SAIDAH SCOTT
Saidah’s Gifts & Things
Executive Summary Saidah’s Gifts & Things is a small minority-owned, women-owned business that has recently relocated to the Orlando, Florida area and needs to establish a local clientele and expand its online presence. The following social media marketing plan entails how Saidah’s Gifts & Things can increase their online presence through increased engagement, followers, and click-through. This plan details the steps that Saidah’s Gifts & Things will need to take to not only successfully expand its social media following but to ensure that it is maintained and continuously moving in an upward direction of growth. Included in this plan are tools that can assist the company with analyzing its social media and scheduling posts, as well as sharing content that is engaging to the target demographic. If the company implements this plan as directed and evaluates its results at the conclusion as suggested, Saidah’s Gifts & Things will be equipped with the information needed to reimplement and create new goals and objectives.
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