urinary issues. By inserting a femoral nerve block high into the thigh, nonnarcotic supplements are used to numb the knee, a technique not yet used by other surgeons. This “Novocain” keeps the knee
numb via use of a pain pump for two days after surgery, speeding up the recovery process and getting the patient to rehabilitation quicker. “This stage of pain management is the most significant advancement I’ve seen in 23 years of knee replacement surgery,” said Dr. Morris. “Traditionally, pain after knee replacement surgery is extremely high, making patients so afraid of knee replacement surgery. This is an important technique that is making the post-operative experience bearable for patients.” The benefits of the new technique are quickly felt by the patient as they wake up Dr. Hugh Morris from surgery. Barbara Haas, a recent knee replacement patient of Dr. Morris’, has had knee replacements performed the traditional way and with the new pain management technique. “I feel so much better after this knee replacement,” said Haas. “I was so nervous to have this knee replacement after going through my first one but I would tell anyone that it was so much better this time around.”
Osceola Regional Medical Center Performs Robot Assisted Minimally Invasive Surgery Osceola Regional Medical Center recently performed its first robot assisted laparoscopic surgery. The surgery was performed by Richard Real, M.D., an Obstetrician/Gynecologist using the da Vinci® Surgical System. The new technology provides surgeons superior 3D visualization, improved dexterity and increased precision for optimal performance of certain types of minimally invasive surgery, including gynecology and the treatment of gynecologic cancer. Among the benefits of this technology are less pain, blood loss and scarring than Richard Real, M.D. conventional open surgery. In addition, reduced instances of infection, shorter hospital stays, faster recovery times and quicker return to normal activities have also been reported.
Students Get a Head Start on Career Opportunities at Florida Hospital Working in an imaging department at a hospital is not what the typical student does during the school day. However, local students with special needs are getting a unique opportunity to get job training while completing their senior year of high school. Two Florida Hospital campuses are partnering with Orange County Public Schools and Quest, Inc. to host Project SEARCH. Project SEARCH is a first-of-its-kind program in the Greater Orlando area for highly-functional special needs students ages 18 – 22 to develop job skills to prepare them for a variety of careers upon graduation. “Being in this program is not like being in school,” said Mark Rosendary, an 18-year-old student in Project SEARCH. “There is no bell to tell you when class is over. You have to learn time management. I have definitely learned skills that will help me in the future. I work in the imaging department at Winter Park Memorial Hospital and do a variety of tasks www.beson4media.com
••••
february
2011
11
every day. I am really getting a lot out of being here.” Project SEARCH includes both classroom time as well as onthe-job training where students are able to build their professional skills. Twenty students, eight at Florida Hospital East Orlando and 12 at Winter Park Memorial Hospital, are participating in this program. Each student rotates through a variety of departments such as, imaging, nutritional services, nursing and transportation to learn real world job skills. “The student who is working with us in environmental services is doing a phenomenal job,” said Doreen Greaves, one of the job supervisors at Florida Hospital East Orlando. “Edward is an extremely hard worker and has really grown since he started working here. I hope he continues to work with us next semester as well because he is truly an asset to our team.” The launching of the job sites at Florida Hospital was made possible through a grant from Dr. Phillips Charities.
Beson4 Media Group – Delivering Marketing Solutions to Healthcare Professionals Beson4 Media Group can give you a fresh new look! We can do everything from a new brochure to logo design. Since 2000, Beson4 Media Group has been 100% focused on covering the local healthcare industry. Our extensive knowledge of the healthcare industry is a perfect fit to help you develop solid healthcare marketing strategies. Marketing Services Include:
Student Mark Rosendary works in the imaging department at Winter Park Memorial Hospital and has been learning valuable job skills through the Project SEARCH program.
Orlando Health Receives “Employer of Choice®” Award Orlando Health has received the “Employer of Choice®” award from Employer of Choice International, Inc., a certifying body that recognizes employers for their extraordinary human resources practices. This year’s recognition is valid for two years. It marks the third time the organization has received the prestigious award, which it first received in 2005 and again in 2008. The honor recognizes Orlando Health’s dedication to a level of employee relationships that goes above and beyond industry human resources standards. “We work continuously to foster an employee-centric culture,” said Nancy Dinon, Vice President, Human Resources, Orlando Health. “We place a high importance on communication and dialogue at all levels of the organization. It is the only way to ensure that we serve our patients and each other with the highest quality.” Organizations earning the “Employer of Choice®” credential qualify by scoring among the top 10 percent of employers in eight areas including: enlightened leadership (vision and direction while being open and accessible); care of people (demonstrating concern of health and well-being of team members); growth and opportunities (education, mentoring and cross-training); employee loyalty (high retention); and making a difference (supporting local causes and reaching out to the community). “The fact that Orlando Health continues to operate at a level worthy of a two-year award demonstrates an incomparable level of leadership and employee-centered practices that set it apart from most other hospitals in the country,” said Joyce Gioia, President & CEO, Employer of Choice International, Inc. 12
florida
doctor
••••
february
2011
• Public Relations • Graphic Design • Logos, Identity Packages and Branding • Brochures and Collateral Material • Marketing Plans and Budgets • Media Planning and Placement • Print Campaigns • Radio Campaigns • Television Campaigns • Direct-mail Campaigns • Website Design and Search Engine Optimization (SEO) • Internet Marketing Including Web Media Planning and Placement, E-newsletters and Targeted Internet Campaigns.
904.992.9945 13500 Sutton Park Drive South, Suite 105
www.beson4media.com