food products 2

Next is this bottle of wine or whatever alcoholic beverage. I initially thought this was a good example of typography as there’s a good amount of legible, readable typography, but it fell short with the layout they chose in the lower half of the bottle.

We’ve got a serif typeface present at the top with Taylor and New York, which gives a more eccentric feel to the product. Followed up by a sans serif typeface with Port, most likely indicating the flavor or version of this beverage. So far, the layout and appearance is fine, the previous words are spaced and positioned enough to where they are centrally aligned and take up an equal amount of space. However, the layout starts losing readability with the paragraph below “Port.”

To accommodate for the graphic and the centrally aligned visuals, they decided to split the text. The first line is kept whole, but the remaining 3 lines of text are split in half. While we can bridge the gap between and read all of the text as usual from left to right, it’s just as easy to be able to read the split off text as their own section. I feel that if it’s even a possibility to read it like so and break how you read it, it’s not a good typographic choice.

The bottle does end up being visually interesting with these choices and they even could’ve tried to be ambitiously creative with the word choice to where having the split text could make sense both on its own and combined, but ultimately ends up being a fractured reading experience.

The next example of good example of typography is this container of coffee powder. Emphasis seems to be a common thing I talk about when it comes to typography, but this does end up being another example of characters being well-emphasized. The main brand of Nescafe along with Clasico is plain white but it’s contrasted nicely with the dark browns behind it.

Stylistically, this choice of contrast is a good design choice for a coffee themed product, white letterforms on a brown background visually tell a message of sugar/creme and coffee. Another case of contrast above with the brown letterforms on a yellow background. The letters seem well tracked, each block of text is spaced equidistantly for an easier reading experience.

The word “Clasico” also seems to be in both a different typeface and an almost italicized font. This word being italicized adds another layer of emphasis denoting what version of Nescafe this product is. It’s an almost subtle change due to it being the same white as “Nescafe”, but it’s a change enough that allows viewers to distinguish that this is a version of this product.

One last thing to take note of is the uppercase “N” in Nescafe. They opted to make it go larger than the supposed Cap Height of the text and they also made the ending terminal extend out horizontally almost throughout the whole word. This adds some visual interest, but also adds some sort of structure to the word. The way the space under this extension is about the same amount of spacing as the rest of the tracking in the word plays into the equal spacing of Nescafe but also the other text on this container, giving the viewer a very stable and balanced visual experience.