menus, branding, advertisments, etc.

This was also found at the same local bar and also a good example of typography.

It’s a simple sans serif typeface that’s also quite a thick font size, which is usually a good way to promote legibility. The tracking looks tight but there’s enough space so that the letters don’t touch, which promotes a very structural feeling to the text. A unique or interesting design choice they had was to cut the left arm of the Y a bit in Funky to accommodate for the right arm of the K. This adds a bit more visual interest to the piece without sacrificing legibility and readability. On another note, I also think this was done to help keep a centered alignment for visual balance for the product.

The other thing of note is the word Brewery that’s diagonal following the stroke of the A. For similar reasons as before, it’s visually interesting and also helps keep a visual balance to the product. Had they chosen to have the word in a different way, the piece would feel imbalanced and distracting. If Brewery was removed all together, the alignment of text would no longer be truly centered and I’m not exactly sure if Buddha would be big enough to compensate for the missing space so they would have to either increase tracking or make the type size bigger, both of which would introduce a visual discrepancy.

Surprise, it’s another product that was found at the bar mentioned in the previous weeks (I took a decent amount of photos), but it’s the last example here, and yet again it’s another good example of typography to me.

There is largely one thing that stands out to me that could make it bad and that’d be the kerning used between the letters of K, E , N in Kentucky is rather tight compared to the spacing of the rest of the letters in the word, I can’t really guess as to if that was an intentional design choice or not, but it is the most inconsistent thing that is on this product.

That being said, everything else on the product is consistent in regards to spacing, such as the words BOURBON BARREL. The layout is made so that the viewer is led through the product smoothly. The choice of a thick, bold typeface with serifs is sturdy which helps visually reinforce the impressions that the wood behind it and the product of ale give off, hard sturdy alcohol.

One of the last things about this product is that the typeface is the same with the first two instances of text, but is changed drastically for the last word of Ale. The typeface Ale uses completely forgoes the serifs in exchange for long, extenuated swashes and a larger type size. This choice emphasizes that the main and most important part of this barrel cap is the ale it holds, with the swashes seemingly implies that it is also refined and eloquent.