UPFront
An outstanding new recruit for Feed Manager Feed Manager has now acquired its newest and most valuable member of staff and he doesn’t even get paid! Feed Manager is the 2011 Regional Chamber Awards winning platform which Gillissa Limited operates out of Hemel Hempstead, submitting fully serviced product listings for their ecommerce clients to shopping channels.
• Stock needs to be updated • The shop window needs to be attractive • Customers shopping experience needs to be as simple and easy as possible
They have gone through a recent exercise to identify the key issues that face all e-commerce merchants and help them move forward
• You need to know what you’re selling
So enter Sherwin the Shopkeeper – the face of Feed Manager.
Sherwin not only represents Feed Manager and gives the company a voice through his own online presence, he represents all shopkeepers. He represents their customers, selecting products, putting them in his show and marketing them to best advantage to make money.
Sherwin represents what Feed Manager is about. He is a smart 21st Century shopkeeper who knows that having an online shop is no different to running a physical high street store:
• Why you’re selling it
Through social media it allows Sherwin to talk like the shopkeeper he is. Realistically commenting on changes in the e-commerce world and how they affect shops. Whether these changes be positive or negative. B2B marketing is sometimes perceived as boring and hard to understand. Gillissa wants Feed Manager to be something that is instantly recognisable and attractive to all online shops. No matter the size of an online shop. Feed Manager is of relevance. The essence of selling products is no different than it has ever. Realistically it all comes down to the Marketing Mix of Products, Place, Price & Promotion. An offline shopkeeper makes sure his shop is clean, well presented, his bestsellers and are always in stock whenever possible.
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INSPIRE
However, unlike the high street, 21st century product selling is very complicated. Through the internet, social media, blogs, (everything that is now the modern word of mouth) people can read reviews of the merchant, compare prices and recommend sellers. Most importantly, people need to be able to find the business easily and not be disappointed in the service they receive. Great shopkeepers sell, they don’t have the time or energy to understand complex technology and that is where Feed Manager steps in. Feed Manager takes these clients’ products and completes their online shop for them. So they don’t need to worry about it. “Sherwin helps me to connect, interact and inform clients and followers within the ecommerce world about the business. Sometimes new rules and regulations are introduced through shopping channels that cause a lot of change and added work. Sherwin gives us a voice to let clients know about change and how it influences them. It also allows me to bring an element of fun and relaxed tone of voice to a technical service. He is everything Feed Manager stands for and gives a voice to everyone in the office.” Ceri Keely, Marketing Manager, Gillissa Limited. Follow Sherwin’s on Twitter at twitter.com/Sherwin_the_Shop or to read more about Feed Manager visit www.feedmanager.co.uk.