PERSPECTIVES • Transactions • Leads • Cost per lead or sale • Return on advertising spend • Return on investment • Customer lifetime value Thinking in KPIs will reframe the way to think about marketing and advertising performance. You’ll be a little more critical and focused on the bottom line. (And that’s a good thing!) The caution here is that we don’t toss metrics all together. The perfect combination is understanding your metrics and how they help you make better business decisions. When you pair that with KPIs (results) that are tied to these activities, you can see and understand the value that marketing and advertising have on your business.
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Pair metrics with KPIs.
It’s a marketing resolution that will help your budgets – and bottom line – in 2026 and beyond.
vbFRONT.com / JANUARY 2026 u
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