nthropologie offers a one of a kind compelling shopping experience that makes women feel beautiful, hopefull and connected. We invite you into our world of creativity and imagination - whether its in our stores, online or viewing our catalogues.
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OUR STORY 1982 Founded by curent chairman and president Richard Hayne.
1982Opened our first store in Wayne, Pennsylvania.
1998We launched our mail order catalogue and website.
April 2009 Opened our first international store in Toronto.
October 2009The unveiling of our first European store, located on Regent Street in London. 2012 We partnered with more than 30 artists and designers for our â€œMade in Kindâ€? initiative. 4
ifestyle merchandising is our business and our passion. The goal for our brand is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.
s a brand we strive to offer our customers an experience that exceeds normalities, creating a lasting impression on our consumers. The anthropologie woman can shop a carefully curated mix of clothing, accessories, gifts and home ware, that not only reflects their personal style but inspires them to explore new ideas. This dedication to our consumers is what enables us to achieve Anthrpologies brand loyalty and admiration.
Bohemian creativeness with a sense of high quality
High Quality Unique Luxury Cultured Stylish
Desired Well-designed Distinctive Enticing
of autho e c r r
ality n o rs Homemade Feminine Artistic Bohemian Adventurous
te u b
Antiquated Reliable Characteristic Unique 10
e are a lifestyle brand that offers a unique shopping experience unlike anything else in retail. We thrive on creativity, from our carefully thought out, imaginative store windows to our interiors that make you feel right at home. We pride ourselves in giving our customers a diverse range of products, ranging from homeware, apparel and accessories. We offer a unique and adventurous sense of stlye by using an array of designers and artists who have a flair for detail and diversity, all of which suit the Anthropologie style.
ho: Our merchandise is targeted at women aged 30 - 45 years who are looking for a sophisticated and unique style. hat: Our consumer is always trying to broaden her cultural horizons, whether it be by reading or traveling. Shes interested in cooking, gardening and enjoys a glass of wine. Sheâ€™s in tune with trends, but is a confident individualist when it comes to style. hen: Our busier consumers prefer to shop online or order via our mail catologue, however those who shop in-store spend on average 75 minutes at one time and see shopping in store as an experience rather than a hunt to purchase something. here: Our products are aimed to suit all lifestyles, therefore items bought are used all day everyday, whether it be an outfit for the day or ceramics for a dinner party. hy: We offer our consumers a lifestyle, our products are designed to make our consumers feel beautiful whilst bringing them a sense of adventure . 16
OUR SIGNATURE OLD V ER S I O N
The old version of our logo consisted of organic shapes creating a signature effect which complemented our brand image of hand made and creative, while the simple font balaanced out the logo.
T Y P EFAC E ABCD EFG H IJ KLMN O P Q RS TU V W XYZ abcdefghi j k lm n op q r s t u v w x y z 1 2 3 45 6 78 9 0 !@ Â£ $ % ^& 17
N EW V ER S I O N
he new logo is the same, however we have simplified it to just the text. The text we have used is equally spaced out creating negative space, which shows a natural flow similar to that of our brand. We feel that this new and simplified logo is modern and versatile yet still reflects the simplistic creativeness that is Anthropologie.
ur products are an expression of our customerâ€™s appreciation for artfulness and good design. Our buyers and designers travel throughout Europe, India and the UK to uncover unique and individual products that reflect our brands diversity and collaboration with talented artists. Anthropologies product range includes womenâ€™s apparel, accessories, and home furnishings and a diverse collection of gifts and home accesories. Our house and home department ranges from rugs and lighting to bedding and gifts.
he way in which we merchandise our products follows no particular structure, we want to take our consumers on a journey, ensuring all our products stand out to our visitors, and no product holds importance over another. There is also a sense of randomness to our order, at a first glance it may seem that our products are grouped into their suiting categories, but subtly placed amongst the home wares you may find a selection of rings or necklaces and in our apparel department we may also display cups and bowls. This scattered sense of product placement reminds our customer to continue their journey through our store to other departments. Often our products themselves are used to display other products, this is used to provoke thought, we want their experience to be a pleasant one, we want our shopper to go away inspired and joyful.
e do not use typical advertising to reach our customers, therefore we do not release any print ads or television commercials. We decided to let our brand speak for itself, using a more traditional form of advertising, word of mouth. We rely on the actual stores as well as social media to create a connection with our consumers. We are lucky enough that we already have such a clear idea of the type of consumer we aim to reach and as a result we know exactly how to attract her. Therefore due to our limited use of typical advertising we are able to focus our attention on the quality of our products and the shopping experience of our stores.
With Anthropologie, Yourâ€™e home
Published on Jan 15, 2017