HOTEL INDIGO SARASOTA
SPRINGHILL SUITES PANAMA CITY BEACH
BILTMORE HOTEL CORAL GABLES
FL KEYS VACATION RENTALS
FLORIDA HOTEL MARKET REPORT APRIL 2022
TABLE OF CONTENTS
Executive Summary.........................................04 Lodging Market Overview...............................14 Market Deep Dives Miami............................................................... 22 Orlando.............................................................38 Tampa Bay........................................................ 52 Florida Keys/Florida Panhandle/Jacksonville.........66
THE CURRENT, AUTOGRAPH COLLECTION 2021 Sale Represented by Berkadia
EXECUTIVE SUMMARY Berkadia Hotels & Hospitality is pleased to present our 1Q 2022 Hotel Market Report for the state of Florida, a comprehensive dive into the one of the strongest, most resilient lodging markets in the country. The Sunshine State is the 3rd most-populous state in the United States with a growing population of 22 million residents. Known for its excellent year-round weather, booming tourism industry, business-friendly environment, and accessibility to Europe, the Caribbean, and South America via its modern airports and seaports, the state of Florida has thrived since the onset of the pandemic. A mass-exodus of residents f rom regulation-heavy Northeast and Midwest states caused Florida’s population to boom in 2021 due to the state’s open for business approach to the pandemic. An existential shift towards leisure within the lodging industry contributed to one of the best summers for Florida beaches ever. Florida and California led the country in lodging transaction volume in 2021 cementing the state as a top target market among institutional investors. A new corporate relocation was announced seemingly every week with the likes of Microsoft, Blackstone, and ArkInvest making signif icant investments in Florida. These catalytic factors will continue to drive Florida lodging performance in the years to come.
SpringHill Suites Panama City Beach 2021 Sale Represented by Berkadia
4
The Florida Berkadia Hotel Team has nine dedicated hotel investment sales and mortgage banking advisers located across Miami, Orlando, and Tampa. The team closed in excess of $500 million of hotel transaction volume in 2021 and currently has seventeen deals in the market worth over $900 million.
Preston Reid
Kyle Stevenson
Michael Weinberg
Managing Director
Managing Director
Managing Director
813.675.0113 preston.reid@berkadia.com
786.646.2591 kyle.stevenson@berkadia.com
321.319.1419 michael.weinberg@berkadia.com
Wyatt Krapf
Mabelle Perez
Senior Director
Director
484.356.8197 wyatt.krapf@berkadia.com
786.646.2587 mabelle.perez@berkadia.com
#1 STATE
122 MILLION
RESIDENTS
FOR DOMESTIC IN-MIGRATION IN 2021
VISITORS IN 2021
42%
$6.9 BILLION
REVPAR PREMIUM OVER NATIONAL AVERAGE IN 2021
IN HOTEL TRANSACTION VOLUME IN 2021
22 MILLION
5.4% YEAR-OVER-YEAR LABOR FORCE GROWTH (compared to 0.8% nationally)
FLORIDA MARKET REPORT
5
Population In-Migration & Changing Demographics The state of Florida ranked #1 in the country for domestic migration in 2021 netting 220,000 new residents relocating from across the United States (census.gov) rising to its highest level since the 1970s. According to state projections, in-migration is projected to continue with an average of 845 new residents moving to Florida per day until at least 2025 with long-term forecasts projecting the state’s population to reach 26.3 million by 2040. Taking into account natural decrease, the state posted the 2nd highest year-over-year population increase in the country from July 1, 2020 – July 1, 2021 growing by 211,000 residents trailing only Texas. According to U-Haul’s 2021 Growth Index report, 10 of the 25 fastest growing cities in the country are in Florida. Wendy Kallergis, President and CEO for the Greater Miami and the Beaches Hotel Association, pointed out that “…people are driving here [as opposed to flying]…because they’re doing longer stays…they’re setting up shop here and working in their hotel rooms or suites.” The remote working trend has not only benefited hotel performance, particularly on Thursdays and Sundays, which have historically been slow days in the lodging industry but also contributed to Florida’s population growth. As reported by local media outlets more anecdotally, many people who travelled to Florida to work temporarily through the pandemic had such a positive experience that they kept extending their stays indefinitely until ultimately deciding to make Florida their permanent residence.
Population % Change 2010-2020
Population % Change 2010-2020
20%
16.2% 15%
15.3% 10.9%
10%
10.3% 5.4%
5%
0% Texas
Florida
-5% 1.5%
North Carolina
Georgia
California
New York
-0.3%
Illinois
-2.0%
Population Population% %Change Change2019-2020 2019-2020 1.3%
1.2%
1.1%
1.0%
0.9%
0.5% 0.0% Texas
Florida
-0.5% -1.0%
6
North Carolina
Georgia
California
-0.4% Source: US Census Bureau
New York
Illinois
-0.6%
-0.7%
9 of the top 10 fastest growing places in the US according to US News are all in Florida - Top 25 fastest growing places in the US 2021 US News
MIAMI WAS
THE SHARE OF
TAMPA BAY
THE MOST POPULAR
PEOPLE MOVING TO
METRO RANKS AMONG
MIGRATION
FLORIDA FROM SAN
TOP 5 RELOCATION
DESTINATION OF ANY
FRANCISCO ROSE BY A
DESTINATIONS
MAJOR U.S. METRO
WHOPPING 46.2%
OF 2021
REDFIN REPORT DEC 2021
BUSINESS INSIDER APR 2021
TAMPA BAY BUSINESS JOURNAL DEC 2021
Fastest Growing Places in the U.S. 2021-2022 1. Myrtle Beach, SC 2. Sarasota, FL 3. Fort Myers, FL 4. Naples, FL 5. Lakeland, FL 6. Ocala, FL 7. Daytona Beach, FL 8. Port St. Lucie, FL 9. Orlando, FL 10. Melbourne, FL
FLORIDA MARKET REPORT
7
Corporate Relocations & Diversity Due to the low-tax, business-friendly environment, and strong state incentives, Florida has experienced an influx of major corporate relocations as outlined in the below chart. In stretched labor markets with competition for talent at an all-time high, companies are rethinking the value and lifestyle proposition they’re able to offer current and future employees. No state income taxes, affordable cost-of-living, and competitive wages have allowed the state to poach talent from high-cost, gateway markets. An active lifestyle close to the beach with the typical offerings of an urban environment have always made the state attractive, which remains unchanged. Additionally, with Fortune 500 companies facing increased pressure to hire diverse workforces, Florida offers employers a talented, diverse labor pool as the 8th most diverse state in the country with a diversity score of 68.2 (worldpopulationreview.com). The Global Business Travel Association predicts a 36% year-over-year increase in business travel in 2022 with full recovery of business travel by the end of 2024. Florida’s superior job growth and staggering number of corporate relocations should help the state beat this timeline. In addition, these demand drivers will generate a healthier, overall corporate landscape allowing for Florida corporate lodging demand to rebound faster than other major metropolitan areas. Lastly, the state’s labor force increased by 5.4% year-overyear in stark contrast to the 0.8% growth seen nationally.
8
TAMPA & MIAMI RANKED 1ST AND 2ND TOP EMERGING US TECH HUBS 2021
PANDEMIC TURN’S FLORIDA’S WEST PALM BEACH INTO OFFICE BOOMTOWN
FORBES
WSJ, DEC 2021
Tampa Bay Corporate Economic Announcements Company Name
Location
Type
From
St. Petersburg
HQ Relocation
New York, NY
1
Ark Invest
2
Branch
Tampa
Expansion
Minneapolis, MN
3
CodeBoxx Technology
Tampa
HQ Relocation
Montreal, Canada
4
CrossBorder Solutions
Tampa
Corporate HQ Relocation
New York, NY
5
Fast
Tampa
East Coast Hub
San Francisco, CA
6
Fisher Investments
Tampa
Expansion
Camas, WA
7
Genesis Systems
Tampa
HQ Relocation
Kansas City, MI
8
HSP Group
Tampa
First Office/HQ
Naples, FL
9
ID.me
Tampa
Second Office
McClean, VA
10
Madison Cloud
St. Petersburg
HQ Relocation
Baltimore, MD
11
MRA Capital Partners
Tampa
HQ Relocation
Parsippany, NJ
12
Pfizer
Tampa
Multifunctional Hub
New York, NY
13
Procoto
Tampa
Corporate HQ Relocation
Atlanta, GA
14
QuoteWizard
Tampa
First US East Coast Office
Seattle, WA
15
RabbitRun
St. Petersburg
Corporate HQ Relocation
Toronto, Canada
16
Signode Industrial Group
Tampa
Corporate HQ Relocation
Chicago, IL
17
Suzuki Marine USA
Tampa
Subsidiary HQ
Brea, CA
18
TrustLayer
Tampa
Corporate HQ Relocation
Sillicon Valley, CA
Orlando Corporate Economic Announcements 1
Checkr Inc.
Orlando
Major Office Relocation
San Francisco, CA
2
Disney
Orlando
Expansion
Burbank, CA
3
KPMG
Orlando
Major Office Relocation
New York, NY
4
Sonesta International Hotels
Orlando
New-to-market expansion
Newton, MA
South Florida Corporate Economic Announcements 1
Atomic
Wynwood
HQ Relocation
San Francisco, CA
2
Balyasny Asset Management
Miami
New-to-market expansion
Chicago, IL
3
Blackstone
Miami
New-to-market expansion
New York, NY
4
Blockchain.com
Miami
HQ Relocation
New York, NY
5
CI Financial
Miami
New-to-market expansion
Toronto, Canada
6
Citadel
Miami
Major Office Relocation
Chicago, IL
7
Elliott Management
West Palm Beach
HQ Relocation
New York, NY
8
Founders Fund
Wynwood
HQ Relocation
San Francisco, CA
9
Icahn Enterprises
Sunny Isles
HQ Relocation
New York, NY
10
Jet Blue
Ft. Lauderdale
HQ Relocation
Long Island City, NY
11
Live Nation
Wynwood
Expansion
Beverly Hills, CA
12
Microsoft
Miami
Expansion
Redmond, WA
13
New Day USA
West Palm Beach
New-to-market expansion
Fulton, MD
14
Point72 Asset Management
West Palm Beach
New-to-market expansion
Stamford, CT
15
Red 6
Miami
HQ Relocation
Santa Monica, CA
16
Spotify
Wynwood
Expansion
New York, NY
17
Starwood Capital Group
Miami Beach
HQ Relocation
Greenwich, CT
18
Subway
Miami
HQ Relocation
Milford, CT
19
Teal
Miami
HQ Relocation
New York, NY
20
Thomas Bravo
Miami
New-to-market expansion
Chicago, IL
FLORIDA MARKET REPORT
9
Tourism In Florida, travel & tourism is a critical driver of economic activity, representing about 10% of the state GDP and supporting nearly 13% of total employment. Florida’s tourism economy largely rebounded from its 2020 low following the vaccine roll out during the first half of 2021. The region’s white sand beaches, warm year-round weather, and robust tourism infrastructure attracted visitors as drive-to-leisure destinations were deemed more attractive by travelers due to social distancing recommendations and travel restrictions. Florida welcomed an estimated 122.3M visitors in 2021 just below the 2019 record of 131.1M visitors solely due to a slow first quarter. In both Q3 and Q4, Florida tallied more visitors than the same period in 2019. (VisitFlorida.org). The number of domestic travelers visiting the state increased, while international travel lagged. In 2022, the ratio of domestic and international travelers should normalize along with the reactivation of the cruise industry making a strong case for a record-setting 2022.
Factors that Attract Companies to Florida
10
Business Friendly
Tax Benefits
Lower Real Estate Costs
Lower Cost of Living
LATAM Connection
Bilingual Workforce
Culturally Diverse Talent Pool
Warm YearRound Weather
Florida Annual Annual Visitors Florida Visitors
Visitors (Millions)
150 120 90 60 30 0
2016
2017
2018
2019
Domestic
2020
2021
International
Pre-Pandemic Tourism Spending Trend Trend($($Billions) Pre-Pandemic TourismVisitor Visitor Spending Billion) $100 $80 $60
$84.4
$86.1
$88.6
$94.1
$98.8
$0
$81.8
$20
$79.9
$40
2013
2014
2015
2016
2017
2018
2019
2019 SpendingbybyCategory Category 2019Total Total Visitor Visitor Spending 13% 29%
Total $98.8 Billion
16%
20%
Lodging Food & Beverage Transportation Shopping & Retail Enterteinment & Recreation
22% FLORIDA MARKET REPORT
11
2019 Tourism Performance and Economic Impact by Region NORTHWEST Spending
$10.2 Billion
Jobs
153,000
Value Added
$6.9 Billion
Wages
$4.0 Billion
CENTRAL
NORTHEAST Spending
Spending
$4.6 Billion
Jobs
Jobs
69,000
Value Added
$3.4 Billion
Wages
$2.1 Billion
$38.6 Billion 578,000
Value Added
$31.3 Billion
Wages
$19.0 Billion
NORTHWEST CENTRAL EAST NORTHEAST
Spending
NORTH CENTRAL
Jobs
NORTH CENTRAL Spending
Total Visitor Spending by Region
Jobs
Less than $5.0 Billion
$1.6 Billion
Wages
$919 Million
Spending
7.5 to $9.9 Billion
Jobs
10.0 to $29.9 Billion Greater than $30.0 Billion 50
$4.2 Billion
Wages
$2.6 Billion
39,000
Value Added
CENTRAL WEST
CENTRAL
300
CENTRAL EAST
$9.9 Billion 156,000
Value Added
$8.1 Billion
Wages
$4.8 Billion
SOUTHWEST
Miles
SOUTHWEST Spending Jobs Region
Spending Growth
Spending
Central
3.3%
38.6 Billion
Central East
4.3%
6.3 Billion
Central West
6.1%
9.9 Billion
North Central
5.7%
2.6 Billion
Northeast
3.5%
4.6 Billion
Northwest
5.3%
10.2 Billion
Southeast
3.5%
35.1 Billion
Southwest
5.1%
11.7 Billion
Source: Rockport Analytics
12
$11.7 Billion SOUTHEAST
158,000
Value Added
$8.9 Billion
Wages
$5.4 Billion SOUTHEAST Spending
High
Low
Jobs
94,000
Value Added
CENTRAL WEST
5.0 to $7.49 Billion
0
$2.6 Billion
$6.3 Billion
$35.1 Billion 494,000
Value Added
$29.5 Billion
Wages
$17.6 Billion
Travel Recovery For Florida, the pandemic created a unique opportunity to boost its domestic traveler market share capitalizing on global travel restrictions and decreased competition from Europe and the Caribbean. Florida maintained an open-door policy and marketed to tourists across the nation with hotels reaping the benefits. Thus, Miami and Tampa were among the top performing hotel markets throughout 2021. Despite a dramatic drop in total number of visitors in 2020 of close to 40%, 2021 enjoyed a strong rebound:
• • •
Visitor numbers rose by 148% from the previous year and reached 87% of 2019 levels during first half of 2021. By September 2021, the number of visitors travelling to the sunshine state had already surpassed the 2020 total by over 15%. During Q4 2021, Florida welcomed 30.9M visitors eclipsing the 2019 Q4 mark. 94% of Q4 visitors were domestic with 96% domestic on the year. Once International travel comes back; visitation numbers will be up and to the right.
Year end 2021 traveler data from VisitFlorida.org shows that over 122M people visited the state during the last year. Despite the pandemic’s negative effect, traveler visitation rebounded to just 7% short of the 2019 records. This is a strong recovery for the market given that international traveler numbers remained considerably suppressed, 67% below 2019 levels. With domestic travel making up for the slower-to-recover international travel, 2022 should easily surpass pre-pandemic travel in conjunction with international and corporate travel returning. In contrast, New York and California are not expected to see inbound travel fully recover until 2024 or 2025.
Major Florida Airports Historical Performance Airport
2019
2020
2021
'20 - '21
'19 - '21
Orlando International
50,613,072
19,999,356
40,351,068
102%
-20%
Miami
45,924,466
18,663,858
37,302,456
100%
-19%
Fort Lauderdale
36,747,622
16,484,132
29,205,002
77%
-21%
Tampa
22,497,953
10,238,151
18,115,213
77%
-19%
Fort Myers
10,225,180
5,978,414
10,322,434
73%
1%
Palm Beach
6,899,919
1,548,473
5,260,748
240%
-24%
3,291,112
1,545,041
2,396,108
55%
-27%
2,288,692
1,394,573
1,660,497
19%
-27%
178,488,016
75,851,998
144,613,526
91%
-19%
Orlando Sanford St. Petersburg-Clearwater Total
FLORIDA MARKET REPORT
13
14
LODGING MARKET OVERVIEW
FLORIDA MARKET REPORT
15
2022 Outlook: Florida RevPAR Will Hit All-Time Highs According to CoStar’s latest national lodging market outlook, ADR is expected to surpass prepandemic levels in 2022, while RevPAR is not anticipated to exceed 2019 levels until 2023. Florida Hospitality is the exception which has recovered disproportionately faster than the rest of the country. While 2021 occupancy in Florida was still down 10.1% compared to 2019, ADR was up 9.3%, blending to a RevPAR that is a mere 2% off all-time highs. Per the below chart, every market in the state exceeded 2019 RevPAR levels in 2021 except for Orlando, which through the better part of 2021 dragged the state’s overall performance due to its dependence on theme park and convention business. However, the Orlando market posted trailing 3-month (November 21-January 2022) RevPAR of $87, which is 91% of 2019 levels, demonstrating an inflection point for the market. Additionally, the 50th Anniversary of Walt Disney World Orlando in 2022 positions the market for an explosive recovery. Some exemplary markets are the Florida Panhandle, which according to hotel owners had their best summers ever contributing to 15% RevPAR increase over 2019 levels. The Florida Keys’ RevPAR was up 46.5% when compared to 2019 and is now the best performing market in the country. Assuming a continuation of 2021 performance for the rest of the Florida markets and elevated performance for the Orlando market, Florida’s lodging market should achieve a new high watermark for RevPAR in 2022.
OCCUPANCY Miami Tampa Orlando Florida Keys Jacksonville Panhandle Florida Total US
2018
2019
2020
2021
'18-'19
'19-'20
'20-'21
'19-'21
76.6% 71.1% 77.6% 76.6% 72.1% 65.5% 72.7% 66.1%
75.9% 72.2% 76.1% 75.9% 71.1% 65.7% 72.0% 65.9%
46.3% 50.9% 41.7% 58.6% 53.1% 51.6% 48.2% 44.0%
66.8% 68.4% 57.8% 78.9% 69.2% 64.2% 64.7% 57.6%
-0.9% 1.5% -1.9% -0.9% -1.4% 0.3% -1.0% -0.3%
-39.0% -29.5% -45.2% -22.8% -25.3% -21.5% -33.1% -33.2%
44.3% 34.4% 38.6% 34.6% 30.3% 24.4% 34.2% 30.9%
-12.0% -5.3% -24.0% 4.0% -2.7% -2.3% -10.1% -12.6%
2018
2019
2020
2021
'18-'19
'19-'20
'20-'21
'19-'21
$197.9 $129.8 $125.8 $266.5 $114.7 $126.0 $142.7 $129.6
$194.8 $132.0 $126.7 $276.4 $116.7 $132.3 $143.8 $131.0
$185.6 $116.8 $110.3 $281.6 $101.1 $118.9 $131.0 $103.3
$223.5 $139.9 $121.4 $389.5 $123.0 $155.7 $157.2 $124.7
-1.6% 1.6% 0.8% 3.7% 1.7% 5.0% 0.8% 1.1%
-4.7% -11.5% -13.0% 1.9% -13.4% -10.1% -8.9% -21.1%
20.4% 19.7% 10.1% 38.3% 21.7% 30.9% 20.0% 20.7%
14.7% 6.0% -4.2% 40.9% 5.4% 17.8% 9.3% -4.8%
2018
2019
2020
2021
'18-'19
'19-'20
'20-'21
'19-'21
$151.6 $92.3 $97.6 $204.1 $82.7 $82.5 $103.7 $85.7
$147.8 $95.3 $96.4 $209.8 $83.0 $86.9 $103.5 $86.3
$85.9 $59.5 $46.0 $165.0 $53.7 $61.4 $63.1 $45.5
$149.3 $95.7 $70.2 $307.3 $85.1 $100.0 $101.7 $71.8
-2.5% 3.2% -1.2% 2.8% 0.3% 5.3% -0.2% 0.8%
-41.9% -37.6% -52.3% -21.3% -35.3% -29.4% -39.0% -47.3%
73.8% 60.9% 52.6% 86.2% 58.5% 62.9% 61.1% 58.0%
1.0% 0.4% -27.2% 46.5% 2.5% 15.1% -1.7% -16.8%
ADR Miami Tampa Orlando Florida Keys Jacksonville Panhandle Florida Total US
REVPAR Miami Tampa Orlando Florida Keys Jacksonville Panhandle Florida Total US
16
Resiliency of Florida Market Florida has proven to be one of the most resilient hospitality markets in the country throughout COVID. While the average RevPAR in the United States is still down 16.8% compared to 2019, Florida is only down 1.7% Once occupancy returns, Florida hotels are set to outperform the rest of the country, increasing RevPAR penetration even further. Florida markets are fortunate to benefit from three main resiliency drivers that have driven this exceptional performance: leisure travel, drive-to-markets, and a fast reopening.
US vs Florida RevPAR Comparison $120
39%
42%
40%
$100 $80 $60
35% 30%
21%
25%
20%
20%
2018
2019 Total US RevPAR
2020 Florida RevPAR
$102
$72
$63
$45
$104
$86
$104
$0
15%
$86
$40 $20
45%
2021
10% 5% 0%
Difference
Every major Florida market experienced positive RevPAR growth from 2019 to 2021 besides Orlando
State of Florida sees -1.7% RevPAR growth from 2019-2021 compared to -16.8% national average
TTM RevPAR as of February 2022 has eclipsed same period 2019 FLORIDA MARKET REPORT
17
Tranquility Bay Beachfront Hotel & Resort January 2022 Sale: $62,300,000
Leisure Travel As recently noted by CoStar’s SVP of Consulting & Analytics, investors are “looking to keep in mind…the existential shift toward leisure.” Leisure RevPAR growth has consistently outperformed business since June 2020. Home to 189 official beaches across Florida’s 1,350 miles coastline and The Most Magical Place On Earth, Florida has an abundance of reasons for guests to visit on vacation. Furthermore, many of Florida’s attractions are designed for Lodging Sector Update - March 16, 2022 socially distant activities: watersports, boating, outdoor dining, and beachfront relaxing have never been10more
attractive to visitors who want to maintain safe practices.
Leisure Travel Outperforming
While new variants put downward pressure on business travel exemplified by the Delta and Omicron variants, Mind the Gap: While business and leisure performed similarly poorly at the start of the pandemic, leisure these outbreaks have affectedoutperformed leisure travel the same between variants and lodging RevPAR growth has not consistently business sinceway. JuneThe '20.relationship This gap should gradually close going
forward asisbusiness travelincomes out ofbelow: hibernation. performance evidenced the chart
RevPAR Change (Current vs. '19) - Leisure vs. Business * (trailing 4-week average)
40%
Performance Gap Should Narrow as Recovery Unfolds
20%
0%
Leisure Minus Business -20%
-40%
Leisure Business
-60%
-80%
Rising Covid cases due to the Delta & Omicron variants temporarily put the recovery of business travel on pause at various times recently (i.e., renewed corporate travel restrictions).
-100%
Source: STR
* Business = Mon, Tues, Wed, Thurs; Leisure = Fri, Sat, Sun.; represents total U.S. performance
www.greenstreet.com © 2022, Green Street, LLC Sources: Greenstreet, STR
18
Use of this report is subject to the Terms of Use listed at the end of the report
Drive-to-Markets
Lodging Sector Update - March 16, 2022
7
Air Travel Recovery, cont.
Similarly to how preferences have changed as to where people vacation, the means for how they get there
Flights to Nights: The conversion of flight activity into hotel stays helps to measure the distribution of lodging demand. A lower ratio relative to pre-Covid trends makes sense given the recent outperformance of "drive-to" lower ratio(e.g., relative to pre-Covid trends suburban shows thehotels, increase demand foras“drive-to” locations for leisure as well locations continental U.S. resorts, small markets) well as subdued corporate travel in as subdued corporate travel in difficult major urban markets. major urban markets. While to paint with a broad brush, the future conversion of air travel into hotel stays may offer clues regarding a negative secular impact to business travel in urban locations. have also changed. The below graph shows the relationship between flight activity and lodging demand; a
Propensity of Flyers to Utilize Hotels Total U.S. Rooms Sold (LHS)
TSA Throughput (LHS)
Ratio (RHS)*
Pre-Covid Ratio (RHS)*
125M
100%
100M
80%
75M
60%
50M
40%
25M
20%
0M
Jan-21
Feb-21
Sources: TSA, STR, Green Street
Mar-21
Apr-21
May-21
Jun-21
Jul-21
Aug-21
Sep-21
Oct-21
Nov-21
Dec-21
Jan-22
0%
* Ratio: TSA Throughput / Total U.S. Rooms Sold
www.greenstreet.com © 2022, Green Street, LLC Use of this report is subject to the Terms of Use listed at the end of the report
189 Beaches
2022: Walt Disney World's 50th Anniversary
30.9M visitors in Q4 of 2021 outpacing same period 2019 FLORIDA MARKET REPORT
19
Reopening the State Drove Hospitality Performance Florida was one of the first states to lift restrictions on travel and closure mandates in the country, which has supported hospitality in the state as visitors flock from dense urban environments to avoid contracting the virus or stringent shelter-in-place restrictions. Florida’s reopening plan was divided into three phases. The first phase began on May 4th, 2020 with a partial reopening. This included restaurants, retail businesses, and sport venues opening with social distancing restrictions. Florida entered phase two on June 5th, 2020, and allowed for bars and entertainment businesses to open - all while many other states had not even allowed indoor seating at restaurants. Finally, Phase 3 started on September 25th, 2020, and allowed for nearly the full reopening of the state, including theme parks. To put this into perspective, California did not reopen until nearly 9 months later, in June 2021. Additionally, the state never enforced vaccine mandates and marketed itself to vacationers across the country that they are welcome in Florida. With the return of international travel, there will be no let down in lodging demand in 2022.
Florida Was One of The First States To Re-Open in 2020
Map is as of 5/5/2020 Source: State Officials, New York Times, Yahoo Finance
20
Transaction Volume The Florida Hospitality Capital Markets picked up drastically after Q1 2021. For the full year of 2021, nearly $6.9 billion of hotel product transacted in Florida, an incredible 600% increase f rom 2020 where total transaction volume was $960 million. Only California exceeded Florida in total hotel 2021 transaction volume. Furthermore, more hotel volume transacted in 2021 than 2019 by over 45%. Pent up demand for hospitality exposure, large amounts of liquidity chasing limited deals, and evidence that Florida markets were performing similarly to pre-COVID levels drove the spike in transaction volume particularly in the latter half of 2021.
Florida Hospitality Sales Volume ($)
Source: Real Capital Analytics
320
HOTELS
40,000 KEYS
$6.9B
IN TRANSACTION VOLUME
8.1%
AVERAGE CAP RATE Source: Real Capital Analytics
FLORIDA MARKET REPORT
21
22
MARKET DEEP DIVES MIAMI
FLORIDA MARKET REPORT
23
Market Deep Dive - South Florida As the Sunshine State’s economic and cultural center and a major national port of entry from South America, Central America, The Caribbean and Europe, the greater Miami area continues to cement its position as an international hub for business, commerce, and tourism. Over the past five years, the MSAs economy has outperformed the national average, a trend that has been put into overdrive due to the pandemic. Miami and its broader MSA’s dynamic and energetic lifestyle contribute to this growth, offering high-end shopping, a vibrant nightlife, abundant sunshine, and miles of world-renowned, white-sand beaches.
24
OCTOBER 2021 SALE
$152,000,000
In addition to numerous Fortune 500 companies, South Florida has attracted a wide range of businesses that seek to leverage the region’s business-friendly environment, talent pool and thriving international community. During the second half of 2020 and throughout 2021, the pandemic boosted a mass migration of corporate business, start-ups, and top-tier talent from other major business and tech hubs in the country. Additionally, and fueled in part by more relaxed Covid-19 restrictions, Miami experienced an influx of food & beverage and entertainment concepts by renowned hospitality professionals, that helped drive the hype for Miami as the place to be – or visit. These trends have positively impacted Miami’s hospitality sector and the greater MSA. RevPAR in Miami exceeded pre-pandemic levels by over 30% throughout the 2H of 2021, making it the top performing RevPAR market of the largest 25 hotel markets during 2021, according to STR.
FLORIDA MARKET REPORT
25
Miami: #1 RevPAR Market in the U.S.
26
$149 YE 2021 REVPAR
ADR 14.7% ABOVE 2019 (YE 2021)
66.8% OCCUPANCY
19% ABOVE 2ND RANKED OAHU ISLAND, HI
LARGEST ADR INCREASE WHEN COMPARED TO 2019
RANKED 2ND BEHIND TAMPA, FL
Miami’s Growing Tech Sector – The Next Silicon Valley?
BUDDING MECCA FOR VENTURE CAPITALISTS AND STARTUP FOUNDERS 12,000+ NEW TECH JOBS IN THE REGION UP 72% YEAR OVER YEAR 10 MILLION+ FUNDING ON SERIES A ROUNDS BECOMING ALMOST COMMONPLACE IN 2021 SOUTH FLORIDA STARTUPS ATTRACTED RECORD VENTURE CAPITAL INVESTMENTS IN 2021 $2.4 BILLION BY SEPT ‘21
Series A&BFunding Funding inin Florida Series A&B Florida $1,500
$1,200
53 46
44
$900
$1,380
75
56
60
44
45
36
$600
$300
30 $270
$289
$385 $203
$277
15
$-
0 2016
2017
2018 Amount ($Ms)
2019
2020
2021
Number of Deals
Source: Crunchbase.com (YTD Oct 2021)
FLORIDA MARKET REPORT
27
Crypto Capital of the World •
The annual Bitcoin Conference relocated to Miami
•
Miami’s most iconic sports venue is now named FTX Arena, after the crypto company
•
Rebranding Miami as the “cryptocurrency capital
•
Influx of Crypto companies relocating or
of the world.”
expanding in South Florida
Capital
28
Element Miami Airport 2022 Sale & Financing Represented by Berkadia
Miami International Airport #1 International Terminal in the US •
In 2021 MIA became the #1 International terminal in the
•
Miami International Airport (MIA) moved 2.7 million tons
US – overtaking NY’s JFK and LAX
of cargo in 2021, surpassing the previous record of 2.3 million tons in 2020, this represents a 17% increase for the second consecutive year.
•
In November 2021 MIA recorded more travelers than the
•
November and December 2021 saw the two busiest
•
same time period in 2019
days in its history - more than 163,000 passengers per day. During 2021, major airlines debuted new operations at MIA:
Airlines 39 New Routes
19 New Routes
Airlines 14 Daily Flights
12 Daily Flights
Seattle to Miami Daily Flight (Starting 2022)
FLORIDA MARKET REPORT
29
Miami International AnnualPassengers Passengers Miami InternationalAirport Airport Annual 50,000,000 45,000,000
37,302,456
40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
MIA Travelers MIAInternational International Travelers 2,500,000
100%
2,000,000
80%
1,500,000
60%
1,000,000
4 0%
500,000
20%
-
0% Jan
Feb
Mar
Apr
May 2019
Jun
Jul
2021
Aug
Sep
Oct
Nov
Dec
% of 2019
MIADomestic Domestic Travelers MIA Travelers
3,000,000
150%
2,500,000
125%
2,000,000
100%
1,500,000
7 5%
1,000,000
50%
500,000
25% 0%
Jan
Feb
Mar
Apr
May 2019
30
Jun 2021
Jul
Aug % of 2019
Sep
Oct
Nov
Dec
Miami: Latin America’s Most Northerly City •
$1 billion in annual economic impact from major employer relocations and expansion
•
Gateway to Latin America and the Caribbean – connecting US Business to LATAM
Cruise Capital of the World PortMiami: busiest cruise port in the world - 5.5 million passengers (2019) Port Everglades (Ft. Lauderdale) ranked 3rd - 3.8 million passengers (2019) Annual economic impact of $7 billion in Miami-Dade alone (pre COVID-19) Cruise companies expect 100% of their fleets to be operational by summer 2022 230 cruise ships are expected to set sail in February 2022 - Cruise Industry News Since the onset of the pandemic PortMiami has seen over $1.2 Billion invested into its expansion and new cruise terminals:
•
$335 million container terminal expansion
•
Norwegian Cruise Lines Terminal – $215 Million (2021)
•
Virgin Voyages Palm Grove Terminal -$159 million terminal (2022)
•
Carnival Cruise Line terminal expansion - $121 million (2022)
•
MSC Mega Terminal - $450 million (2023) FLORIDA MARKET REPORT
31
Miami Major Events As a renowned global leisure destination, South Florida is home to a wide range of travelers from every corner of the world.
$500 million economic impact 12,000 room nights
$400 million expected economic impact 35,000 hotel room nights
$168 Million in economic impact
$34 million in economic impact
$390 million in economic impact
$165 million economic impact 170,000+ hotel room nights
$50 million in economic impact
major international cultural events that attract
32
Notable Miami Developments
FLORIDA MARKET REPORT
33
Market Performance Miami’s incredible market performance during 2021 was largely fueled by pent-up leisure demand, ability to remote work, and the ability to offer domestic vacationers an international experience. During the first half of 2021 the market experienced an explosive recovery from leisure travelers which allowed the market to record higher ADR than in 2019. While occupancy is down 12% compared to 2019, Miami’s 15% ADR increase over 2019 elevated RevPAR to its highest point since 2018.
2013
2014
2015 ADR
2016
2017 RevPAR
2018
2019
2020
Occupancy (%)
$149
$223
$86
$186
$148
$195
$152
$198
$143
$0
$187
20% $143
$60 $189
40%
$151
$120
$195
60%
$143
$180
$184
80%
$134
$240
$173
ADR / RevPAR
Top Line Metrics - YE 2021 Miami Lodging Performance
0%
2021
Occupancy
New Supply Pipeline: Under Construction Three markets in the U.S. announced more than 10 new construction projects in Q4’21. Miami had the most with 17 projects totaling 2,797 rooms or 4% as a percentage of existing supply.
34
Hampton Inn Delray Beach
E11even Hotel & Residences
Aloft Fort Lauderdale
Q2 2023 | 143 Keys
Q4 2024 | 100-150 Keys
Q1 2023 | 138 Keys
Year End 2021 Top Line Metrics
67% Occ
$223 ADR
$149 RevPAR
CitizenM Miami Brickell
Four Seasons Fort Lauderdale
Moxy Wynwood
Q1 2022 | 252 Keys
Q3 2022 | 130 Keys
Q3 2023 | 120 Keys
Loews Hotel Coral Gables
Mandarin Oriental Boca Raton
Virgin Hotel Miami
Q4 2022 | 242 Keys
Q3 2022 | 164 Keys
Q1 2024 | 250 Keys
Holiday Inn Midtown Miami
Thompson South Beach
Q3 2022 | 207 Keys
Q4 2023 | 150 Keys
FLORIDA MARKET REPORT
35
South Florida Transaction Volume & Major 2021 Transactions Hotel Name
City
Opened
Rooms
Sale Price
Per Room
Sale Date
Margaritaville Beach Resort
Hollywood
2015
369
$270,000,000
$731,707
Sep-21
The Ben Autograph Collection
West Palm Beach
2020
208
$152,000,000
$730,769
Oct-21
The Gabriel Curio Collection
Miami Beach
1937 / 2021
132
$81,400,000
$616,667
Jul-21
Four Seasons Brickell
Miami
2003
221
$130,000,000
$588,235
Jul-21
East Hotel Brickell City Centre
Miami
2016
352
$173,990,000
$494,290
Oct-21
Residence Inn Surfside
Miami Beach
2016
175
$69,900,000
$399,429
Dec-21
Conrad Hotel (AKA Hotel)
Miami
2003
219
$75,000,000
$342,466
Oct-21
AC Hotel
Miami Beach
2015
150
$45,300,000
$302,000
Nov-21
Marriott Resort & Spa
Pompano Beach
2013
219
$54,000,000
$246,575
Dec-21
Miami Transaction Volume Rolling 4-Quarter Volume
Quarterly Volume
4,000,000,000 3,500,000,000 3,000,000,000 2,500,000,000 2,000,000,000 1,500,000,000 1,000,000,000 500,000,000
1 03 /2 02
0 03 /2 02
9 03 /2 01
8 03 /2 01
7 03 /2 01
6 03 /2 01
5 03 /2 01
4 03 /2 01
3 03 /2 01
03 /2 01
2
0
Source: Real Capital Analytics
36
Biltmore Hotel Coral Gables 2021 Financing Represented by Berkadia
FLORIDA MARKET REPORT
37
38
MARKET DEEP DIVES ORLANDO
FLORIDA MARKET REPORT
39
Market Deep Dive - Orlando The top tourist destination in the nation, the Orlando MSA, is commonly referred to as the “Theme Park Capital of the World.” The local tourism industry has created a financial windfall for local governments, which are investing over $8.1 billion on major infrastructure projects, including the Interstate 4 Ultimate Improvement Project, Orlando International Airport expansion, and various Central Florida Expressway Authority projects. Additionally, approximately 14 million square feet of industrial and logistics space are either under construction or planned in the metro area. In addition to public spending, companies in the private sector are investing heavily in metro Orlando, thanks in part to the area being a highly desirable location for workers to relocate. Many institutions in the education and health services sector plan to expand to keep pace with the rise in population that is forecast to grow faster than the national growth rate over the next five years. Expansions at Universal Studios and Walt Disney World should continue to fuel long-term employment in the leisure and hospitality sector.
Residence Inn Near Universal 2021 Financing Represented by Berkadia
40
#1 U.S. Travel Destination for 11 Consecutive Years through 2020 •
Orlando set a record with 76 million visitors in 2019, once again setting an all-time record in US travel
•
Top Ranked Cities for Visitation in 2021 Rank
# Visits
1
Walt Disney World
63,506,126
2
New York, NY
49,180,361
3
Miami Beach, FL
44,528,699
If Walt Disney World was a city, it would
4
Austin, TX
30,593,487
have been the most visited city in 2021
5
Nashville, TN
29,508,915
To put this into perspective, New York City had 67 million visitors in 2019
Orlando has been the #1 Travel Destination for Close to a Decade Orlando Visitors (in Millions)
•
U.S. Cities (Leisure Travel)
57
59
2012
2013
62
2014
66
68
2015
2016
72
2017
75
76
2018
2019
FLORIDA MARKET REPORT
41
Growing Roster of Theme Parks and Placemaking Developments •
7 of the top 10 US theme parks are in Orlando, including Disney’s Magic Kingdom and Epcot, SeaWorld,
•
Universal Studios bought nearly 750-acres on International Drive adjacent to the Convention Center and
and Universal Studios Florida
is designing and constructing a nearly +/- $3 Billion multi park expansion
Orlando Theme Park Visitation Statistics Disney Magic Kingdom
Animal Kingdom
2009
17,233,000
2010
Overall Orlando Visitors
Universal Studios
Hollywood Studios
Disney Total
Disney % Increase
Universal Studios
Islands of Adventure
Universal Total
Universal % Increase
Orlando Total
Orlando % Increase
9,590,000 10,990,000
9,700,000
47,513,000
-
5,530,000
4,627,000
10,157,000
-
46,600,000
-
16,972,000
9,686,000 10,825,000
9,603,000 47,086,000
-0.9%
5,925,000
5,949,000
11,874,000
16.9%
51,400,000
10.3%
2011
17,142,000
9,783,000 10,825,000
9,699,000 47,449,000
0.8%
6,044,000
7,674,000
13,718,000
15.5%
55,100,000
7.2%
2012
17,536,000
9,998,000
11,063,000
9,912,000 48,509,000
2.2%
6,195,000
7,981,000
14,176,000
3.3%
57,000,000
3.4%
2013
18,588,000 10,198,000
11,229,000
10,110,000
50,125,000
3.3%
7,062,000
8,141,000
15,203,000
7.2%
59,000,000
3.5%
2014
19,332,000 10,402,000 11,454,000
10,312,000
51,500,000
2.7%
8,263,000
8,141,000
16,404,000
7.9%
62,000,000
5.1%
2015
20,492,000 10,922,000
11,798,000 10,828,000 54,040,000
4.9%
9,585,000
8,792,000
18,377,000
12.0%
66,000,000
6.5%
2016
20,395,000 10,844,000
11,712,000
10,776,000 53,727,000
-0.6%
9,998,000
9,362,000
19,360,000
5.3%
68,000,000
3.0%
2017
20,450,000 12,500,000 12,200,000 10,722,000 55,872,000
4.0%
10,198,000
9,549,000
19,747,000
2.0%
72,000,000
5.9%
2018
20,859,000 13,750,000 12,444,000 11,258,000
58,311,000
4.4%
10,708,000
9,788,000 20,496,000
3.8%
75,000,000
4.2%
2019
20,960,000 13,888,000 12,444,000 11,483,000 58,775,000
0.8%
10,922,000 10,375,000
3.9%
76,000,000
1.3%
Epcot
Pandora: The World Avatar opened on May 27, 2017, and drove a 27% increase from 2016 to 2018. The Wizarding World Of Harry Potter opened at Islands of Adventure in 2010 and led to a 65% increase in visitors over the next two years. When the attraction expanded to Universal Studios in 2014, it led to another 35% spike in two years. Star Wars: Galaxy’s Edge opened in August 2019 and is just starting to realize its full potential post-COVID
42
21,297,000
Economic and Population Growth •
Since 2010, Orlando’s population has grown at 3x the pace of the US
•
Orlando is projected to add more than 1,500 people to the region every week for the next 11 years
•
Industry employment is set to grow 19% by 2030, a full 10% faster than the U.S. average, creating upwards of 500,000 new jobs
Orlando Population Growth Has Outpaced The US 2,500,000
3.0% 2.5%
2,000,000
2.0% 1,500,000 1.5% 1,000,000 1.0% 500,000
-
0.5%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Orlando
Orlando Growth Rate
0.0%
United States Growth Rate
FLORIDA MARKET REPORT
43
2nd Largest and 2nd Busiest Convention Center in the Nation with Expansion Underway •
Orange County Convention Center offers 2.1 million square feet of exhibition space and attracts close to 1.5 million attendees yearly
•
Attendees spend approximately $2,200 during their stay, adding
•
In line with pre-pandemic performance, the center is scheduled
over $3 billion to the local economy every year
to host 135 events with 1.4 million attendees yielding a $2.6 billion economic impact during its 2021-2022 fiscal year
•
Planned $605MM expansion, bringing an additional 200,000 SF of contiguous exhibit space
OCCC had nearly 3x the number of visitors in 2021 when to OCCCcompared had nearly 2020 3x the number of
Orange County Convention Center Total Visitors OCCC Total Visitor s
visitors in 2021 when compared to 2020.
8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 -
44
2019
2020
2021
Orlando Marriott Lake Mary 2021 Recapitalization Represented by Berkadia
One of the Largest and Busiest Airports in the Country with Expansion Underway •
The Orlando International Airport (MCO) is the nation’s 4th largest airport and the busiest airport in Florida
•
Two capital improvement projects totaling $4.3 billion are underway, which would add an additional 19 gates, more international arrivals facilities, and enhanced amenities to the airport
•
The $3.5 Billion Brightline High Speed Rail is under construction and will connect Downtown Miami to Orlando Airport in under 3 hours
Orlando International Airport Ridership Orlando International Airport Passenger Passenger Ridership
Passenger Tra MCOMCO passenger Increased traffic in 2021 87% Com increased 87% compared to 2020.
60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
FLORIDA MARKET REPORT
45
1
Epic Universe Universal Studios recently announced plans to build the first new major theme park in the U.S. since Disney California Adventure opened in 2001. The new park, dubbed Universal’s Epic Universe, is the first theme park construction project of this scale in Orlando since the opening of Universal’s Islands of Adventure theme park in 1999. Representing the single-largest investment made by Comcast NBCUniversal in a theme park, the grounds will stretch across roughly 750 acres that Comcast put together over the last decade. This massive expansion will attract tens of millions of new visitors once it opens, which is expected to be in 2025.
2
EPCOT’s Historic Transformation Walt Disney once said EPCOT would “always be in a state of becoming”, as it is a place that changes with the times. Since 2019, the Walt Disney World Resort theme park has been living up to that promise, as it continues the biggest transformation of any Disney Park in history, bringing the next generation of immersive storytelling to life through a plethora of new attractions and experiences. EPCOT will be unified with four neighborhoods that each speak to important aspects of the world and its people: World Showcase, World Celebration, World Nature and World Discovery. These neighborhoods will be filled with new experiences rooted in authenticity and innovation that take guests to new destinations, with final attractions opening by the parks’ 50th anniversary in October, 2022.
3
Star Wars: Galaxy’s Edge Star Wars: Galaxy’s Edge, one of Central Florida’s newest attractions, is Disney’s largest and most technologically advanced single-themed land expansion in the history of Disney Parks. With a construction cost of over $1 billion, the expansion is expected to attract millions of visitors to Disney’s Hollywood Studios. With an untimely opening in 2019, park visitation was on hold for much of 2020, delaying the impact it will have on Orlando tourism until 2022.
46
ORLANDO THEME PARK DEVELOPMENTS
FLORIDA MARKET REPORT
47
Orlando Historical Market Performance Orlando, the second largest lodging market in the nation behind Las Vegas, is a thriving hospitality market that benefits from both domestic and international tourism, as well as significant convention and business demand. Prior to COVID, the Orlando hotel market consistently operated above 75% occupancy reaching a peak ADR of $127 in 2019. Recovery is well underway with trailing 12-month ADR of $124 as of January 2022 with occupancy still lagging pre-COVID highs but improving through the spring 2022 season year-over-year. Orlando’s seasonality patterns historically mirror peak months for theme parks and convention business. Travelers flocking to Florida in the winter and spring months support peak demand in these seasons, while drive-to business from regional guests define the bulk of summer and fall visitation.
136,000
#2 LARGEST
HOTEL ROOMS IN ORLANDO
1.7% ROOMS UNDER
HOSPITALITY MARKET IN U.S.
CONSTRUCTION AS % OF EXISTING SUPPLY
2013
2014
2015
2016 ADR
48
2017 RevPAR
2018 Occupancy
2019
2020
$70
2021
0%
Occupancy (%)
$121
$46
$110
$96
$127
$98
$126
$94
$0
$120
20%
$87
$35
$116
40%
$84
$70
$111
60%
$79
$105
$107
80%
$71
$140
$101
ADR / RevPAR
Orlando Orlando Lodging LodgingPerformance Performance
Orlando Transaction Volume & Major 2021 Transactions 2021 transaction volume in Orlando was the highest it has been since 2015 with over $1.3 billion trading throughout the year. The 3rd largest trade of 2021 took place during the second quarter, when the Four Seasons Resort at Walt Disney World traded for $610 million, or $1.37 million per key. The second most notable transaction in the market was the Orlando Marriott Village Hotel Portfolio sale, which consisted of 1,112 keys spread over three hotels, and traded at $115 million. Other notable transactions include the sale of Springhill Suites Orlando Lake Buena Vista, which traded for $66.3 million in June, and the Holiday Inn Resort Orlando Suites, which traded in the same month.
Orlando Transaction Volume Rolling 4-Quarter Volume
Quarterly Volume
2,500,000,000
2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
1 03 /2 02
0 03 /2 02
9 03 /2 01
8 03 /2 01
7 03 /2 01
6 03 /2 01
5 03 /2 01
4 03 /2 01
3 03 /2 01
03 /2 01
2
0
Source: Real Capital Analytics
Project Name
City
Opened
Rooms
Four Seasons Resort Orlando at Disney World
Orlando
2014
444
$610,000,000
$1,373,874
Apr-21
Residence Inn Near Universal Orlando
Orlando
2018
195
$45,000,000
$230,769
Nov-21
Springhill Suites Orlando Theme Parks
Orlando
2018
180
$38,700,000
$215,000
Jun-21
TownePlace Suites Orlando Theme Parks
Orlando
2018
155
$33,325,000
$215,000
Nov-21
Lake Mary
2009
119
$20,400,000
$171,429
Dec-21
Orlando Marriott Village Hotel Portfolio
Orlando
2000
1112
$115,000,000
$103,417
Jun-21
Four Points by Sheraton Orlando Internation Drive
Orlando
1974
301
$31,000,000
$102,990
Aug-21
Sheraton Lake Buena Vista Resort
Orlando
1986
489
$49,886,600
$102,018
Aug-21
Crowne Plaza Orlando - Universal Blvd
Orlando
2002
400
$35,000,000
$87,500
Mar-21
Holiday Inn Resort Orlando Suites
Orlando
1999
777
$45,269,591
$58,262
Jun-21
Crowne Plaza Orlando - Universal Blvd
Orlando
2002
400
$35,000,000
$87,500
Mar-21
Holiday Inn Resort Orlando Suites
Orlando
1999
777
$45,269,591
$58,262
Jun-21
Residence Inn Orlando Lake Mary
Sale Price
Per Room
Sale Date
FLORIDA MARKET REPORT
49
Orlando Construction Pipeline Approximately 2,400 rooms are under construction in the Orlando market. Seemingly a large number relative to other markets, this pipeline represents only 1.8% of the existing supply, lower than both the national average of 2.8% and Top 25 hospitality market average of 4%.
Fairmont Orlando
Conrad Orlando at Evermore
Star Wars: Galactic Starcruiser Hotel
Q1 2025 | 550 Keys
Q3 2023 | 433 Keys
Q2 2022 | 150-200 Keys
Hyatt House Orlando/International Drive
Cambria Orlando
Hyatt House Orlando Airport
Q4 2022 | 175 Keys
Q1 2022 | 118 Keys
Q3 2022 | 156 Keys
Cambria Hotels & Suites Orlando
Collegiate Village
AC Orlando Airport
Q2 2024 | 140 Keys
Q3 2023 | 123 Keys
TBD 2023 | TBD Keys
50
Four Points Orlando I-Drive 2021 Sale Represented by Berkadia
Orlando Major Events
FLORIDA MARKET REPORT
51
52
MARKET DEEP DIVES Tampa Bay
FLORIDA MARKET REPORT
53
Market Deep Dive – Tampa Bay
#1 Occupancy lodging market in the United States in 2021
Tampa With over 3.1 million residents, Tampa is widely considered one of the most desirable and businessfriendly cities in the country and has emerged
#2 and #3 in nation for fastest year-over-year rent growth for Tampa and St. Petersburg, respectively
as a top secondary market poised to compete with the likes of Atlanta, Austin, Denver, and Nashville. Tampa’s ease of connectivity to other
Home of the 2021 Super Bowl Champion Tampa Bay Buccaneers
major metros and highly talented workforce have resulted in an established and growing economy supported
by
healthcare,
financial
services,
tourism, manufacturing, and technology, to name
Home of the 2020 & 2021 Stanley Cup Champion Tampa Bay Lightning
a few. The region’s affordable cost of living, low tax environment with zero state income tax, excellent year-round weather, and pristine waterfront are attracting people and businesses to the region at a
#1 ranked medium-sized airport in the U.S. (WSJ)
blistering pace. Tampa Bay is home to 20 corporate headquarters that generate over $1 billion in annual revenue, eight of which are Fortune 1000 companies. Additionally,
#2 ranked airport in North America (J.D. Power)
Five of the Top 20 “Best Beaches in the U.S.” according to TripAdvisor are located in Tampa Bay, with St. Pete Beach commanding the #1 spot for 2021. The combination of a diversified and growing economy with an immense tourism draw supports
University of South Florida: #1 fastestrising (in terms of national rankings) university in America over the past decade, public or private (U.S. News)
Tampa Bay’s continued desirability and growth in the years ahead.
22 renters apply for every vacant apartment in the Tampa Bay Area (RentCafe)
Hotel Indigo Sarasota
2021 Sale and Financing Represented by Berkadia
Brandon-Riverview ranked as America’s #19 fastest growing city (U-Haul Annual Growth Index Report)
#1 City in Florida -resonance consultancy (06/2021)
#2 fastest growing metro for small business -paychex & HIS Markit (10/2021) 54
Tampa Major Events
Super Bowl LV 2021
NCAA Men’s Frozen Four 2023
NCAA Men’s Basketball Tournament First Round 2021
U.S. Gymnastics Championship 2022
NCAA Women’s Volleyball Championship 2023
NCAA Women’s Basketball Final Four 2025
NCAA Men’s Basketball Tournament First & Second Rounds 2026
Raymond James Stadium
Home of the 2021 Super Bowl Champion Tampa Bay Buccaneers
FLORIDA MARKET REPORT
55
Tampa International Airport (TPA) Tampa International Airport enjoyed a record year in 2019 with over 22.5M passengers. TPA has committed to major capital improvements and is currently wrapping up the $544 million Phase II of the overall $4.1 billion capital plan to modernize, upgrade, and maintain its facilities. The three-year-long third phase will begin in 2023 and add 16 gates to the airport. Upon completion, TPA will be able to host 34 million passengers annually.
24,000,000
1,200,000
21,000,000
1,050,000
18,000,000
900,000
15,000,000
750,000
12,000,000
600,000
9,000,000
450,000
6,000,000
300,000
3,000,000
150,000
0
2012
2013
2014
2015
Total Passengers
56
2016
2017
2018
2019
International Passengers
2020
2021
0
International Passengers
Total Passengers
Tampa International Airport Travelers Tampa International Airport Travelers
Notable Tampa Developments
Westshore Mall Redevelopment The redevelopment of Westshore Mall was recently approved by the Tampa City Council. The 47-acre site will feature several new buildings up to 12 stories tall to complement a reconstruction of the existing mall space. A variety of uses are included in the project including residential, retail, office, medical office space, grocery, and more. The redevelopment, proposed by mall owner Washington Prime Group, is among the largest redevelopment plans in the works in the Tampa Bay region. The project currently has three planned phases as detailed below:
•
Phase 1 - 835 residential units, 120,000 SF medical office, 93,000 SF office, 45,000 SF retail, 30,000 SF grocer
•
Phase 2 – 649 residential units, 31,000 SF of F&B outlets
•
Phase 3 – 281 residential units, 149,000 SF office, 9,000 SF of F&B outlets
FLORIDA MARKET REPORT
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Midtown Tampa The New York City-based Bromley Companies recently completed the 22-acre, 1.8 million-square-foot, mixeduse project in Tampa’s booming Westshore area. The $500 million project includes 240,000 square feet of retail and entertainment space, 750,000 square feet of Class A office space, 400 condos or apartments, and a 225room boutique hotel. The new, walkable district has served to connect Downtown Tampa with the Westshore Business District upon its completion in Feb 2021. A future phase to include multiple new Class A office towers is moving ahead as of Mar 2022 to break ground this summer due to strong leasing velocity for the recently completed phase 1.
Water Steet Tampa The massive $1 billion first phase is largely complete within the $3 billion, 53-acre Water Street Tampa mixed-use project. When the entire 16-block megadevelopment is complete in 2027, Water Street will contain one million square feet of cultural and retail space, 3,500 residential units, hotels, and innovation hubs. The first round of buildings delivered in 2022 to overwhelming success, featuring the University of South Florida Morsani College of Medicine, Tampa Bay’s first JW Marriott convention hotel, the 1001 Water Street trophy office building, the 420-unit Heron Water Street Apartments, the 388-unit Cora Apartments, the 490-unit Asher Apartments, and the five star Tampa EDITION Hotel & Residences.
Gas Worx With full city council approval, the 50-acre, multiphase, $1 billion, mixed-use development connecting Tampa’s Channelside district to Historic Ybor City is set to break ground in 2022. The first phase will include 724 apartments spread across three buildings, a 940-space parking garage, and 20,000 SF of retail. Subsequent phases are planned for as many as 5,000 homes, 500,000 SF of office, and 150,000 SF of retail. The project will be developed by Darry Shaw and D.C.-based Kettler.
Over $9 Billion of Mixed-Use Development across Tampa Bay
The first visit we had, we saw all the DNA there and said Wow, this region is a magnet for innovation." If we’re going to turn this region into the next Austin, I think we will unite with Tampa and St. Pete.” C AT H I E W O O D CEO of Ark Invest
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St. Petersburg Notable Developments
Creekside – Tropicana Field Redevelopment
•
Midtown Miami was recently awarded as the developer to lead the $2.7 - $3.8 billion, 86-acres revitalization of the area surrounding Tropicana Field regardless if the Rays stay in Tampa
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The project that is estimated to commence in 2022 will feature office, affordable housing, a hotel, retail and an expansion of Booker Creek.
Fortune 500 Company (“Project Athena”)
•
A Fortune 500 company currently located in New York City with over $7.5 billion in annual revenue and stores located in 27 countries is rumored to be landing in St. Pete and would build a 100,000-150,000 SF headquarters bringing 300-350 jobs with average salaries of $120,000 to the area
•
The company is estimated to generate approximately 1,300 annual hotel room rentals in Pinellas County
FLORIDA MARKET REPORT
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Innovation District
•
Ark Innovation Center
•
•
Cathie Wood’s ARKInvest, who purchased naming rights of the Tampa Bay Innovation Center, will anchor the flexible office center built to foster growth for entrepreneurs and startup activity in Pinellas County. The $16 million project on 2.5-acres featuring incubator space, coworking, and community space is planned to commence construction in 2022
Maritime and Defense Technology Hub & USF Center of Environmental and Oceanographic Science (EOS)
•
The now 33,000 SF, 90% leased Maritime and Defense Hub is home to Pole Star’s Florida headquarters and Gates Defense Group, a graduate of the Innovation Center
•
The proposed EOS will house USF’s marine research and teaching programs led by the Florida Flood Hub for Applied Research and Innovation
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These two centers are major catalysts for advancing St. Pete’s marine sciences industry, and exemplify St. Petersburg’s diversifying economic engine
EDGE District
•
The EDGE District, or Entertainment, Dining, Arts, Etc., is defined as the area between Dr. Martin Luther King Jr. Street, 16th Street, and 1st Avenue North and South, and features locally-owned shops, restaurants, art, murals, and a pedestrian-friendly destination among some of St. Pete’s oldest, most historic buildings. The area has seen an influx of multifamily development with five new apartments totaling 1,200 units either complete or underway.
•
Orange Station at the EDGE
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Orange station is a planned mixed-use development in the heart of the EDGE District which will feature 100,000 SF of office, 56 condominiums, 30 workforce apartments, and 20,000 SF of retail
Hotel Indigo St. Petersburg
2020 Sale Represented by Berkadia
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Tahitian Inn Resort Treasure Island 2020 Sale Represented by Berkadia
St. Petersburg/Clearwater International Airport (PIE) •
The $22 million renovation at PIE, which expanded gate sizes and added a loading bridge, is just the beginning of $120 million of improvements planned over the next five years to meet its growing number of visitors. The increased capacity will generate more tourism and traffic to the surrounding airport hotels, and with no new supply coming online during the same time, nearby Hotels can expect increased performance.
St. Petersburg/Clearwater InternationalAirport Airport Travelers Travelers St. Petersburg/Clearwater International
Annual Passenger Boardings
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
FLORIDA MARKET REPORT
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Tampa Market Performance The Tampa lodging market has historically operated in the low-70s occupancy, but 68% was enough to make Tampa the top occupancy lodging market in the country in 2021. The market benefitted from hosting Super Bowl LV as well as the first round of the NCAA Men’s Basketball Tournament, which will be a cornerstone for this market going forward as its established itself as a major host city for large scale events. The market set a new record in ADR eclipsing pre-pandemic levels.
2013
2014
2015
2016 ADR
2017
2018
RevPAR
2019
2020
$96
$140
$60
$111
$96
$132
$82
$0
$93
2021
Occupancy (%)
15%
$130
$30
$92
30% $127
$60 $87
45%
$122
$90
$115
60%
$72
$120
$106
75%
$65
$150
$100
ADR / RevPAR
Tampa / St. Petersburg Lodging Performance Tampa/ St. Petersburg Lodging Performance
0%
Occupancy
Tampa New Hotel Supply Pipeline New hotel construction in the Tampa market is healthy with ample demand in the market that will absorb new projects with ease. Tampa is getting its first 5-star hotel with the Tampa EDITION Hotel delivering to Water Street this quarter, and another JW Marriott will deliver to the market, this time on Clearwater Beach.
Tampa EDITION Hotel
JW Marriott Clearwater Beach
Holiday Inn Express & Suites
514 Channelside Dr
691 S Gulfview Blvd
2055 N Dale Mabry Hwy
# Keys: 172 | Year Built: 2022
# Keys: 162 | Year Built: 2023
# Keys: 100 | Year Built: 2022
Owner: Strategic Property Partners
Owner: Kiran Patel
Owner: Jayesh Patel
Status: Under Construction
Status: Under Construction
Status: Under Construction
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Holiday Inn Express Brandon
2022 Sale Represented by Berkadia
Hampton Inn & Home2 Suites Tampa Downtown Channel District
Ramada Tampa Westshore
2021 Sale and Financing Represented by Berkadia
SpringHill Suites
JW Marriott Tampa
1104 N Franklin St
613 S Morgan St
1155 E Kennedy Blvd
# Keys: 168 | Year Built: 2021
# Keys: 519 | Year Built: 2020
# Keys: 213 | Year Built: 2019
Owner: Dynamic Group
Owner: Strategic Property Partners
Owner: Noble Hotels
Status: Under Construction
Status: Complete
Hyatt House Tampa Airport / Westshore
Home2 Suites Tampa Westshore Airport
5308 Avion Park Dr
5222 W Laurel St
Status: Complete
Hyatt Place & Hyatt House Tampa Downtown 325 N Florida Ave
# Keys: 345 | Year Built: 2020 Owner: HRI Properties Status: Complete
# Keys: 145 | Year Built: 2020
# Keys: 106 | Year Built: 2020
Owner: McKibbon Hotel Group
Owner: Baywood Hotels
Status: Complete
Status: Complete
FLORIDA MARKET REPORT
63
Tampa Transaction Volume & Major 2021 Transactions Tampa saw a flurry of hotel transactions in 2021 with total transaction volume reaching $890 million. Most notably, the Current Hotel, Autograph Collection set an all-time per key pricing record in Hillsborough eclipsing the prior mark by more than $100,000 per key. The downtown submarket saw the most activity with the historic Floridan Palace, Le Meridien, Westin Waterside, and dual-branded Hampton Inn & Home2 Suites in the Channelside district all changing hands.
Notable Tampa Hotel Transactions Sale Date
# Keys
Year Built
Sale Price
Price per Key
The Current, Autograph Collection
Dec-21
180
2019
$85,000,000
$472,222
Caspers Company
Lifsey RE & Holdings; AAOF; Pinnacle Hotel Management
Residence Inn & SpringHill Suites Clearwater Beach
Oct-21
255
2017
$115,000,000
$450,980
Dynamic City Capital
Key International
Le Meridien1
Oct-21
130
1905
$43,000,000
$330,769
Certares
Development Services Group
Westin Tampa Waterside
Sep-21
299
1985
$90,000,000
$301,003
Newbond Holdings JV Apollo
Walton Street Capital
Hampton Inn & Home2 Suites Tampa Downtown Channel District
Jul-21
213
2019
$57,510,000
$270,000
Noble Investment Group
Liberty Group
Floridan Palace
Oct-21
205
1927
$47,000,000
$229,268
1754 Properties JV Triangle Group
Antonios Markopoulos
The Godfrey Hotel & Cabanas2
Aug-21
276
1974
$35,000,000
$126,812
MCR
Oxford Capital Group
Property Name
Buyer
1Hotel is on a ground lease with National Park Service and was encumbered by CMBS loan. 2Potential multi housing development site
Rolling 4-Quarter Volume
1,200,000,000 1,000,000,000 800,000,000 600,000,000 400,000,000 200,000,000 0
Source: Real Capital Analytics
64
Quarterly Volume
Seller
FLORIDA MARKET REPORT
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MARKET DEEP DIVES FLORIDA KEYS FLORIDA PANHANDLE JACKSONVILLE
FLORIDA KEYS The Florida Keys have continued to demonstrate its resiliency throughout COVID – ranking 1st in occupancy, ADR, and RevPAR in 2021 when compared to the Top 20 largest lodging markets achieving 78.9%, $390, and $307 in occupancy, ADR, and RevPAR, respectively. They have historically been one of the top performing U.S. lodging markets, generating ~4% annual ADR growth and 72.0% average occupancy from January 1988 through December. As a protected ecological area, barriers to entry are extremely high due to land use restrictions that protect the sensitive ecosystem from oversaturation by limiting development. From 2009-2021 the market’s supply CAGR was 1.4%. The Keys offer travelers the feel and same activities of a Caribbean vacation with the comfort and security of remaining on United States soil. With over 22 million people within a 12-hour drive, the Keys stand to benefit from continued drive-to leisure travel. In fact, approximately 77% of tourists drove to Key West in 2020. Furthermore, the Florida Keys are a market designed for socially distant activities, including fishing, diving, snorkeling, and boating, which added to its allure through the dog days of the pandemic.
#1
#5
#11
BEST SCUBA DIVING IN THE US & CANADA
BEST DOMESTIC DESTINATION
BEST BEACHES IN THE US
Reader’s Choice Awards 2021
TripAdvisor Travelers’ Choice 2021
US News 2022
2013
2014
2015
2016 ADR
68
2017 RevPAR
2018
2019
Occupancy
2020
$307
$390
$165
$281
$210
$276
$204
$266
$206
$0
$268
2021
0%
Occupancy (%)
20%
$203
$100
$268
40%
$207
$200
$265
60%
$199
$300
$249
80%
$179
$400
$230
ADR / RevPAR
Florida Keys Lodging Performance Florida Keys Lodging Performance
Florida Keys Transaction Volume
Source: Real Capital Analytics
FL Keys Vacation Rentals
2021 Financing Represented by Berkadia
FLORIDA MARKET REPORT
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FLORIDA PANHANDLE
Florida Panhandle Market Overview The Florida Panhandle was the runner-up for best 2021 performance in the state of Florida behind the Florida Keys. The Panhandle hotel market is comprised of 43,000 rooms across 512 properties. The market currently has 2,000 rooms under construction. This market levered its greatest asset, award-winning beaches, to thrust ADR and RevPAR over 2019 levels by 18% and 15%, respectively. The real winner in 2021 was drive-to leisure destinations, and the Florida Panhandle epitomizes what it means to be a highly accessible, drive-to destination. Cities like Atlanta, Dallas, Nashville, Birmingham, and Houston are the Panhandle’s primary feeder markets. These markets’ populations grew collectively 16.5% over the last decade, and are projected to grow by another 14.3% by 2030. The growth and accessibility of this leisure market is what allowed for two record-setting per key hotel transactions to occur over the last quarter. Notable Panhandle Hotel Transactions Property Name
Sale Date
# Keys
Year Built
Sale Price
Price per Key
Buyer
Seller
The Henderson Beach Resort & Spa
Dec-21
170
2016
$112,500,000
$661,765
DiamondRock Hospitality Company
Dunavant Enterprises
SpringHill Suites Panama City Beach Beachfront
Nov-21
200
2018
$85,500,000
$427,500
OTO Development
Peachtree Hotel Group
Henderson Park Inn
Aug-21
37
1992
$27,500,000
$743,243
DiamondRock Hospitality Co
Dunavant Enterprises
70
Henderson Beach Resort
December 2021 Sale: $110,100,000
#1
#4
BEST BEACH IN FLORIDA
BEST BEACH IN THE U.S.
(US News & World Report 2021)
(US News & World Report 2021)
2013
2014
2015
2016 ADR
2017 RevPAR
2018
2019
2020
$100
$156
$61
$119
$87
$132
$83
$126
$74
$0
$119
2021
Occupancy (%)
20%
$69
$40
$113
40%
$66
$80
$110
60%
$62
$120
$104
80%
$56
$160
$98
ADR / RevPAR
Florida Panhandle Lodging Performance Florida Panhandle Lodging Performance
0%
Occupancy
FLORIDA MARKET REPORT
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Aloft Jacksonville Airport
2021 Sale Represented by Berkadia
JACKSONVILLE Located in northeast Florida along the Atlantic Coast, Jacksonville is home to 80 national and division headquarters, including five Fortune 1000 companies as well as two major naval installations, the thirdlargest seaport in the country, numerous banking and financial powerhouses, and multiple health care and bioscience companies. In fact, over 20 hospitals serve the five-county region, including Mayo Clinic, one of only three in the nation. The Jacksonville lodging market supports 308 hotels or 30,000 rooms. Aligned with the rest of Florida, Jacksonville reported a strong rebound from 2020 lows with 2021 outperforming 2019 in ADR and RevPAR, and occupancy slightly below 2019 levels. Jacksonville Beach hotels were the first to recover, and by October 2021, hotels across Duval County had regained losses experienced in 2020. 2021 welcomed an estimated 18,000 new room nights available in the market. Despite a significant supply increase and suppressed business travel, Jacksonville’s occupancy managed to record 69.2%, just 2.7% below 2019 levels. The attractiveness of the Jacksonville market as a drive-to-leisure destination of the southeast drove the strong rebound in ADR and RevPAR outpacing 2019 by 5.4% and 2.5%, respectively. With an employment base growing twice as fast as the national average since 2015, Jacksonville has taken advantage of its strategic location in North Florida to support a diverse set of growing industries. Jacksonville has committed to making significant investments in their transportation infrastructure planning a third concourse at Jacksonville International Airport adding 12 additional gates. The Jacksonville Port Authority (JAXPORT), which operates Florida’s largest container port providing an annual economic impact of $31 billion, will complete a $480 million capital improvement project that will upgrade facilities and deepen the existing channel enabling the port to accommodate larger ships.
72
JACKSONVILLE RANKED AMONG “AMERICA’S FASTEST GROWING CITIES”
#2 AMONG “10 U.S. CITIES WHERE EVERYONE WANTS TO LIVE RIGHT NOW”
US News & World Report 2021
US News & World Report 2021
Jacksonville Lodging Performance Jacksonville Lodging Performance 62%
66%
70%
68%
72%
72%
71% 53%
$100
75% 60%
2013
2014
2015
2016 ADR
2017 RevPAR
2018
2019
2020
$85
$123
$54
$101
$83
$117
$83
$115
$78
$109
$73
$0
$104
15%
$67
$25
$99
30%
$61
$50
$93
45%
$54
$75
$87
ADR / RevPAR
69%
2021
Occupancy (%)
$125
0%
Occupancy
Jacksonville Transaction Volume
Source: Real Capital Analytics
FLORIDA MARKET REPORT
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2021 FLORIDA ACTIVITY
HOLIDAY INN EXPRESS BRANDON
ELEMENT MIAMI AIRPORT
RESIDENCE INN UNIVERSAL
ALOFT JACKSONVILLE AIRPORT
THE CURRENT, AUTOGRAPH COLLECTION
$19,500,000 Closed December 2021 Jacksonville, FL SALE
$85,000,000 Closed December 2021 Tampa, FL SALE
BILTMORE HOTEL CORAL GABLES
ORLANDO MARRIOTT LAKE MARY
FOUR POINTS ORLANDO I-DRIVE
$16,000,000 Closed January 2022 Tampa, FL SALE
$32,300,000 Closed December 2021 Orlando, FL FINANCING
$25,000,000 Closed August 2021 Miami, FL FINANCING
74
$28,500,000 Closed January 2022 Miami, FL SALE & FINANCING
$41,500,000 Closed August 2021 Orlando, FL RECAPITALIZATION
FL KEYS VACATION RENTALS $57,500,000 Closed December 2021 Key West, FL FINANCING
$31,000,000 Closed May 2021 Orlando, FL SALE
Berkadia Hotels & Hospitality Closed Nearly $500 MILLION IN FLORIDA HOTEL TRANSACTIONS IN 2H 2021
HOTEL INDIGO SARASOTA $15,200,000 Closed December 2021 Sarasota, FL SALE & FINANCING
RAMADA TAMPA WESTSHORE $18,900,000 Closed December 2021 Tampa, FL SALE & FINANCING
ALOFT LAKE BUENA VISTA
SPRINGHILL SUITES PANAMA CITY BEACH
TAHITIAN RESORT
ALOFT MIAMI DADELAND
$19,000,000 Closed November 2021 Orlando, FL FINANCING
$6,350,000 Closed December 2020 Treasure Island, FL SALE
$85,500,000 Closed November 2021 Panama City Beach, FL SALE
Under Contract Miami, FL SALE
FLORIDA MARKET REPORT
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BERKADIA HOTELS & HOSPITALITY
FLORIDA HOTEL TEAM
Preston Reid
Michael Weinberg
Kyle Stevenson
Managing Director
Managing Director
Managing Director
813.675.0113
321.319.1419
786.646.2591
preston.reid@berkadia.com
michael.weinberg@berkadia.com
kyle.stevenson@berkadia.com
Wyatt Krapf
Mabelle Perez
Kyle Sahlsten
Senior Director
Director
Senior Real Estate Analyst
484.356.8197
786.646.2587
813.574.1398
wyatt.krapf@berkadia.com
mabelle.perez@berkadia.com
kyle.sahlsten@berkadia.com
Edmund Aramayo
Harry M. Mancera
Dylan Jones
Real Estate Analyst
Real Estate Analyst
Real Estate Analyst
786.543.3349
786.646.2587
813.675.0464
edmund.aramayo@berkadia.com
harry.mancera@berkadia.com
dylan.jones@berkadia.com
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