Twitter is micro-sharing with macro-results! Learn

Contents FORWARD ..................................................................................................................................................... 6

By Chris Brogan “@ChrisBrogan”.............................................................................................................. 6 INTRODUCTION ............................................................................................................................................. 7

By Laura Fitton “@pistachio”.................................................................................................................... 7 CHAPTER 1: What is Twitter? ........................................................................................................................ 8 Example Tweets: ....................................................................................................................................... 8 CHAPTER 2: Who goes there? Stats and info about WHO is using Twitter. ............................................... 10 Twitter User & Traffic Growth (Hubspot Q4 2008 “State of the Twittersphere”) .................................. 10 Twitter User Base Statistics (Hubspot) ................................................................................................... 10 More Stats and User Group Characteristics provided by Hitwise .......................................................... 10 Twitter Poll in April 08/Detailed by Compete ......................................................................................... 11 CHAPTER 3: Why should I use Twitter? ...................................................................................................... 12 For Business ............................................................................................................................................ 12 For Pleasure ............................................................................................................................................ 12 CHAPTER 4: Setting Up Your Twitter Account ............................................................................................ 13 Branding Your Twitter Profile ................................................................................................................. 13 Choosing an avatar ............................................................................................................................ 13 Creating a Custom Background for Your Twitter Profile................................................................... 14 Semi-Custom Templates ................................................................................................................... 16 CHAPTER 5: Twitter Terms – Get to know the twerminology! ................................................................... 17 CHAPTER 6: Tweet What?! How & What to Tweet .................................................................................... 18 TWEETS, REPLIES, RETWEETS, & DIRECT MESSAGES .............................................................................. 18 Let’s Tweet Already!.......................................................................................................................... 18 Some Tweet Stats (Provided by Hubspot) .............................................................................................. 19 CHAPTER 7: Twitiquette, Rules of Engagement .......................................................................................... 21 DO ........................................................................................................................................................... 21 DON’T ...................................................................................................................................................... 21 CHAPTER 8: Twitter Tools ........................................................................................................................... 22 Desktop Applications .............................................................................................................................. 22 Mobile Applications ................................................................................................................................ 22