SPRING 2015
NEWSLETTER
COOPERATIVELY OWNED
COMMUNITY FOCUSED
It's All About the Food at The Kitchen Garden By Matthew Novik, Communications Manager
W
hen you hear the words “kitchen garden,” your thoughts might turn to a small backyard with plenty of sun and just enough vegetables and culinary herbs to supply a home chef for the summer. For Caroline Pam and Tim Wilcox, the words mean something a little different. That’s because they are the owners and operators of The Kitchen Garden in Sunderland, MA, a 25-acre certified organic vegetable farm and one of the Co-op’s favorite local suppliers.
Growing and Growing Like many local farms, The Kitchen Garden is made up of a patchwork of fields that are a mix of owned and leased land. They own the original field, which accounts for 13 acres. They then leased another 12 acres next door that they had to build a bridge to access. This season, they are opening up a new 5-acre plot in the neighboring town of Whately, which is a short drive from the home farm.
“Even though we’re now on 30 acres, we still grow hundreds of varieties and our fields are still a patchwork of fun specialty items, just like a small kitchen garden,” says Caroline as we walked through one of their greenhouses. “We can’t let go of some of the specialty items we grow. In fact, that’s become our brand.”
Obviously, Caroline and Tim aren’t about to start resting on their success.
And that brand is growing along with the farm itself. In the beginning, there was a limited market for their unusual produce since they sold mostly to local chefs and food enthusiasts. But as their reach has grown and people’s attitudes about unique foods have become more sophisticated, Caroline and Tim have seen great success. “It’s really exciting for us,” explains Caroline. “We started our farm to grow food that people couldn’t find, and now we can really make a business doing that and more.”
“You have to be willing to invest, and you have to willing to work really hard,” says Tim as he showed off the new Whately plot and gazed out at the surrounding acres that they hope to someday access and farm. And that’s the issue facing farms like The Kitchen Garden in the Pioneer Valley. It’s not that there isn’t land to farm—it’s gaining access to it that is the challenge. When standing on their new plot, look in almost every direction and you will see land that is being used to grow commodity crops (mostly potatoes) for large scale food production. “The majority of the good land in our area is being used for commodities that don’t really impact local economics,” says Caroline. “We pick up
little scraps that are too little for the big guys to bother with. And we’ll keep doing that until we get access to more land.” True to form, that’s exactly what they are doing in Whately. “We’ve got our toe in,” says Tim. “We’re playing the long game.” KITCHEN Continued on Page 9
Doubling SNAP at the Farmer's Market GB joins a movement to incentivise government support.
413.528.9697 www.berkshire.coop Open Every Day 8 am - 8 pm
42 Bridge Street Great Barrington, MA 01230
By Matthew Novik, Communications Manager
Inside This Issue Notes from HQ Page 2 Our Ends Page 3 Cooking with Spring Greens Page 4 Education & Outreach Update Page 5 Your Right to Know: TPP Update Page 8 Staff Picks Page 10 Seasonal Eating Recipes Page 11 Departmental Reports Page 12
T
he Great Barrington Farmers’ Market opened its twenty-fifth anniversary season by returning to downtown with a move to its new Church Street location, just around the corner from the Co-op. But that’s not the only exciting change at the market this summer. With financial assistance from the Co-op, the Great Barrington Farmers’ Market also announced a new program that will match Supplemental Nutrition Assistance Program (SNAP) purchases up to $20. SNAP (formerly known as food stamps) is the government’s primary food assistance program for families with economic challenges. Users can buy all sorts of things with their SNAP debit SNAP Continued on Page 6 cards. They’re accepted at grocery
Berkshire Co-op Market • 42 Bridge Street • Great Barrington, MA 01230 • 413.528.9697 • www.berkshire.coop