Electrical wholesaler invests in staff training as it expands into new markets

An electrical wholesaler in Coventry has provided a range of training opportunities to its staff as it looks to capitalise on new markets in the evolving industry.

Reward Electrical Distributors Ltd, based on Foleshill Road, has invested in Electrical Distrubutors Association (EDA) Training Courses for its nine members of staff.

This includes City & Guilds accredited courses in renewables and EV charging, fire, safety and security systems, heating and ventilation, customer service, distribution, switchgear and protection, and introduction to the principles of electricity.

The training was welcomed by staff, with colleague Michael stating: “The EDA course on fire safety and security systems was clear, useful, and helped me understand key safety concepts and technologies. With the extra knowledge I have gained, I’m confident in having technical conversations with specialist contractors.”

The investment in training comes as the business looks to focus on new markets such as renewables and smart home technology.

Reward Electrical is an established independent electrical wholesaler based in 9,000 sq ft premises in the city.

The business supplies a wide range of products to the domestic, commercial, exhibition and industrial market from its extensive stocks, and specialises in providing a one-stop solution for customers.

As the number of industrial and logistics facilities across the region increases, Reward Electrical has also seen its work with internal maintenance teams at factories, warehouses and production facilities in the area grow.

Reward Electrical is also a member of the AWEBB buying group, enabling staff to locate other non-stocked products for customers, with most items arriving the next day.

The AWEBB membership enables Reward Electrical to offer competitive pricing often only associated with the national chains, and also means that customers can access the same competitive pricing through other wholesalers within the AWEBB network should they be working in a different part of the country.

Dan Branson, of Reward Electrical Distributors Ltd, said: “It’s a very exciting time for Reward Electrical – we were part of a management buyout four years ago and have since taken the business from strength to strength.

“We are extremely pleased to have been able to provide our staff with a range of training opportunities.

“Because the construction industry has suffered in the current economic climate, we have also found ourselves slightly quieter than usual, so we saw this as a good opportunity to invest in our staff.

“They have been able to upskill and develop their knowledge and skills by completing a range of accredited programmes.

“It has also shown staff that we are looking at new markets and ways that we can grow and future-proof the business as the industry evolves.

“We are also seeing our customer base evolve, and as the region has increasingly become a central hub for industrial and logistics, we have been providing more and more support to internal maintenance teams at some of these facilities.

“The general feeling across the construction industry is that we’ll see an increasing amount of activity in the industrial and commercial sectors next year.

“So with our staff enhancing their skills, and our customer base evolving in this area, we will be well-placed to support the needs of the region.”

Further information about Reward Electrical and the range of products it stocks can be found by visiting www.rewardelectrical.co.uk