SALES&MARKETING
Where Innovation Meets Reality by Michelle Klein
Dreamforce brings thousands of individuals from the Salesforce community together for four full days of education, company updates, networking, and innovation. Dreamforce is one of the largest annual conferences in the world.
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he theme of Dreamforce 2016 was centered around bringing companies closer to their customers through technology and artificial intelligence, announcing “Salesforce Einstein.” Or what they call “Everyone’s Data Scientist.” Salesforce Einstein is AI built into the Salesforce platform which will revolutionize sales intelligence making every interaction smarter. Alongside Einstein’s release, Salesforce has confirmed that their Lightning experience will move much faster to keep up with clients’ expectations. What does this mean to you? Salesforce is enabling their community with the tools to connect to their prospects with higher intelligence, work on-the-go capabilities, and quicker functionality.
16 Bellwether | Winter 2016
As a part of Blytheco’s commitment to being solution experts, we rallied our Salesforce troops and sent them to Dreamforce. They share highlights from being on the frontlines of what is coming to Salesforce.
Describe Dreamforce in a few words. Christa Krompolcas: Inspiring, exciting, overwhelming!, HUGE, and energizing Dan Martin: Dreamzilla takes over San Francisco!! Apryl Hanson: Empowering sales-people to become better sellers.