Seeing beyond the visual to build a winning creative partnership

Working with a professional graphic designer isn’t just about getting great visuals - it’s about finding a creative partner that ‘gets’ your business.

An agency like Howell & Hicks aims to bring creative skills and expertise to the partnership as clients bring insights into the business offering, audiences, and brand.

When clients are happy sharing their plans, ideas, and concerns, the long-term results are usually considerably better. It becomes an ongoing collaboration – discussing, challenging and supporting each other over time – rather than a one-off transaction.

The best client relationships always start with open, honest conversations about objectives, expectations, and costs. Working together on the initial brief also helps the graphic designer to understand the objectives and enables them to tailor any designs towards specific audiences, budgets and timelines. But Howell & Hicks says clients mustn’t worry if they find it difficult describing what they want or need, the team will guide them through the process to make it all stress-free. www.hh-creative.com

Once a creative project is underway, communication at every stage is vital to keep things moving and avoid any unnecessary process loops or misunderstandings.

As with any partnership, the best designer/client relationships are based on mutual respect and trust; both parties feel valued as well as excited to produce something great together; unique, memorable designs that deliver better business results.