Moviemaking – Marvel Studio

Licensing Studio s

Until Marvel declared bankruptcy and began licensing their characters (SpiderMan, The X-Men, The Fantastic Four, Daredevil, Blade, Ghost Rider) to established movie studios including Sony-Columbia, Fox, New Line, and Lionsgate. Between 1998 and 2007, 16 films featuring these Marvel characters were released by these licensing studios, mostly to financial success. The royalties from these films provided Marvel with a much-needed alternative revenue stream capital back at that time. Meanwhile, the comic book market more than doubled in value to $660-$700m.

Marvel Studi o

Marvel changed its business model by creating its own production studio in 2008 to produce its own Marvel films. Marvel premiered its first movie, Iron Man, in May 2008. The movie was a blockbuster, grossing $585 million worldwide. Between 2008 and 2018, Marvel Studios produced twenty films, six of which remain in the top 20 all-time box office worldwide gross. Collectively, these films have grossed over $17bn. Marvel Studio retains strong ties to the sister divisions in that the content featured in the films continues to derive from the same pool of established IPs.

TV Sho w

Marvel now is also layering different types of media, expanding aggressively into television. In 2013, Marvel launched the critically acclaimed Agents of S.H.I.E.L.D. Marvel sees its shows as strategically important – bringing Marvel characters from the big to the small screen – and has committed to spending $200 million to produce entirely new shows. Recent Marvel television shows include Loki, WandaVision, and Moon Knight.

With all the Marvel properties including Marvel Comics, Marvel Studios, Marvel Animation, Marvel Television, etc., Marvel now has become one of the unstoppable profit-making forces in the entertainment industry today.