How to use Chat GPT for business content

Sarah Hawes, from Izzy PR, has the following advice on using Chat GPT:

We have all heard of Chat GPT. Many of us will have tried it – to varying degrees.

It can help you research topics, generate ideas, draft blogs, social media content, newsletters or articles.

It makes fast work of what could have been a fairly lengthy process, especially if writing isn’t your thing, something you enjoy or have time for.

But – don’t just copy and paste what it churns out. Give it an edit - it needs to sound like you, use your words, sentence structure and have all the tell-tale syntax removed (title case and extra-long hyphens mostly).

Spend a bit of time editing and personalising - add your own voice, expertise and relevant detail.

My advice for getting something good from Chat GPT to work from is giving it a good prompt to start with.

Instead of a one-line prompt, add more detail:

• Working title (e.g How to use Chat GPT for business content) www.izzypr.co.uk

• Wordcount: 250 words.

• Audience: Small business owners in Kent.

• Author: Marketing consultant.

• Style: Informative, friendly, expert tone.

• Structure: Start with research uses, move into editing/adapting, explain how to write good prompts, end with invitation to contact.

You will get much better content that is closer to what you want to say and requires less editing.

Ask izzyPR for help with any content you need help with – our background is journalism and we specialise in telling your story.

P.S. This blog was written with help from Chat GPT using a similar prompt to the one given in this article.