John French Electrical partners with Rawww to launch a full digital transformation

Based in Coventry and operating across the nation, John French Electrical is a trusted commercial partner with decades of experience in electrical installation, testing and renewable energy solutions for businesses across the UK.

When they approached Rawww, a Coventry-based creative marketing agency, for a digital transformation and brand alignment strategy, the vision was clear – a fresh online look was needed to help JFE’s smooth transition from domestic to B2B commercial services, highlighting their renewed focus on sustainable energy solutions.

Working closely alongside the experts at JFE, Rawww delivered a complete digital refresh, transforming everything from site structure and copywriting to front-end development and WordPress integration.

The project encompassed key design features such as a bespoke logo and reworked brand style, carefully constructed to fully align with JFE’s target commercial audience. Improved UX and content structure ensured that their core services and case studies were effectively highlighted, whilst full WhatsApp integration via both landline and mobile offered a more efficient way for prospective clients to get in touch.

Additional updates included new pages for team profiles, filtered case studies and detailed renewable sub-services, alongside SEO-optimised content written and migrated by the team at Rawww.

A custom-built CMS and tailored user guide ensured that JFE were fully supported as they continued to grow, giving them full control to manage and update their online presence.

The result? A polished, professional and easy-to-navigate brochure-style site that now actively supports B2B sales conversations and drives enquiries from commercial clients both in the Warwickshire region and across the UK. Harry French at JFE says: “Outstanding service from start to finish – creative, responsive and delivered a stunning website that perfectly reflects our brand. I highly recommend this agency.” https://rawww.com/contact/