1 minute read
Back to origin
We were born in 1973 out of a bohemian adventure celebrating the colours, patterns, and artisanal craftsmanship from our travels. These elements were the foundation behind our brand.
50 years later, we are going back to our roots. Back to our origin. We’re visiting the like-minded countries and cultures that inspire our product today. We’re meeting with modern-day artisans, learning new techniques behind their craft, and exploring how we can bring that back into our product.
Advertisement
Welcome to Chapter One, Jaipur. In pursuit of spring reverie, we ventured to where it first began. We collaborated with renowned local photographer Naveli Choyal, to capture this season’s colourful block print pieces and embroidered treasures. Follow our journey and discoveries on our Scrapbook.
The Maxine Dress
Maxine is made from 100% recycled polyester. Her delicate embroidered blossoms were inspired by the delicacy of Jasmine flower clusters, which can be found in most Indian gardens.
Maxine is made from 100% recycled polyester. Her delicate embroidered blossoms were inspired by the delicacy of Jasmine flower clusters, which can be found in most Indian gardens.
The beautiful embroidery reflects the light thanks to the fine satin threads that compose the blooms and leaves.
The beautiful embroidery reflects the light thanks to the fine satin threads that compose the blooms and leaves.
The Freya Dress
Freya is made from 64% lyocell, 19% nylon and 17% linen.
Freya is made from 64% lyocell, 19% nylon and 17% linen.
Freya’s feather print was inspired by the free-roaming, regal peacocks of Rambagh Palace, India. The majestic feathers have taken form in a soft fluidity, representing the bird’s ethereal beauty and striking boldness.
Freya’s feather print was inspired by the free-roaming, regal peacocks of Rambagh Palace, India. The majestic feathers have taken form in a soft fluidity, representing the bird’s ethereal beauty and striking boldness.
The Anna Quilted Heritage Print Jersey Jacket
Anna is made from 100% sustainable cotton jersey with topstitch detailing.
Quilt Print Jersey Jacket £99
The Fiorella Dress
Fiorella is made from 100% sustainable viscose. The vibrant shades of the graphic floral prints featured on this dress, are inspired by the strong and bold colours of the fabrics found while walking around the Rajasthan markets.
Left: Fiorella Sustainable Floral Midi Dress £99
The Luzia Tie-Dye Dress
Luzia’s fabric was hand-crafted in Jaipur using 100% sustainable viscose.
This tie-dye technique called Bandhani, originated thousands of years ago in the Indian states of Rajasthan and is one of the oldest known methods of tie-dying still practiced today. Hand-tied knots create relief patterns after the fabric is dyed creating statement motifs and fluid lines.
Sophia is made from 100% sustainable viscose.
This enchanting scarf print dress features illustrations of Indian botanical flowers which were inspired by heirloom vintage scarves, that can still be found in most wardrobes today.
