FASHIONABLE FOOTWEAR Merrell, Takapuna
Gear designed to 'do what’s natural' Belinda Syme, Merrell’s group retail manager, and new Takapuna store manager Josh Turnbull are the epitome of the Merrell ethos – they love the outdoors and get out there as often as the chance allows. Josh grew up on the Shore and is thrilled to be working for an outdoor company with a strong ethical bent – and to have the perfect excuse to attend the 2016-17 Takapuna Beach Series: Merrell is a sponsor and you can bet Josh will be joining in. Belinda and Josh are enthusiastic about the comfort and style Merrell outdoor gear offers. “It’s technically designed but appropriate and comfortable for everyday use,” says Josh. “Our DNA is about technically-based lifestyle gear, and comfortable, functional good looks,” adds Belinda. “People now expect to look good in technical gear.” Merrell’s apparel and shoes are all polyester blends: light to wear and to pack, and quick drying. Perfect for tramping, trekking or general travel. This season Merrell has broken away from the traditional greys and greens of outdoor gear and the store is a riot of colourful, stylish yet entirely practical clothing and footwear. One thing that’s impressed Josh since joining Merrell has been the degree of brand loyalty customers demonstrate. “One of the coolest things for me is that the people who know Merrell love Merrell. I’ve met a number of familiar faces who’ve made return visits during the first few weeks I’ve been here. People are just so happy with the products they buy. They say things like ‘It’s the comfiest shoe I’ve ever owned’…. They don’t want to try anything else. And you hear stories from people about the experiences they’ve had in Merrell gear. It’s all about your experience in our gear.”
meet the new family on the block.
Merrell - 11 hurstmere road, takapuna
www.Merrellco.nz
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Issue 71 - November 2016 www.channelmag.co.nz
Josh Turnbull and Natalija Nikolova.
Josh believes in helping people select the best product for the kinds of outdoor activities they want to enjoy. “Whatever the length of the walk, you need good gear. We ask ‘what for’ so we understand what you’re doing,” he says. “Shoes are the most important piece of equipment you take with you into the outdoors. And next most important are socks.” “It’s my responsibility as a retailer to help you make an informed decision about what to wear,” says Josh. “But you have to wear it.” His product knowledge is unparalleled and the chances are, if you’re thinking of walking or tramping anywhere – locally or around the country – he’ll know the terrain you’ll be covering and what gear you need to take. And you can be sure that Merrell will stand behind the product you’ve bought, and, properly equipped, you’ll have a great experience. Merrell Takapuna, 11 Hurstmere Road, Takapuna 09 489 3204 takapuna@merrellstore.co.nz
STYLE MEETS MOTHER NATURE for the fashion forward urban explorer — your feet will float around town in comfort.
THE Around TOWN