JORDAN GRANT Jordan Grant Films GETTING STARTED

In a few words tell us a bit about your business?

I’m a Freelance Filmmaker specialising in the creation of professional videos for large or small businesses, organisations or individuals.

What gives your business 'the x-factor’?

I provide a ‘one-stop shop’ service for any video production-based needs a client may have.Seeing through any idea from development to delivery within a short time frame. Being adaptable to a broad array of formats, styles and approaches enables me to create engaging, relevant, quality videos without the hassle (or cost) associated with commissioning an agency.

I can comfortably produce edgy shorts or documentaries, snappy adverts and promotional materials, immersive live event coverage, polished wedding videos and corporate film. Even heavily scripted or styled music videos every so often.

What motivated you to set up in business?

Having worked in TV Broadcast on numerous factual entertainment shows I decided that I yearned to lead more projects of my own. I wished to garner a broader array of skills covering all elements of filmmaking and open a production house of my own. Video media can be of great assistance to any other business in a plethora of ways so I knew I could build a steady client base if committing myself fully to the task.

What do you like most about working as a start-up?

Functioning as start-up with multiple facets I’m appreciative of being able to ‘test the water’ as to which service or area of my business may be the most efficient, profitable or fun to push. This enables me to continue servicing a diverse client base with evolving needs and therefore, covering exciting new territory and challenges on a regular basis.

What has been your greatest business success to date?

Having worked with a rich mix of field leaders and forward-thinking start-ups alike, every project feels a success. I’ve worked alongside multinational corporations through to some of the U. K’s most revered underground labels and artists; from smaller outfits deserved of their endeavours being observed through to bigger companies toying with their brand image perception; to couples gifting me the responsibility of capturing a life-long memory…

All tasks have felt somewhat of a landmark. There’s no better feeling than delivering a well received, future proofed product that a client is proud to show off.

What has been your lowest moment?

The pandemic had grave impact on my and other businesses. The public also started harnessing the power of social media platforms in new ways. To overcome the dip in enquiries I started attending business seminars and workshops that offered guidance on how to stay ahead of the curve, applying further business practices. I’ve formalised my pricing structure, displayed clear cut examples of my work and how professional videos can create value. I’ve also tightened other aspects of my business marketing and communications.

In terms of business achievements, where do you want to be within the next 5 years?

Within 5 years I want to have replicated and built on my prior results so greatly that I need to appoint a team; regularly securing projects nation and world-wide. I also plan to have created notable, potentially awardworthy pieces whether working alone or as Producer-Director of a hand-picked creative collective.

What would be your top tip to someone thinking of starting up their own business?

Don’t leap in at the deep end. If you’re able to, maintain a key income whilst developing your new business then that’s a big bonus. It’ll allow you to set up the framework, putting fewer restrictions on your routes of approach and trialing of methods. Don’t put all your eggs in one basket until it feels right or is beneficial to do so. And when you happen to need some adverts making… www.jordangrantfilms.com