MOTORING NEWS: Jerry Clayton BMW
When completed, the new Continental Cars BMW dealership being built in Wairau Road will be the largest BMW dealership in New Zealand.
Exciting times for BMW on the Shore! Jerry Clayton BMW is changing to Continental Cars BMW The Jerry Clayton BMW name has been an institution on the North Shore, and specifically Takapuna, for a long long time. The business, named after the founder, remains a very important ingredient on the Shore – not only selling and servicing high quality European motor vehicles, but also as part of the community supporting a range of not-for-profit entities. It is fair to say the dealership is considered 'part of the furniture' on the North Shore. But as they say, there is nothing quite as constant as change and that is the case with the dealership undertaking an exciting new rebranding process to welcome in 2017. The Jerry Clayton signage is coming down and being replaced by an equally well-known local motoring name – Continental Cars. Jerry Clayton BMW is changing to Continental Cars BMW. "This is really marking the end of an era and signalling the start of an exciting new one," explained Dealer Principal Jason Jarvis as the change was officially announced. "The change to Continental Cars BMW aligns our dealership with the rest of the Continental Cars luxury brands under our parent company Sime Darby Motors New Zealand. Continental Cars' luxury network is part of New Zealand’s motoring history, going back almost 50 years and we are very proud that we will officially be part of this elite group and strongly aligned with this name that's synonymous with some of the best motor vehicles in the world."
Jason Jarvis
The change of name also coincides with the start of the ground works for the brand new Continental Cars BMW dealership that is being built on a prominent site on Wairau Road – opposite Pak 'n' Save and Porana Road. An artist's impression of the impressive new facility is shown above. "When completed in the first half of 2018 we will have the largest BMW dealership in New Zealand," adds Jason Jarvis. It will be a world-class facility featuring the new BMW Future Retail initiatives, set over four levels with ample parking – an aspect that has always been challenging at our current site. This will allow us to deliver increased convenience and standards of service, plus an innovative and engaging experience, to our customers. "We intend to keep our valued customers and the community updated with progress through the exciting construction process. In the meantime they can all be assured that our wonderful staff and service at our Lake Road, Takapuna dealership remains the same, delivering our customers a true BMW brand experience." Certainly exciting times for the local BMW team. At Channel Magazine we love seeing progress in the community and this is certainly the case with the investment that Sime Darby is making with the new Continental Cars BMW name and dealership. It is a real shot in the arm for the Shore! Jerry Clayton BMW (from January 2017 Continental Cars BMW), 445 Lake Road Takapuna. Phone 488 2000 or visit: www.jcbmw.co.nz
www.channelmag.co.nz Issue 72 - December 2016 January 2017
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