Education and Skills Investing in the Future: How Apprentices are shaping Direct Air’s growth

As a business with over 30 years’ experience in the compressed air industry, Direct Air has long recognised the value of developing talent from within. Based in Coventry and Cheltenham, the company provides compressed air solutions to many industries across the UK, from initial consultation and installation to ongoing service and support.

But beyond supplying compressed air systems, Direct Air is deeply committed to building a workforce for the future.

Across the business, Direct Air proudly supports apprentices in a wide range of roles. From engineering and sales to business administration, the company currently has seven apprentices.

Emily, the newest face in the office, joined recently as a Business Administration Apprentice, supporting the service department while working towards her qualification. She follows in the footsteps of Daisy, who is now nearing the completion of her business admin apprenticeship and has started to take on more responsibility in the team.

In the sales department, Scott is developing his skills as a Sales Apprentice, gaining experience with customers, quotations and account management. His role highlights the variety of opportunities available at Direct Air, not just in technical roles, but across the wider business.

Meanwhile, on the engineering side, Zak and Owen continue their journeys as Multiskilled Engineering Apprentices, working hands-on across installations and service jobs. Both have embraced the variety of challenges they encounter on-site, developing technical, problem-solving, and teamwork skills every day.

Joining them more recently is Jayden, who has just started his Mechatronics Maintenance Technician apprenticeship and is already gaining experience under the guidance of the experienced engineering team.

Emma Dolby, General Company Manager, said: “At Direct Air, our biggest asset is our people; from apprentices to our management, we are one team working towards offering the best to our customers.

“Investing in apprentices has been part of our approach for many years, it’s something we genuinely believe in. Apprentices bring fresh ideas to the business, and in return, we support them with real opportunities to grow. They play a key role in shaping the future of Direct Air.”

With apprentices across several departments, the company’s approach ensures that new talent is nurtured in every corner of the business.

Find out more at: www.directair.co.uk